Seen and noted
In an effort to demonstrate the impact that a small act of care can have in the lives of others, Kleenex, Geometry Global and Ogilvy & Mather have teamed together to "Share the Kleenex Care." Through the conduction of a social experiment, the initiative was designed to test the theory that a single act of sharing can in fact make a difference.
VIEW THE SPOT Orange International: Lights Out
Lights Out is the new pan-African campaign by Orange International conceived for the festive season. A celebratory film created by Publicis Conseil, Paris that illustrates the unique atmosphere that stretches across the African continent as the end of year festivities approach.An ever-growing crowd heads happily towards the city centre. Everyone wants to gather together to celebrate the New Year. And, this moment is going to be as surprising as it is magical.This film illustrates the importance of words and how, thanks to Orange, the end of year festivities are going to be truly spectacular.
The film is broadcasted on TV in the following countries : Cameroon, Botswana, Kenya, Madagascar, Guinea Conakry, Mauritius Island, Ivory Coast, Niger â and on the web in France starting from December 17th. VIEW THE SPOT Buzzy Bubble Gum: Fruit in Your MouthMainichi Newspapers: Donation Bottle
Dentsu Inc. Japan has developed a campaign to solve global issues by taking actions with newspapers.
VIEW OUTDOOR Israel Anti Drug Authority : Kiss 2014 Goodbye
The Israeli Anti drug authority wanted to tell young people now to drink too much on new year's eve.To do so, we decided to place our campaign where they look to hook up - Tinder. McCann created fake users such as toilet, floor, wall and so forth.The message:If you drink too much on new year's eve, you will probably kiss a toilet.
VIEW THE AD Norwegian Airlines : Flag Of Flags
Norwegian Airlines has 417 routes to 126 destinations. All at low, low prices. Norwegian people are extremely proud of their flag. So are Norwegian Airlines of its origin. Nearly as proud as being named Europe's Best Low Cost Airline two years in a row. So M&C Saatchi Stockholm used 'the flag of flags' to create an ad thatâs unmistakably Norwegian and just that little bit rewarding to read.
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Domestic abuse is a serious problem in every country, but in Italy it's been referred to as "the most pervasive form of violence." In an emotional PSA on domestic violence made by online Italian newspaper Fanpage.it, we're introduced to a group of boys. When they meet a pretty girl named Martina on-camera, they're noticeably enamoured. An interviewer first asks the boys to reveal what they like about Martina before telling them to caress her and make funny faces at her. But then, they're told to "slap her". Needless to say, the boys' responses are remarkable.
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WCRS London has launched a new recruitment campaign for the Royal Navy. The 60â spot, directed by Ed Morris tells the story of a boy progressing from childhood to adulthood and shows how his decision to join the Royal Navy is the making of him as a person. He is 'Made in the Royal Navy.'
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Virgin Atlantic is encouraging travellers to follow their dreams and inspirations and "Let it Fly" this January with the launch of its new global brand proposition. The new campaign, created by adam&eveDDB London takes the airline in a new direction with a focus on its customers, encouraging them to "Let it Fly".
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Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast. With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get more kids and their families choosing Weetabix. Low in salt, sugar and fat whilst also being high in fibre and a source of protein, every Weetabix biscuit is made from 100 per cent natural wholegrain wheat. Weetabuddies will look to remind kids that Weetabix is a fun and appealing way to start the day. Using a series of distinctive and memorable characters, such as Tropicolin, Senor Sultana & Blue Barry, Agency: BBH London.
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Plastic Monsters is a 30 second spoof thriller that captures the feeling of horror when you've run out of contact lenses and are stuck wearing a scary pair of spare glasses. Creative cinematography techniques used in Hollywood movies, including contra zoom, were used to create a feeling of suspense and build tension.
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TurboTax, the nation's leading online tax preparation service from Intuit Inc. (Nasdaq: INTU), today announced the launch of its 2015 brand campaign, which will include the brand's second consecutive appearance in America's biggest football game. Agency: Wieden + Kennedy, Portland.
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Get the good more this season with the best deals on great tech gifts at Verizon. Agency: mcgarrybowen, USA.
VIEW THE SPOT Credit Union Christmas Pageant: The Great Elf Hunt
In 2014 the Credit Union Christmas Pageant and its loyal sponsors wanted to share the excitement with the whole community. So Jamshop Adelaide created the Great Elf Hunt. Jolly had gone missing and so had all Father Christmases reindeer. What had happened? Had Jolly gone on a joyride, did someone leave the stable gate open? The Great Elf Hunt was like a treasure hunt except whole families were set to work to find an elf.
VIEW THE CONCEPT Lia: HoHoHo
Nothing says Christmas more than the all too familiar notes of "Jingle Bellsâ" and this Christmas, Webchutney India decided to take this old school carol, and turn it into something unique for client, Lia, a brand of aroma products. Named The HoHoHo, the project is Lia's joyous way of wishing everyone a Merry Christmas, and to have the brand be firmly placed in the context of festivities. With the HoHoHo, people get to enjoy a traditional Christmas carol in an entirely new form; they get to hear it straight from the Automatic Fragrance Dispensers.
VIEW OUTDOOR VH1:Hindsight
US Cable network VH1, via LA-based creative agency Mistress, has released an original video about a real-life New Yorker who is given a second chance to go back and reconnect romantically with a brief encounter in the big city. The video, which is on the VH1 YouTube channel, promotes the January 7 premiere of Hindsight, VH1's original, new series about what happens when a woman is given a chance to go back in time and change her life, starting on the eve of her first wedding in 1995.
VIEW OUTDOOR Peugeot 208: Scooter Meltdown
To celebrate the launch of Peugeot Scooters in New Zealand, Peugeot were giving the Peugeot Kisbee away free if you bought the Peugeot 208. Instead of mums just giving them away to their kids, Contagion invited them to have a little fun.
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'Find your Amazing' is the theme of Kuoni's biggest ever turn of year campaign.
The marketing campaign from Grey London is a change of direction for Kuoni and is intended to assert the companyâs position as a premium holiday brand. A new television advert is at the heart of the campaign, which was filmed off the coast of the Maldives. It features synchronised swimmer Lenka Tanner seemingly 'running' on water, with an ethereal soundtrack and a simple message: no two holidays are the same Kuoni, find your amazing. VIEW THE SPOT Samsung: Look At Me
Cheil Worldwide has launched their "Look at Me" application which is designed to help autistic children to communicate with others, Samsung has made it clear that it is committed to empower people to solve their problems. Children with autism usually do not make and sustain eye contact with others, but they like to interact with smart devices. Based on this finding, Cheil Worldwide, the incumbent agency, collaborated with researchers and doctors from Seoul National University and Yonsei University, both based in South Korea, to develop the app. Using the smart devicesâ camera features, children can learn to read a personâs mood, remember faces and take photos while displaying a range of emotions. After 8 weeks of test, it turned out that 60% of the tested children showed improvement in making eye contact and identifying emotional expressions.
VIEW THE CONCEPT Happiness Brussels: Oops I shot vertical2015 spells the end of those vertical videos taken on smartphones. On oopsishotvertical.com, add some fun side designs to turn your shameful vertical video into a horizontal beauty. VIEW THE CONCEPT
Captain Risky is a lovable daredevil character who designs his life around risk and can't work out why Budget Direct won't insure him. This new campaign, created by 303Lowe, Sydney, features Captain Risky engaging in the high-risk activities that Budget Direct will not insure. The aim of the campaign is to highlight how Budget Direct can provide Australians with award winning, lower insurance premiums because they are smart about the people they insure.
VIEW THE CAPTAIN RISKY SPOT VIEW THE CAPTAIN RISKY 30 SEC SPOT McDonald's: All Day Sunrise
McDonald's Singapore is launching the All-Day Breakfast for the long weekend of 1st to 4th January 2014. To promote the breakfast offering, McDonald's via DDB Group Singapore is introducing the world's first All-Day Sunrise. As part of the campaign, it will shoot and live-stream the new year's first sunrises as they happen in some of the most iconic cities around the globe, including Paris, London, Moscow, Istanbul, Dubai and Mumbai. The sunrises will be live-streamed to www.getupandgo.sg. The initiative starts with the world's first city to experience a sunrise in the new year - Gisborne, New Zealand; and moves west along the day to showcase different cities.
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