 |
Seen and noted
 Serviceplan, Munich has released this print campaign for Blue Cross.VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD Boursorama: Pink Week-end Buzzman, Paris has created this cheeky ad for Boursorama, that doesn't want ad blocker users to miss out this banner ad. VIEW OUTDOOR Bud Light: Cease And Desist Bud Light has send a Cease And Desist message from the king, that showed up at a Minneapolis craft brewery to object to the naming of their new beer, "Dilly Dilly." Agency: Wieden + Kennedy.VIEW OUTDOOR Volvo: From Pure Power to Pure Eco GreyNJ United Bangkok and client Volvo have called upon Thor, the God of Thunder, to demonstrate the sheer power of its new Volvo S90 T8 Plug-in Hybrid sedan. The 'Volvo Lightning-Powered Billboard' is a huge billboard with the primary aim to invite a deliberate lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page.PLAY THE SPOT VIEW OUTDOOR Moia:The Empty Seat At TechCrunch Disrupt in Berlin earlier today, MOIA, the mobility startup from Volkswagen Group, introduced MOIA, Social Movement', a comprehensive ride- pooling concept launched just one year after inception of the MOIA startup. The MOIA initiative provides new mobility options that promise to significantly reduce traffic in major cities. MOIA presented its ride-pooling ecosystem at TechCrunch with the vision to take: One Million Cars off the Road" Introduced as 'MOIA, Social Movement, the fully electric car with optimized ride-sharing services is designed to encourage people to overcome their resistance to sharing a ride, thereby reducing the volume of traffic in our cities by a staggering 90%VIEW THE SPOT Hennessy Paradis Imperial: The Quest For Hennessy Paradis Imperial, DDB Paris worked in collaboration with the design studio Marshmallow Laser Feast to create a cutting-edge installation, symbolizing the Hennessy Master Blenderâs life-long quest for the rarest eaux-de-vie. VIEW THE SPOT  JWT, Albania has illustrated this print campaign for Vodafone about video streaming speeds that make "Buffering" a thing of the past.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Globe Telecom: Like A Jedi Last year, Globe made a mark with their heart-warming campaign for Rogue One: A Star Wars Story. This year, the Globe and Star Wars partnership is back for Star Wars: The Last Jedi. And this year's campaign plans to continue the tradition of not only having an online film that touches hearts but also having a campaign that truly makes a difference in the lives of Filipinos. This year's film is about a mother and her son, and how they find the courage they need in themselves and in each other.VIEW THE SPOT Access Israel: People Not Symbols For December 3rd "International Day of Persons with Disabilities", Access Israel the NPO whose mission it is to promote accessibility for people with disabilities in Israel, is replacing all disabled parking spot signs with the pictures of real people.You've probably seen it happen a zillion times and you've maybe even done it yourself once or twice. By that I mean park in a spot for disabled people.VIEW THE SPOT Guest Judges: Laura Petruccelli + Rohan Cooke, ACDs, GS&P
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 04, 2017 15:08 (Edited: February 17, 2023 04:19)
 This week's guest judges are Laura Petruccelli and Rohan Cooke, associate creative directors at Goodby Silverstein and Partners in San Francisco. Winner - New Zealand Police. There is something so charming about seeing an uptight government body, like the police, not take themselves too seriously. And in the process turn something that is normally dull and mundane into something I actually want to talk about, God forbid even share. My next challenge would be for you to make a recruitment video for Parking Inspectors. READ MORE Thai Smile Airways: Happy Take Off Dream Riders Bangkok has produced an emotional 3 minutes film to promote a Thai Smile Airways new mission together with Thai Red Cross Society to transport organs from donors to patients throughout all domestic routes for free of charge. "Happy Take Off" was written and directed by Sanpathit Tavijaroen, a former award winning executive creative director who turned himself as a film director under his own company Dream Riders Creative Production in late 2016. Tavijaroen said there has been a great feedback towards this highly emotionally campaign. On Facebook it has reached almost two million views in one week. He hope this piece of film produced for Thai Smile Airways will spread out to promote this message to many and will also help recruiting more donors to register with Thai Red Cross Society as well.VIEW THE SPOT World AIDS Day: Dress the Part In commemoration of the World AIDS day, agency ONEWILDCARD, portrays HIV/AIDS as a dangerous (weather) situation that requires one to dress properly to protect him/herself. VIEW THE AD The Salvation Army: Poverty Isn't Always Easy to See 70% of those living in poverty are working poor. This holiday season, we wanted to show people that poverty isn't always easy to see, as millions of Canadians are silently struggling to make ends meet. In radio, we wanted to reveal that more Canadians are struggling with poverty this holiday season than you think. So, we created a series of fake radio ads for small businesses that exposed the all too common struggles for millions working poors. Agency: Grey, TorontoVIEW THE SPOT PLAY THE HAIR SALON SPOT PLAY THE CAR SALESMAN SPOT PLAY THE PIZZA SPOT Silver Chain: Falls As we age, loneliness and medical factors can often becoming serious issues for ourselves and our families. Silver Chain wanted to tackle the concerns of their elderly customers and families head-on to encourage important conversations around home care. Agency: MeerkatsVIEW THE FALLS SPOT VIEW THE LONELINESS SPOT PLAY THE DEMENTIA SPOT Toronto Zoo: Rock The Toronto Zoo's Giant Pandas are leaving. So, we got people in to see them one last time, using the best tool at our disposal â the adorable, lazy antics of our pandas. They may not be in any rush, but you should be if you want to see them before they go. Agency: Grey, CanadaVIEW THE ROCK SPOT VIEW THE TREE SPOT VIEW THE AD  Havas Lisbon created for NOS, a Portuguese Telecom, a touching Christmas story between a dad and his son. Dad tells a secret to his son, who ends up sharing it with all his little friends, who also share it with other people and so forward. The entire world ends up discovering the secret of Christmas: Santa's number. 'Believe' is the brand's message. And until Christmas day, each time someone calls +351935007070, a different christmassy and magic message from dad will be shared everyday. Directed by Marco Martins, the TV ad has been watched and shared online by more than 2 million people in just a couple of days. And it will be continued. Because each time someone believes, the Christmas magic happens.VIEW THE SPOT  Publicis Dublin had planned another emotion-heavy Christmas campaign, but then we switched it. For something different. The BGE Christmas Switch campaign is a parody on the docu-style Christmas ads seen at this time of year. The ad plays off the fact that people switch unwanted gifts at Christmas time and the good feeling they get from the switch. Switching feels good, especially if it's to Bord Gais Energy and with the very strong new offers in place, this gives people more reasons to do so. Jimmy Murphy, Business Director of Publicis commented; 'Christmas ads have become a phenomenon in themselves, with brands vying to outdo each other with their warmth and sensitivity. Being honest, we've made our fair share of them! It's fun to take a more irreverent approach for once and get attention for what is a great energy offer.'VIEW THE SPOT Absolut Vodka: One Source Egg Films' Sunu has directed Africa On Fire, NativeVMLâs follow-up to the Cannes Gold-winning Absolut One Source campaign. Shot in Ghana, the four-minute film portrays creative revolutionaries as the superheroes they are with their art form as their superpower. The original One Source campaign birthed a SAMA and Metro FM-nominated music video, an iTunes SA number one single, and a bestselling album that became a war-cry for the continent's creative revolution. One Source won Gold in Entertainment at Cannes Lions; was the most awarded campaign at One Source helped Absolut reclaim its leadership position as the number one selling vodka in South Africa.VIEW THE SPOT Carling Black Label: No Excuse In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour.Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. Agency: Ogilvy & Mather Cape TownVIEW THE SPOT Broken Back: You're The Stylist In this world first, Ideas For Music puts the viewer in the driver's seat. At each click, you have the power to switch the characters' styles and see where these different looks take you! This interactive music video for French electro-folk artist BrokenBack is a blast and, to top it all off, online retailer Vente-privee gives you the opportunity to get the clothes from the video on their exclusive sale page.This interactive idea is the latest from French creative studio Ideas For Music and was spearheaded by From Paris Agency for online retailer Vente Privee as a part of the brand's "Entertainment Shopping" positioning. VIEW THE CONCEPT Ikea: Place IKEA believes picking a holiday tree should be fun. Whether your space is big or small, wide or tall, you should be able to find a tree that fits just right. With IKEA Place, picking that perfect tree is now easier than ever. Just in time for the biggest holiday tree weekend of the year*, the augmented reality app added four true-to-scale tree styles, so now all you have to do is choose the one that fits best Drag it, drop it and #Placeatreeonit. With IKEA Place you can virtually place your tree anywhere. For the launch of #Placeatreeonit, Inter IKEA Systems once again partnered with Space10 and TWNKLS, who were responsible for the User Experience and development of the new feature. Inter IKEA Systems also collaborated with 72andSunny Amsterdam, who developed the idea, comms planning, influencer strategy, as well as creative assets for the Tree update, which includes a hero film, explainer GIFs, and storytorials (Instastories tutorials). VIEW THE CONCEPT Thailand's Men & Women Progressive Movement: Boxing Ring J. Walter Thompson Bangkok teamed with Thailand's Men and Women Progressive Movement Foundation and X Siam Boxing Stadium to raise awareness that the country, sadly, ranks #2 in the world when it comes to domestic violence. During a live televised Muay Thai fight, fans were given a sobering reminder of the reality of violence against women when the glamorous Ring Girl was replaced by a real domestic abuse victim. VIEW THE CONCEPT Orsted: Home It really is possible to power the world entirely with green energy. Thatâs the message in 'Home', a new interactive film from Danish renewable energy company, Orsted. The film transforms climate change from a global crisis to a personal experience by challenging any previous conceptions of what 'home' means to each of us. When reflecting on the significant effects of climate change, one usually thinks of it impacting someone and somewhere else. But 'Home' demonstrates how all the things we hold closest are threatened by global warming. No matter who you are or where you live. Created by Emmy Award-winning Director Ben Tricklebank in collaboration with Orsted's global creative partner Wieden+Kennedy Amsterdam VIEW THE CONCEPT Health Engine App: Screamer Toothbrush Choose from more than 1000 dentists, with the Health Engine app.Print from Meerkats, PerthVIEW THE AD PLAY THE RADIO SPOT McDonalds: Faster Mac's McDonald's UAE along with DDB Dubai has created a new print campaign to demonstrate the speed of McDelivery. The three executions use the iconic light trails to show just how fast McDonald's delivers the food we all love, including Big Macs, fries, and Egg McMuffins. With McDelivery, which is available in most markets in the Gulf, McDonald's offer their customers more convenience and freshness by delivering the food straight to their doorsteps.VIEW THE BIG MAC AD VIEW THE FRIES AD VIEW THE MC MUFFINS AD Otos ENT Clinic: Another Nose A dramatic approach to an Ear, Nose & Throat clinic from Brasilian agency BoleroVIEW THE MAN AD VIEW THE WOMAN AD  Double A Paper has partnered with alternative rock band, OK GO, to create another of the band's eye-catching and creative music videos. For OK GO's latest music video "Obsession"Double A demonstrates a new approach in reaching out to a new generation of target groups using the universal appeal of music and OK GO's fearless creativity to channel the brand's more fresh and fun image. VIEW THE SPOT  Nicki Minaj and John Turturro star in this H&M spot directed by Johan Renck. Agency: Forsman & Bodenfors.VIEW THE SPOT  When it's the holiday season, there's always a touch of magic in the air. And thereâs no better way to share that magic than with Holiday Scratch-Off games from the New York Lottery. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores.VIEW THE SPOT Jim Beam: Intelligent Bourbon Decanter The voice assistant news youâve been waiting for: Jim Beam unveils"JIM," the first-ever smart decanter. Engineered with more than 200 years of bourbon know-how, "JIM" brings Kentucky charm and groundbreaking shot-pouring functionality to any home bar. Agency: Olson Engage.VIEW THE SPOT  Scrabble celebrates the diversity of families with this moving Christmas spot that prove the real value of words are in their meaning. Agency: LOLA / Mullen Lowe Group, SpainVIEW THE SPOT  Toyotathon is back for its 38th year with a 100-second holiday commercial from Saatchi & Saatchi LA that showcases a family's multi-generational story. 'R S'premiered Tuesday night, November 28th, on NBC during 'The Voice' in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot comes at a time when most networks are reducing commercial time. VIEW THE SPOT Eurosport: Make It Yours Eurosport via Iris Amsterdam has launched Make It Yours, the PyeongChang 2018 Winter Olympics campaign, conceived and developed in collaboration with iris Amsterdam. Championing the passion and diversity of sports fans, the TVC introduces Eurosport's exclusive multimedia rights to the winter games, and reflects its commitment to deliver every moment, for every fan. Shot on location in Sweden, the commercial, directed by acclaimed music video director Tomas Whitmore, follows fans from across Europe VIEW THE SPOT  BBDO New York has released additional work for Macyâs as a part of its 2017 Holiday advertising campaign, which highlights the idea that the perfect gift brings people together. The three new:30 spots follow last week's launch of the campaignâs anthemic film, "Lighthouse." Each tells a story of people being brought together by the perfect gift; and each one focuses on one of Macyâs gift categories: fragrance, jewelry and "gifts we love."VIEW THE PERFECT SPOT VIEW THE WRONG SPOT VIEW THE HOLIDAY SPOT M&M's: Faint 2 A Very Yellow Sequel Every Christmas since 1996, the M&MS Brand has given its fans around the world the same gift the iconic :15 second television commercial called 'Faint.' The beloved commercial created by BBDO features M&MâS spokescandies Red and Yellow interrupting Santa while he's delivering gifts causing both Red and Santa to faint.The long-running spot has been a staple of the Christmas season for over 20 years, but it ends on a cliff hanger, begging fans to ask so what exactly happened? VIEW THE SPOT Newcastle City Council: 360 Reasons You Should Be In Newcastle To convince young professionals to make the move and set up their careers in Newcastle, we wanted to show the city in a surprising new light. The idea for the campaign was driven by a simple truth - Newcastle is a city full of diverse and unexpected experiences, and if you didn't know any better, you could guess they were in any great city anywhere in the world. Using the Z Cam V1Pro, the world's leading 3D 360 VR camera, we shot eight locations in and around the city to create our core content film. The film was then put to the test in a public activation, where we asked people to pop on a VR headset and try and name all eight amazing locations. The twist being that they were all in one incredible place. Newcastle.VIEW OUTDOOR Netsafe: Re:scam DDB New Zealand has teamed up with Netsafe, New Zealand's independent online safety organisation, to design, build and launch an AI weapon against scammers: Re:scam. The new artificially intelligent (AI) email assistant has been rolled out at a critical time - with cybercrime costing New Zealand hundreds of millions of dollars per year. Re:scam works by occupying the time and resources of scammers through deploying a well-educated AI. Instead of junking or deleting a scam email, you can forward it to Re:scam who will continue the conversation until the scammer stops replying.VIEW THE CONCEPT « First « Previous Next » Last » 4 of 4 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Zulu Alpha Kilo, Toronto present this spot for Uber, Canada and MADD
Oliver Voss Werbeagentur has created this spot for Aldi Sud