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Guest judge: Stephane Xiberras, president, BETC Euro RSCG, Paris

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE September 07, 2010 14:32

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This week's guest judge is Stephane Xiberras, president and executive creative director of BETC Euro RSCG, Paris.

Vodafone NZ 'New' - the best of the six, for its execution...

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Guest judge: Richard Gorodecky, ECD, Amsterdam Worldwide

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE August 31, 2010 15:01

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Richard Gorodecky is the executive creative director of Amsterdam Worldwide. He has spent the last 14 years creating international advertising campaigns for some of the biggest brands in the world including Nike, Coca-Cola, Chevrolet, Intel, Electronic Arts, Panasonic, Gore-Tex, Opel, Asics, Onitsuka Tiger, Pernod Ricard and Anheuser-Busch InBev.

Dirty Fireman gets an insanity award this week. There isn't enough madness in advertising these days. We've all become a bit too grown up as of late. I can only hope this piece of work heralds a new dawn of things not really making any sense. I miss the good old days. I miss my lobster.

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Guest judge: Ewan Paterson, chief creative officer, DDB Chicago

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE August 24, 2010 19:56

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This week's guest judge is Ewan Paterson, Chief Creative Officer of DDB Chicago. Most recently, Ewan served as Executive Creative Director and Managing Partner of CHI+Partners in London.

There's an un-written rule, or is it written, that you can't review your own work. Stops one being outrageously biased. And the like.
With that in mind I won't comment on the great addition to Drench water 'brains perform best when hydrated' campaign, featuring the great 80s track 'Oops Up-Side Your Head', accompanying a man who cleverly sorts his head out on his way to work while drinking the increasingly popular mineral water and instead say how much I enjoyed the craft and humor in the latest addition to the Carlton Draught campaign...

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Guest judges: Eric Baldwin+Jason Bagley, Wieden+Kennedy Portland

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE August 17, 2010 19:16

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This week's guest judges are Eric Baldwin and Jason Bagley, creative directors on Old Spice and Electronic Arts at Wieden+Kennedy, Portland. Their recent work for Old Spice earned them the 2010 Cannes Film Grand Prix for 'Smell Like a Man, Man', which is also in the running for an Emmy this month.

Eric: I'm going to have to go with the Starburst spot for the simple fact that I like zombies....

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Guest judge: Seyoan Vela, ECD, Grey Amsterdam

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE August 10, 2010 23:11

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This week's guest judge is Seyoan Vela, executive creative director of Grey Amsterdam.

Renault has a really good idea at its heart yet still manages to get in the requisite car shots of the car looking gorgeous. For me though Puma just shades it, and though it could be accused of being a bit Nike-lite, the craft skills in this film are exquisite.

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Guest judge: Brett Howlett, Archibald Ingall Stretton, New York

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE August 03, 2010 18:34

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This week's guest judge is Brett Howlett, creative partner of Archibald Ingall Stretton, New York. Brett has written a bunch, from theatre and film to digital advertising. Along the way he's bagged a wall of awards, a new wife, and a baby. Recently he opened the New York office of London's archibald ingall stretton, a digitally-fluent global creative agency, together with a few very talented Brits and Aussies; there are a few Americans too. In his spare time (yeah right), he's managing a web series currently in production.

Perhaps it's because I have adopted a YouTube mentality of 'give me entertainment, make it quick, wow me now...' but I loved the V Isokinetic spot of running with ladders. Lots of well crafted energy with a perfect music track. I needed a drink after it. (btw: look at their website, that's well done too.)

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Guest judge: Luke Sullivan, GSD&M, Austin, Texas

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE July 27, 2010 15:59

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This week's guest judge is the legendary adman Luke Sullivan, senior VP/managing group creative director at GSD&M in Austin, Texas. Luke is a self-described 'ad geek' and the author of the best-selling book, 'Hey Whipple, Squeeze This: A Guide to Creating Great Advertising'. Offering practical advice with an irreverent eye toward the history of advertising, the book was ranked by Advertising Age readers at #5 on the list of top 10 media and marketing books of all time. heywhipple.com

Of the six videos posted, the Burn web film from Publicis Mojo Sydney is my favorite. I saw this thing last week on Twitter and immediately passed it along. It is hypnotizing. You know you're watching a good special-effect when you can't figure out how they did it.

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Guest judge: Rick Condos, Goodby Silverstein, San Francisco

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE July 20, 2010 16:50

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This week's guest judge is Rick Condos, associate partner, executive creative director at Goodby Silverstein & Partners, San Francisco. Rick re-joined Goodby Silverstein & Partners in 2007, after spending two years at Wieden + Kennedy Amsterdam as creative director on Coca-Cola. His work on Coca-Cola garnered global acclaim, most notably for the Coke Side of Life launch and 'Happiness Factory'.

SpecSavers 'Submarine'. Just plain funny. And a great reveal. Made me wonder how real it was. If it's real and a creative team sold it to the client, got it produced to this level and on the air, brilliant. If it's fake, then, well shame on you. Because it's a really funny idea executed very well.

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Guest judge: Franklin Tipton, ECD, Publicis Mojo, Melbourne

GUEST JUDGE /BEST AD OF THE WEEK July 13, 2010 11:52

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This week's guest judge is Franklin Tipton, the executive creative director for the Melbourne office of Publicis Mojo. His CV includes stints at Goodby Silverstein and Crispin Porter + Bogusky in the US and Mother in London.

My Black Pencil Alarm didn't go off on any of the 24 pieces featured this week. But there are a lot of nice ideas in the mix. CANAL+ is really fun to watch. The approach is joyously lateral, well-crafted with, might I suggest, almost obscene production values when you realize they're just trying to emulate the humble accelerometer...

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Guest judge: John Maxham, ECD, Cole & Weber United, Seattle

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE July 06, 2010 21:53

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This week's guest judge is John Maxham. executive creative director of Seattle-based Cole & Weber United - part of WPP's United Network - and an award-winning creative leader with a knack for driving client business through creative ingenuity.

BEST: Old Spice/Questions Sure, it's easy to like these spots. But that's only because they're so damn good. Next time someone says advertising doesn't work, bring up Old Spice as a two word rebuttal.

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Guest judge: Graeme Hall, Senior Copywriter, Y&R New York

GUEST JUDGE /BEST AD OF THE WEEK USA June 29, 2010 20:22

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This week's guest judge is Graeme Hall, Senior Copywriter at Y&R New York - the second most awarded agency at Cannes last week.

I'm guessing there'll be a few sore heads out there after the rose-fuelled advertising orgy that is Cannes. With that in mind, I'll keep this simple. Maybe not gentle, but certainly simple. Overall: Doesn't really matter what I say here: the real winners were the guys on the shoot for Euromillions. You bastards....

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Guest judge: Ross Chowles, ECD, The Jupiter Drawing Room

GUEST JUDGE /BEST AD OF THE WEEK SOUTH AFRICA June 22, 2010 14:16

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This week's guest judge is Ross Chowles, the ECD of The Jupiter Drawing Room, Cape Town.

Here are my favourites of what I judged this week:

1st. Vodafone This is a highly watch able and interesting way to bring the Vodafone sponsorship alive. Many clients could learn from this. They think itâs enough to have their logo pasted on what ever they sponsor.

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Guest judge: Tony Granger, global CCO, Young & Rubicam

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE June 15, 2010 21:23

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In the lead-up to Cannes, this week's guest judge is Tony Granger, global chief creative officer of Young & Rubicam.

He joined Young & Rubicam in May 2008 to partner with global CEO Hamish McLennan. Together they share the mission of creating irresistible brands for every client in the global Young & Rubicam network.

Really strong film this week I thought. Love the simplicity of the both Amnesty international films (candle and Russian doll) both flawlessly excited and powerful. But I must say what did it for me was the Dodge film, specifically created to run in the England/America world cup game.

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Guest judge: Mike Spirkovski, joint ECD, Clemenger BBDO Sydney

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE June 09, 2010 11:34

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This week's guest judge is Mike Spirkovski, who is about to become joint executive creative director at Clemenger BBDO, Sydney. He is the co-creator of the Earth Hour initiative, which was cited in the Gunn Report as "the best 360 campaign ever", and has now become a globally recognized brand. In 2009, 1 billion people participated in Earth Hour making it the biggest environment movement in history.

The penis surfboard in "Make Homosexuals Marry" is classic but anyone who can jam Star Wars, Snoop Dog with a light sabre and Adidas in one room is a genius. Adidas Originals spot of the week.

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Guest judge: David Guerrero, BBDO Guerrero/Proximity Philippines

GUEST JUDGE /BEST AD OF THE WEEK PHILIPPINES June 01, 2010 06:27

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This week's guest judge is David Guerrero, chairman of BBDO Guerrero/Proximity Philippines.

The world cup is looming large over the summer. So this column will try to resist the temptation to descend into convoluted footballing metaphors. But the brief is to pick a winner and a runner-up in each category. And comparisons with sporting folklore will be hard to avoid. In the TV final for example it's come down to Dulux vs Sony. Dulux looks ballsy enough. It's a big project and ultimately compelling to view. Arguably, however, it's more fascinating as an execution than an idea. Which means Sony's 3D spot comes out a comfortable winner.

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Guest judge: Prasoon Joshi, regional ECD, McCann Asia Pacific

GUEST JUDGE /BEST AD OF THE WEEK INDIA May 25, 2010 14:30

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As the executive chairman McCann Erickson India & regional executive creative director Asia Pacific, Prasoon Joshi is recognized for bringing about a paradigm shift in the advertising industry. Prasoon is credited with creating a new code, a new language for advertising in India.

Standing head and shoulders over all the spots, is Nike's 'Write the future'. It captures the spirit of the game; the energy; the passion it incites, its sheer bigness, in all its multi-layered glory. Watchable, many times over.

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Guest judge: Paul Brourman, President and CCO, Sponge, Chicago

GUEST JUDGE /BEST AD OF THE WEEK USA May 18, 2010 22:29

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This week's guest judge is Paul Brourman, President and Chief Creative Officer, Sponge, Chicago. Paul Brourman, Founder and Chief Creative Officer of Chicago-based Sponge (spongechicago.com), designed his agency to deliver one thing above all else: ideas with a relevant edge.

This hairy trilogy by Wilkinson Sword turned a potentially repulsive topic into a memorable one. The copywriting is coy and far from subtle in innuendo while keeping you tuned in to each character study. The series really did make me want to hit the URL, which was a cheeky journey as well. If they can turn something so unsettling into something this watchable, it's worth the top slot.

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Guest judge: Pancho Gonzalez, ECD, Unitas/RNL, Chile

GUEST JUDGE /BEST AD OF THE WEEK CHILE May 11, 2010 17:40

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This week's guest judge is Pancho Gonzalez, executive creative director, Unitas/RNL, Chile.

TV: Axe 'Sofaurus'
A weird but a funny commercial. Sometime things like this are really welcome on the screen. Entertain and advertising, good mix.

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Guest judge: Mark Roalfe, chairman, RKCR/Y&R, London

GUEST JUDGE /BEST AD OF THE WEEK UK May 04, 2010 16:00

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This week's guest judge is Mark Roalfe, chairman & Founder of RKCR/Y&R, London.

Ok, I'm torn on my favourite TV ad. The two I love are at opposite ends of the spectrum. The Xbox slot is epic, it looks like a trailer for a feature. It's probably pretty low on empathy but it is a visual feast. On the other hand the new John Lewis ad is a beautifully observed lifestory that totally manipulates your emotions and gives you great empathy for the brand.

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Guest judge: Angus Wardlaw, CD, Saatchi & Saatchi NZ, Auckland

GUEST JUDGE /BEST AD OF THE WEEK UK April 27, 2010 18:26

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This week's guest judge is Angus Wardlaw, the soon to be new creative director of Saatchi & Saatchi New Zealand, recently hired by ECD Dylan Harrison. Angus has won over fifty awards for writing national and global advertising campaigns.

My pick: Honda. Get's me every time. Awesome track, beautifully shot in an incredible location with a guy who is so cool, he makes me want to grow handlebars and drive my car over a cliff too. However, one thing about this cheeky redux is that I don't quite understand how we all end up in Mike O'sullivan's jacuzzi? ...it doesn't matter.

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