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Seen and noted
 BBDO India has launched Arielâs latest #ShareTheload campaign, this time raising the question, âIs your HomeTeam as strong as your Dream Team?â The new film aims to spotlight and fuel conversations about the mental load on women, and husbands becoming trusted allies in household responsibilities and urge couples to work together, as HomeTeams #ShareTheload.VIEW THE SPOT  In a bold narrative, a girl defies her family's tech brand loyalty by choosing Boat's superior sound, sparking a discussion around sound love versus brand loyalty. The film cleverly challenges the giants of the industry, celebrating Boat's triumph in quality and internet acclaim with the mantra: 'Don't be a fanboy, be a Boathead.'VIEW THE SPOT BGMI’s Masterstroke In Community Engagement Two days before Easter, BGMI unleashed a cryptic image on social media, sending their community into a frenzy. Fans went wild, submitting over 2000 outlandish theories in the form of comments, posts and Reddit threads - one dedicated player even built an entire website to crack the image! After three days, the brand dropped the bombshell: the image was a random AI creation by an intern. This event wasn't just a prank; it was a litmus test for fan engagement that BGMI's community passed with flying colours. The overwhelming participation and dedication displayed clearly prove the fans' deep-seated love and obsession with BGMI.VIEW THE SPOT MakeMyTrip: Pound To promote effortless doorstep Forex services by India's no. 1 travel app-MakeMyTrip, we brought the iconic currency portraits to life and made them deliver the forex to the doorstep. The stories were crafted keeping the 3 most popular international travel destinations for Indians: Europe, the US and Dubai.VIEW THE 2 SPOTS VIEW THE AD  Your latest Myntra delivery might come stuffed with secret money from Britannia Good Dayâs latest guerilla activation: The Bank of Small Wins.VIEW 3 OUTDOORS  Indian tennis legend Leander Paes is back in fine form in this spot for Cred. Leander seeks a discount on his bill at a mosquito infested restaurant. The waiter obliges, but with a condition.VIEW THE SPOT  Sleep is the recovery mechanism of our body. If we do not get proper comfortable sleep, the body remains rest-less leaving one feeling dull & drowsy at all times. This leads to getting a hit of sleep anywhere, at moments where you shouldn't be sleeping, and may end-up being an awkward sight while you dream unaware, life may pass before you. Sleep like you're meant to, get your most comfortable sleep with Libra mattress.VIEW THE 7 ADS  Jindal Steel's new brand film depicts steel in its various forms, mirroring the beauty and diversity of India. The images portray steel beyond its sheen, following its journey from grit and grime to its sheer power. Minute elements of Indian street sounds are stitched together to bind image and music.VIEW THE SPOT  Bold Care broke the Indian internet with its spot featuring Bollywood actor Ranveer Singh and American porn star Johnny Sins as brothers in an old family-style drama, inspired by Indian TV serials with their exaggerated scenes and dramatic background music. Johnny Sins however, has a small problem.VIEW THE SPOT  Air India, India's leading global airline, today unveiled 'Safety Mudras', the airline's new inflight safety video that seamlessly blends safety instructions with the kaleidoscope of India's vibrant culture. Conceptualised and developed in collaboration with the visionary trio of Prasoon Joshi of McCann WorldgroupVIEW THE SPOT  Gold Loans are one of the most preferred means to raise short term money for emergencies and other small needs. There are dozens of players in the market and the unorganized sector is huge. Top of the mind recall for potential customers is key. The moment you think of pledging, you must think of Shriram Finance that was the objective.In a slightly humorous fashion the campaign parallels important things that customers forget in their day to day lives. And reminds customer of Shriram Finance.VIEW THE 4 SPOTS Libra Mattress :Face Of A Yawn A yawn is our body's natural involuntary response when we experience a lack of good sleep or in need of sleep, this may trigger due to boredom, drowsiness or sleep deprivation. Moreso, due to the nature of yawn being involuntary, it leaves one to make amusing funny faces while one yawns, and that is never a pretty sight. VIEW THE 6 ADS  The essence of real journalism is to present the truth, and in doing so, enlighten its readers through facts. Thane Vaibhav, a leading newspaper in Mumbai, is committed to factual, honest and real journalism. This campaign showcases the power of such journalism, and the value it adds to its readers. It unlocks the mind, illuminates your thinking, makes you sharper through knowledge, cleans the dirt caused by false news, shows you a better perspective, helps you move up through knowledge, makes your thinking sharper, etc. VIEW THE 6 ADS  Campaign to promote the wonderful products from Thank U Foods, a company powered by the differently abled.VIEW THE 5 ADS  Slurrp.com is India's fastest growing food and recipe platform. There's so much stuff out there, that you could cook something beautiful every day. We took this as our proposition and used the power of AI to create cool food art to pay homage to the home chefs who are a part of the Slurrp Community.VIEW THE 7 ADS  tgthr has unveiled their #DontCareToShare campaign for BATTLEGROUNDS MOBILE INDIA (BGMI), India's most loved battle royale title's X-Suit Carnival. X-Suits in BGMI are the epitome of eliteness that come with the ability to alter colours, showcase emotes and special finish messages. The campaign cleverly showcases X-Suits as a sought-after emblem of distinction, making it a must-have for players looking to stand out and make their mark in BGMI. Most brands use influencers to sell their products. VIEW THE 2 SPOTS Thane Vaibhav: Weapons Nowadays, news is usually one-sided. Most news platforms show us the side which supports or promotes an agenda or propaganda. This builds a false narrative and perception in the society.But every story has the other side, which usually is hidden. Thane Vaibhav, a leading newspaper in Mumbai and surrounding region, is committed to bring to light the other side to its readers. The way real journalism should be.This campaign clearly shows the other side of the story through cleverly crafted headlines and art direction. VIEW 3 OUTDOORS & PRINT  The film depicts the mistreatment of our planet, beginning with the globe representing Earth, being forcefully detached by a strong gust of wind. The ensuing journey signifies the environmental abuses inflicted by humanity, as the globe passes through different terrains and hands, metaphorically representing the cumulative impact of our actions on Earth. #SustainableIsAttainable #TatapowerVIEW THE SPOT  The ad serve as a compelling product demonstration, highlighting not only the robustness and durability of Greenpanel MDF but also the sense of security it instills. The commercial unfolds in the midst of an earthquake, portraying a world in chaos while a family remains unruffled by the havoc all credited to the steadfast reliability of their Greenpanel MDF furniture.They all use muslim clothing, such as hijabs, abayas, muslim scarves, from the garazastyle company purchasing it in the online store. VIEW THE SPOT  Bingo Mad Angles' whimsically clever ad turns a routine optician visit into a hilarious, unforgettable ad with its unexpected twist.VIEW THE SPOT  Diwali is the biggest festival in India. Everyone decorates their houses, offices and shops with lights. Greenlam Industries, which makes interiors of homes beautiful by making beautiful wooden laminates, decided to put the spotlight on the inside. As the Voice over at the end of the film says, 'When you are beautiful inside, the world outside becomes more beautiful'. The film tells the story of a little boy who has a beautiful heart. He sacrifices a toy that he really loved for the sake of a poor little girl. Agency: The Titus Upputuru Company VIEW THE SPOT  Sleepy mornings often end up becoming a recipe for goof-ups. The new Colgate MaxFresh has a burst of cooling crystals that kicks the sleep out of you.VIEW THE SPOT  When two young friends face a bump in communicating, a unique brand lingo secures the connectionVIEW THE SPOT  India is the global capital of oral care problems, with approximately 89% of people not brushing twice a day. Furthermore, Indiaâs addiction to sweets is only on the rise. And when a nation of more than 100 crore sweet lovers end their night with dessert, more often than not, they wake up to cavities. Colgate, the world's leading oral care brand, knew that the issue couldn't go unchecked, especially with festivities around the corner. 'Sweet Truth' is a stark and powerful TVC that highlights India's post-dinner habits, while seeding another important night ritual - brushing before bed. The film captures the country's love for sweets, but also reminds us that to keep cavities in check, we need to #BrushTonightAgency: WPP@CP VIEW THE SPOT McDonalds: EatQual 2.0 When it comes to ordering food, people eat with our eyes first. However, the experience might be different for colour blind people. Colourblindness is more widespread than many realize, with roughly 70 million people in India experiencing it. VIEW THE CONCEPT VIEW THE BTS  Large items of plastic capture and entangle marine mammals and fish and stop them from escaping, usually leading to starvation, injury and predator vulnerability. Your right 'TIC'(k) can safegaurd aquatic life from plastic pollution.Agency: Ibisco Mediaworks Pvt Ltd VIEW THE AD  McCann India has created its first campaign for Air India titled, 'Talisman.' The film launches a new brand identity for Air India, as part of a transformation the airline is undergoing in its aim to become a world-class brand. Directed by Arun Gopalan, a key component in the film is the iconic jharoka, that was a part of Air India aircraft windows, has been reimagined as a golden talisman symbolising a 'Window of Possibilities'.The story is based on a little girl's discovery of this magical talisman that acts as a portal to the future - showing boundless possibilities. Blending emotion, innocence and magical realism, the film beautifully showcases the new identity for Air India while addressing an international audience.VIEW THE SPOT Kohinoor: Basmati Rice Smells Special DDB Tribal India has released this 'Khushboo Kuchh Khaas' film for Adani Wilmar Limited (AWL), one of India's leading foods FMCG companies, announcing the comeback of Kohinoor Basmati Rice. The film, directed by Prakash Varma, features 48 actors and dance performers from 12 different Indian cities, guided by a choreographer from London, set to an original composition. VIEW THE SPOT |
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