Seen and notedDiscovery Channel: Baby's Cry
Why is the sound of a baby crying impossible to ignore? Why is the sound of fingernails on a black-board unbearable? And why does the sound of white noise have such a calming effect on us? This series of audio based questions is a radio campaign promoting the in-depth world of SKY's Discovery Channel.Agency:DDB, New Zealand
PLAY THE BABY'S SPOT PLAY THE FINGERS SPOT PLAY THE WHITE NOISE SPOT McDonald's: Happy Googles
Introducing "Happy Goggles" a virtual reality headset made from a Happy Meal Box. Agency: DDB Stockholm.
VIEW THE CONCEPT John West: Imagine A World Without Fish
Sometimes we don't realise what we've got until it's gone. To educate people and help fight unsustainable fishing, John West, WWF and the Marine Stewardship Council launched a fake tuna brand. The catch? There was nothing in the cans.
Agency: Cummins, Melbourne VIEW OUTDOOR Boticrio: Beautiful Ex
Beauty brands commonly reach out to women at the moment in which they want to look their best: their wedding. But O Boticario, one of Brazil's leading beauty brands, decided to go for a different approach and stood up for women at a moment in which they need a self-esteem boost: when they're going through divorce. It's the 21st century but divorce is still a taboo among Brazilians. Many women see it as a kind of personal defeat. To help change this, O Boticario created a project called "The Beautiful Ex", which launched a new tagline for the brand: "Believe in Beauty." Agency: AlmapBBDO, Sao Paulo.
VIEW OUTDOOR Smart For Two: The Most Open test Drive
The new smart fortwo cabrio is radically open. But just how open are its drivers? See what happened when we hooked up our test drivers to a lie detector and asked them some daring questions. Agency: BBDO Berlin.
VIEW OUTDOOR Reebok Z Pump: 20 Speed Cam
For Reebok, running is about more than treadmills and racetracks. It's a vital part of life. So what better place to launch the ZPump 2.0, than right in the middle of the busiest street in Stockholm.
VIEW OUTDOOR MasterCard: Priceless Time
Put the phone away and start talking, it's the main theme of the latest campaign of MasterCard and three restaurants in Warsaw. Guests will be encouraged to use MasterCard Capsule, a device thanks to which instead of focusing on the notifications on your mobile phone you will be able to indulge in the pleasure of conversation and a shared meal, winning gifts at the same time.Agency: Isobar Warsaw
VIEW OUTDOOR
The concept from Akestam Holst Stockholm "We Are Travelersâ has succeeded in differentiating Scandinavian Airlines from the competition of low budget airlines, by boosting the self-confidence of its main customers the frequent flyers, as well as the employees and creating a sense of belonging. In its latest incarnation, print and outdoor ads spoke to these true travelers who are worldly enough to think destinations like New York and London are basically the same, but still know all the differences. All by putting solely dialectal differences in print: Tomato Tomato. Potato Potato.
VIEW THE TOMATO AD VIEW THE POTATO AD Portuguese Association For Victim Support: Tag
If violence tags you, you know with whom to share.Agency: Carmen, Portugal
VIEW THE FIRST AD VIEW THE SECOND AD Driver's Safety Association: Moonwalk
The Driver's Safety Association of Portugal via FCB Lisbon brings us print ads to stop texting while driving.
VIEW THE MOONWALK AD VIEW THE TIME TRAVEL AD VIEW THE SHARK DIVE AD Madrid Fusion Manila: Leche Flan
BBDO Guerrero recently launched a new campaign for the Philippine Department of Tourism that promotes the biggest gastronomical event in the world - Madrid Fusion Manila. This global event, which was successfully hosted by the Philippines in 2015, will once again celebrate culinary artistry by showcasing a variety of world-renowned chefs
VIEW THE LECHE FLAN SPOT VIEW THE PANSIT SPOT VIEW THE FISHBALL SPOT VIEW THE FLAN AD VIEW THE NOODLES AD VIEW THE FISHBALL AD
Directed by Luke Gilford and produced by Cadence Films, high-profile short film, Connected, grapples with Southern California's image of perfection in a cyber-social society. Starring Pamela Anderson, Dree Hemingway and featuring Jane Fonda, the film combines stylish visuals with a narrative that explores identity and futurism in a world longing for connectedness, albeit it virtual.
VIEW THE SPOT
Clemenger BBDO Melbourne and Visit Victoria (formerly Tourism Victoria) are launching a new campaign designed to encourage Melbourne residents to get out of the city and experience what the rest of Victoria has to offer.
"Wander Victoria" is all about slowing down and having a different type of travel experience one where you take the time to connect, rather than trying to cram as much in as possible. VIEW THE SPOT
Some things are so true and some others are so true too.Agency: Publicis Madrid
VIEW THE HEALTH SPOT VIEW THE BEAUTY SPOT VIEW THE HAPPINESS SPOT
This campaign from Sky, London showcases how F1 is the ultimate competition where conflict & colliding forces exist everywhere you look. Shot over the last two race weekends of the 2015 season, with exclusive access, we bring to life all of the fights fought out at every level of this intense competition, demonstrating that F1 really is a constant fight.
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To celebrate M&M'S 75th anniversary, Red & Yellow helped Zedd and Aloe Blacc put a modern twist on an iconic classic and reinterpretation of Sammy Davis Jr.âs 1972 classic âThe Candy Man.â Agency: BBDO New York.
VIEW THE SPOT
The 3rd theater project with a theme of Romeo and Juliet.
Three movies from Dentsu set in school depicting people with poor skills expressing their love. VIEW THE TEACHER SPOT VIEW THE HEADMASTER SPOT VIEW THE JUNIOR HIGH SPOT Samsung: #BeFearless
Cheil Worldwide Korea and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung's #BeFearless campaign, created by Cheil Worldwide, seeks to empower young people to face their inner fears that can be a barrier in daily lives - whether it's a fear of public speaking or heights - with the help of the immersive experience of virtual reality using Samsung Gear VR. Samsung and Cheil Worldwide held virtual reality training sessions to find out how an exposure to challenging situations through virtual experience can help people master their fears in real life. Among nearly 7,500 applicants from Germany, Austria, Russia, Romania, Bulgaria, Hungary and the United Arab Emirates, 27 selected people took part in the four-week training. After the training, participants were ready to face their fears, and celebrated their achievement by tackling situations which they never thought possible before - either by speaking in front of a large crowd at a theatre or by venturing a zip line ride.
VIEW THE HEIGHTS CONCEPT VIEW THE PUBLIC SPEAKING CONCEPT
Using real 'un-photoshopped' Messenger speech bubbles, the ad brings to life how sexual predators use social networks and messaging to contact their victims - while children are often too unsuspecting of what can be in an adult mind and see the danger. There is indeed more to this message than would meet a child's eye: only adults will recognise the phallic shape as only Parental Supervision can protect the children from what they can't see. New work from McCann London.
VIEW THE AD
Going to the restaurant to celebrate birthdays does not always meet expectations. Donât ruin that special day, celebrate at home with Gin no Sara.
Agency: Dentsu VIEW THE FLOWER SPOT VIEW THE WAITRESS SPOT VIEW THE VODKA SPOT Disque Denncia: Crime Stoppers
Agencie3 wanted to show that you remain anonymous when you call to Crime Stoppers hotline.
VIEW THE BLACK AD VIEW THE RED AD VIEW THE WHITE AD PLAY THE SPOT
From FP7 McCann, Oman print for Renna Mobile
VIEW THE FACEBOOK AD VIEW THE TWITTER AD VIEW THE WHATSAPP AD
The campaign by Mullen Lintas India shows the Avenger man undertaking his 'break away' journey reminiscing the things and experiences that would have otherwise slotted him among the ordinary.
VIEW THE SPOT
McDonald's used its 30-second advertising during the Academy Awards last night to deliver its own acceptance speech to its customers, celebrating All Day Breakfast with them.
VIEW THE SPOT Burger King: The End Of A McDonald's Commercial
A few days ago BURGER KING was surprised to discover the directional billboard erected by McDonald's to point out the itinerary for the closest BURGER KING .
BURGER KING decided to thank them by revealing the end of McDonaldâs ad, acknowledging the amount of McDonald's drive-thru locations in France and the proximity of their service. VIEW THE SPOT
IKEA developed a new revolutionary product:The Grandmother's hands. Here the video going viral in Italy.Built up like a kickstarter-video, advertising agency AUGE HEADQUARTER, Milan developed a crazy idea based on a new/fake IKEA product: The Grannyâs hands. In the video you understand how the product will be able of connecting neurologically to the person who wears it and, and how eventually you would see transferred the qualities of speed, skill and accuracy in any culinary preparation.
VIEW THE SPOT
A nice message from Axa around Valentines day about a very familiar experience we all have when it comes to sharing our love.Agency: Publicis Dublin
VIEW THE SPOT
Print from FP7 McCann, Oman features a familiar cast of peacemakers for Re Fresh
VIEW THE MOTHER TERESA AD VIEW THE MARTIN LUTHER KING AD VIEW THE DALAI LAMA AD VIEW THE NELSON MANDELA AD Wyborowa Wodka: A Social Journey
How long can you go without visiting the same place twice? Wyborowa Wodka's app challenges you to leave your comfort zone in this snake like game.
VIEW THE CONCEPT ANZ Comes Out As GAYNZ
In honour of the 10th anniversary of the bankâs Sydney Gay and Lesbian Mardi Gras sponsorship ANZ has come out as GAYNZ! In a public display of pride, the bank's Oxford Street branch at the heart of the Mardi Gras parade route, has been rebranded as a flagship GAYNZ branch.Agency: WhybinTBWA, Melbourne
VIEW OUTDOOR
The Ford Kuga has a unique feature: a foot-activated liftgate that allows you to open the car's boot by simply positioning your foot under the rear bumper.
To communicate this amazing new piece of technology, BBR Saatchi & Saatchi Tel Aviv decided to celebrate the foot by showing people who did truly memorable things with their feet.People like Neil Armstrong, Michael Jackson, The Land of Oz's Dorothy, Godzilla and Lionel Messi and now you. Make no mistake. Your feet have got potential. VIEW THE AD United Nations World Food Programme: Hunger Plate
Cheil Mena UAR wants to help the United Nations World Food Programme put food on plates
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