 |
Seen and noted
Kohinoor: Basmati Rice Smells Special DDB Tribal India has released this 'Khushboo Kuchh Khaas' film for Adani Wilmar Limited (AWL), one of India's leading foods FMCG companies, announcing the comeback of Kohinoor Basmati Rice. The film, directed by Prakash Varma, features 48 actors and dance performers from 12 different Indian cities, guided by a choreographer from London, set to an original composition. VIEW THE SPOT  "The voice of silent rage" Women are not treated equally in our society. Sometimes, the media voice out for them only after a major incident and the voice of victim is not heard. All of us should voice out for them and stand with them. This campaign is the voice of every individual who fights for equality and justice. We believe it is a duty of every human being.VIEW OUTDOOR Times Of A Better India: Killer Bottle Over 30 million tons of plastic have been dumped in the oceans till now, contaminating and killing millions of marine creatures. This and similar plastic pollution on land is damaging the entire eco-system. In fact, India's plastic waste generation doubled from 15.9 lakh tons in 2015-16 to 34.7 lakh tons in 2019-20. Of this plastic waste, 50% remains unutilized.VIEW THE 750mAD VIEW THE 500 AD VIEW THE 375 AD  We know how vital water is to our existence, to our ecosystem. A life supporter in every form. As responsible citizens we must use water judiciously and preserve this precious resource for generations to come. This World Water Day, we urge everyone to save water and play their part in preserving the planet.Issued in public interest by Finolex Pipes.VIEW THE SPOT  The only way a sex worker can express her love to her daughter is through the food that she prepares and secretly leaves at the orphanage everyday. VIEW THE SPOT Domestic Violence : Mehendi Rang An activity linked with Indian culture and tradition was used to fight domestic violence VIEW THE CONCEPT  Each day, millions of vehicles running across the length and breadth of this country, move on Exide, India's no.1 automotive battery brand. To capture this beautiful idea of a battery bringing together one of the world's biggest nations, the team at Wunderman Thompson South Asia set out on a journey to create a film like no other. The journey started with an extensive research into various indigenous folk styles from our diverse cultures and territories, handpicking artforms like Gond, Kalamkari, Thangka, Pithora, Patachitra, Ganjifa, Kalighat, Madhubani, Bastar, Miniature Painting, Bhil, Pichwai, Chittara, Warli, Kurmli Sohrai and a lot more. VIEW THE SPOT  Following the court ruling in 2018 decriminalising homosexuality in India, the first edition of the Times Out & Proud campaign was launched with a mission to build a more inclusive and equal society where the LGBTQ+ community can live without fear and discrimination. This campaign went on to set a new reference point in both reader engagement and global recognition. Bombay Times in collaboration with Pride Circle and FCB India is now launching the second edition of the landmark campaign, titled 'Out & Proud @Work.' The follow-up campaign highlights one critical and oft-overlooked aspect of their lives: the issue of earning a livelihood. The community faces different forms of prejudice at and outside the workplace that marginalises its potential, qualifications, and/or personality, and leaves them underpaid, unnoticed, and unwanted. 'Bombay Times Out and Proud @Work', will use inspirational stories to make the point about the discrimination faced by the LGBTQ+ and the need for a fair and inclusive workplace. VIEW THE SPOT  Procter & Gamble's feminine-care brand, Whisper has released a new thought provoking 'The Missing Chapter' film via Leo Burnett India, as part of the fourth edition of its #KeepGirlsInSchool (KGIS) movement. This time, the film aims to educate mothers on the biology of periods so that they, in turn, can educate their daughters on periods including menstrual hygiene and using sanitary pads during their monthly cycles. Studies show, 1 in 5 girls drop out of school every year in India due to lack of period education. VIEW THE SPOT Spotify India: The Unheard Playlist Launched on International Women's Day, Spotify India wanted to send out a message, a message to make people realise how women artists are integral to every music composition that comes out. The task was simple - leverage the Spotify platform to deliver the message, unlike brands taking on social media as a default starting point, for Spotify, the starting point was their own product. Wondrlab crafted the idea of leveraging the product by putting Spotify's strength of playlists at the centre of it, and conceptualised the existence of 'The Unheard Playlist'. Agency: Wondrlab, India VIEW THE CONCEPT  With more than 1.42 billion people today, India stands as the one of the world's most populous nations. No wonder, it's also home to the busiest, chaotic and most over-crowded places in the world. Places, where it's easy to get lost, and quite often, very hard to be found. Linc, eastern India's leading stationery brand, took this unique facet of our country to highlight one of our popular products - the Deli Highlighter.Agency: Wunderman Thompson South Asia VIEW THE DHARAVI AD VIEW THE KUMBH AD Kotex: #PeriodOfChange Kimberly Clark's Kotex, a leading menstrual hygiene brand in the world, has teamed up with Ogilvy India to change the conversation surrounding menstrual hygiene by bringing it out in the open in a striking, unmissable way. As India witnesses a robust development and growth making it a prominent emerging market on the world stage, menstrual awareness and education still remains an area for improvement.VIEW OUTDOOR  The "Ode to Mumbai" campaign is a celebration of the city's positive and evolving changes in behavior, culture, and infrastructure over the past couple of years. The city is adapting to new changes in a positive manner, which is welcoming news. Mumbai's unique features, such as the world-renowned Dabbawala Service and the busiest Local Train, make the city stand out globally.Agency: Hungry Films VIEW THE SPOT Cadbury Dairy Milk Silk: Unforgettable Love Tips Over the years, India's favourite premium chocolate brand from Mondelez India, Cadbury Dairy Milk Silk, has become synonymous with Valentine's Day. Since its inception, the brand has successfully created special moments of love by offering young lovers a helping hand in expressing their true feelings to their significant other. However, there are very few avenues which prepare them for an outcome they may not foresee or desire Rejection. So, this year, Cadbury Dairy Milk Silk is on a mission to create Valentine's Day into a day of healthy love with Silk Unforgettable Love Tips. As per a Google Lighthouse study, there's been a 50% spike in search trends for personalised gifts during Valentine's Day. VIEW THE CONCEPT Cadbury Fuse: Confuseing Controllers Mondelez India's premium countline brand, Cadbury Fuse, has rolled out an exciting marketing campaign, Confuseing Controllers, to support its existing 'Bhaari' proposition. With this campaign, the brand aims to highlight the Cadburylicious goodness of Fuse, loaded with peanuts and almonds, making it the perfect snacking partner for gamers who want a quick, filling, and an on-the-go snack for some uninterrupted gaming. To bring the idea alive, the brand invented a quirky tech gaming innovation- Confuseing Controllers. These are gaming controllers designed to look like books of wisdom. VIEW THE CONCEPT Cadbury: 5Star Mush Detector In the lead up to Valentine's Day, Ogilvy India has created this campaign for Cadbury 5Star, a Mondelez India brand, aiming to help singles navigate through the love-sick zones and dodge gushy couples. As part of this year's #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects high mush zones thus, helping free birds 'Do Nothing in peace.VIEW THE CONCEPT Absolut India: Be an #AbsolutAlly One of the simplest ways to be an #AbsolutAlly is asking the person what they want and not to assume. Letâs start with the basics. #Absolutally #Proudally #Absolutpride #Absolutindia #BornToMix #Borncolourless Agency: Lowe Lintas VIEW THE REAL NAME SPOT VIEW THE WHAT'S WRONG SPOT VIEW THE LIKE SPORTS SPOT VIEW THE LOOK LIKE SPOT VIEW THE TRANS PEOPLE SPOT VIEW THE STRAIGHT SPOT VIEW THE MUST BE SPOT VIEW THE TRENDY SPOT VIEW THE YOU'RE GAY SPOT  Scrolling? Ranting? Washing clothes? Dancing? Cooking? Head bobbing? Wherever you are, whatever you're doing everything's more fun on Reels. VIEW THE SPOT  Every cake has a personality print from Albert Dali Branding VIEW THE SPIDEY AD VIEW THE DEADPOOL AD VIEW THE HULK AD VIEW THE DR STRANGE AD VIEW THE CAPTAIN AMERICA AD VIEW THE IRON MAN AD  A swipe is just the beginning.The beginning of possibilities, adventure, chemistry, and adrenaline. All you have to do is shoot your shot. you up? VIEW THE SPOT  The journey of EatQual started three years back with a simple packaging innovation. Today, EatQual it is a platform that ensures an inclusive burger-eating experience for all. Last year, we started a conversation of how the world isnât made equal. This year, we are highlighting the fact that all of us are the same but in different ways. The film is an empowering story of a young girl living with limited upper arm mobility. Nothing stops her from enjoying life. She does the same things we do, but differently.VIEW THE SPOT  The taboo and the hush-hush around the topic of periods has been prevalent in India, generation after generation. Naturally, young boys are kept away from it. But when do children learn that this topic is forbidden to talk about? And how? What makes them curb their curiosity? What kind of reactions from elders make them stop asking questions? No matter what the answers to these questions are, the outcome remains the same changing their perception about periods forever.VIEW THE SPOT  The new Whirlpool XpertCare washing machine featuring the breakthrough Ozone Air Refresh technology enables you to Air Refresh your cherished clothes without using any detergent or water. Agency: Chalk & Cheese Films VIEW THE SPOT  Hiring in small and medium businesses in India gets done through word of mouth over legitimate channels. And this turns out to be a problem since the owners appoint employees with mediocre aptitude causing losses for the businesses.The objective of this campaign was to target SMB owners specifically and persuade them to subscribe to the platform. Thus, changing their typical approach towards hiring and their standard practice of appointing someone they know instead of hiring someone who knows what to do.VIEW THE OIL SPOT VIEW THE FORKLIFT SPOT Cleartrip: Unlock Travel Offers Cleartrip's latest print ad is a manual on how to stand out this sale season without shelling out the budget for the front page. Created by Talented.agency in collaboration with Web Dimension, this print ad urges people to think outside their city, just by making better choices this sale season. When the newspapers are filled with a barrage of sale season ads screaming heavy discounts and price cuts, this clever ad by Cleartrip makes people rethink their spending approach and urges them to travel the world instead of buying unnecessary things.VIEW THE CONCEPT McDonald's: Memory Bites For 25 years, India's made memories at McDonald's. So, on our 25th anniversary, we turned those memories into, well, currency. Presenting Memory Bites. The deal was simple. People could share their favourite McDonald's memory, online and offline. And buy tasty goodies in return. Pictures, videos, posts, souvenirs, memorabilia, toys, happy meal boxes etc. Thousands of memories were shared. Thousands of meals were enjoyed. But more importantly, we let India relive its McDonaldâs memories once again. VIEW OUTDOOR McDonald's: Memory Bites For 25 years, India's made memories at McDonald's. So, on our 25th anniversary, we turned those memories into, well, currency. Presenting Memory Bites. The deal was simple. People could share their favourite McDonald's memory, online and offline. And buy tasty goodies in return. Pictures, videos, posts, souvenirs, memorabilia, toys, happy meal boxes etc. Thousands of memories were shared. Thousands of meals were enjoyed. But more importantly, we let India relive its McDonald's memories once again.VIEW THE CONCEPT  When Kapil Sharma announced his first special on Netflix, his fans lit up the comment section with their excitement. One comment among the thousands stood out because it was from none other than viral musician Yashraj Mukhate. We quickly capitalised on this fan moment by partnering with Yashraj to create the ultimate fan tribute in his signature style. Yashraj used key phrases from Kapil Sharma's comedy special to compose an earworm that was loved, shared and talked about.Agency: DDB Mudra Group VIEW THE SPOT Tanishq India: Ring Size Calculator The brand created a plug-in 'The Ring Size Calculator,' under the Tanishq App with the help of Google Lens and Machine Learning. The consumers had to place an existing ring, of correct fit, under the scanner of the plugin. Let the app calculate the precise size of the ring. AR suggests available designs to the consumer, based on the detected ring size. Deliver the chosen ring at the doorstep of the consumer, to enable a greater number of engagements during the lockdown.Agency: DDB Mudra Group VIEW THE CONCEPT  IPL isn't just a sporting event, but an obsession for millions - a cultural phenomenon that makes every Indian's heart swell with joy. And so, in its 13 year history, many brands had pumped in monies, creating iconic work to rub-off on its popularity. All except one - Netflix. But in 2021, Netflix decided to join the parade. Netflix decided to get Ranbir Kapoor to tell India that Netflix has it all - from kids content to family entertainers to gripping thrillers. But wait. Who could possibly care about this when IPL was on? No one. That's why - going into IPL, Netflix decided to be self-aware and admit that when IPL is on, Netflix takes a back-seat for a cricket-obsessed India - a counter-culture take on classic IPL advertising. Our message: Dear cricket fans, Netflix has a lot to offer you, but what's the point? You won't pay us any attention and ours will be the most useless ads this IPL. No worries, we will be right here when the IPL season ends. See you soon!VIEW THE ASK FOR A RETAKE SPOT VIEW THE MIC DROP SPOT VIEW THE WHAT A SHOT SPOT  To launch RuPay's on-the-go benefits and how you can't help but admire them, we launched a campaign with three key characters - an umpire struggling with cash payments, a non-striker batsman who knows how incredible RuPay is, and who takes it upon himself to educate our umpire on it, and Ishant Sharma, one of India's fastest bowlers, who tries to catch the umpire's attention with the loud and creative appeals of 'Howzzaaat!'. What made more noise - RuPay or Ishant's loudest appeal since 2008 - is yet to be determined.Agency: DDB Mudra Group VIEW THE BUS SPOT VIEW THE DRIVE THRU SPOT VIEW THE GROCERY STORE SPOT VIEW THE INTERNATIONAL SPOT VIEW THE HOWZZAAAT 45 SECOND SPOT VIEW THE HOWZZAAAT 10 SECOND SPOT Chennai Plastic Surgery: Stop Being the Killer Chennai Plastic Surgery communicates regularly on Social issues concerning health. In that series, this campaign was conceived for World No Tobacco Day on May 31.More than often, peer pressure is a huge contributor to people taking to smoking and passive smoking is an invisible contributor to smoking related cancer. This POSTER & SOCIAL MEDIA campaign aims to highlight these aspects. The campaign was shot with common people and NOT professional models so that one can relate to such faces instantly. Agency: Simple Advertising Ideas VIEW THE DADDY AD VIEW THE FIANCE AD VIEW THE BEST FRIEND AD Charlie Chaplin Museum Foundation: A Silent Frown 16th April, 2022 was the 133rd birthday of the world's most beloved performer: Sir Charlie Chaplin. But this occasion follows two years of great loss and grief, where humankind had begun to lose belief. Agency: DDB Mudra Group VIEW THE AD  Mondelez India's, Cadbury Fuse brand, has rolled out this new campaign to support its newest 'Bhaari' proposition. Launched in 2016 as a snack bar with the right balance of taste and nutrition, the brand's latest proposition "Cadbury Fuse, Bhaari Hai" aka "It's Heavy" showcases the product as a substantial snack catering to hunger pangs through the day. VIEW THE SPOT Acko Car Insurance: Cardle Acko car insurance has no middlemen. Which means that you can save up to Rs.50,000 on your yearly premiums. Our problem was that nobody was interested in hearing about car insurance.Agency: DDB Mudra Group VIEW THE CONCEPT « First « Previous Next » Last » 2 of 35 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Leo Burnett India launches the 'The Biochar Project' by Lay's.
Noise cancellation headphones
Campaign titled 'Boundless' created for the brand: Serenia, by ad agency: SoS Ideas. 
A print ad for the Pride Month 
Even the king of hearts is without a moustache.