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Seen and noted
Savanna: Savanna X Wanda Seriously, people are generally not serious about sustainability. So we made something that addresses this nonchalance in a playful and witty way. Everything is melting and instead of giving up, we'd rather prepare for the inevitable and add some drip to our exit party.Wanda Lephoto in collab with Savanna has created a range of sustainable clothing for a world underwater This satirical spot was crafted by Mzonke Maloney in collaboration with the talented creatives at Grey /WPP Liquid.VIEW THE SPOT Chicken Licken: Easybucks More new spots for Chicken Licken from South African agency, Joe PublicVIEW THE SLYDER SPOT VIEW THE POPCORN SPOT VIEW THE HOT WINGS SPOT Ford: Unlimit Your World The Next-Gen Ford Ranger needed a powerful launch idea that would embody its positioning of living without limits. The film is not just an exploration of a vehicle's capabilities, but rather a deeper, emotional longing for freedom, magic and wonder to exist in a world where you feel truly unlimited. The vehicles are portrayed with the immense power to move mountains, haul oceans and heave forests to bridge the gap between adventure and urban life. Showcasing a vehicle that transcends boundaries and unlimits your world in unimaginable ways, redefining what we believe to be possible. Agency: Net#work BBDO VIEW THE SPOT SA Tourism: The Proposal It's not often you come across a tourism video that feels like an age old love for a country. This edgy take on an otherwise exhausted genre of film reimagines a South Africa that is moodier, colder, and rich with emotion. The story follows a lead up to a proposal which eventually takes place in an aquarium, focusing on the intimacy of our characters and how they interact with various places. This contrast to the common sun-kissed, game-driven tropes could only have been met with a song composition as timeless as our country's shores.VIEW THE SPOT Chicken Little: EasyBucks Chicken Licken's EasyBucks meal offerings are something so unbelievable you might question whether they're real or not. Joe Public's campaign, directed by Adrian De Sa Garces from Egg Films, features a series of hilarious TV commercials that portray completely absurd and unbelievable situations. However, the price of an EasyBucks meal is even more unbelievable. Chicken Licken is one of South Africa's most loved fast-food brands with a market who eagerly anticipate their next campaign. VIEW THE ROBBER SPOT VIEW THE SATELLITE ISPOT Western Cape Government: Hurt People, Hurt People Research shows that majority of men who abuse women have been victims of abuse themselves. This insight - that 'Hurt People, Hurt People' - lies behind a powerful new multi-platform campaign from the Western Cape Government aimed at encouraging men to break the cycle of abuse by seeking professional help and counselling through the Western Cape Government's GBV Command Centre for the pain and abuse inflicted on them in their lifetime. Created by advertising agency, FCB (South Africa) and directed by Greg Gray of Romance Films with executive producer, Helena Woodfine, the 60 second film follows a young boy's journey of childhood trauma to its inevitable conclusion where we see the abusive behaviour of the father mirrored in the now-grown child.VIEW THE SPOT Nissan Qashqai: Multiverse Launch campaign for the new Nissan Qashqai for both Australian and South African Markets.Agency: TBWAVIEW THE SPOT Sanlam: Zesande The Sanlam Group is pushing the boundaries of financial education with a ground-breaking campaign from King James. LI:FE of Confidence tells the story of Zesande, a digital avatar who lives out her entire life in just 24 hours. The idea was inspired by the insight that many of us don't plan for our future because we can't imagine it. Agency: King James (Part of Accenture Song) VIEW THE SPOT Uber Eats: Poke Bowl The Football World Cup is the most watched sporting event and the timing of the matches for South African viewers perfectly coincided with the right time to order dinner on Uber Eats. To leverage this opportunity Uber Eats bought a whole plateful of TV slots during the big games. The only catch is that since they were not an official sponsor, Fifa heavily restricts what they are allowed to show and say in their ads. No mention of the teams, countries, players, flags or even things like half-time and semi-final. Even the word trophy. Not allowed.VIEW THE POKE BOWL SPOT VIEW THE FRIKKARDEL SPOT Four Paws Animal Welfare: Elephant Our latest campaign for Four Paws brings attention to the abuse and suffering of animals in a different way. Using a simple device of classic children's colouring books, we showcased different kinds of cruelty towards animals. Instead of accepting the scenarios, and colouring in the lines, children have transformed their colouring book images into positive and hopeful situations, freeing the animals and returning them to their natural surrounds.VIEW THE ELEPHANT AD VIEW THE LION AD VIEW THE CHEETAH AD Four Paws: Make The World Wonderful Our latest campaign for Four Paws brings attention to the abuse and suffering of animals in a different way. Using a simple device of classic children's colouring books, we showcased differnt kinds of cruelty towards animals. Instead of accepting the scenarios and colouring in the lines, the children transform the images into positive and hopeful situations, freeing the animals and returning them to their natural surrounds.VIEW THE SPOT Virgin Active South Africa: We Are The Ones Who Dare Canvas Agency and Pretty Neat launch Virgin Active South Africa's new summer campaign unlike any other. We Are The Ones Who Dare, directed by Alex Fynn, focuses on getting yourself to the gym and pushing yourself past your own mental limit rather than achieving the perfect 'summer body'. The campaign aims to create an inspiring new narrative about effort and determination, not just aesthetics. Alex's goal was to prove that people who fall and get up are stronger than those who don't try at all. The characters step out of their comfort zones and conquer the inevitable doubt when they push themselves further than they have before.VIEW THE SPOT Solidarity Fund:The Most Urgent To The Most Vulnerable Not even a month into the beginning of the pandemic and the first hard lockdown, Laurence Hamburger and Groundglass, newly-affiliated, and looking to collaborate with brands and institutions interested in long-form documentation, found themselves being approached by TBWA Hunt Lascaris about a new initiative that they were working with a multi-pronged business-led Fund to help assist the national effort in the fight against the pandemic called The Solidarity Fund. VIEW THE SPOT Discovery Health:Baby Lidi A heartfelt, emotional story about how Discovery Health were there for baby Lindy from the moment dad visited the fertility clinic, through all the ups and downs of pregnancy and family life to the moment she was born. How they looked after mom and daughter, made the journey easier and had her and her families back all the way. VIEW THE SPOT Ford : Break Boundaries The Next-Gen Ford Ranger Raptor is being unleashed. Finally free to roam South Africa's toughest and mightiest of terrains. Matching the characteristics of our beasts to the Raptor's powerful features, we overlayed iconic African animals in moments that helped symbolise the Next-Gen Ford Ranger Raptor's fierce capabilities. VIEW THE SPOT Hunters: Dis-mas Comes Early 'Tis the time for blessings. Many, many blessings. Especially if you've got a connection like uFartha Dlis-mas. Welcome to the Mzansi Pole, where the refreshment never ends and the blessings never stop. Entrusted with an awesomely edgy board by Hunters' agency Grey, Spitfire Director Katlego Baaiste dives in with his signature no-holds-barred passion and attention to detail to bring together the spectacular story of uFartha Dlis-mas.VIEW THE SPOT Ocean Basket: BallerinaSpotify: Young Cece A lot of people have interesting music tastes. Ones you wouldn't normally associate with them mainly because of their age, race, personality, style and their cultural background. But music taste knows no boundaries. To showcase that there's a wide variety of music on Spotify, we tapped into the insight of people being into music genres that defy our preconceived notions - of them and the music we think they'd be listening to. Meet Young Cece, a 60 year old stokvel (aka savings society) chairperson who is also (literally) an OG when it comes to spitting hot bars in her downtime and compiling fire playlists on Spotify. Her music taste, thanks to Spotify, will make your jaw drop while she drops the mic.PLAY THE SPOT Spotify:Young Cece A lot of people have interesting music tastes. Ones you wouldn't normally associate with them mainly because of their age, race, personality, style and their cultural background. But music taste knows no boundaries. To showcase that there's a wide variety of music on Spotify, we tapped into the insight of people being into music genres that defy our preconceived notions - of them and the music we think they'd be listening to. PLAY THE SPOT Hyundai Staria: Make Space For Different To promote its new STARIA model, Hyundai has launched a trio of comical campaigns from King James Johannesburg and director Grant de Sousa (represented in the UK and US by Great Guns). 'Make Space For Different' captures three classic debates, accidentally ignited by unsuspecting protagonists: triangular versus rectangular sandwiches, teabag in versus out, and the pronunciation of 'GIF'. As the tension rises, the ceiling lowers, and the room becomes increasingly cramped as more and more people battle to offer their two cents. VIEW THE GIF SPOT VIEW THE TEABAG SPOT VIEW THE SANDWICH SPOT Spotify Africa: We Got It Don't judge a book by its cover. Or someone's Spotify playlist by their appearance. Spotify has over 82 million songs for you to choose from, so no matter who you are or what you're into, we've got it.VIEW THE STOKVEL SPOT VIEW THE BASEMENT SPOT VIEW THE ROOFTOP SPOT 1st For Women: Here,Here And Here Women think about safety all the time. When they go for a run. Get into a lift. Go on a date.Go out. Stay at home. Have sex. Read a book. South Africa has a huge problem with women abuse. This commercial tells it how it is. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Rockstar: Katlego Brings The Stage Katlego Baaitse knows a thing or two about energy. Mainly because he has loads of it, which he pours into his impressively expanding body of work. Telling great stories. Creating great images. And working with great brands. Brands like Rockstar energy drink. Rockstar's agency King James brought Katlego their concept of people on the move having more than one side to them, and together they got to work. VIEW THE SPOT BMW South Africa: We Are Generation Joy The significance of 'Joy' for the next generation is a choice, not just a feeling. This is the strategic insight borne out of Wunderman Thompson SA that informed the manifesto of the latest BMW brand campaign. Targeting new luxury consumers, mostly millennials and GenZs, the campaign aims to drive growth in a declining premium segment and establish relevance for #NextGenJoy. The campaign's #NextGenJoy positioning conveys a bold and meaningful joyous movement. It challenges the world to see an expanded definition of joy. Choosing joy is seen as an act of resistance in a world filled with so much pain and trauma.VIEW THE SPOT Samsung: In Store It must have been love. But for AK and Samsung, it's definitely not over now. We all have those cherished old gadgets lying around the house. Now Samsung has a use for them. In their new Trade-In campaign, Samsung invites you to search out your old devices and trade them in for credit when you buy the new Galaxy S22. But letting go isn't always easy..AK gives the process of discarding old possessions a wonderfully fresh comedic twist by exaggerating those emotions in a way guaranteed to strike a chord with any sentimental soul. VIEW THE IN STORE SPOT VIEW THE ONLINE SPOT Blackboard Community: Fighting Unemployment The South African unemployment rate is on a constant rise. Especially for the youth. On top of that, the creative industry is still behind on racial representation and inclusivity. Blackboard decided to use its media space to promote a young photographer, Nobert by turning an image on his Instagram into an ad. It ran in the national Financial Mail magazine. Within a week, it led to actual employment from ad agencies and brands. Nobert has received offers from abroad too. Instead of talking about what Blackboard does, we demonstrated it.VIEW THE AD Chicken Licken: There’s A SoulSister In All Of Us A dictionary might tell you that a 'sister' is a girl/woman who has parents in common with someone else, or it might refer to a female friend/peer. But Chicken Licken has chosen to defy the dictionary's conventions, as it does with so many others, through its new SoulSister campaign, saying 'There's a SoulSister in all of us'. (Yes, even in you, SoulMister.)Agency: Joe Public, Johannesburg VIEW THE SPOT KFC: Anything For Taste Cape Town, South Africa. You've heard of The Tinder Swindler, but another shameless trickster has been darkening the doorways of KFCs across South Africa. Word spread far and wide on social media that someone was visiting KFC restaurants posing as a quality assurance inspector and, while the truth of this assertion has not been confirmed, it does demonstrate the extraordinary lengths people will go to for the irresistible finger-licking-good-taste of the world's most famous chicken. VIEW THE SPOT Dunlop Sure: Dunlop PotholeFM Joe Public Durban and Dunlop Tyres recently launched a campaign that South Africans can truly resonate with - Pothole FM. The campaign was inspired by a very real issue in our country regarding road safety and the fact that with Dunlop Sure, drivers can rest assured that despite dangerous road conditions and potholes everywhere, Dunlop has you covered.VIEW THE SPOT Google: You Make Me Happy Jai Moseley directs the latest work for Google for South Africa, a beautifully intimate film with poetic, stylistic flourishes on love and connection. Shot in Cape Town, the film strings together a series of heart warming vignettes to highlight the beauty in the ordinary. Pulling from feelings universal to the human experience, Jai has once again crafted a beautifully cinematic love letter to humanity.VIEW THE SPOT KFC: Can't Resist The Colonel casts his spell in bewitching KFC campaign directed by Patriot's Sam ColemanAll willpower crumbles under the seductive powers of the Colonel in director Sam Coleman's irresistible new campaign for KFC and Ogilvy Johannesburg. The tantalisingly dark and moody spots portray the very moment when we give into our deepest desires, in this case KFC.VIEW THE BOOTS SPOT VIEW THE COUCH SPOT VIEW THE DIGS SPOT Devil's Peak Beer: Find What You Love The Devil's Peak 'Find what you Love' campaign comprises three ads each targeting its own unique subculture. The goal being to begin a lasting relationship with the members of these subcultures. The roots of this relationship would be initiated by these ads, conceived to address specific aspects of the art-form or sport and recognisable to its members. The first of the series "Downhill" features the G.O.A.T. of mountain biking, the legend Greg Minnaar. VIEW THE DOWNHILL SPOT VIEW THE GUITAR SPOT VIEW THE TATTOO SPOT Heinz: Friestration You may not have realised it yet, but you probably suffer from 'Friestration': the frustration of not being able to get enough sauce with your fry. Well, fortunately Heinz came up with a solution: Spoon-Friez. Friez to enjoy more Heinz. Spoon friez are here... The latest commercial from Tim James Brown showcases Heinz new Spoon-Firez, an easier way to get the most from your dip. Agency: DDB, South Africa VIEW THE SPOT Nikon X Blackboard:Katlego The lack of representation in the photography industry has a massive knock-on effect. For one, there's a limited amount of authentic African black faces in stock photography. That means we don't get to see the full range of black people in the media. It's a vicious cycle. To help break it, Blackboard and Nikon have partnered to make photography more accessible to young black creators. So that ultimately, they can influence the representation in stock photography and in media. This print campaign is the first step on that journey. VIEW THE KATLEGO AD VIEW THE BONGEKA AD Santam : One Thing Leads To Another Santam Insurance has been around for over 100 years. From day one, Santam has been committed to delivering excellent insurance to South Africans. And this commitment to excellence, led to Santam becoming the go-to insurance provider from one generation to the next. The film follows a variety of brokers through the ages. As South Africa developed, along with the progression of technology, so did Santam. But the one thing that never changes, is the enthusiasm of a Santam broker.VIEW THE SPOT Ist For Women Insurance: Here Here And Here Women think about safety a lot. They think about it when they're alone waiting for a cab, when they're not alone inside the cab, when they stay in whey they go out, when they're at work, or in a public bathroom. They think about it at when a dark barks at 3am, whey they have sex with a man they don't know very well, when they stop at a traffic light, or go for a run. Women think about safety a lot. The question is, does your insurer.VIEW THE SPOT Defy: Future You Knows Best One energy saving appliance alone might not save the planet, but maybe two or three per home can? That's what Future Don(s) would tell Today Don. This online branded film sets out to remind consumers that fitting your home with Defy energy save appliances will not only save you energy, but also save you money. And who knows the future better than, well, future-you?Agency: Hellosquare VIEW THE SPOT Volkswagen: Let's Go To launch the new Volkswagen Taigo, Ogilvy Cape Town teamed up with Fausto Becatti from Bioscope Films to show thereâs a simpler life beyond the walls of the stuffy office with the new Taigo. Equipped with the latest tech, spacious interior and panoramic sunroof, the compact SUV coupe is the perfect escape from the parts of life that cramp your style.VIEW THE SPOT Chicken Licken: Jamie’s Soul Mate Meet Jamie, a 31-year-old musician from Soweto, who loves music, travel, anime, good times, and good vibes. Playing himself, he appears in Chicken Licken's latest Love Me Tender Burger TV ad, created by Joe Public United, as someone looking for love. The tender, yet witty ad campaign speaks to the hearts of hundreds and thousands of South Africans also looking for love and with the help of a dating app called Tender, created especially for the campaign, Chicken Licken hopes to find Jamie's soul mate. Finding Jamie was no easy feat and relied on creative partner Joe Public, and production company Star Films Director Tebza and cast coordinator Mlindelwa Mahlangu to assist. Because Jamie is not an actor he was not cast under usual circumstances. Both teams used personal contacts, referrals and social media to shortlist 16 potential candidates, with Jamie eventually being their star choice. VIEW THE SPOT Game: The Wallpaper for All More than 2 million South Africans live in informal homes - which often means that they paste leaflets on their walls for insulation and as a form of wallpaper. While this is practical, it compromises the homely feel of their environment. Game, a supermarket that offers the lowest prices on home appliances, wanted to democratise decor and beauty for all South Africans. Game produces 4 million leaflets a week to advertise its products, they decided to donate the catalogue's most prime real estate - the centerfold, to use it for a collectable wallpaper.Agency: King James Group (Part of Accenture Song) VIEW THE AD « First « Previous Next » Last » 2 of 43 |
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New spot for Ocean Basket from South African agency Boom Town