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Seen and noted
 The Saatchi & Saatchi Team surrounding ECD Alexander Reiss in Dusseldorf came up with the idea for the "Biker Chick" viral: this viral addresses all of the interested parties relevant to KESSTECH from bikers to dealerships. We wanted to highlight the benefits of the acoustically powerful KESSTECH exhaust systems in an unusual way, and explain how they work at the same time. In doing so, weâve implemented a somewhat rough, dry sense of humour that appeals to the nature of the target group.â Saatchi & Saatchi has been collaborating with KESSTECH since July 2014..VIEW THE SPOT Johnnie Walker: The Next Step
TV
December 19, 2014 05:22 (Edited: February 17, 2023 04:19)
 BBH New York has released another single-take spot for Johnnie Walker that celebrates the end of 2015 and the start of 2015. it was filmed with a locked off camera on a 40 meter set moving down an 80 meter track. It also had a 8 meter treadmill running through the middle of it.VIEW THE SPOT Partners Andrews Aldridge: 12 Miles Of Christmas Partners Andrews Aldridge made Londonâs biggest ever Christmas card in support of St Mungo's Broadway. 12 members of their agency ran a 12-mile relay around the very streets St Mungoâs Broadway are helping the homeless on.VIEW THE CONCEPT KIDDI Corporation: Sync Dinner This year, KDDI Corporation will open a special restaurant for one day only on Christmas Eve for people who are unable to get together on Christmas Eve - for example, couples that are separated by distance or those who are on business assignments away from their families. Plans to create an experience of a futuristic restaurant service took shape from the company's idea to use communication technology to bring people's hearts closer together. Two couples have been selected in a draw, and they will enjoy a special dinner experience on the day that the restaurant is opened. Hakuhodo Tokyo is the agency behind the campaign.VIEW THE CONCEPT TMZ: Jesus Comes To London Mother London has been appointed the Global Agency of Record by Jesus. Mother will handle all above the line activity for the brand. The agency was appointed without a pitch and will have no roster agencies. Says Jesus: "its a leap of faith, but Im excited about it." Neither Robert Saville nor Mark Waites were available for comment. Jesus has flown in this week from his home in Los Angeles, where he is a cult figure and celebrity. He has been a regular feature on TMZ for the last five years and a chance encounter with him inspired Aerosmiths Steve Tyler to write the song Street Jesus. Snoop Dogg is also a massive fan. #ifoundjesusinlondonVIEW THE CONCEPT Reporters Without Borders: The Shipping Container In these troubling times for freedom of information (assasinations, repression, censure), Reporters Without Borders (RSB) is taking action with its agency BETC. To coincide with the release of its 2014 report of violence against journalists, the RSB is launching a campaign to rally public support and raise awareness for liberty and independence in journalism. Inspired by a true story, this new film by BETC depicts a shipping container, one that doesn't contain merchandise, but, rather, a journalist, imprisoned in the Eritrean desert for the last 12 years. VIEW THE SPOT Samsung NX: Mini Masterpiece The Samsung NX is good for self-portraits, not just selfies. Agency: Leo Burnett Switzerland.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Westpac: Changing The Way We Give Inspired by the season's spirit of gifting, Westpac has unveiled the Westpac Giving Tree in Takutai Square, Britomart; the first Christmas tree installation to be powered by public donations via DDB NZ and designed by Rawstorne studio. The unique display has already dazzled thousands of Aucklanders, and will run until 21st December. It combines motion, sound and light whenever a contactless payment card is used to make a donation, with proceeds helping the For Everyone Foundation fund community-based projects throughout New Zealand in 2015. An eight-metre high tree festooned with lights is surrounded by six four-metre high trees.VIEW OUTDOOR Styx Underwear: Living Room Styx Underwear provides a truly masculine living room for you! Agency: Havas Worldwide Prague.VIEW THE AD  TBWA/Media Arts Lab and director Lance Acord create this duet of "Our Love Is Here to Stay" as a Christmas Message from Apple.VIEW THE SPOT Alzheimer Nederland: Zeitgeist Every end of the year Google looks back at the past 12 months with their Zeitgeist: Year In Review video. This year the Dutch Alzheimer's Foundation created their own version of Zeitgeist 2014 that shows the effects of Alzheimer's disease. Agency N=5, Amsterdam VIEW THE SPOT  Campaign from Duo Brasil for the new healthy buffet of Ases Restaurant.VIEW THE DUMBELLS AD VIEW THE ROPE AD  Worldwide campaign for Pepe Jeans to celebrate the 40th anniversary of the brand's creation in London, combining their products with iconic London locations. VIEW THE EYE AD VIEW THE BUSES AD VIEW THE PICADILLY AD VIEW THE UNION AD VIEW THE TOWER AD Coca Cola: Skate minhaparada Aiming to encourage young people to discover a move able to make them happy, Coca-Cola developed an activity created by WMcCann Brasil that gives continuity to the campaign entitled âDiscover your move in order to keep movingâ. An exclusive skateboard ramp was installed for one day at Flamengo Park, Rio de Janeiro, so lovers of this sport could do their maneuvers. The ramp explores the sinuosity of the classic white stripe present in Coca-Cola's logo. The 75-second film created for internet shows the activation whose objective is to inspire teenagers to have a more active life.VIEW THE SPOT  The women should always think of somebody who really deserves it. They !!!Spot from JWT, Tunisia VIEW THE SPOT  OPPO smartphones is encouraging Vietnamese fathers to embrace fatherhood with both hands. The new 'Fatherhood' campaign which launched this month highlights the memorable father/child moments that are created when dads put their phones down, and spend more time engaged in activities with their kids. The work created by BBDO Vietnam raises the issue that fathers are often too focused on their work and gadgets, and not on real-time experiences with their children.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Activator: Turn Brands On Fortune Indonesia has created an in-house web film to promote their Activator division.VIEW THE SPOT Action Froid: Iced Weather Challenge After the huge success of eastern's Ice bucket Challenge, Action Froid ( Action against Cold ) which is a French organisation of citizens active all over France, gently reminds people not to forget the challenge of winter coming to thousands homeless people. Claude, a 40-year old homeless person does NOT nominate his friends nor their dogs. Because nobody deserves ice water on their heads instead of a roof. A parody to raise funds for all Action Froid initiatives.Agency: Publicis Conseil, Paris VIEW THE SPOT Ikea: The Other Letter McCann Spain has created this ambient stunt featuring 10 children with a touching message to their parents.VIEW OUTDOOR Jornal de Londrina: Sharkshoe Tubarao (shark) is a nickname for Londrina Esporte Clube's  soccer team. A kind way that the fans and the press call the team.Agency: Tif, Brasil VIEW THE FIRST AD VIEW THE SECOND AD  From Snickers, a seasonally appropriate message that reminds you, "You're not you when youâre hungry."Created by BBDO New York, the work is appearing in December magazines.VIEW THE AD  Facebook reminds you of the high and low moments of the year. The web film kicks off with the ALS ice bucket challenge which took over social media, followed by Robin Williams, Phillip Seymour Hoffman, Joan Rivers and Maya Angelou who passed away during the year. It also reflects on some of the incredible sporting highlights like the Sochi Olympics, Football World Cup and Derik Jeter's Retirement and much more.VIEW THE SPOT  To raise awareness of the 93,000 homeless people all over the UK, Ogilvy & Mather Japan created for ADOT.COM an integrated social campaign, highlighting the fact that, today more than ever, homelessness is all around us but at the same time no one seems to see it. Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. VIEW THE SPOT  Coca-Cola South Pacific has launched its new 2014 Christmas campaign aiming to release the positive spirit of a Coca-Cola Christmas across Australia. To celebrate the festive season and reinforce the strong linkage of Coca-Cola and Christmas a three-prong campaign has been launched. This includes in-store, TVC and OOH/ Sampling activity with a multimillion dollar spend across a four week period. A 30" and 60" traditional Coke Christmas TVC, a joint effort of Ogilvy Frankfurt, Berlin and London,VIEW THE SPOT  The world's most resourceful dog, Harvey, is back in a new Thinkbox ad. This time he is using the power of TV advertising to persuade his owner to let the love of his life, a magnificently coiffured poodle called Harmony, come to live with them. 'Harvey & Harmony', set to Glenn Medeirosâs iconic 1987 hit 'Nothing's Gonna Change My Love For Youâ' will premiere on UK broadcast TV on Boxing Day.VIEW THE SPOT  FCB Inferno UK unveils a striking 60â film to showcase BMWâs plug-in hybrid electric sports car, the i8. Set in the hot and dusty desert around 4000 BC a hunter-gatherer man is shown intently observing a herd of horses. VIEW THE SPOT Taken 3: Particular Set Of Skills You've seen Bryan Mills take down his enemies with his particular set of skills. Now he'd like to create a one-of-a-kind video to tell the world about your skills. Learn how to enter the Taken 3 LinkedIn contest in this video, then go to http://fox.co/Taken3LinkedIn. Liam Neeson returns as ex-covert operative Bryan Mills, whose reconciliation with his ex-wife is tragically cut short when she is brutally murdered. Consumed with rage, and framed for the crime, he goes on the run to evade the relentless pursuit of the CIA, FBI and the police. For one last time, Mills must use his "particular set of skills," to track down the real killers, exact his unique brand of justice, and protect the only thing that matters to him now - his daughter.VIEW THE CONCEPT  Biking is taking off among Chinese hipsters and expatriates in China in a big way. Apart from the fixed-gear trend, there is also a growing appreciation for luxury custom-made bicycles. Civilization Shanghai created this spot for ABICI, a brand of handcrafted two-wheelers designed and produced in Viadana, Italy. VIEW THE SPOT Guest judge: Peter van Leeuwen, ETCETERA/DDB, Amsterdam
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 17, 2014 08:25 (Edited: February 17, 2023 04:19)
 This week's guest judge is Peter van Leeuwen, Creative Business Partner, ETCETERA/DDB, Amsterdam.What strikes me with this category, is that there's nothing under a minute. It makes me wonder, could they tell the story in less time, would it be better if it was shorter or are these commercials good as they are? Not one winner that stands out really. Apart from Wild Aid 'Last Days Film'. READ MORE Air Wick: Home Is In The Air Every year, thousands of American soldiers miss out on countless family moments while they are serving abroad. This year, Air Wick has found a way to overcome the distance in a unique way by using the power of scent documenting one family capturing the air in their home and sending it abroad to their loved one. Air Wick chose The Fellers, a military family of eight, currently living outside their army base in Raleigh, North Carolina. Air Wick was so inspired by their family story, because their separation by distance over the holidays is so relatable. For the past 11 months, Kearen Feller, father, husband and devoted American soldier, has been stationed in Qatar Air Force Base serving our country. Throughout his deployments, heâs missed countless birthdays, holidays, and lots of firsts - including his youngestâs first day of preschool and his oldest childâs first day of high school. Cortney Feller, his wife and rock of 12 years, has been taking care of their six kids alone, managing the everyday struggles that come along with being a commanderâs wife.Agency: Droga5, New YorkVIEW OUTDOOR Pharmacy Santana: Out Of Reach Wish You Were Here? is a short film that offers an alternate, off-kilter and somewhat belated anniversary tribute to the institution, summing up in an unusual way many highlights from over five decades of Pencil winners. Memorable pieces of design and electronic and print advertising are interwoven in a surreal, dreamlike sequence that follows no rational rule chronological, stylistic or otherwise but for the mysterious one that's in charge of our unpredictable, free-associative and more often than not fallible memory. The title ties the two purposes of the film together: in addition to a retrospective of sorts, itâs also part of a broader Call for Entries campaign aimed at generating awareness and excitement around the 2015 D&AD Professional Awards. Agency: Lobo Chile VIEW THE SPOT VIEW MAKING OF OUTDOOR Forest Essentials: Warrior Princess Director Carole Denis depicts the perfect blend of beauty and power with Forest Essentialsâ "Warrior Princess" for Wieden+Kennedy New Delhi. Denis flexes her mastery of conceptual beauty advertising, crafting a film that pays tribute to Mother Nature and the legacy of Ayurveda. VIEW THE SPOT Saarioinen: Christmas Morning At Santas Now and then there are moments when ready made food is the best choice there is. This is the case with Santa on Christmas morning. Hasan, Helsinki makes a case for Saarioinen VIEW THE SPOT  A song and music video collaboration with 7bit Hero to follow on from the success of Sun Mum's Daily Weather Service in getting those freakin' kids to be more sun safe. Agency JuniorCru, Australia VIEW THE SPOT Colombian Ministry of Defence : Gifts Of Freedom For the fifth consecutive year the Ministry of Defense via Lowe/ SSP3 Bogota launches its campaign for guerrilla's demobilization at Christmas time In recent years thousands of Colombian guerrillas have demobilized and returned to civilian life as productive members to society. In doing so, these people have given themselves the chance of a new life.That is in fact the subject for the disarmament and demobilization campaign this year by Humanitarian Attention to the Demobilized Group (GAHD) of the Ministry of National Defense.VIEW THE SPOT |
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The VW Golf is now 100% electric. Agency: Try/Apt Norway.
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