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Seen and noted
Ifolor: Photobook A new campaign has been created by Walker Zurich to raise awareness for ifolor photobooks in the lead up to Christmas. The humorous ads, which launches today, see a love-struck wedding guest and a clever, young girl seek to change their lives with the help of a photobook. In the Wedding film we find out that the bride's former boyfriend (Book of Mormon actor, Dan Buckley) has created a 'super emotional wedding photobook,' which he hopes will win back the heart of his ex-girlfriend, along with his very own cheesy love ballad. In the Christmas film we see what has made a couple cry as they turn the pages of a photobook, a Christmas gift from their young daughter. VIEW THE WEDDING SPOT VIEW THE CHRISTMAS SPOT  This year's Christmas campaign from the Co-op focuses on what makes it unique as a retailer: Every time its Members buy Co-op products they earn money for causes local to them. This is encapsulated in the phrase: "Something for you, something for your community", which demonstrates Christmas #TheCoopWay. TV and cinema ads, created by agency Leo Burnett, remind us of the joys of Christmas, highlighting the role food, family and friends play in making it a wonderful time of year. The feel-good campaign, which breaks on 1st December and runs throughout the UK, includes outdoor advertising, press, online, social and in-store executions. The script was written by the creative team Rob Tenconi and Mark Franklin, at Leo Burnett. The voiceover is a spoken word piece, delivered in a conversational and down-to-earth style.VIEW THE SPOT Guinness Batik Friday: I Am BatikSociete Generale: #AUPLUSPRESDUXV After an explosive debut against Samoa and a short defeat against Australia, the French rugby team confronted New Zealand in the 2016 Autumn Internationals. Before each game, the players of the French XV all meet for a few days at the National Rugby Centre of Marcoussis for optimal preparation. A necessary isolation that nevertheless cuts all contact between les Bleus and their fans. Societe Generale wanted to bring the players of the French XV and their supporters together, creating the surprise of posting encouraging tweets from Marcoussis to the Stade de France. Wherever they are in the world, fans of the French XV were able to accompany the players during their journey by bus just before the match by being #AUPLUSPRESDUXV #CLOSESTTOTHEXV). Agency: Fred & Farid, ParisVIEW OUTDOOR Ikea: Let's Play For Change The better you do, the better the virtual world gets with this new IKEA online game created by Akestam Holst Sweden. Called Hopp, the free mobile game is part of IKEA's "Let's Play for Change" campaign.VIEW THE CONCEPT HeForShe: #makehimpay Fat. Pig. Dog. Slob. Disgusting animal. These are just some of the names that Donald Trump has called women over the years. It's time to Make Him Pay. To keep people from harassing him, he spends tens of thousands of dollars on web domains containing his name. #makehimpay is an initiative to get Trump to keep buying Trump domains. "Our" Trump domains. Every dollar from sold domains will be donated to support gender equality and the empowerment of women. Agency: DTMVIEW THE CONCEPT Fortis Healthcare: #MoreToGive Fortis Healthcare, India's biggest chain of hospitals, in association with NDTV and Leo Burnett India, has rolled out the #MoreToGive movement to encourage organ donation in India. Half a million Indians die each year, waiting for organ transplants that never happen. India is known for its world class prowess in organ transplantation, but no amount of medical expertise can help if there aren't enough organ donors to save lives. In a country of over 1.2 billion people, 0.34 donors for each million people doesn't add up at all. Especially when juxtaposed with the number of donors per million people in the West: an average of 30. While the country is busy fighting its battles with demonetisation, corruption, terrorism and everyday life, everyone seems to have forgotten to pay heed to the lack of organ donors. #MoreToGive started with Veteran defence officers who have lost limbs fighting for India coming forward and signing up to donate their organs to save lives. Because they believe they have still more to give to the nation.VIEW THE CONCEPT Adidas Climaheat: Snow Run With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay. While ordinarily, customers would try on apparel in a conventional fitting room, the adidas VR fitting room exposed customers to weather effects including audio, visual and temperature control. The fitting room environment simulated training in cold weather, which added a degree of realism to the "snow run" that customers were challenged to complete in the VR game. Passersby on the street outside of the adidas store were also able to see inside the fitting room via a physical window.VIEW THE CONCEPT Amnesty International: Letter Writing Marathon Every year amnesty international organises the letter writing marathon to write injustice out of this world. Agency: Serviceplan BeneluxVIEW THE SPOT Veteran Suicide Prevention: The Other Note In response to the veteran suicide epidemic, Director Scott McCullough creates an emotional PSA featuring Martin Sheen. Agency: Edge of Reason, LLCVIEW THE SPOT Step Back Think: Stamp Out Violence This weekend, clubs and pubs across Australia will join a national movement to prevent social violence with the launch of the inaugural 'Stamp Out Violence' campaign. Across Australia patrons entering participating venues will be stamped on their fists to honour Joshua Hardy, killed in an act of social violence at the age of 21. The campaign - developed by Creative Technology Agency DT and an initiative for social awareness organisation Step Back Think - is the first of its kind and aims to remind young people that what happens in a moment can last a lifetime. It launches this Friday and Saturday night (2nd and 3rd December). DT has also developed a range of supporting executions to further build awareness including radio (national), OOH, digital OOH, plus posters/shirts/volunteers at nominated venues. Creatives and strategists across DT worked together to create the concept and its supporting executions, as part of the agency's focus on developing work for the not-for-profit sector.VIEW OUTDOOR PLAY THE SPOT Goodwill / Ad Council: Donate Stuff. Create Jobs Goodwill and the Ad Council have launched new public service advertisements (PSAs) that encourage donations to Goodwill by showing the direct link between the donation of used clothing and household items to job creation in local communities. Created pro bono by leading ad agency VML, the new English- and Spanish-language digital-focused PSA campaign metaphorically depicts the many jobs that can be found in donated objects. All PSAs conclude with the tagline, "Donate Stuff. Create Jobs." and direct audiences to visit Goodwill.org to find their nearest Goodwill donation center.VIEW THE SPOT VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD VIEW THE 4TH AD VIEW THE 5TH AD  The new "Cinnamon Biscuits" spot recently debuted on broadcast and cable outlets in major markets across Alabama, Georgia, the Carolinas, Tennessee and Virginia. The spot uses stop-motion animation to show Bojangles' Cinnamon Biscuits being hand-made from scratch by one of the Company's Master Biscuit Makers. This first campaign television ad produced through BooneOakley and Wondersmith is likely to continue airing well into the new year. #CinnamonBiscuitIsBackVIEW THE SPOT MTN Mobile Telephone Network: The Nightshift In this commercial, MTN, one of South Africaâs biggest telecommunications companies, pays homage to all the nightshift workers through The Commodore's nostalgic 80s hit, 'Nightshift'. Despite the thousands of kilometers between two friends, they connect with each other, in the middle of the night, in a humorous and light-hearted way. And from there, the song keeps travelling, connecting an entire community of 'nightshifters'. Agency: Metropolitan RepublicVIEW THE SPOT  Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited. But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world's dumbest dog just to prove that no matter who's taking its picture, the Mazda will always look amazing. Agency: BBR Saatchi & SaatchiVIEW THE AMAZED SPOT VIEW THE BLIND SPOT VIEW THE HUNT SPOT VIEW THE CARAOKE SPOT VIEW THE SPOT Chicken Licken: Afronaut The commercial tells the story of South African Afronaut, Rodwell Tshabalala, who is tasked with a mission into space to resupply the Vaya One Space Station. Agency: Joe Public JohannesburgVIEW THE SPOT  Ogilvy & Mather (Delhi) present these spots for KFC IndiaVIEW THE DISCOVER SPOT VIEW THE GRILLED SPOT Telkom FreeMe: DIY Entrepreneurs know that making a success of their business means making the most of every business opportunity. Wouldn't it be a shame if you missed a massive opportunity simply because you were busy on another line with another customer. Even more of a shame if the customer you were busy with was wasting your time on an insignificant or unprofitable query. Fortunately Telkom's voice and data backup service automatically reroutes calls and emails to open lines where they can be answered, so you never miss an opportunity again. DDB South AfricaVIEW THE SPOT  Bardzo Sp. Z o.o./Warsaw has released this moving 'English for Beginners' spot for Allegro the online auction site.VIEW THE SPOT  As the world's consumers sit glued to their computers snapping up the mega deals on offer on Cyber Monday, KitKat wants to offer the millions and millions of shoppers coming up against the maddening, often tear-inducing frustration of the password police, a break. Knowing how tediously monotonous the creation or remembering of passwords can be, J. Walter Thompson London has created this short video for KitKat lampooning the hurdles you need to jump through to set up a password in the modern world.VIEW THE SPOT  To launch the revamped network, CANAL and its ad agency BETC Paris came up with a spectacular TV spot, called 'The Kitchen.' The sixty-second advertising highlights the fact that as with great cooking, great television requires the best ingredients. To play on the culinary metaphor, the film brings together a wide cast of characters in a spectacular production full of stunning visual effects to prepare the perfect meal. This cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou- Jacquet (Partizan).VIEW THE SPOT « First « Previous Next » Last » 6 of 6 |
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My name is BATIK. Here goes my story...Agency: Rising Phoenix
The Marketing Arm present this spot for Goodyear.
Driving can be extraordinary. BETC, Sao Paulo present this spot for Peugeot 
DDB Argentina present this spot for the New Volkswagen Cross up!
Ogilvy & Mather present this spot for Cadbury