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Seen and noted
Expedia: Where's your somewhere? Travel website, Expedia, has launched its new brand campaign in Australia and New Zealand, which looks to inspire travellers to get out there, make their travel dreams a reality and find their "somewhere"- that place they have always longed to visit. Developed by DDB Sydney, the campaign focus of "Your Somewhere starts with Expedia" is spearheaded by inspirational TVCs directed by Sean Mehan. Utilising the famous song, "Somewhere over the Rainbow", the viewer follows the journey of several characters to see their travel dreams become a reality, thanks to Expedia. VIEW THE 90SEC SPOT VIEW THE 60SEC SPOT Zee News: The Misunderstood Scoreboard When India met Pakistan in the Cricket World Cup in Australia last week DDB Mudra erected this special scoreboard.VIEW OUTDOOR AICP: Craft Your Legacy We'll Protect It Today's top US advertising creatives Ted Royer, Gerry Graf, Rob Reilly, Tor Myhren and Tiffany Rolfe are imagined 35 years from now in an hilarious series of web films - all shot inside Droga5 New York promoting the Call for Entries to the 2015 AICP Awards. Each of them has gone downhill since their heyday in 2015, but the one thing they can hold on to is their success in the early years of the 21st century, which the AICP has helped to preserve. (AICP-winning work gets archived in New York's MOMA). 'Craft your legacy. We'll protect it.' is the endline.VIEW THE REILLY SPOT VIEW THE ROYER SPOT VIEW THE GRAF SPOT VIEW THE MYHREN SPOT VIEW THE ROLFE SPOT  GO director Christopher Guest unearths the fanatical quirks that come along with parenting a pet in the humorous new :30 "The New Parents" for PetSmart out of GSD&M, Austin, TX. The spot, which will debut during the 87th Academy Awards broadcastVIEW THE SPOT Lithuanian Bank Association: Daily Shopping
TV
February 22, 2015 01:20 (Edited: February 17, 2023 04:19)
Penguin Random House: The Space Between The Space Between A book trailer conceived and directed by Marc Sidelsky for John Hunt's debut novel, "The Space Between The Space Between". John is the founder of the iconic advertising agency, TBWA Hunt Lascaris. He is currently the Worldwide Creative Director of the TBWA group.VIEW THE SPOT Red Cross: Like For Life Isobar, Budapest created instagram videos to promote the Red Cross's CPR courses and to demonstrate the importance of CPR.VIEW THE CONCEPT Galaxy Note 4: Shark Diving In the Desert Leo Burnett Sydney was tasked by Samsung Electronics Australia to help launch the Samsung Gear VR to the public a new virtual reality headset powered by the Samsung Galaxy Note 4. To demonstrate just some of the potential that this innovative new platform holds, Leo Burnett created a unique 360-degree film that lets users dive into a world that they could not experience any other way the underwater home of great white sharks without bars, cages or breathing apparatus.VIEW OUTDOOR Ford Mustang : Speed Dating Team Detroit takes a 2015 Mustang and a beautiful professional stunt driver. Then, ask's a bunch of unsuspecting guys to meet her on a blind date theyâll never see coming. Welcome to Mustang Speed Dating. VIEW OUTDOOR We Compost: We Compost Weekend Auckland sends half a million tonnes of organic waste to landfill a year, which, turned into compost, could be worth almost $20 million. Our client, We Compost, is a waste collection business that sees these food scraps as a valuable resource. We set out to grow their business, and change the way Aucklanders see their organic waste. So DDB New Zealand turned food scraps into a currency, and for one weekend, Aucklanders could use their organic waste from home to pay for goods and services.VIEW OUTDOOR Famous Footwear: Momkhana Watch how we put a 550 HP engine in a minivan and see how Shauna Duggins drifted through the suburban streets of northern Los Angeles. VIEW MOMKHANA OUTDOOR VIEW BEHIND THE SCENES OUTDOOR Delta Underwear : Help Your Side Win Delta's underwear are made of new technology: extra vantilited fabric, that allows men's private area to breath, as much as they need.Print from ACW Grey Tel Aviv VIEW THE AD  When the country's largest dairy tasked us with launching "Coffee Shot". their new caffeine packed small-bottled coffee drink, we decided to demonstrate the product's caffeine boost by targeting morning commuters. BBR Saatchi & Saatchi Tel Aviv took over a few commercial radio breaks and aired sleepy versions of well-known hard sale radio spots prior to the original ones for a whole month.PLAY THE SPOT Viewmaster: 360 Degrees Mattel and Google has turned the 75 year old View-Master into a 360 degree virtual journey.VIEW THE CONCEPT Oakley Sunglasses :Where Do You Oakley has launched its new global brand campaign ONE OBSESSION. Running throughout 2015, the campaign is an integrated 360 global brand movement that invites and inspires people to join the brand's global network of 450 renowned athlete ambassadors in living out their passions. Agency: Eleven, San Francisco.VIEW THE CONCEPT UN World Food Programme: 805 Million Names On 14 February 2015, Paris Saint-German played against Caen at Parc des Princes. For most players this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of people he'd never met, but still wanted to keep close. Names of some of the 805 million people suffering from hunger today. These people donât often make the front page, yet hunger and malnutrition are the number one risk to health worldwide greater than AIDS, malaria and tuberculosis combined. This is a campaign designed by Forsman & Bodenfors Stockholm from the World Food Programme, the world's largest humanitarian agency fighting hunger worldwide. VIEW OUTDOOR  Print campaign from BBDO New York for The Art of Shaving first ever razor designed specifically for body grooming.VIEW THE MUSTACHE AD VIEW THE BLACK AD VIEW THE WHITE AD Hallenstein Brothers: Brothers Build Legends Danny O'Donoghue, lead singer of multi-platinum Irish super-group The Script, stars in Hallenstein Brothers Winter 2015 launch. Shot in the streets of Havana, the film explores the notion of 'brotherhood' in post-revolutionary Cuba.Agency Lachlan McPherson NZ VIEW THE SPOT  Bupa treatment goes above and beyond, whether that's emotional support even after the cancer is in remittance, or free advice on how to look after elderly loved ones. Agency: WRCS, London VIEW THE CANCER SPOT VIEW THE ELDERLY SPOT Gymbox: New Ways To Break Yourself Challenge:In order to recruit customers against an aggressive expansion plan in a very competitive market, we were tasked to convince fitness fans that Gymbox are not just another ordinary gym. With their club-like atmosphere, alternative exercise classes and unique spaces they are anything but routine.Solution: Taking a brave stance and making it clear exactly who Gymbox caters for, we focused on the most differentiating feature of Gymbox â its unique classes. We steered away from category conventions and used the language of regular gym goers and a post-gym euphoric photography style to create the outdoor campaign: New ways to break yourself.Agency: Albion UK VIEW THE ARIEL AD VIEW THE MIXED AD VIEW THE PSYCHO AD VIEW THE ROCK AD VIEW THE SPARTAN AD VIEW THE YOGA AD  If they find it they will play with it. Agency: McCann New York.VIEW THE TAMPONS AD VIEW THE CONDOMS AD VIEW THE DILDO AD VIEW THE FORT AD  Watch the story of a boy named Tan Kao Sheng, in a spot from Leo Burnett Malaysia who goes on a journey to discover the meaning behind his name. This Chinese New Year, let's take the opportunity to reflect and reconnect with our birth names. What does it mean? Whatâs the story behind it? Together, let's wear our name with pride and join the #ThisIsMyName movement.VIEW THE FACES SPOT VIEW THE NAME SPOT Freeview : Free Your TV Spunky animated IT boffin Jess features in a Yukfoo mini-movie as part of the 'Free Your TV' campaign for free-to-air digital TV service Freeview. Directed by Kristian Antonelli, in collaboration with True (Auckland), the spot gives new meaning to to the term "compassionate leave" as Jess liberates a very sad and distraught TV from the dead boring stockbroker's office VIEW THE SPOT Samsung: Black Cats In August 2014, a news story broke that horrified the world. A report had shown that black cats were being abandoned in record numbers and one of the reasons was that people thought they didn't look good in photos. Immediately, Samsung decided to do something about it. Colenso BBDO, Auckland arranged a photoshoot with abandoned cats at the SPCAVIEW THE SPOT  See what your rear-view mirror doesnât. With Blind Spot Assist in your Sprinter. Agency: Lukas Lindermann Rosinski, Hamburg.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Sportsbet: A Pair of Balls In the lead up to the Cricket World Cup and Australiaâs opening match against England at the MCG on Saturday, mysterious rock posters began appearing around Melbourne asking anyone who had seen a missing pair of balls (of the cricket variety, of course) to please return them to the English cricket team. Agency Naked, Melbourne VIEW THE AD Babysitter: Enjoy Yourselves More When your baby is dry and sleep all night you have more time for yourselves. This valentine we wanted to encourage all the new parents to have more fun.  Print from Publicis IsraelVIEW THE AD Carlsberg: If Carlsberg Did Supermarkets In a world full of dull mini-marts, mega malls and corner shops. Someone had to make the supermarket even more super. That man, was Carlsberg.Agency: 72andSunny, AmsterdamVIEW THE SPOT Westpac: Captain Destructo The truth is no matter where life has taken you, if you need a new home Westpac has the options to help. So the new campaign tells the story of a regular family dealing with the common issue of space. Like many dads, Steveâs got a hobby that he spends every spare moment on. Itâs filled up the garage and is now encroaching on the house. He's an aspiring supervillain and his supervillain stuff is starting to do more evil than good to the family home. And mum's had enough.Agency: DDB New Zealand VIEW THE SPOT  TAB's new campaign celebrates the long-awaited return of Group 1 racing as well as the AFL and NRL seasons. Created by WhybinTBWA Group Sydney, the campaign taps into the insight that as good as Summer is, you can't help feeling that something's missing footy and racing at the TAB! The fully integrated campaign will be supported via multiple channels including TV, digital, social, press, point-of-sale, outdoor, radio and CRM.VIEW THE SPOT A.S. Colour: The 45 Second Sale A.S. Colour is an apparel chain with 450 products on offer. The thing is, all anyone tends to buy are the blank tee-shirts. So how do you do a retail sale where customers donât just get in, get the tee shirt and get out, but actually spend time instore, discovering everything else? A sale that only lasts as long as the radio ads. VIEW THE CONCEPT St John Ambulance: Here for Life St John has launched its new 'Here For Life' brand positioning with an emotional TVC from Colenso BBDO and Thick As Thieves. The commercial features Haylee Wrenn from Hawkes Bay, whose life was saved by St John after she suffered a cardiac arrest. But rather than simply focus on the life saving event itself, the ad highlights the little treasured life moments she and her daughter, Olivia, have had since.VIEW THE SPOT Motor Accident Commission: Keep The Bromance Alive With a stellar cast of mostly regional footy players and local farmers, Motor Accident Commissionâs new 'Keep the Bromance Alive' campaign from Clemenger BBDO Adelaide encourages regional South Australian blokes to tell their mates to buckle up, slow down or leave the keys at home when drinking, in a fun and unique way.VIEW THE SPOT Doctors Of The World: Screen Donor Doctors of the World is an international humanitarian organization that provides emergency and long-term medical care to vulnerable populations. Their Swedish organization were in need of publicity in order to raise funds. But they had no money for an ad campaign.So JMW Sweden created Screen Donor, an app that turns your smart phone display in to an ad space communicating good causes. Most people leave their smart phones on the table in front of them when sitting down for a meeting, in a bar or when having coffee with friends. As the screen goes in to "sleep mode" it doesn't display anything. VIEW THE CONCEPT  From Jump Brasil a print campaign features song titles VIEW THE YELLOW AD VIEW THE RED AD VIEW THE BLUE AD Manichi Newspapers: Donation Bottle Dentsu Japan have developed an entirely new donation campaign using newspaper.We have designed mineral water bottle packages using newspaper articles that report world issues. We have developed mineral water bottles through which selection, understanding and donation related to world issues are achieved. Using a "water drop" as a symbol of the "Donation Bottle" that brings benefit to people and society.VIEW THE AD « First « Previous Next » Last » 2 of 7 |
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Adell Taivas Ogilvy spot for the Baltic area for the Lithuanian Bank Association 
Print from Moma, Brasil to encourage meeting
Cheil India print for the Gates Eth Foundation 
Print ad from Rothco Dublin developed to celebrate the Chinese New Year
"Every Like Saves Lives". Agency: TBWA, Copenhagen.