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WORTH A LOOK

Making the world a better place - one brand at a time

 WORTH A LOOK   WORLDWIDE    March 24, 2010 23:19 (Edited: March 24, 2010 12:19)
http://www.bestadsontv.com/files/thumbnails/2010/Mar/27803_BrandKarmaStill.jpg
Craig Davis, the former Worldwide ECD of JWT, is out to make the world better - one brand at a time. BrandKarma.com is the world's first brand-centric social media platform. It was founded and personally funded by Davis who developed the idea over months of his after-hours time. He started with two questions in mind: What kind of a world do you want to live in? What kind of a world do you want to leave your kids?

The site (www.brandkarma.com) is designed to bring together important information about how brands behave, so that people can easily evaluate and rate them. The goal is to make brand owners more accountable to all their stakeholders - Customers, Employees, Suppliers, Investors and the Planet.

READ MORE

Prelude to Vigil

 WORTH A LOOK   AUSTRALIA    May 29, 2009 11:22 (Edited: May 29, 2009 01:22)
http://www.bestadsontv.com/files/print/2009/May/tn_22071_master_shot_small.jpg
Creative collective Happy Soldiers came up with an unusual way to help Sydney's Spirithouse Theatre Company attract an audience to their production of Maurice Panych's 'Vigil'. The solution wasn't in advertising the play, it was putting more people in it.

VIEW THE IDEA

Trafalgar Square karaoke

 WORTH A LOOK   UK    May 06, 2009 06:05 (Edited: May 05, 2009 20:05)
http://www.bestadsontv.com/files/thumbnails/2009/May/21542_TMobile.jpg
Over 13,000 people including pop star Pink joined in for T-Mobile in this 4 minute film by Saatchi & Saatchi London.

VIEW THE FULL 4 MINUTE SPOT

Close encounter

 WORTH A LOOK   GERMANY    April 07, 2009 02:50 (Edited: April 06, 2009 16:50)
http://bestadsontv.com/files/thumbnails/2009/Apr/20714_loco_viral_thumb.jpg
A young man has a close encounter of the third kind. With a plate ... After working as an ad creative for 12 years, Florian Meimberg has stepped behind the camera to become a director. This is one of his first films.

VIEW THE SPOT

The lighting of 288,000 candles

 WORTH A LOOK   BELGIUM    December 21, 2008 23:28 (Edited: December 21, 2008 12:28)
http://www.bestadsontv.com/files/thumbnails/2008/Dec/18609_Electrabel.jpg
The making of the Electrabel 2009 spot can be seen in this viral.

VIEW THE MAKING OF THE SPOT
VIEW THE SPOT

CRAIG DAVIS ON ENVY, JEALOUSY AND HUMILITY

 WORTH A LOOK   WORLDWIDE    May 16, 2008 20:20 (Edited: May 16, 2008 10:20)
http://www.bestadsontv.com/files/thumbnails/2008/May/13804_Craig_still_1.jpg
A few weeks ago this year's Cannes International Advertising Film and Press president, Craig Davis, worldwide CD of JWT, gave a speech to the Brasilian advertising industry. Davis talks on Cannes, creativity and three emotions - envy, jealousy and humility. This is a 45 minute presentation (which we have compressed to a 34MB file) so if you are interested to hear what Davis has to say, put the kettle on and settle back.


VIEW CRAIG'S PRESENTATION

TAMBOUR COLOUR UP YOUR NEWSPAPER

 WORTH A LOOK   ISRAEL    May 06, 2008 00:31 (Edited: May 05, 2008 14:31)
http://bestadsontv.com/files/thumbnails/2008/May/13586_tambur_jp_MPEG_001_2.jpg
Shalmor Avnon Amchay in Israel wanted to show what colour can do for client Tambour Paints. They decided to transform the one thing that never seems to change: Newspapers’ iconic logos.


VIEW THE IDEA

SOME THINGS COST MORE THAN YOU REALISE

 WORTH A LOOK   AUSTRALIA    May 01, 2008 18:26 (Edited: May 01, 2008 08:26)
http://www.bestadsontv.com/files/thumbnails/2008/May/13529_Thom_Yorke_Comments_on_Music_Video.jpg
We don't normally feature music clips on BestAds but this one's a little different. Sydney agency colman rasic carrasco has just launched a music video for top UK band Radiohead. The single ‘All I need’, from Radiohead’s critically acclaimed latest album ‘In Rainbows’, became a perfect fit for the idea behind the human trafficking message. The video clip was created to raise awareness of exploitation and human trafficking in developing countries. The music video will be beamed into over half a billion homes. To find out more about trafficking and exploitation visit mtvexit.org

VIEW RADIOHEAD'S THOM YORKE TALKING ABOUT THE IDEA

VIEW THE VIDEO CLIP

PIMPIN' AINT EASY

 WORTH A LOOK   USA    April 17, 2008 17:52 (Edited: April 17, 2008 07:52)
http://bestadsontv.com/files/thumbnails/2008/Apr/13189_Monster_copy.jpg
Raging Artists' Spec Commercial of the Month, for Monster.com, started out at the agency but never got made. Copywriter Ella Nemcova brought it to director Lanre Olabisi, who brought to life this story of a talented man in search of a new profession. "Pimpin Ain't Easy," but for the right dude, it can open the door to a new career.


VIEW THE SPOT

THE MAKING OF "IT'S MINE"

 WORTH A LOOK   USA    March 07, 2008 21:24 (Edited: March 07, 2008 10:24)
http://www.bestadsontv.com/files/thumbnails/2008/Mar/12264_Coke_Making_ItsMine.jpg
The Coke "It's Mine" spot that broke during the Super Bowl is generally regarded as the best from all this year's Super Bowl ads. This is a three minute clip from The Mill, New York on how the spot came together.




VIEW THE CLIP

A HITCHCOCK FILM BY MARTIN SCORSESE AND JWT

 WORTH A LOOK   SPAIN    December 03, 2007 21:53 (Edited: December 03, 2007 10:53)
http://www.bestadsontv.com/files/print/2007/Dec/tn_10145_thekeytoreserva.jpg
JWT Barcelona has developed a ground-breaking idea for a Martin Scorsese movie that preserves an old unmade Alfred Hitchcock movie. Each year the agency creates a commercial for FreiXenet wine, which, for as long as anyone can remember has featured a movie star - Paul Newman, Sharon Stone, Antonio Banderas and Demi Moore to name just a few on the red carpet role call. In an inspired departure innovated by Alex Martinez and his team in Barcelona, the film features not the star in front of the camera but the stars behind - a striking shift from image to product, from how we look to what we make. Perhaps the most innovative director still today, Martin Scorsese (Taxi Driver, The Departed, Good Fellas, The Aviator, Age of Innocence, Raging Bull) is as much obsessed with the preservation of the past as he is with taking the next step of the future - the best bold moves made by standing on the shoulders of giants. Personally responsibly for the restoration of many of cinema’s forgotten gems, Scorsese has his own personal archive. A box in which contains a mysterious three and a half page script. The rest of the pages are missing. More importantly this was a script developed for Alfred Hitchcock.
Says Scorsese "It’s one thing to preserve a film that’s been made. It’s another to preserve a film which hasn’t been made." Together with Carta Nevada (the makers of FreiXenet) and JWT, Scorcese endeavoured to make the film as Hitchcock would have made it - becoming a kind of hybrid director I’m calling Hitchese. But as with all good stuff, this is a supernova born from collaboration. The words of Ted Griffin (Oceans Eleven) were lit by Harris Savides (American Gangster) and made the cut by long time Scorsese consort Thelma Schoonmaker (The Departed, Good Fellas).
With JWT. Who helped conceive not just the idea but the poster, online and promotional work. In the beginning of the film, Scorsese describes film posters as being the dreams of cinema.

VIEW DETAILS

WONDERBRA SPOOF OF CADBURY GORILLA

 WORTH A LOOK    November 09, 2007 08:54 (Edited: November 08, 2007 21:54)
http://www.bestadsontv.com/files/thumbnails/2007/Nov/9772_WonderbraGorilla.jpg
Sent in to bestads today by an anonymous friend with no credits. Maybe a scam? Definitely a scam? Who knows, but this spoof is certainly worth a look as Fallon's great Cadbury Gorilla commercial takes on a very funny twist. Two cups full of joy it certainly is!

VIEW THE WONDERBRA SPOOF

COMPARE IT TO CADBURY 'GORILLA'


From Campbell-Ewald/LA

 WORTH A LOOK   USA    August 06, 2007 07:56 (Edited: August 05, 2007 21:56)
http://bestadsontv.com/files/thumbnails/2007/Aug/7935_headwind.jpg


We featured one of this series a little while back, but the others are well worth a look as well.


Description
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Relaunch HelpPoint service - one call and Farmers will take care of the problems caused by an accident or loss.

Creative Commentary
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Many thanks to Noam Murro, Shaun, Jay, Avi, Nerissa, Nick, and Simon.

Link
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Click here to view this spot


From Campbell-Ewald/LA

 WORTH A LOOK   USA    August 06, 2007 07:54 (Edited: August 05, 2007 21:54)
http://bestadsontv.com/files/thumbnails/2007/Aug/7936_morningritual.jpg


We featured one of this series a little while back, but the others are well worth a look as well.


Description
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Relaunch HelpPoint - one call to Farmers will take care of problems caused by an accident or loss.

Creative Commentary
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Many thanks to Noam, Shaun, Jay, Avi, Nerissa, Nick and Simon.

Link
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Click here to view this spot


How did we miss this one???

 WORTH A LOOK   EUROPE    July 31, 2007 06:41 (Edited: July 30, 2007 20:41)
http://bestadsontv.com/files/thumbnails/2007/Jul/7894_TheWind.jpg



Great work from German agency Nordpol + Hamburg. Did very well at Cannes, so now that it's turned up at bestads (at last!) we can finally put it online.

Link
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Click here to view this spot


A closer look at French agency Marcel Republique

 WORTH A LOOK   EUROPE    June 20, 2007 21:44 (Edited: June 20, 2007 11:44)

"Augmented Reality" from Saatchi & Saatchi New Zealand

 WORTH A LOOK   NEW ZEALAND    June 13, 2007 05:22 (Edited: June 12, 2007 19:22)
http://bestadsontv.com/files/thumbnails/2007/Jun/7222_zoo.jpg


The future of print ....???


Link
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Click here to view this spot


New print / outdoor / ambient

 WORTH A LOOK   EUROPE    May 14, 2007 21:30 (Edited: May 14, 2007 11:30)
http://bestadsontv.com/files/print/2007/May/tn_6502_DROWNED 1.jpg



ZAPPING/M&C SAATCHI, Spain, have sent bestads loads of work. As well as the work that made the "best Print" page, here's a sample of some more of their work:


Link
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Click here to view Drowned










http://bestadsontv.com/files/print/2007/May/tn_6494_The Guardian.jpg

The latest pressbook for Disney-Buenavista´s movie 'The Guardian'. A movie that tells the story of a very specialized group of coast
guards: people that put their lives on the line to save others under extreme conditions: storms, floodings and tidal waves. Glued to the image of a stormy sea are miniature figurines of people holding up their arms asking for help. For those who dare to dive in the book holds all the information about this movie premiere.



Click here to view The Guardian.









http://bestadsontv.com/files/print/2007/May/tn_6499_FLOWERS 1.jpg


FANCY A THREESOME?
BETTER TELL HER WITH FLOWERS.


Link
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Click here to view Flowers




TBWA\PHS Helsinki .... Let's take a look

 WORTH A LOOK   EUROPE    May 10, 2007 03:23 (Edited: May 09, 2007 17:23)
http://bestadsontv.com/files/thumbnails/2007/May/6313_HK_Marriage_Counsellor.jpg




We've had loads of good TV & print from TBWAPHS Helsinki - here's a look at some of the TV work. Here's just a brief sample. Well worth a look.


Click here to view Marriage Councellor.






http://bestadsontv.com/files/thumbnails/2007/May/6316_Keno_Holiday.jpg




Click here to view Holiday.











http://bestadsontv.com/files/thumbnails/2007/May/6318_MTV3_Formula_Bride.jpg








Click here to view Wedding Suite



From a while back, but well worth a look

 WORTH A LOOK   EUROPE    May 01, 2007 01:28 (Edited: April 30, 2007 15:28)
http://bestadsontv.com/files/thumbnails/2007/Apr/6225_Renault_roadblock.jpg



From a while ago, but it's just turned op on the bestads desk. Well worth a look.

(We'd love to see more work from Germany!)



Click here to view this spot


From a few months back, but well worth a look!

 WORTH A LOOK   INDIA    April 20, 2007 22:50 (Edited: April 20, 2007 12:50)
http://208.109.86.29/files/thumbnails/2007/Apr/6092_HappyDent_Palace.jpg




Nice idea ... nice execution!




Click here to view this spot


A closer look at GSD&M

 WORTH A LOOK   USA    April 11, 2007 14:09 (Edited: April 11, 2007 04:09)
http://bestadsontv.com/files/thumbnails/2007/Apr/6001_Coffee.jpg

We're currently featuring GSD&M "Existential Dilemma" over on the "best TV" page, but we thought we'd have a closer look at some more of the recent work from GSD&M - Austin Texas.

Here's a series for American Legacy Foundation ... Ex "Re-Learn" Campaign.

Click here to view Coffee




http://bestadsontv.com/files/thumbnails/2007/Apr/6026_Driving.jpg


Click here to view Driving












http://bestadsontv.com/files/thumbnails/2007/Apr/6025_Start.jpg




Click here to view Start Your Day





& some nice spots for taps n toilets ...



http://bestadsontv.com/files/thumbnails/2007/Apr/6000_Hair.jpg


Click here to view Hair














http://bestadsontv.com/files/thumbnails/2007/Apr/5999_jo.jpg





Click here to view Joe's Plumbing


YOUR SPACE pick of the week

 WORTH A LOOK   EUROPE    April 11, 2007 12:42 (Edited: April 11, 2007 02:42)



Here's the bestads "Pick of the week" from the YOUR SPACE page. "Slow Down" - from director Gudjon Jonsson.

It's from 2005, but we see over 200 spots a week here at bestads & we hadn't seen this one.




http://bestadsontv.com/files/thumbnails/2007/Apr/6023_slowdown.jpg


Click here to view this spot


Spec spot from first time director Tony McNeal

 WORTH A LOOK   USA    March 13, 2007 03:57 (Edited: March 12, 2007 16:57)
http://bestadsontv.com/files/thumbnails/2007/Mar/matchup.jpg



Description
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This spot was shot like a stylish documentary inspired by the film City of God.



Click here to view this spot



Nice simple product demonstration from Grey Worldwide Hong Kong

 WORTH A LOOK   ASIA    March 09, 2007 03:35 (Edited: March 08, 2007 16:35)
http://bestadsontv.com/files/thumbnails/2007/Mar/epson_sneeze.jpg

(this one's been around for a couple of months, but just landed on the bestads desk)


Description
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To demonstrate the fact that Epson business projectors are amongst the lightest on the market, this spot shows a projector being blown out of place by a simple sneeze.





Click here to view this spot


TBWA/PHS Helsinki .... Let's take a look

 WORTH A LOOK   EUROPE    February 28, 2007 10:47 (Edited: February 27, 2007 23:47)
http://bestadsontv.com/files/thumbnails/2007/Feb/5116_Post_Clown.jpg



For those of you who haven't heard much about TBWA/PHS Helsinki, here's some of their work from the last 6 months or so .... mighty impressive too.



Click here to view Clown






http://bestadsontv.com/files/thumbnails/2007/Feb/5115_CFP-E&Shots_-Eisenstein.jpg






Click here to view Eisenstein









http://bestadsontv.com//files/thumbnails/2007/Feb/5124_Veikkaus_Rodeo.jpg






Click here to view Rodeo










http://bestadsontv.com/files/thumbnails/2007/Feb/5119_Novelle_Fish.jpg







Click here to view Fish








http://bestadsontv.com/files/thumbnails/2007/Feb/5142_Alzheimers_Day.jpg




Click here to view Alzheimer's Day

From Bureau.FJM Germany

 WORTH A LOOK   EUROPE    February 21, 2007 06:03 (Edited: February 20, 2007 19:03)
http://bestadsontv.com/files/thumbnails/2007/Feb/5059_auto trophy.jpg



From a little while back but well worth a look.



Click here to view this spot

From LOWE SHANGHAI

 WORTH A LOOK   ASIA    February 14, 2007 09:30 (Edited: February 13, 2007 22:30)
http://bestadsontv.com/files/thumbnails/2007/Feb/4953_Suicide.jpg



Here's one from a while ago (complete with Cannes watermark, so thankyou cannes lions!) - but we've not seen it before & it's well worth a look:



Click here to view this spot

PRINT FEST

 WORTH A LOOK   EUROPE    February 06, 2007 04:05 (Edited: February 05, 2007 17:05)
http://bestadsontv.com/files/print/2007/Jan/tn_4553_NOTSHY_Brochette.jpg




Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   MIDDLE EAST    February 06, 2007 04:02 (Edited: February 05, 2007 17:02)
http://bestadsontv.com/files/print/2006/Dec/tn_4528_AXEFloorPlan.jpg


This ad appeared in the regional real estate magazines.

Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   EUROPE    February 06, 2007 04:00 (Edited: February 05, 2007 17:00)
http://bestadsontv.com/files/print/2007/Jan/tn_4545_PICT0001.JPG


a double page in which two people kiss when you close the newspaper.


Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   NEW ZEALAND    February 06, 2007 03:59 (Edited: February 05, 2007 16:59)
http://bestadsontv.com/files/print/2006/Dec/tn_4356_L&P_Spew.jpg


Summer outdoor campaign for the iconic Kiwi soft drink.

Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   AUSTRALIA    February 06, 2007 03:57 (Edited: February 05, 2007 16:57)
http://bestadsontv.com/files/print/2006/Oct/tn_3810_Indooroopilly single.jpg

This series of 4 campaign images were created for Indooroopilly Shopping Centre to showcase the Centre's 'fashion leader' positioning across various product categories. The images appear in an extensive outdoor campaign within the Centre's catchment area, as well as on posters and collateral material within the Centre itself.

Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   INDIA    February 06, 2007 03:53 (Edited: February 05, 2007 16:53)
http://bestadsontv.com/files/print/2007/Jan/tn_4560_SOLDIER1.jpg


RAMPANT DEFORESTATION HAS LEFT LARGE PORTIONS OF THE EARTH WITHOUT ANY PROTECTIVE FOREST COVER, HENCE THE SOLDIER WHO IS DRESSED IN FATIGUES BECOMES AN EASY TARGET. HE IS SYMBOLIC OF THE FATE OF HUMANS IF RE PLANTING OF TREES IS NOT TAKEN UP SERIOUSLY.

Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   ASIA    February 06, 2007 03:48 (Edited: February 05, 2007 16:48)
http://bestadsontv.com/files/print/2006/Nov/tn_4250_MY-BBDO-Olympus-Refraction.jpg


Water proof camera as seen in water.

Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   ASIA    February 06, 2007 03:38 (Edited: February 05, 2007 16:38)
http://bestadsontv.com/files/print/2006/Oct/tn_3837_lifeline.jpg


With a stark image of a blood transfusion tube - with a limited supply of blood -- that resembles a telephone line, we urge the public to give the National University Hospital a call and help donate blood, before the National University Hospital's blood bank runs dry.

Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   EUROPE    February 06, 2007 03:37 (Edited: February 05, 2007 16:37)
http://bestadsontv.com/files/print/2006/Nov/tn_4230_Laluz_Magnus.jpg





Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   INDIA    February 06, 2007 03:18 (Edited: February 05, 2007 16:18)
http://bestadsontv.com/files/print/2006/Oct/tn_3897_ant last.jpg






Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   EUROPE    February 06, 2007 03:16 (Edited: February 05, 2007 16:16)
http://bestadsontv.com/files/print/2006/Nov/tn_4097_uto_reality_abri.jpg



Corporate bus shelter campaign in Belgium. (From a little while back but well worth a look. bestads)

Link
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Click here to view this ad

PRINT FEST

 WORTH A LOOK   AUSTRALIA    February 06, 2007 03:11 (Edited: February 05, 2007 16:11)
http://bestadsontv.com/files/print/2006/Dec/tn_4508_SMI1279_CitylightsSL.jpg



Metrolite Outdoor posters.


Link
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Click here to view this ad
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