Seen and notedFreeway Communications Hong Kong use these spots convince the target group consumers of the exceptionally good taste of Kowloon Dairy Hi Calcium Slim Milk. VIEW THE TUTOR SPOT VIEW THE BABY SPOT The Samaritans came to us with a very limited production budget, and absolutely no money for media. With this challenge, McCann Worldgroup Hong Kong came up with a cost-effective and highly creative solution - turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations such as supermarkets, convenience stores and libraries - we successfully reached out to our core audience of housewives, retirees and students in a more discreet and personal way, as opposed to using mass advertising. Along the way, we also achieved a creative solution with zero media budget. VIEW THE AD Campaign for Matchbox from Ogilvy & Mather Hong Kong. VIEW THE RACE SPOT VIEW THE F1 SPOT VIEW THE FIRE SPOT In Hong Kong, gay people suffer discrimination and persecution, simply for being who they are. Because of this, more and more people are afraid to express their sexuality. Grey Hong Kong's aim, therefore, was to raise the awareness and get people to help them with Amnesty International. VIEW THE GAY ONE AD VIEW THE GAY TWO AD VIEW THE GAY THREE AD Although super heroes only appear in movies, every mother wishes for their children to be healthy and strong just like one. Therefore, GREY HONG KONG used a superhero-type character as our theme showing off his super smooth and quick actions to bring out the message, "You donât need to be a super mum to have a super son Scott's Sunshine Pastilles makes kids super healthy!" VIEW THE SPOT To advertise the ultimate light weight of the Epson projector.Grey Hong Kong used common office stationery such as pins and sellotape to demonstrate the super light weight of the Epson projector. VIEW THE SO LIGHT ONE AD VIEW THE SO LIGHT AD VIEW THE SO LIGHT AD Self promotion print campaign for Turn Hong Kong VIEW THE TURN ONE AD VIEW THE TURN TWO AD VIEW THE TURN THREE AD The emissions from cars and other man-made greenhouse gases are contributing to global warming and destroying our world. The poles are receding, and extreme weather events, storms and floods are becoming more and more common. To help turn the tide, Greenpeace is launching a print campaign from Grey Hong Kong to encourage drivers to stop driving their cars and give the planet a Car Free Day. VIEW THE POLES AD VIEW THE HURRICANE AD VIEW THE COASTAL AD Grey Hong Kong print ad for Pantene. The ultimate need for people who constantly colour their hair is to have healthy and lively hair. Therefore, in this eye-catching print ad, when you first glance at it you see a fresh, juicy tomato. Take a closer look and youâll realise it's the girl's red hair. This fresh and vivid print conveys the message that with Pantene colour treatment shampoo, your coloured hair can glow with radiant health. VIEW THE JUICY AD VIEW THE LIGHT AD Pringles gives you the crispiest flavours according to this print campaign from Grey Hong Kong and Grey Singapore VIEW THE CHEESE AD VIEW THE PEPPER AD VIEW THE ONION AD Grey Hong Kong twisted three normally-flat objects into the Pringle's unique shape to demonstrate how absurd it looks on anything but Pringles. This unique shape simply works for Pringles and nothing else. VIEW THE DISK AD VIEW THE PLATE AD VIEW THE PING PONG AD How does each team train for the Cathay Pacific Rugby Sevens? McCann Worldgroup Hong Kong shows us. VIEW THE KIWI SPOT VIEW THE ENGLISH SPOT VIEW THE HONG KONG SPOT VIEW THE AUSTRALIA SPOT VIEW THE FRENCH SPOT VIEW THE FIJI SPOT Transcend into a world of your ownThis new Penguin Books campaign via DDB Hong Kong features avid bookworms reading in the middle of what should be the busiest locations in Hong Kong. However, to show that the readers are in their own worlds, the photos are completely devoid of people, cars and even life. You just see one guy or girl reading a classic Penguin novel. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD McCann Worldgroup Hong Kong was behind a press campaign to promote the recent Cathay Pacific Rugby Sevens. VIEW THE FIJI POSTER VIEW THE KIWI POSTER VIEW THE ENGLISH POSTER VIEW THE HONG KONG POSTER VIEW THE AUSTRALIAN POSTER VIEW THE FRENCH POSTER How to keep them sticking aroundHakuhodo Hong Kong created these print ads for Aron Alpha Instant Glue VIEW THE PIGGY BANK AD VIEW THE GUITAR AD VIEW THE ROBOT AD No matter where or when you go, Turn Hong Kong will tell you Olympus is always there to inspire you. VIEW THE SPOT To promote the flexibility of the Aquafresh Flex Direct Toothbrush, a campaign of print ads from Grey Hong Kong were created. Each print shows how it can reach any trapped food in your mouth â something a traditional toothbrush canât do. VIEW THE BISCUIT AD VIEW THE SWEETCORN AD VIEW THE LOLLIPOP AD Snoring is a big, noisy problem â especially if you sleep with someone else. Grey Hong Kong's aim, therefore, was to promote Breathe Right as the solution for all snoring problems. VIEW THE AD To clean food debris and plaque from between your teeth, dental floss should be used. But now, brushing on its own should do the trick. Thatâs if you used Aquafresh Flex Top Toothbrush. Agency: Grey Hong Kong VIEW THE AD How fast can a leopard change its shotsTurn Creative, Hong Kong introduce this print ad for Olympus E3, the world's fastest auto focus camera. VIEW THE AD Snoring is a big, noisy problem that can have a huge affect on people. Grey Hong Kong's aim, therefore, was to promote Breathe Right as the solution for all snoring problems. VIEW THE SPOT The world of disruptionTBWATequila Hong Kong redesigned The Disruption Consultancyâs global website to reflect its philosophy that unconventional methods lead to better results. VIEW DETAILS Express yourself in your shoesAccessories such as shoes are important in defining and reflecting the kind of person you are. The shinier they are the better. Grey Hong Kong therefore, found a creative and unconventional way to show the shiny benefit of using Kiwi Express Cream. VIEW THE AD[ QE Convenience Store is the place for people who are price-conscious,and to demonstrate that fact, these Grey Hong Kong print ads revolve around people going to great lengths to pick up loose coins. VIEW THE WAR AD VIEW THE SNAKE AD VIEW THE BULL RUN AD Grey Hong Kong was tasked with promoting Breathe Right nasal strips and show the benefit of how they can reduce or even eliminate snoring. Sometimes, it can sound like a noisy rock band, a steam train, or even a group of motorbikes! VIEW THE TRAIN AD VIEW THE BIKE AD VIEW THE ROCK BAND AD To highlight the benefit of Eno Fruit Saltï¼Grey Hong Kong uses a simple product demonstration approach to show how Eno can help you digest food easily. VIEW THE ROASTED PIG AD VIEW THE FRIED CHICKEN AD VIEW THE BURGER AD Keep the whites out of sightThe whiter your teeth are the better the impression you give other people. Grey Hong Kong's aim, therefore, was to find a creative way to show how white your teeth can get if you use Aquafresh Whitening Toothpaste. VIEW THE SUNBATH AD VIEW THE GOLF AD VIEW THE TENNIS AD Grey Hong Kong produced these print ads for Kiwi Shoe Polish that can make your shoes shine just like mirror. VIEW THE SHOE AD VIEW THE HIGH HEEL AD VIEW THE BOOT AD To raise awareness of Fubon Bank, Grey Hong Kong's campaign of TVCs were put on major television channels and publications across Hong Kong promoting the sky is not the limit, you can always aim higher with Fubon Bank. VIEW THE BUSINESS SPOT VIEW THE LIFE CYCLES SPOT Instant growth spurtParents always wish for their kids to grow up fast. With Scottâs help, they can fulfil their wish. To illustrate this benefit, Grey Hong Kong printed a full-size kid on a concertina-type water bottle to hand out to parents. When it is pulled out the printed kid grows tall immediately. VIEW THE IDEA Is this the only fangs I get?Grey Hong Kong found a creative way through print to show that by using Aquafresh Flex Direct Toothbrush, it has the flexibility to reach all gaps between your teeth. VIEW THE CONTORT AD VIEW THE TWIST AD VIEW THE BEND AD Through different roles in work, family and social life of Eason Chan, Grey Hong Kong delivers their message that Brands essence of chicken gives him good health and vitality to live life to the fullest. VIEW THE SPOT The bottom end of the marketTo raise the awareness of Kiwi Kleen Toilet Cleaner, This Grey Hong Hong campaign of print ads was put in major publications across Hong Kong promoting Kiwis cleaning power to keep you away from contacting germs left by toilet users before you. VIEW THE GENTLEMAN AD VIEW THE LADY AD VIEW THE RABBIT AD There's treasure beneath the streets of Hong KongDDB Hong Kong placed secret trap doors around Hong Kong to capture the essence of the movie National Treasure. VIEW THE AMBIENT Every step can save livesThe MSF Orienteering Competition 2008 is an event that supports Medecins Sans Frontieres delivering medical aids to inhospitable areas. Grey Hong Kong encouraged volunteers to participate in the event, and walk a preset route to help raise funds. VIEW THE AMBIENT To raise the awareness of Retail Therapy, a Grey Hong Kong TVC was put on major television channels across Hong Kong - promoting happiness can be bought back for a cheap price at RetailTherapy.com. VIEW THE SPOT Grey Hong Kong realise a huge portion of the Hong Kong population lives a busy lifestyle where everything they do is fast. An example of this would be their eating habit. They opt for fast food and throughout the years, their intestines have passed all kinds of different food. This has led to the rise of colorectal cancer in Hong Kong. However, most people still feel unaffected by the risk. Grey's aim, therefore, was to come up with a tv commercial to raise awareness of colorectal cancer and the importance of early detection through examination. VIEW THE SPOT Injection of effortThe MSF Orienteering Competition 2008 is an event that supports Medecins Sans Frontieres delivering medical aids to inhospitable areas. The brief was to encourage volunteers to participate in the event, and walk a preset route to help raise funds. VIEW THE IDEA « First « Previous Next » Last » 7 of 9 |
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