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Seen and noted
Jeep Renegade: Release Your Renegade Halseyâs booming career all started in the trunk of her first car, a Jeep Grand Cherokee. Halsey shares the memories of her Jeep Grand Cherokee and what it means to her in this Jeep spot via DDB Chicago.VIEW THE 60 sec SPOT VIEW THE 30 sec SPOT Sonos One: From Heartbreak to Healing Anomaly, New York is introducing the new Sonos One. The smart speaker for music lovers which allows you to play and control your music with your voice. VIEW THE SPOT  CoverGirl brings you #IAmWhatIMakeUp, celebrating women's power to be 'Made in the Mirror.' The new CoverGirl celebrates every woman's power to create who she is and who she wants to be. Agency: Droga5, New York.VIEW THE SPOT  Every day girls around the world are fighting for their freedom. This International Day of the Girl join them and raise your voice. Directed by MJ Delaney, featuring Beyonce song 'Freedom,' the spot calls for action on some of the biggest challenges girls face like access to education, child marriage and the threat of violence'VIEW THE SPOT  The Martin Agency's spot for the hotly anticipated sequel to Middle-earth: Shadow of Mordor, highlights the game's 'nemesis system' and sees the collision of the high-stakes, modern fantasy world with the rather accident prone life of gamer, Brian. The spot amusingly portrays the softer side of a brutish, orc forever compelled to repay a debt to his unlikely ally to bring to life the thought 'Nothing Will Be Forgotten'.VIEW THE SPOT Hammerson: See it. Snap it. Own it Today, creative agency isobel launch their new 'See it. Snap it. Own it' campaign to promote Hammerson's Style Seeker, a new addition to its PLUS app that enables shoppers to more easily find and buy clothes they've seen on screen, in magazines or on those around them. To reflect the effortless style that Style Seeker offers modern-day fashionistas, isobel has created a simple, yet chic, film for Hammerson that uses the fluidity and grace of dance to illustrate how simple it is to find (and buy) a look you like. The film was directed by Holly Blakey, who has previously directed music videos for the likes of Florence and the Machine and Coldplay, and has been nominated this year for Best New Director at the UK MVAs 2017 and featured in the Saatchi & Saatchi New Director Showcase at Cannes 2017.VIEW THE SPOT Reborn To Be Alive: Looking for a Heartbeat In this film, a man who lives without a heart, Christophe, does an emotional appeal to all Belgians to become an organ donor. He goes on a deliberate quest for spectacular actions that would skyrocket the heart rate of any normal person. Cycling, drifting a fast car, flying, none of this affects him anymore. The only thing that can bring back the sensation of a beating heart is an organ donation. Shortly before releasing this film, Christophe passed away. However, it was his wish to make this project happen, no matter what. Because there are thousands of people for whom help is not too late. Agency: Duval GuilaumeVIEW THE SPOT Takealot: Sibusiso A lot of South Africans still haven't tried online shopping, it's just not something they do. Our new ad via M&C Saatchi Abel, Cape Town, presents Takealot.com as a convenient way to get almost anything you can imagine delivered directly to you. Every family has a gofer, a fetcher, a designated family minion who's job it is to always run to the shops. In South Africa, this is the child's job.VIEW THE SPOT  This year, Dove launched "Real Beauty Productions," a first-of-its kind collaborative film studio that shifts the power of storytelling from Hollywood into the hands of real women and girls. Through a series of films created with a 100% female crew, Dove shared the personal stories of real women who are taking matters into their own hands to expand the definition of beauty and inspiring others along the way. Hereâs to the women who inspired us all year long, and to the women behind the scenes who brought their #RealBeauty stories to life. Agency: Edelman, New York.VIEW THE SPOT  22squared, Tampa has launched 'Irma Gives Back,' a billboard created entirely out of hurricane Irma's destruction.VIEW OUTDOOR  Direct Line and Saatchi & Saatchi London have today revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents. With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem. The campaign forms the second initiative in a series of brand activations that demonstrate Direct Line's high performance approach to fixing problems in the real world. As technology continues to progress, the brand is positioning itself at the very forefront of the insurance category with practical, problem solving solutions for the future. VIEW OUTDOOR Anti-Bullying: In Real Life BBDO New York has launched "In Real Life," a social experiment that shows what happens when online bullying is taken offline. VIEW OUTDOOR Showcase of Young Talent: Frida This is one of latest campaign signed by Rusu+Bortun for a special event for young artists. "Showcase of Young Talent" is national event where the teenagers can show their works to the audience. They might be the next big artists in the world.VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD VIEW THE 4TH AD VIEW THE 5TH AD  La Comunidad, London has illustrated this print campaign for Britain's Beer Alliance.VIEW THE BULL AD VIEW THE PIG AD VIEW THE SALMON AD VIEW THE GOAT AD VIEW THE COD AD Campaign Against Living Miserably: #DontBottleItUp BMB is launching a new campaign from the Campaign Against Living Miserably (CALM) that encourages men not to bottle up their feelings, featuring a stunt from Love Island's Chris Hughes and Topman. Launching on World Mental Health Day, CALM's new work #DontBottleItUp aims to show men it's okay to open up rather than bottle up their emotions.VIEW THE SPOT beyondblue: Know When Anxiety is Talking Clemenger BBDO Melbourne and beyondblue are encouraging Australians to 'Know When Anxiety is Talking' in the agency's first piece of work since winning a place on the mental health organisation's roster. The campaign launches the 'Know When Anxiety is Talking' platform which aims to raise awareness of anxiety in the community, and help those experiencing symptoms to better understand anxiety and seek support. VIEW THE SPOT  From in the game to on the pitch then across the globe, watch FIFA 18's Cristiano Ronaldo, Antoine Griezmann, Dele Alli, and James Harden put their spin on the latest skill move from The World's Game. Agency: adam&eveDDB London.VIEW THE SPOT Assassin’s Creed Origins: The Hieroglyphics Initiative Assassin's Creed: Origins has made history everyone's playground by taking players to the most ancient time period UbiSoft has explored.VIEW THE SPOT  Nescafe and Publicis Worldwide are launching a new NESCAFE Gold campaign that will run across the European region. The UK will be the first to launch with a thought provoking 90-second spot to air on TV, cinemas and online from Monday 9th October. The campaign titled 'Those Few People', created by Publicis London and Publicis Conseil, focuses on why it is important to spend moments with the ones we care about. The new work sees NESCAFE Gold relaunch its product with an updated formula that brings in special blends crafted with Highland Arabica beans that are ground ten times finer to reveal the soul of the bean for a finer & fuller taste.VIEW THE SPOT Lotus Mattress: Tomorrow’s Another Day Lotus Mattress and Thai ad agency LUM has released a positive thought for coping with life's problems. Lotus is the no.1 market share mattress brand in South East Asia and they believe that a good night's sleep leads to a strong body and mind, ready to tackle any of life's many problems. The web film "Tomorrowâs another day." is a story of a single dad who takes care of his young daughter by himself. His daughter has an accident and is digagnosed with sleeping beauty syndrome. The dad carries a lot of pain inside and still wakes up every morning to carry on life without showing his sadness. Instead, he decides to live his days and nights happily and hopefully. He also lends his positive attitude and support for others in need. The film not only moves the audience but also successfully delivers a hope-filled message about how to endure life's hardships, how to not give up and how to believe in the idea that "there's always tomorrow and that things will get better." When launched, it was viewed over 15 million times over the first 2 weeks and has been tagged and shared on social media a tremendous amount of times to give moral support to one another. VIEW THE SPOT Jo Cox Commission on Loneliness: Back to Life Annex Films, London has unveiled a new film made by Oscar Cariss with St Luke's for the Jo Cox Commission on Loneliness. Oscar's 60 second film aims to show the effects of loneliness, its detrimental mental and physical effects, and shows how simple actions can make a huge difference. Jo Cox established the commission just months before she was murdered in June 2016. Following her death, colleagues came together to honour her legacy and so something cross-party on loneliness as part of the Jo Cox Commission. VIEW THE SPOT Eric Bompard: Soft Is the New Strong "Soft Is the New Strong" is the tagline of French cashmere manufacturer Eric Bompard's new brand positioning, created by BETC Luxe. The agency won the client after a pitch earlier this year and now proudly presents its first campaign for the luxury brand. The campaign consists of 3 stunning visuals, set to a Parisian backdrop and shot by photographer Clement Pascal. At the same time a film was produced, directed by Gobert et Degove (duo behind TV series The Returned), with a soundtrack signed KCPK.VIEW THE SPOT  Orange continues to tell its story with Publicis Conseil and launches a new campaign based on its wide content offer. With the richness of content available on Orange, you will no longer be the spoiled but the spoiler. Nowadays, trying to avoid spoilers is a real nightmare. The new campaign launches/ has been launched on TV at the end of September with three films made by Martin Kalina, where the mother of the Orange family takes advantage of the power to spoil thanks to Orange TV.VIEW THE OFFICE SPOT VIEW THE NIGHTCLUB SPOT VIEW THE CAKE SHOP SPOT Pedigree: Adoptable Facebook Mask BBDO New York is introducing the Pedigree "Adoptable Facebook Mask," the first dog mask that is not just fun, but can also do some good. VIEW THE CONCEPT Nike: You can’t guarantee a win, but you can guarantee a fight Hong Kongers felt the heat for Rex Tso's much anticipated fight on October 7, 2017. Before making new headlines for his 22nd win, undefeated Hong Kong professional boxer Rex Tso appeared in the latest "Just Do It" short film out of Wieden + Kennedy Shanghai. Directed by award-winning international film director Michael Mann, this inspiring ninety-second long film reveals the emotional thoughts of Rex at the most critical moment in a fight. The message is clear and simple, no matter win or lose, giving up is not an option. Taking inspiration from this message, comes the film's tagline "You can't guarantee a win, but you can guarantee a fight".VIEW THE SPOT AMI Insurance: Rollergirl AMI with Colenso BBDO have launched the brand's new purpose with an unconventional insurance commercial that imagines how good a safer world might look, a world that AMI are committed to building, with ideas and innovations designed keep people safe. See ami.co.nz/saferworld for some of their work so far. Set to the 90s hip-hop groove of 'Where I'm from' by Digable Planets, the feel-good spot features a young roller-skater as she confidently journeys through a very safe and considerate neighbourhood. It concludes with the idea that together, we can make our world a safer one. VIEW THE SPOT  Ikea Sweden is back with a new series of ads within their brand concept 'Where Life Happens'. Last time IKEA portrayed difficult subjects such as divorce and angry teenage daughters to spotlight the fact that IKEA is always there for you in your everyday life, no matter what. This brand new ad focuses on the subject of involuntary childnessness and adoption. Agency: Akestam HolstVIEW THE SPOT  The first spot via Leo Burnett London shows a couple being dropped off by a guide in the South African wilderness. 'This is the real South Africa,' they are told. 'It doesn't get much more romantic than this.' But the couple's smiles turn to nervous glances as the guide lists all the wild animals that are present, before handing the couple some camping gear and driving off. We then get a view of the South African Stack, with its smoky BBQ sauce, bacon, Pepper Jack cheese, hot & spicy mayo in a paprika-topped bun.VIEW THE SAVANNA SPOT VIEW THE CLIMBERS SPOT Beat Film Festival: Festival Poster BBDO Moscow created a series of posters for the Beat Film Festival, held in Moscow in summer 2017. Instead of a usual visual presentation, the creative agency came up with a new approach for the film festival identification. Beat Film Festival is an international documentary festival that takes place annually in May in Moscow and has a regional showcase in 15 cities of Russia that runs in November. By 2016, the Beat Film Festival has grown to be one of the largest international documentary festivals in Russia that sets an agenda across all cultural fields.VIEW THE AD A.L.M.A.: The Impossible Riddle Human Full Agency created a campaign to help A.L.M.A. to spread their duties, but mainly, to generate empathy; because in these cases is more important to comprehend so we can help.During the creative process, we discovered something very interesting: Alzheimer's disease patients symptoms are much like riddles. They're all about confusion about things that should be easy, as daily activities, family roles and even ones own age. VIEW THE TV AD VIEW THE GRANDSON AD VIEW THE COOK AD Tele2: Power Nap POWER NAP. The app that lets you stay online in your sleep. One of Sweden's largest Tele operators, Tele2, is launching via Akestam Holst, an unlimited surf-subscription. And to communicate the fact that you can now surf day and night, they developed an app that makes it possible to surf even in your sleep: Power Nap. Simply enter your favourite sites, set the time to surf and let Power Nap keep you online around the clock. How? By reading the sites in a hypnotic voice the app takes you through everything from real-estate listings to your daily news. Because why miss out when you can be online 24/7, right?VIEW OUTDOOR Pantene: The Hair Falling Billboard GREYnJ United Bangkok planned and created an integrated campaign for the Pantene Hair Fall Control series. With the rise in air pollution, Pantene Thailand wanted to drive awareness about the urgent need to protect one's hair with Pantene HFC. To reinforce the message, GREYnJ United highlighted an unknown fact that "hair attracts pollution 3x more than skin". The campaign kicked off with location-based outdoor advertising all around Thailand, where each of the ads showed messages relevant to the placement location. The entire making-of and hair falling process was documented, and integrated into an internet film.VIEW OUTDOOR Assaulted Women's Helpline: Don't Ignore It Every six days in Canada, a woman loses her life to domestic violence. Help expose the reality of spousal abuse. Agency: Giants & Gentlemen, Toronto.VIEW OUTDOOR IM – Swedish Development Partner: The Humanium Metal Initiativ There are hundreds of millions of illegal firearms in the world. As a result, someone is shot every minute. Armed violence is a global epidemic that hits developing countries especially hard. To tackle this problem, Swedish NGO IM has launched, via Great Works/Akestam Holst NOA, Humanium metal, a new material made of recycled metal from gun destruction programs. The metal is melted and molded into units, which are then made available for commercial production. VIEW OUTDOOR Gutzandglory: The Blacklist Application At Gutzandglory, we're not half-hearted. Whatever we do, we give it our all, that's dedication! So when we hire, we look for people who share the same commitment. Thatâs why we launched The Blacklist Application: an audacious recruitment campaign, asking potential applicants to show us their determination to work at Gutzandglory. Their mission? Putting the other Belgian ad agencies on a blacklist, in order to gain access to our vacant positions. In recognition of their dedication, they can then freely apply for the job of their choice, without being distracted by any other agency in the country. VIEW THE CONCEPT Wyborowa Vodka: Project 30/90 McCann Worldgroup, Poland and Wyborowa have found a way to sell 750000 bottles of vodka in a country where you can't advertise alcohol by creating 'Project 30/90. Celebrating two birthdays in a unique way.VIEW THE CONCEPT German Ministry: Strong for You. Strong For Germany Police and emergency services are on duty 24/7 to protect each and every one of us. Yet they are often hindered in their work, insulted or attacked. With this 'Strong for you. Strong for Germany' campaign via fischerAppelt, Berlin for the German Federal Ministry of the Interior, aims to improve the respect society pays to uniformed police officers and rescue workers.VIEW THE SPOT  White Label, UK has brought friends together to try Laphroaig for the first time. With Laphroaig dividing opinions since 1815 with its unique and polarizing flavor, will these friends agree or disagree.VIEW THE SPOT « First « Previous Next » Last » 5 of 8 |
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Magnum Opus has created this spot for The Valley
JWT Italy has created this spot for Rinascente.