Seen and notedIs he lying ?Mr Min is wood polish. They recently launched a new range using natural essences to enhance the fragrance range. Euro RSCG South Africa copied the typical mens fragrance print commercials to bring the benefit across. VIEW THE AD Under one roofCNA is one of South Africa¹s largest retailers selling everything from CDs and DVDs to books, games, toys, computer software and even cell phones. They pride themselves on being the retailer who literally has everything under one roof. Thus The Jupiter Drawing Room Johannesburg decided to use a series of radio commercials to highlight the extent of their range of products. So what if they could take the stars, the people behind the music, books, movies or software the ads are based on and find an interesting way to show that they exist all in one place? PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT Tired of office politicsThis campaign ran during the period running up to the South African 2009 Elections when the public was inundated with political party posters. The work plays on the idea of politics that goes on in ones office. VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER Super suckerEuro RSCG South Africa has created a new print campaign that demonstrates how absorbent Dinu kitchen towels are. VIEW THE GRAPE AD VIEW THE POTPOURRI AD VIEW THE T-BONE AD Classy glassEuro RSCG South Africa make glass look it's best with Windowlene. VIEW THE BLING AD VIEW THE BROOCH AD VIEW THE RING AD Race was the issueThe brief for Saatchi & Saatchi Cape Town was to reposition Sports Illustrated Magazine as more than a place to get scores, results and trivia. VIEW THE BLACK POWER AD VIEW THE UNCLE SAM AD Dog makes the paperThe spot follows the story of a little girl spreading the message of her lost dog to the world.Created by FoxP2 South Africa. VIEW THE SPOT Stretch RoverNet#workBBDO Johannesburg were briefed to create a 15 second AV clip to be played on screens lining the red carpet at the Cannes film festival, promoting &Beyond luxury african safari's. It needed to be eye catching and simple enough to be immediately understood by the target audience, celebrities walking down the red carpet. VIEW THE SPOT Photo finishNet#work BBDO Cape Town took original agency scamps drawn by art directors and placed them over Bryan Traylor from Locker 14's final shots. We then challenged people to visit the website and see how the ads turned out.In each case they turned out beautifully. This illustrated Bryan's ability to take a concept from an advertising agency and develop it into a beautiful piece of photographic work.See for yourself at www.locker14.co.za VIEW THE COW AD VIEW THE DOG AD VIEW THE HOUDINI AD Don't mention the warAs an official sponsor of the 2010 Fifa World Cup, MTN asked DDB South Africa to create or depict what it might be like during the World Cup. VIEW THE SPOT The fastest thing on three legsMarlice van Vuuren comes from a family of conservationists. Together with her husband, she uses a number of unconventional techniques to rehabilitate injured and orphaned wild animals. Throughout their stay at the sanctuary, Marlice does her best to make the animals feel comfortable, like they're still in the wild.TVC from Ogilvy Cape Town. VIEW THE SPOT Chicken of the seaThe National Sea Rescue Institute (NSRI) is a non-profit organization that relies on brave volunteers giving up their personal time to help save lives out at sea.Ogilvy Cape Town did the print campaign. VIEW THE COSTUME PARTY AD VIEW THE SPORTS GAME AD VIEW THE WEDDING AD No beauty sleepTime machineSkin tight brandZero Degrees is a brand new designer label for women's jeans. The brief was to create a campaign for their new range of 'Slim Fit' jeans. Print campaign from Euro RSCG South Africa VIEW THE SLIM FIT ONE AD VIEW THE SLIM FIT TWO AD VIEW THE SLIM FIT THREE AD Getting ready for FIFAThe Royal Metropole South Africa create a spot that entrenches Coca-Cola's strong association with football and South African youth ahead of the FIFA Confederations Cup VIEW THE SPOT Lorry spottingSealed overDDB South Africa show how effective Glad Wrap is when it comes to keeping your food fresh. VIEW THE PINEAPPLE AD VIEW THE AVACADO AD VIEW THE WATERMELON AD The home of sportThe Jupiter Drawing Room Johannesburg show the difference in the player interactivity with the new Wii console through some of its top selling games at CNA. VIEW THE GOLF AD VIEW THE TENNIS AD Huge storageThe Jupiter Drawing Room Johannesburg advertise the Sandisk 4GB camera card at CNA stores. VIEW THE IDEA Words of freedomFreedom Day is a South African public holiday celebrated on April 27 and it commemorates the first non-racial elections held in South Africa on that day in 1994. PLAY THE SPOT Leave while you canNet#work BBDO Johannesburg were briefed to encourage students to use Toot 'N Scoot taxi service when they've had a few too many. PLAY THE FIRST SPOT PLAY THE SECOND SPOT Insurance phobiasThis campaign states that, with Alexander Forbes Insurance, a completely irrational phobia is far more justifiable than any insurance-related fear. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Unrequited loveNet#work BBDO Johannesburg were briefed to create a radio campaign highlighting the quality and extent of the coverage that their network enjoys. PLAY THE I LOVE YOU SPOT PLAY THE WINNER SPOT PLAY THE LABOUR SPOT The Einstein Darwin gang, early daysThis campaign from HKLM Connect was commissioned by the University of Johannesburg as an on campus outdoor campaign to help reposition them as a place where students can embrace learning and knowledge in an engaging and fun manner that will appeal to university students and school leavers. VIEW THE GANG AD VIEW THE LEAVE BEHIND AD VIEW THE EXPLODING HEAD AD Toot and scoot out of thereNet#work BBDO Johannesburg were briefed to encourage students to use Toot 'N Scoot Taxi service when they've had a few too many. VIEW THE TATOO SPOT VIEW THE FRAME SPOT VIEW THE TOOTHPICKS AD VIEW THE TATOO AD VIEW THE DOG AD Butt, why are you leaving me?An appeal from Saatchi & Saatchi Cape Town to smokers to be more careful about how and where they discard their cigarette butts.Every year hundreds of wildfires ravage the Cape Town area of South Africa. The worst such fire in recent memory was started by a carelessly discarded cigarette. The commercial plays on how much smokers love their cigarettes while they're smoking, but don't give much thought to where they discard them. The appeal to smokers is simple; Please don't leave your loved ones behind. VIEW THE SPOT Billboard breakdownBook of daysSaatchi & Saatchi Johannesburg get people to donate the R20 ($2) needed to feed a starving child 3 nutritious meals. VIEW THE AD Sit on our carSaatchi & Saatchi Johannesburg created this outdoor campaign to promote Peugeot's recycle ability VIEW THE AD Showing their ageThe Challenge for Saatchi & Saatchi Johannesburg: Convince women that Olay's range of skin care products will give them skin they can be proud of.The Thinking: The well-known truth is that, as women,we lie about our age. Often. The lesser known truth is that we hate lying about our age. Mostly because we know lying is just plain wrong. And secondly, because in the back of our minds, a tiny little voice is saying, "Do you really think they bought it?"The Solution: We created giant 'look at me' statements. We then placed these structures, 2 metres in height, on the front lawns of homes in high traffic areas in residential estates. To the passers by, it seems as if the lady of the house is so proud of what she looks like that she wants to tell the world how old (or young) she really is. No lies. Olay VIEW THE OLAY I'M 42 AD VIEW THE OLAY I'M 53 AD Holes in a wallSaatchi & Saatchi Johannesburg had to convince people that Makita drills are high-precision power tools. The Thinking: Can one power drill be more precise than another? Yes. Makita drills are ergonomically designed to fit perfectly in any hand. They rotate at an optimal speed to minimise vibration. And they have a âshock bufferâ system that ensures the perfect pressure of the drill bit point on any surface. So really, a Makita drill goes exactly where you want it to. The Solution: They drilled over 20,000 holes into a wall to create a huge black and white image of, well, a Makita drill. VIEW THE VIDEO OF THE IDEA VIEW THE SECOND EXECUTION FetchSaatchi & Saatchi Johannesburg found five well-trained dogs. Some pretty and some less pretty. And then we spent some time training them to carry Eukanuba bags around in their mouths. Once they had perfected this task, we took them to busy shopping centres and trained them to walk between two established points. The reactions were exactly what we hoped for. VIEW THE AD One tank wonderThe Challenge: The Peugeot 308 HDi did 1688 km on a single tank of fuel! Saatchi & Saatchi Johannesburg told us the news VIEW THE AD Gone to waterWorthless billboardZimbabwe's record inflation has rendered the Z$100 trillion dollar note virtuallly worthless. The Zimbabwe newspaper has used these notes to paper a billboard, posters and flyers to illustrate the country's economic situation under President Mugabe. VIEW THE BILLBOARD Bad karmaLowe Bull Cape Town put this print campaign together for Charity SA VIEW THE FLY AD VIEW THE MAGGOTS AD VIEW THE TICK AD Who ate the talent ?Dont grin and bear itTeeth that light up the nightImagine if teeth were so bright and shiny they gave you away. Print campaign from Y&R Johannesburg VIEW THE TOOTH FAIRY AD VIEW THE SWING AD VIEW THE HIDE AD « First « Previous Next » Last » 34 of 43 |
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