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GUEST JUDGE /BEST AD OF THE WEEK

Guest Judge: Aaron Nielsen, CD, thjnk, Hamburg

 GUEST JUDGE /BEST AD OF THE WEEK    April 23, 2018 12:44 (Edited: April 23, 2018 22:44)
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This week's guest judge is Aaron Nielsen, creative director at thjnk in Hamburg.

Look out for Aaron's review of this week's best ads, which will be posted here, Monday midnight, Hamburg time.

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Guest Judge: Emily Beautrais, CD, Clemenger BBDO, Wellington

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 16, 2018 15:52 (Edited: April 17, 2018 01:52)
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This week's guest judge is Emily Beautrais, creative director at Clemenger BBDO, Wellington.

Nothing stood out this week here. Either the ideas were good and the craft was lacking, or the other way around.

BEST PRINT
Winner: The Chaeli Campaign. This definitely left me interested. I sure wouldn't place a bet on this woman not being able to do something, but it got the point across in way that grabbed you, in what is a well-worn and probably very challenging category. Much more powerful than straight up asking for support.

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Guest Judge: Per Pedersen, global creative chairman, Grey, NY

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 09, 2018 16:57 (Edited: April 10, 2018 02:57)
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This week's guest judge is Per Pedersen, global creative chairman at Grey, based in New York.

Winner: Sparkasse Credit: The-Not-Sure-Song. Full on pop culture from a German bank. That's different. If all banks did this kind of advertising, people would hate banks less. I love the insight. Crazy about the ambition to go all in with music video production. I'm sure this is the bomb back in Germany.

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Guest Judge: Nick Worthington, creative chairman, Colenso BBDO

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 03, 2018 10:35 (Edited: April 03, 2018 20:35)
http://www.bestadsontv.com/news/upload/NickWorthingtonheadshot.jpgThis week's guest judge is Nick Worthington, creative chairman at Colenso BBDO, Auckland.

Pick of the bunch for me is another flawless piece of work for Apple. Hard not to like this, and hard not to think that somehow the digital world can enhance the get-out-there-and-get-dirty analogue world you want your kids to be immersed in. If every parent's nightmare is that their children get lost in a digital screen, become pale, anaemic, introverted and isolated, then this is a pretty sweet counter point. Along the lines of what we have come to expect from Apple. Nicely done none the less.

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Guest Judge: Sharon Edmondston, CD, M&C Saatchi, Sydney

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 26, 2018 11:18 (Edited: March 26, 2018 22:18)
http://www.bestadsontv.com/news/upload/Sharon Edmondston.jpgThis week's judge is Sharon Edmondston, creative director, M&C Saatchi, Sydney.

Winner: Hornbach Sweat it Out. This ad begins less like an ad and more like a subversive short film. I squirmed my way through the scenes, as I was confronted by deeply unlikeable characters and visual textures that provoked an almost gag effect. All the while I was wondering where I was going to end up. And then all of a sudden, there it was, the pay-off of an exquisitely grotesque bead of sweat complete with dirt swirling inside of it that eloquently delivered the message. Disconnect from the horrible world inside your device and get sweating in your backyard with Hornbach. I can't say I enjoyed this ad, but I sure as hell appreciate it and it's now stuck firmly in my mind.

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Guest Judge: Matthew Sharp Fera, CD, McGarry Bowen, Chicago

 GUEST JUDGE /BEST AD OF THE WEEK    March 19, 2018 09:28 (Edited: March 19, 2018 20:28)
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This week's guest judge is Matthew Sharp Fera, creative director, McGarry Bowen, Chicago.

Winner: BBC Three: The Perfect Day. Yes, we've heard this wonderful Lou Reed ballad from 1972. Yes, it features beautiful images of diverse individuals. However, this spot offers something much more than just a new take on a classic track. It acts as a platform for these memorable faces and voices to share their stories and on a channel that's as unique as the lyrics.

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Guest Judge: Javier Campopiano, CCO, Saatchi & Saatchi, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 12, 2018 17:09 (Edited: March 13, 2018 04:09)
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This week's guest judge is Javier Campopiano, chief creative officer, Saatchi & Saatchi, New York.

Winner: It's got to be Apple Welcome Home. There are so many reasons, from the craft to the soundtrack to the amazing dance performance. This is the kind of ad that from time after time helps us reconcile with film in its purest form. No funny dialogue, no animals speaking, no slapstick comedy. There are less and less of these, therefore I always welcome them. Conceptually speaking, it captures in fantastic fashion, that feeling of companionship that these home devices can provide. It's not just about music, otherwise this could be just any Sonos ad. It's about this strange new type of relationship we are establishing with technology and how it can be welcoming and warm and even healing in certain situations. The ad expresses all this with a level of craft that certainly will make it a strong contender for the awards season.

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Guest Judge: Adrian Flores, ECD, Publicis, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 05, 2018 17:47 (Edited: March 06, 2018 04:47)
http://www.bestadsontv.com/news/upload/adrian flores headshot.jpgThis week's guest judge is Adrian Flores, executive creative director, Publicis, New York.

Winner: Handwerk: 'And what did you do today'. The clear winner for me. They took a simple trope and elevated it into a truly charming experience through the power of craft. Every little detail is given a funny twist. Seems like it would have been a blast to make.

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Guest Judges: Simon Vicars + Andre Sallowicz, CDs, adam&eveDDB

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 27, 2018 09:29 (Edited: February 27, 2018 20:29)
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This week's guest judges are Simon Vicars (right) and Andre Sallowicz (left), creative directors at adam&eveDDB, London.

Winner: Lotto NZ. Lotto ads are easy and hard at the same time. Easy because you're not trying to sell tyres, but hard because it has to be great. Because there's no reason it shouldn't be great. A bangin' product with a bangin' budget. So credit to the DDB team who rose to the challenge and made a goodie. Really good performance, direction and script writing. Well done.

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Guest Judge: Luis Gatti, associate CD, Saatchi & Saatchi, Dubai

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 19, 2018 10:13 (Edited: February 19, 2018 21:13)
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This week's guest judge is Luis Gatti, associate creative director, Saatchi & Saatchi, Dubai.

Winner: Nike 'Nothing Beats a Londoner'. The film is funny, and I know its in the right tone and mood for Londoners. The behavior of arguing "who is in a worse situation" is funny. I identified with this situation and I believe that many people have had the same feeling. The script and the way the film was run only made the idea even better.

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Guest Judges: Alex Little + Karsten Jurkschat, ACDs, McCann, NY

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 12, 2018 09:53 (Edited: February 12, 2018 20:53)
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This week's guest judges are Alex Little and Karsten Jurkschat, associate creative directors at McCann, New York.

First Prize TV: Well this was a bitterly boring round for television. We were under the impression we'd be judging six brilliant spots from around the world, but instead we were given six ads that were all for the American detergent brand, Tide. How terribly depressing. Not only for us, but for you, the men and women at home who, until moments ago, were expecting to be inspired by the incredible array of commercials being produced around the world, which have been consistently delivered to you in a digestible format once a week on a Tuesday, or sometimes Wednesday, for several years. On behalf of Best Ads, we sincerely apologise for this blatant and embarrassing display of preferentialism and hope order is restored this time next week.

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Guest Judges: Tom & George McQueen, senior creatives, Droga5, NY

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 05, 2018 21:37 (Edited: February 06, 2018 08:37)
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This week's guest judges are Tom and George McQueen, senior creatives at Droga5, New York.

Winner: Tourism Australia - Dundee: The Son of a Legend Returns Home. That's not an ad. This is an ad. We're biased, but how can you not like the bigger ambition here. A long play at subverting the Superbowl with a fake ad, for a fake movie, to advertise a real country (and a bloody good one at that). It's an elaborate ruse that plays so perfectly into culture and Hollywood's desire to remake anything and everything at the moment.

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Guest Judge: Jo Sellars, freelance CD, Sydney

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 29, 2018 11:09 (Edited: January 29, 2018 22:09)
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This week's guest judge is Jo Sellars, freelance creative director, based in Sydney.

Winner: Skittles. Cant wait to see what Superbowl has in store for us this year... especially a Dundee movie!
If the Skittles Superbowl "Taste Exclusive" teasers are anything to go by, it should be fun.
I love the bigger idea of creating the Superbowls most exclusive ad - an ad that only one person (a teenager called Marcos Menendez) will ever get to see, and showing his reaction. It had better be good! In the meantime, the teasers are ridiculous, random and funny - what's not to love about David Schwimmer feeding his sandwich a lolly, or being cuddled by a massive creepy puppet.

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Guest Judges: Alfredo and Alberto, creative team, Mistress, LA

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 22, 2018 14:30 (Edited: January 23, 2018 01:30)
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This week's guest judges are Alfredo Adan Roses (left) and Alberto Portas (right), a creative team from Mistress, LA.

Favourite: Cadbury 'Mum's Birthday'. Good emotional commercials always work and this one is great proof of it. Everybody can feel related with this story and that's what great insights do. Sweet like chocolate, this campaign positions Cadbury in everybody's hearts.

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Guest Judge: Mike McKay, partner/CCO, Eleven Inc. San Francisco

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 15, 2018 13:11 (Edited: January 16, 2018 00:11)
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This week's guest judge is Mike McKay, partner and chief creative officer, Eleven Inc. in San Francisco.

Favourite: MLA "Lamb Side Story". In advertising, we often try to tap into politics, but clients rarely allow us to do so. So I admire this agency for pulling this one off. Not only does this video poke fun at our deep, political divide, but it also makes fun of itself. Which, I believe, is a good way to make consumers like your brand.

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Guest Judge: Bobby Pearce, CCO, David&Goliath, LA

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 08, 2018 14:20 (Edited: January 09, 2018 01:20)
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This week's guest judge is Bobby Pearce, chief creative officer at David&Goliath, Los Angeles.

Winner: Centrepoint, Unleash Greed. Michael Douglas' "Greed is Good" speech in Wall Street has held the title for several decades. But this beautifully crafted, poignantly written spot for a shopping center, is giving it a run for its money. The words were as beautiful and compelling as the visuals themselves. It's not easy to talk about a selfish emotion that is usually considered a negative in a way that brings a smile to everyone's face and has them nodding along thinking, "you know what, he's got a point." Besides, the voiceover has an English accent and I believe and instantly love anything with an English accent. Well done guys. I wish I'd thought of it.

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Guest Judge: Ronny Northrop, ECD, Cutwater, San Francisco

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 18, 2017 21:16 (Edited: December 19, 2017 08:16)
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This week's guest judge is Ronny Northrop, executive creative director at Cutwater, San Francisco.

Winner: Sandy Hook Promise: Tomorrow's News. I really like the device of tomorrow's news used here. There has been a lot of PSA work around this issue, but helping people understand the warning signs seems like arguably the most important angle to take. And this video does a great job of doing just that. The execution is spot on with its emulation of a real news clip and the range of interviews stack up nicely. Great spot I wish I had done!

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Guest Judge: Zaid Al-Asady, SVP creative director, Deutsch, LA

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 11, 2017 14:00 (Edited: December 12, 2017 01:00)
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This week's guest judge is Zaid Al-Asady, senior vice president creative director at Deutsch Los Angeles.

Winner - Bulldog Skincare: Investigation. Talk about gutsy. Insightful, down to earth and extremely witty, this couldn't be more British. Great stuff. And what a great way to flip the script at a time of year when everything starts to blend together and feel same-same. This hilarious spot will stand out for sure.

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Guest Judges: Laura Petruccelli + Rohan Cooke, ACDs, GS&P

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 04, 2017 15:08 (Edited: December 05, 2017 02:08)
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This week's guest judges are Laura Petruccelli and Rohan Cooke, associate creative directors at Goodby Silverstein and Partners in San Francisco.

Winner - New Zealand Police. There is something so charming about seeing an uptight government body, like the police, not take themselves too seriously. And in the process turn something that is normally dull and mundane into something I actually want to talk about, God forbid even share. My next challenge would be for you to make a recruitment video for Parking Inspectors.

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Guest Judge: Genevieve Hoey, group ECD, R/GA New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 27, 2017 15:05 (Edited: November 28, 2017 02:05)
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This week's guest judge is Genevieve Hoey, group executive creative director at R/GA New York.

Hey Adworld, let's get festive! As always, I have been given some tough choices in this week's grab bag of global creative greatness. Maybe I have a humbug heart, but I just really dig festive ideas that don't make me diabetic with their sweetness. And I really like being entertained and I don't like being insulted. I have simple needs as a consumer, I think. So, here goes.

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Guest Judge: Nils Andersson, regional creative president, TBWA

 GUEST JUDGE /BEST AD OF THE WEEK    November 20, 2017 11:09 (Edited: November 20, 2017 22:09)
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This week's guest judge is Nils Andersson, regional creative president, TBWA Asia.

Not sure I received an abundance of gifts in my inbox, in the run up to Christmas, but here goes. I really tried to judge everything without reading any written explanations whatsoever, so let the work speak for itself. One thing I did notice overall was the tendency for long form content to be too long.
And 'content' means it should have engaging content, right?

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Guest Judge: Merlee Jayme, chairmom/CCO, Dentsu Jayme Syfu

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 13, 2017 12:56 (Edited: November 13, 2017 23:56)
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This week's guest judge is Merlee Jayme, chairmom and chief creative officer at Dentsu Jayme Syfu in the Philippines.

Best: The North Face Imagination. I loved the insight. The story naturally celebrates what the brand stands for. With the awesome free-skiing moves and shots, going outdoors has never been so exhilarating.

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Guest Judge: Joakim Borgström, ECD, BBH Singapore

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 06, 2017 14:04 (Edited: November 07, 2017 01:04)
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This week's guest judge is Joakim Borgstrom, executive creative director at BBH Singapore.

Winner - Uber: Boxes. I like the simple visual metaphor. Powerful and simple storytelling about the never ending traffic problems we have here in the region. I love how Uber used the data in the research to highlight the problem in each city.

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Guest Judge: Josy Paul, chairman and CCO, BBDO India

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 30, 2017 16:13 (Edited: October 31, 2017 03:13)
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This week's guest judge is Josy Paul, creative chairman and chief creative officer of BBDO India.

Winner: Australia on Same-Sex Marriage: Virtual Equality by J. Walter Thompson Sydney. This is clearly the best of the best of the lot - across all four categories. Virtual reality as a form of social protest is super fresh. Fantastic! Loved it in the first 5 seconds! Am sharing it with my friends, family, colleagues and my world.

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Guest Judge: Baptiste Clinet, ECD, Herezie, Paris

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 23, 2017 13:11 (Edited: October 24, 2017 00:11)
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This week's guest judge is Baptiste Clinet, executive creative director at Herezie, Paris.

Winner - Libresse: #bloodnormal - AMV BBDO, London. It's surprising that advertising world didn't already do it, but it's really bold and should create the debate.

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Guest Judge: Liam Wielopolski, CCO, DDB, South Africa

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 16, 2017 15:03 (Edited: October 17, 2017 02:03)
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This week's guest judge is Liam Wielopolski, chief creative officer, DDB, South Africa.

Winner: Some decent stories told through interesting visuals and big production. Lots to look at, but not loads to choose from when deciding the winners to be brutally honest. If it were based on arresting visuals or music alone, my pick is the Uniqlo "Dan-Pan" spot. Energetic and visually fresh with an upbeat soundtrack.

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Guest Judge: Santosh Padhi, CCO/co-founder, Taproot Dentsu

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 10, 2017 09:38 (Edited: October 10, 2017 20:38)
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This week's guest judge is Santosh Padhi, chief creative officer and co-founder of Taproot Dentsu, Mumbai.

Winner: Warburtons TVC has everything that a brand commercial should, well produced, wonderful casting, very entertaining, the period feel is captured well, love the fact that the entire story is around the product/category.

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Guest Judge: Geoffrey Hantson, CCO, Happiness, Brussels

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 02, 2017 10:11 (Edited: October 02, 2017 21:11)
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This week's guest judge is Geoffrey Hantson, chief creative officer, Happiness- an FCB Alliance in Brussels.

Winner: Audi Clowns. Quite often the most difficult and the most bumpy creative road is the one that leads to simplicity. But when you really get there, you get to see how beautiful the destination actually is. Because when you're able to reduce all those long meetings, with too many smart people around the table, to simplicity (Audi Technology. Clowns proof) you're actually able to put all the effort and energy into the execution. Great idea. Great craft. And great timing.

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Guest Judge: Polina Zabrodskaya, CD, Publicis London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 26, 2017 11:43 (Edited: September 26, 2017 21:43)
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This week's guest judge is Polina Zabrodskaya, creative director at Publicis London.

Winner: H&M: The Fall Collection. Sassy, daring, effortlessly cool. Throws you right back to the age when you wanted something just because all the popular girls had it: Naomi's wearing it, Adwoah's wearing it, of course, you need it. To pull off something like that in 2017, you need a strong sense of style. 5,5M views in five days are the best confirmation.

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Guest Judge: Cosmo Campbell, CCO, DDB Canada

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 19, 2017 07:35 (Edited: September 19, 2017 17:35)
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This week's guest judge is Cosmo Campbell, chief creative officer, DDB Canada.

Winner: AT&T - Taylor Swift. I felt a little conflicted picking a winner that wasn't a classic 30 second spot. It just seems a little unfair when the 30 second constraints are removed, but more time doesn't necessarily mean more entertaining. This film is entertaining and plays off the obsession we have with celebrities, their lives and how AT&T's new feature allows you to indulge both. It's a well executed, fun look into a more human side of Taylor Swift, with a number of unexpected surprises along the way.

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Guest Judges: Mark Forgan + Jamie Standen, CDs, Ogilvy Paris

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 11, 2017 14:09 (Edited: September 12, 2017 00:09)
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This week's guest judges are Mark Forgan (left) and Jamie Standen (right), creative directors at Ogilvy, Paris.

A clear winner this week with Diesel. A fantastic spot that is true to its DNA and crafted to perfection. The casting is really something special, and in the line a great twist on 'Go with the flow'. 10/10.

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Guest Judge: Marcelle du Plessis, CD, Liquorice Digitas LBi

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 04, 2017 13:24 (Edited: September 04, 2017 23:24)
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This week's guest judge is Marcelle du Plessis, creative director, Liquorice Digitas LBi South Africa.

Winner: Petit Bateau. I'm a sucker for a good product demo ad.
This one has it all. It's beautifully shot, with some really interesting visual touches and surprises along the way.

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Guest Judge: Harsh Kapadia, group CD, VML, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 28, 2017 15:02 (Edited: August 29, 2017 01:02)
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This week's guest judge is Harsh Kapadia, group creative director, VML, New York.

Winner: Tsuruya 'Sticking Together, No Matter What'. This is a great example of advertising not taking itself too seriously, specially for a product like roof tiles. Having grown men bunched together screaming through the thick of weather and being extremely dramatic added an emotion to something we don't normally think about.

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Guest Judge: Michael Knox, CCO, Grey, Hong Kong

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 21, 2017 15:19 (Edited: August 22, 2017 01:19)
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This week's guest judge is Michael Knox, chief creative officer at Grey, Hong Kong.

Levis 'Circles' is the winner for me. Some deep insights into dance and dance-floor culture set a dirty track makes this an easy 90seconds. Given the news of late maybe the dance-floor is not a bad place for us all to be. The banging mix of dance styles shows the different ways we move. Let's celebrate that. Ripped denim, white denim (that's OK to kneel in!), double denim, dark denim, black denim, high-waist, cut offs, skinny leg, low rise, boot cuts they're all here and you can dance however the hell you want in the lot of them.

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Guest Judge: Ben Welsh, CCO, DDB Group, Sydney

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 14, 2017 14:31 (Edited: August 15, 2017 00:31)
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This week's guest judge is Ben Welsh, chief creative officer, DDB Group, Sydney.

Twenty five years ago, Francis Fukuyama wrote a book called the End of History. Can't say I've read it, but the title always appealed to me.

I feel like I'm looking at the end of advertising history. All the original ideas have been used up. We're left with reruns and mash-ups.

I had been looking forward to this task. I'd even been watching a bit of telly on free to air to see what is happening in the real world, thinking that the world's best would be infinitely better.

It's not. (But then how can anything actually be infinitely better?)

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Guest Judge: Corinne Goode, CD, BBDO San Francisco

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 07, 2017 10:54 (Edited: August 07, 2017 20:54)
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This week's guest judge is Corinne Goode, creative director, BBDO San Francisco.

Winner: Royal Mail: Heist. Intense is not a word you generally associate with Royal Mail but this uncomfortably real heist is exactly that. A bold move for a company that once had Postman Pat as a spokesman. It also gave me a chuckle at the thought of saying some of my more ridiculous passwords out loud to an armed assailant.

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Guest Judge: Graham Lang, CCO, Y&R South Africa + Africa

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 31, 2017 13:03 (Edited: July 31, 2017 23:03)
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This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.

Winner: Procter & Gamble: The Talk. When a brave client wants to promote a relevant cause, things can easily and quickly go wrong. Like a rouge match in a gas station. All the good intentions in the world can't soften the blow of a poorly conceived and executed idea when broaching the subject of race discrimination. And the bigger the client, the bigger the pressure is to make everything stick just right. This script demanded composed story telling with all the right nuances in perfect harmony. BBDO and their production partners nailed it.

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Guest Judge: Ferju Cuevas, CD, Inbrax Santiago, Chile

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 24, 2017 11:21 (Edited: July 24, 2017 21:21)
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This week's guest judge is Ferju Cuevas, creative director at Inbrax Santiago, Chile.

Winner: #ISeeYou. Financial entities are so formal and it's amazing that this case use musical power to highlight its client's relevance. Generating empathy and closeness, they show that they know what they do, their work matters and they respect that work. Aesthetically crafted, so attractive. Perfect art direction and photography. A travel around Johannesburg starting early morning and ending by night, deserves to be the best.

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Guest Judge: Asterio Gutiérrez, Nike CD/writer, BBH Singapore

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 17, 2017 13:44 (Edited: July 17, 2017 23:44)
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This week's guest judge is Asterio Gutierrez, Nike creative director and writer at BBH Singapore.

I'm on paternal leave right now, so my adman brain is shut down and I'm taking in everything with little time, no sleep, and better things to do. I love it. It's been a minute since I've had 'the work' so thoroughly defamiliarised.

BEST TV
My Favourite: NZ Transport 'Rat's Tale'. Visceral. Heaps of heart and charm and honesty. Rewatched again and again. (In a way, it reminded me of my favourite Cannes Grand Prix from Cannes-Territory by Blaze.)

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Guest Judge: Mark Tutssel, global CCO, Leo Burnett Worldwide

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 10, 2017 13:25 (Edited: July 10, 2017 23:25)
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This week's guest judge is Mark Tutssel, global chief creative officer, Leo Burnett and worldwide creative chairman, Publicis Communications.

Winner: Absolut Vodka "Equal Love". This is a brand living its purpose. This brave film is a testament to the core beliefs of freedom, equality and sustainability that have been at the heart of the Absolut ethos since its origin in 1879. A beautiful cinematic metaphor, "a never-ending kiss" is a universal symbol for acceptance and love, and a salute to equality. The production values, choreography and music are impeccable, demonstrating the level of film craft we've come to expect from BBH London.

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