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Seen and noted
 Whether it's the Lancer, RVR, or Outlander, when you get behind the wheel of a Mitsubishi, it changes you a little. Agency: john st. CanadaVIEW THE SPOT  Today, Psynex Pharmaceuticals shipped a complimentary box of its focus-enhancing, Mental Fitness supplement, Focusyl, to Lindsay Lohan, famous actress, singer, and socialite. Red Lion Toronto did the workVIEW THE SPOT  Red Lion launched an online campaign for Psynex Pharmaceuticals to promote its new focus-enhancing supplement, Focusyl. The company sent complimentary packages of the product to people making headlines in an effort to help them focus on matters of a more positive nature. The shipments were followed up with press releases and press videos announcing what they had done. All packages could be tracked through the shipping company's website. The initial newsmakers to receive Focusyl included Toronto Mayor Rob Ford who demonstrated a lack of focus when he was caught driving and reading at the same time. The next package was sent to Russian President Vladimir Putin, who they felt should focus more on creating a strong Russian Democracy, rather than chasing punk rock band Pussy Riot. A third package was sent to Hollywood actress Kristen Stewart who had admittedly lost focus when she had an affair with director Rupert Sanders. Upcoming recipients include Prince Harry, Lindsay Lohan, and Indian Prime Minister Manmohan Singh.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Head Gear Animation is proud to present our latest stop-motion work for Draft FCB and Kraft.VIEW THE SPOT  The new TV spot from CP B Toronto titled âDad's Dayâ, shows the morning trials and tribulations of an adult, told through the eyes of a child. Luckily dad eats belVita Breakfast Biscuits to get him through the morning.VIEW THE SPOT  A struggling director with a very noticeable facial defect talks about how tough it is to break into the film industry. The short from BCP Montreal is meant to highlight Astral's support of Canadian culture. The company invests more than $170 millions into Canada's film industry each year.VIEW THE SPOT A temporary home leaves a lasting impression In May 2012, Leo Burnett Toronto, in partnership with Raise The Roof, launched a new campaign aimed to raise awareness of the 200,000 people homeless in Canada. To expose the realities behind homelessness, Raise The Roof built "The Street House."Coinciding with the popular Doors Open Toronto festival, The Street House" mimicked a home, tucked inside an alleyway, made completely out of cardboard. Viewers who toured the rooms of "The Street House" were confronted with tough questions and compelling facts that depicted the realities of homelessness. "One person at a time, we changed the way the city saw the homeless." Over 2,000 people visited "The Street House" in two days, millions were reached through media and word of mouth and over 100,000 people acted, all in efforts to raising awareness for the homeless in Canada. VIEW THE SPOT  The fully interactive digital experience celebrates the virtuosity of sound craft, offering music lovers and audiophiles a chance to explore the narrative of acoustic design and craftsmanship behind the Philips Fidelio product range. âThe Sound of Creationâ was made in collaboration with songwriter and producer Washed Out, and Stinkdigital London who built the site experience and brought in Swedish film director, Gustav Johansson to direct the film. http://www.thesoundofcreation.com/ VIEW THE CONCEPT  Most people at wine shows know how to appreciate a fine wine, but do they know hot to appreciate a fine Maynards Wine Gum?VIEW THE SPOT Magic mirrorsBRZ burns the floor The BRZ is Subaruâs first real-wheel drive performance car, and simply put: it's hot. To help build buzz, DDB PR , Toronto placed the BRZ at the centre of a retail space in downtown Toronto (Queen Street & McCaul Street) and scorched, burned and melted its surroundings. The result: an eye-popping, blistering-hot ambient installation running through to September 16 and guaranteed to turn heads. VIEW SHOWROOM OUTDOOR VIEW CAR OUTDOOR A jump to the finish Grasshopper Canada client (REV MMA) has had lots of success stories in helping their members loose a significant amount of weight.VIEW THE CONCEPT No one's there Life sized statues contained no people inside in this ambient promotion from DDB Vancouver.VIEW OUTDOOR Drowning in the sand To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon via TAXI created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver. VIEW OUTDOOR Gay wedding to attract a bigger crowd In June, Tourism Toronto hosted a New York City based contest offering a marriage to one lucky LGBT couple during Toronto's 2012 Pride Festival. The idea from CP + B was to alert the gay community, who rarely think of Toronto as a great same sex couple destination, to the city's offerings.The NYC couple of Carter Etherington and Breken Elwood, whose photo and story submission won the contest, received an all-expense paid wedding valued at more than $20,000. Their wedding ceremony happened at the height of Toronto's Pride Parade in early July.VIEW OUTDOOR Beer sprouts spruce Most coasters protect tables, these ones protect the whole planet. For Molson Canadian's Red Leaf Project, Rethink, Canada created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada.VIEW OUTDOOR  For years, McDonald's has struggled with negative consumer perceptions about their food. To dispel the many food myths out there and change perceptions once and for all, Tribal DDB, Toronto launched a provocative campaign offering Canadians fully transparent answers to all their McDonald's food questions even the tough ones.VIEW THE SPOT  The BRZ is Subaru's first real-wheel drive performance car, and simply put: it's hot. To get the word out,DDB,Toronto placed the BRZ at the centre of the execution and scorched, burned and melted its surroundings. VIEW THE SPOT  The Canadian public is unaware of just how prevalent womenâs issues are in their own country, in our own backyards. The primary objective of the DDB Canada âitâs a girlâ campaign is to acknowledge the fact that womenâs issues are still an issue and generate awareness of who Canadian Womenâs Foundation is and what theyâre doing to support the cause.VIEW THE SPOT  In this spot for client Manulife, from DDB Canada the VO asks "if you can't cover the bills who will?" VIEW THE SPOT BMW M5 High Performance Art spot goes viral The world's fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art. The spot has had over 2 million views in under 4 days.VIEW THE SPOT  To help McDonald's introduce fruit smoothies Cossette, Canada covered the glass of a TSA with material that mimicked the look and texture of a strawberry creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.VIEW OUTDOOR  Google+ presents "Together," a series of films by award-winning director Jeff Feuerzeig, through agency Entrinsic, Toronto in partnership with Pride Toronto. Stories from the LGBT community.VIEW THE PRIDE SPOT VIEW THE HORSESHOES SPOT  Seva Canada approached Cossette to create a PSA about their work restoring sight across across the developing world. The 30-second spot, drawn entirely by hand, unfolds as the story of a young girl is told.VIEW THE SPOT Don't break the glass to get the glass To demonstrate how close Torontonians are to Niagara's Wine Country, Agency59 put a real glass of wine behind glass, with the headline, 'So Close You Can Taste It.'VIEW OUTDOOR  Some people prefer the safety of bonds to the 'thrills' of the stock market says Agency 59, Toronto VIEW THE SPOT  When you don't recycle, things get awkward. Really awkward, as expressed in these spots from Wasserman, Vancouver VIEW THE HOCKEY SPOT VIEW THE DINNER SPOT VIEW THE SOCCER SPOT VIEW THE DUMPED SPOT  Rethink's newest spot for Vancouver's Science World stars this (unnamed) airport's most dedicated x-ray screener. Think twice about packing that nail clipper in your carry-on.VIEW THE SPOT Some men have the hardware to do the jobOur best work ends up in the trash London Barbers in Calgary, AB is a classic barbershop that cuts any type of hair, and shave and trim facial hair. Naturally, Trigger Communications, Calgary created a series of ads that demonstrated this by hitting people were it mattered: their faces. VIEW THE ROCKER AD VIEW THE OLD HIPSTER AD VIEW THE MOUNTAIN MAN AD  Granny Smith is a new sour apple flavored candy from The Hive, Toronto for Maynards Canada.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR  Accessible Media, AMI, is an organization solely devoted to providing described video so that those who are blind can watch the same TV programs and films as those with sight. With "Diner" and "House" TBWA/Toronto are trying to demonstrate to those with sight that there is always more to what we see. It's the best way for us to show just how important description is to those who can't see at all.VIEW THE HOUSE SPOT VIEW THE DINER SPOT Go everywhere on the same path From what we could research, it's the first parallax site that has 3 columns - allowing the user to go in any direction - meaning up and down, then left and right. Some do go in different directions but it's still on one path. This can go any direction controlled by the user. Make sure you check out the head-up display speedometer and interact with the on-screen nav too. Also, it's in French and English, plus full Chinese!Site from Cundari, Canada VIEW THE CONCEPT Civic in the civic area On the Yahoo! OMG entertainment page, users were urged to click on a big box that said "start your drive". Once clicked, the whole page flipped down and a city grew from the page's content. Headlines became buildings. Pictures became billboards. The Civic from the big box then took to the city, zooming through the streets. Once it finished its circuit, a super came up that said, "Driving is fun again", and then the page flipped back up and the Civic drove back into its original big box. Agency Dare Canada VIEW THE CONCEPT A feline frenzy The KittyCat Hijack app from Canadian cat food brand Temptations via Proximity, Canada will have your favorite websites swarming with felines within minutes.To activate the app, go to the brand's Facebook Page and then add the app to your bookmarks bar. (The creators made this simple by putting the app in the form of a cat food bag.) After that, you can let the cats loose on your favorite websites. VIEW THE CONCEPT Dognapping creative director is nabbed Top Creative Directors Punk'd By Casting Agency in two spots from DraftFCB Toronto VIEW THE CARLOS SPOT VIEW THE ANGUS SPOT Can you hear this spot? Sneaky new TV and radio spots from DraftFCB Toronto that tests listeners' hearing without them knowing it. If you're over forty, have someone younger with you when you're listening. Or vice versa.VIEW THE SPOT PLAY THE FIRST SPOT PLAY THE SECOND SPOT Sick kids join the Pain Squad The Hospital for Sick Children in Toronto (or SickKids) needed to find a way to encourage their young cancer patients to complete daily reports on their pain. With a little back-up from Canada's top police dramas, our innovative mobile app made this overwhelming task easy and fun. See: http://campaignpage.ca/sickkidsappVIEW THE CONCEPT « First « Previous Next » Last » 37 of 58 |
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