Seen and noted
L'Oreal knows that beauty comes in many shades. Balanda Atis shares the story of her journey to create the perfect match for each one. Agency: Rain, USA.
VIEW THE SPOT Earth Hour: Ludo Wong
Phantasia | Wunderman has created a game for Earth Hour that glows in the dark creating a fun excuse to turn of the lights this Earth Hour.
VIEW OUTDOOR Vaseline: Healing Power
The VIA Agency, USA conducted a 5 day experiment for Vaseline Lip Therapy Tins which keep lips healthy looking and beautiful even through extreme weather and harsh environments.
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Leo Burnett London has released this animated spot for McDonald's which follows a group of men and women on a journey through the British countryside as they improve the Happy Meal's contents.
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The new Audi A4âs Matrix headlight turns on and off the LED beams, so as not to blind the drivers in the opposite lane. To communicate how this technology worked, we simply equipped the lights of the building wrap with relays, and timed them in sequence. Agency: Cafe Communications, Budapest.
VIEW THE SPOT Cannes Young Lions Vietnam: Unexpected PlacesKFC: WiFi Test
In recent years Romania has had the lowest pass rate in high school graduation tests, so with help from KFC we launched "WiFi Test" so that people can only access KFC's free WiFi after answering a high school test question. Agency: MRM//McCann, Romania.
VIEW THE CONCEPT Coca Cola: Endorphin Meter
Altmann + Pacreau has released this Easter campaign for Viking Lawn Mower.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Amnesty International: It's Happening
It's not happening here. But "It's Happening" now. Agency: Walker, Zurich.
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"Two Roads" is a 9-part original series that follows nine athletes and one coach who have made the commitment to pursue greatness. Each episode will showcase an athleteâs unique journey within their sport, and truly define the life-changing moments that led them to the path they currently walk.
VIEW THE SPOT Live TIM: Emoti Sounds
Ireland is in the throes of commemorating the Centenary of Rebellion of Easter 1916, the event that is generally regarded as having led to Ireland's independence from Great Britain six years later. However 100 years on and some of Ireland's citizen are still fighting for their lives on the streets of Dublin.
VIEW THE SPOT SapientNitro: Egg Hunt
SapientNitro are releasing a fun Easter game that demonstrates VR in a browser, for mobile and desktop. Itâs an interactive virtual reality game that re-interprets the traditional Easter egg hunt. In the game, players look around a virtual 360 environment, set inside SapientNitro's London office at Eden House, and tilt their phones to catch silver eggs. Comprised of six levels, as players move through each level they move up a floor in SapientNitroâs offices.
VIEW THE CONCEPT Rexona: Qualifying
R/GA London, The Company for the Connected Age, is pleased to announce its collaboration with Unilever' global deodorant brand, Rexona, on its new integrated campaign 'Rexona Qualifying'. Bringing to life Rexonaâs Official Partnership with Williams Racing, R/GA London produced an integrated campaign
VIEW THE CONCEPT Unicef France: There Is Water On Twitter
Humanitarian organisations will be using the opportunity to raise awareness on the global issue of the lack of access to clean water. UNICEF France will be taking action again this year, with their inaugural launch of "Water Challenges". As part of this initiative, everyone can get involved via the exclusively digital campaign, "H2O Filter." The idea, collecting water in our Twitter accounts and giving it to those who need it most.Agency: Publicis Conseil, Paris
VIEW THE CONCEPT Samsung: Smart Windshield
Leo Burnett, Italy and Samsung have launched the latest innovation for motorcycle windshields.
VIEW OUTDOOR Fox Sports: Autograph Delivery
Fox Sports launched a delivery number that you can call and ask for a autograph from your idol. :-)
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What's for you? An off-road vehicle, a minivan or classic car? Or maybe a pair of fins, a horse or a pair of boxing gloves? Just click and find it out on Subito, the number one website in Italy to buy and sell.agency: Publicis, Milan
VIEW THE CARS SPOT VIEW THE SPORT SPOT
A year after the launch of the McFirst menu, McDonaldâs turned to its agency BETC to develop a new campaign to promote the humbly priced menu. The McFirst menu doesnât just taste great, but also comes at the affordable price of 4.95 euros for a burger, fries and a drink. A clever choice obviously, and one that guarantees the intelligence ofwhoever orders it.
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MullenLowe China and Guerlain cast a healing spell in a new campaign called "My Mr. Honey" for Abeille Royale. "Let's meet on the Island of Healing," Yang Yang said on Weibo earlier this month. "I'll be waiting." This enigmatic micro-blog post earned over 380,000 retweets, and helped to unveil Guerlain's new creative campaign. The "Island of Healing" is a clue to the entire campaign - and has generated a great deal of online discussion, reaching a crescendo with the screening of the micro-movie, "My Mr. Honey".
VIEW THE SPOT Grab Thailand: Grab or Gone
An intrepid global survival expert battles the urban jungles of Thailand (and more!) with amusing consequences. Will he succeed in all his endeavours? The spot, created by MullenLowe Group Thailand, ends with the line: "Surviving in a big city wonât be easy if you donât know Grab".
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Los Angeles-based Miniac Films director John Christopher Pina teams up with adidas Global Brand Design to create the "NOT MADE FOR NORMAL" campaign for the launch of the new adidas SS16 CLIMACHILL collection.
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FRANK teamed up with Toronto-based agency, KBS+ to create this uniquely powerful spot for World Vision.
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For kids at St. Jude Children's Research Hospital who can't travel and see the world, Expedia used 360° camera technology to bring the world to them, live. Agency: 180 LA.
VIEW THE THE WORLD SPOT VIEW THE HANNAH SPOT VIEW THE DAVID SPOT VIEW THE SARAH SPOT VIEW THE CHERA SPOT Daredevil: Fighting Billboards
Netflixâs original series, Daredevil is known for its elaborate fight scenes. To promote the launch of Season 2, Netflix staged a new kind of fight driven by social media conversations about the seasonâs three main characters: Daredevil, Punisher and Elektra. To pique interest and anticipation for the show's return Netflix unveiled an interactive multi-billboard installation that asks onlookers to "join the fight" by using #Daredevil, #Punisher or #Elektra to support their favourite character featured on each board.
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The new Scirocco GTS is a beefed up version of the classic Scirocco coupe, with a 220hp engine and a super sporty equipment a fast car on steroids, an ostrich in a cheetah skin.Agency: DDB Berlin
VIEW THE AD Stop Exclusion Week: Against Racism
Stop exclusion in association with the Department of Public Instruction in Geneva decided to take action together against racism online. The poster created by cavalcade was aired during the week against racism in march 2016.
VIEW OUTDOOR Gran Steads Firey Ginger: Hot Head
PRINT
March 24, 2016 10:20 (Edited: February 17, 2023 04:19)
Visually dramatise the experience of tasting Gran Steads Fiery Ginger drink for the first time and communicate the reduced sugar content.Agency: Superdream, Birmingham.
VIEW THE GOLFER AD VIEW THE BORDER AD VIEW THE HOODY AD Coopers Brewery: Race Track
KWP! converts a baggage carousel at Adelaide Airport into a race track to promote Coopers Mild Ale, the official beer of the V8 Supercars. The ambient installation appeared in the lead up to and during the Clipsal 500 Adelaide, one of the biggest events on the Australian motorsport calendar.
VIEW OUTDOOR Cancer Council WA: Ingredients
A graphic demonstration of the deadly chemicals contained in cigarette smoke and some of the other products they are found in.
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In order to sell an automotive parking sensor, the campaign from Revolution, Brasil names car parts and objects in a letter game, placing them next to each other.Get your parking sensor at City Lar.
VIEW THE CAR AD VIEW THE FENCE AD VIEW THE HEADLIGHT AD
Davie Brown Entertainment has released this campaign for Dove Men+Care.
VIEW THE HALF COURT SPOT VIEW THE TUBBY SPOT VIEW THE RON SPOT
Assembly director Jorn Haagen collaborates with Toronto-based agency Grip Limited to create a moving portrait that celebrates the special moments shared by people enjoying Kentucky Fried Chicken.
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Like the heart of an Olympian, Visa is always performing. Our system never stops, and works whenever and wherever itâs needed. We are the beating heart of payments and proud sponsors of the Rio 2016 Olympic Games. Agency: Saatchi & Saatchi, London.
VIEW THE SPOT Auschwitz Museum: Remember
FCB Warsaw and the Auschwitz Museum created and distributed globally a special application, "Remember" to be added to the most popular text editors used by journalists. It's only purpose to highlight the incorrect phrase as a mistake and suggest the historically correct expression: German Nazi concentration and extermination camps located in occupied Poland.Agency: FCB Warsaw
VIEW THE CONCEPT Oxfam: Donation Icons
Donation Icons is a new technology that allows you to donate your desktop icons to help raise money for charity. Simply install the app to turn your desktop icons into a media space for brands. Brands place the world's smallest ads into this space paying money to Oxfam for the privilege. It's the world's smallest and smartest media space, and with 4 billion desktop computers used everyday, it has huge potential.Agency: RKCR/Y&R London
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