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GUEST JUDGE /BEST AD OF THE WEEK

Guest Judge: Leisa Wall, chief creative officer, FCB Aotearoa

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 18, 2024 12:15 (Edited: March 18, 2024 23:15)
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This week's guest judge is Leisa Wall, chief creative officer at FCB Aotearoa.

Winner: KIA 'KIA's Getting a Ute'. It was a lean week for classic TV but I'm giving it to best use of multiple retired sports dudes in an ad that could be a beer ad but is actually a car ad for Kia.

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Guest Judge: Pete Boonyanate, CCO, BBDO Bangkok

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 11, 2024 13:44 (Edited: March 12, 2024 00:44)
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This week's guest judge is Pete Boonyanate, chief creative officer at BBDO Bangkok.

Winner: The Gas Leaks Project 'Hot & Toxic'. I'm very impressed with this work; it's quite bold but well-directed. The way the PSA message about fossil fuels is turned into a spoof of a reality show is simply brilliant.

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Guest Judge: Tim Gordon, CCO and partner, Zulu Alpha Kilo, NYC

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 04, 2024 15:00 (Edited: March 05, 2024 02:00)
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This week's guest judge is Tim Gordon, chief creative officer and partner at Zulu Alpha Kilo, New York.

Winner: Stok'd 'Cliffside Bookstore'. I am a sucker for clever advertising and this one certainly fits the bill. While everyone might not get the context right away, once you know that in Canada there are tight restrictions on how to market cannabis shops this campaign becomes wonderfully inventive.

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Guest Judge: Pancho González, co-founder/CCO, Inbrax, Chile

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 27, 2024 16:32 (Edited: February 28, 2024 03:32)
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This week's guest judge is Pancho Gonzalez, co-founder and chief creative officer at Inbrax, Santiago, Chile.

Favorite: Magnum 'Find Your Summer' by LOLA MullenLowe Madrid. This spot stands apart from the rest, the art direction is a work of art. It generates a very surprising narrative around sunlight, this narrative closes at the end of the piece with the tag line "Find your summer" and the Magnum brand stayed in my head.

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Guest Judge: Tseliso Rangaka, CCO, FCB, South Africa

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 19, 2024 17:16 (Edited: February 20, 2024 04:16)
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This week's guest judge is Tseliso Rangaka, chief creative officer at FCB, South Africa.

Winner: DoorDash 'Flowers Are for Every Valentine'. First, I love the insight. It makes one want to question why that is the case. That's usually a good sign. It's also a great strategy to almost double the DoorDash target consumer base for flowers.

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Guest Judge: Laura Rogers, ECD, AMV BBDO, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 12, 2024 18:24 (Edited: February 13, 2024 05:24)
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This week's guest judge is Laura Rogers, executive creative director at AMV BBDO, London.

Lucky me to get to review film the week after the Superbowl! There's tough competition in this week's entries, but for me the clear winner is Squarespace. The aliens are coming, but we're too distracted by our phones to notice. I love that we can all relate to being both the humans and the aliens in this story. And when your ad is not only directed by Martin Scorsese but has a cameo by the man himself, well that's a winner.

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Guest Judge: Daniela De Seta, creative director, BETC Paris

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 05, 2024 12:47 (Edited: February 05, 2024 23:47)
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This week's guest judge is Daniela De Seta, creative director at BETC Paris.

Winner: Paramount 'Hail Arnold'. A great piece that inspires laughter and stands out among the rest of this week. This Paramount commercial reminds us that making people laugh is one of the hardest emotions to achieve in our industry.

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Guest Judge: Vince McSweeney, CCO, McCann Central, UK

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 29, 2024 14:27 (Edited: January 30, 2024 01:27)
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This week's guest judge is Vince McSweeney, chief creative officer, McCann Central, UK.

Winner: MTN 'Big Things'. This spot had me smiling from the very start. The cheeky look on the little girl's face as she dials the random mobile number sets up the following mayhem perfectly.

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Guest Judge: Paul Reardon, CCO, TBWA Melbourne + Adelaide

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 22, 2024 12:43 (Edited: January 22, 2024 23:43)
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This week's guest judge is Paul Reardon, chief creative officer for TBWA Melbourne, TBWA Adelaide and Sustain by TBWA.

Winner: ABC iview 'A Jest, Surely'. "Always Free. Always Entertaining." It's a great line for the ABC. Hard to argue against. This spot was well written, well cast, and true to the line.

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Guest Judge: Emir Shafri, CCO, Publicis Groupe Malaysia

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 15, 2024 12:34 (Edited: January 15, 2024 23:34)
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This week's guest judge is Emir Shafri, chief creative officer at Publicis Groupe Malaysia.

Winner: Native 'The Return'. If you've ever worked on a personal care brand, chances are you would've come across a similar "tell them it's long-lasting" brief (cue shot of love interest doing a double take after catching a refreshing whiff of our hero, despite a day of sweaty sports).

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Guest Judge: Mauricio Sanchez, group CD, Grey, Mexico

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 08, 2024 10:32 (Edited: January 08, 2024 21:32)
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This week's guest judge is Mauricio 'Micho' Sanchez, group creative director at Grey, Mexico.

Winner: World Of Tanks 'Holiday Ops!'. Simply, a nice short to watch with well told storytelling. Wargaming does it again, this time with beloved star Vinnie Jones, taking the risk of telling a Christmas story that is not the typical one.

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Guest Judge: Cristiano Tonnarelli, group CD, Ogilvy Singapore

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 18, 2023 11:09 (Edited: December 18, 2023 22:09)
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This week's guest judge is Cristiano Tonnarelli, group creative director, Ogilvy, Singapore.

Winner: PERIOD. 'Crampus'. As an Italian guy, during my life I've been exposed to hundreds of Santa Claus videos for Xmas. Many of them follow the usual cliche, while the most interesting ones are usually the ones that turn roles, characters, behaviours: bad Santa, young Santa, black Santa, etc. I confess I've never seen a Period Santa.

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Guest Judge: Samira Ansari, CCO, Ogilvy, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 11, 2023 18:14 (Edited: December 12, 2023 05:14)
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This week's guest judge is Samira Ansari, chief creative officer at Ogilvy, New York.

Winner: SickKids Foundation 'Donate to SickKids 2023'. Can Ryan Reynolds put a foot wrong? Not in my world. What a hopeful way to talk about sick children. I love the idea of sick kids being pricks.

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Guest Judge: Georgina Hofmann, freelance CD, Strawberry Frog NY

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 04, 2023 13:05 (Edited: December 05, 2023 00:05)
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This week's guest judge is Georgina Hofmann, freelance creative director at Strawberry Frog, New York.

Winner: Big Save Furniture 'Prices That Make Sense'. This spot proves humor is still alive and well in advertising. Honestly, it's nice to laugh out loud at a spot again. A strong strategy lets this execution wander into irreverence and entertainment - making butter never seem so desirable, until it's not.

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Guest Judges: Amy Cheng + Oliver Davis, CDs, Edelman, Hong Kong

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 27, 2023 13:32 (Edited: November 28, 2023 00:32)
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This week's guest judges are Amy Cheng and Oliver Davis, creative directors at Edelman, Hong Kong.

First up, TELEVISION:
Overall Winner: Garnacho's 'Overhead Kick'. I need a job number for this. It isn't part of the "Best Six" ads we are judging, but today we have collectively watched it at least 73 times (Oliver watched it 73 times, Amy doesn't care) and it's 10 seconds of TV which will add millions to the Garnacho brand - well done to whoever scripted that.

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Guest Judge: Christian Buer, ECD, GUT Toronto

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 20, 2023 17:10 (Edited: November 21, 2023 04:10)
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This week's guest judge is Christian Buer, executive creative director at GUT Toronto.

Winner: Aldi 'Go Big on the Little Things'. When it comes to the Holiday season, I have to admit, I was easily won over by this work from Aldi. I am a devout lover of all things side dishes, anything musical, and personified food. I also love an ad that lets us all just smile and have a laugh.

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Guest Judge: Cyril Louis, ECD, Le Pub APAC, Singapore

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 13, 2023 11:12 (Edited: November 13, 2023 22:12)
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This week's guest judge is Cyril Louis, executive creative director, Le Pub APAC, Singapore.

Winner: Coca-Cola 'The World Needs More Santas'. We are well into the Christmas season, and obviously, I could not avoid picking a good, cheesy, heartwarming Xmas advert. Coke always deliver epicness and meaningfulness. In a world saturated by sad news, a message like "The World Needs More Santas" is welcome. The use of multiple Santas and the truck makes it unmistakable Coke.

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Guest Judge: Alex Goldberg, creative partner, Ogilvy Cape Town

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 06, 2023 16:17 (Edited: November 07, 2023 03:17)
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This week's guest judge is Alex Goldberg, creative partner at Ogilvy Cape Town.

Top pick: Sydney Opera House 'Play It Safe'. Hard to capture the spectacular history of something as iconic as the Sydney Opera House, but this piece does it justice. Grand in production, beautifully executed, and a true celebration of every act that has taken the stage. Take a bow.

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Guest Judge: Mark Hendy, ECD, Heimat TBWA, Germany

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 30, 2023 11:20 (Edited: October 30, 2023 22:20)
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This week's guest judge is Mark Hendy, executive creative director, Heimat TBWA, Germany.

Halloween is upon us and what can be more blood curdling after a long Monday at the office than sitting down to judge this week's best ads.

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Guest Judge: Rich Denney, co-CCO, St Luke's, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 23, 2023 18:39 (Edited: October 24, 2023 05:39)
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This week's guest judge is Rich Denney, co-chief creative officer at St Luke's London.

So my winner this week is going to be LEAP 'Take The Leap'. It would have been easy to go down the route of creating a film showing the serious side of the effects of farmed fish, but if you have something big to say don't just shout about it, sing it instead and using Big Mouth Billy Bass to do it is enjoyable and, more importantly, likely to be memorable too.

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Guest Judge: Arjun Mukherjee, VP/senior ECD, Wunderman Thompson

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 16, 2023 12:03 (Edited: October 16, 2023 23:03)
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This week's guest judge is Arjun Mukherjee, VP and senior executive creative director at Wunderman Thompson South Asia.

Winner: Movember 'The Mo is Calling'. The adrenalin went on an overdrive straight from the opening shot, in fact the very moment when the soundtrack by the Mongolian folk metal band 'The Hu' sweeps in. 'Men's Health Matters' and this one-minute, asphalt burning, moustache growing, heart thumping call to action film, makes you feel like dropping everything and go on this ride.

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Guest Judge: Frederico Roberto, ECD, TBWA\RAAD, Dubai

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 09, 2023 16:21 (Edited: October 10, 2023 03:21)
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This week's guest judge is Frederico Roberto, executive creative director at TBWARAAD, Dubai.

Winner: Sandy Hook Promise 'Just Joking'. Sandy Hook Promise became a staple - unfortunately - over the past few years on the issue of school shootings. This piece is yet another stark example of how awareness can be raised in innovative ways in order to spark conversations and prevent future events.

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Guest Judge: Adam Bodfish, ECD, McCann Birmingham

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 02, 2023 14:52 (Edited: October 03, 2023 01:52)
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This week's guest judge is Adam Bodfish, executive creative director, McCann Birmingham.

Winner: Toyota Australia 'Hilux in the Middle'. Ahh, the lost art of storytelling. It's played a major role in meaningful human interaction since the beginning of time. And in this spot we have a classic story arc. The scene is set. An incited incident occurs. There are obstacles to overcome (literally in this instance). And a kinda climax that leads to an emotive ending that makes the brand more relatable and trustworthy. Textbook.

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Guest Judge: Brynna Aylward, ECD / creative lead, GUT Toronto

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 25, 2023 18:27 (Edited: September 26, 2023 04:27)
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This week's guest judge is Brynna Aylward, executive creative director and creative lead at GUT Toronto.

Winner: Uber Eats 'Get Almost Almost Anything'. This self aware, mini rom-com took me back to early 2000s in the best possible way. The spot walked the line of making fun of the genre while still perfectly fitting into it. Plus, as a period-haver, I appreciate any time brands can find a funny way to talk about the subject. Nicely done.

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Guest Judge: Todd Mackie, partner/CCO, Broken Heart Love Affair

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 11, 2023 16:02 (Edited: September 12, 2023 02:02)
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This week's guest judge is Todd Mackie, partner and chief creative officer at Broken Heart Love Affair, Toronto.

Much like the character in the ad, it grabbed me from the start and never let go. I actually chuckled out loud. I've done a lot of work in this category over the years and this execution never came across my desk. Just pure simple fun with excellent execution.

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Guest Judge: Rob Doubal, joint CCO, McCann London and UK

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 04, 2023 17:53 (Edited: September 05, 2023 03:53)
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This week's guest judge is Rob Doubal, joint chief creative officer at McCann London and UK, and one of this year's jury presidents at Cannes Lions.

Winner: TAB 'Australia's National Sport Is...' Some great spots this week. With TAB just rising to the top. A brilliantly directed spot, which captures the latent passion and indignation of a nation. The filmic spiral offers an enjoyable outlet for all the tension felt out there, as the Australian population wrestles for which sport is best.

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Guest Judge: Anthony Eigbe, CD, X3M Ideas, Nigeria

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 28, 2023 15:09 (Edited: August 29, 2023 01:09)
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This week's guest judge is Anthony Eigbe, creative director at X3M Ideas, Nigeria.

Winner: Hornbach '1 Square Meter'. Where do I start? It's such a lovely composition of an ad; the set design is delightfully claustrophobic, the characters don't speak a word but you feel the humour, the music and SFX weren't generated externally, it all happened within the ad. The ad is just well put together. And yes, the concept was equally as good. Bravo!

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Guest Judge: Mark Fitzloff, founder/ECD, Opinionated, Portland

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 21, 2023 01:28 (Edited: August 21, 2023 11:28)
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This week's guest judge is Mark Fitzloff, founder and executive creative director of Portland creative agency, Opinionated.

Winner: Robinson Department Store 'The Air Drummer'. Fact: Nobody does ad comedy better than Thailand. I don't always feel like I'm in on the humor, but I love it just the same. This spot for Robinson's Department Store is weird, funny and the actual sale promotion - you pick the items you want to be on sale, and put the stickers on yourself, is a great idea in its own right.

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Guest Judge: Neil Walker-Wells, ECD, Juniper Park\TBWA, Toronto

 GUEST JUDGE /BEST AD OF THE WEEK    August 14, 2023 14:53 (Edited: August 15, 2023 00:53)
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This week's guest judge is Neil Walker-Wells, executive creative director at Juniper ParkTBWA, Toronto.

Winner: Instagram 'Small Fries'. I'm going with Instagram this week. It's a really authentic-feeling spot with casual charm, and an emotional resonance that's hard to ignore. If I had to explain Insta and the role it plays in Gen Z lives to anyone I'd probably show them this. I feel like it would have been easy to get this one wrong. Beautifully shot and edited.

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Guest Judge: Michael Miller, ECD, X3M Ideas, Nigeria

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 07, 2023 14:04 (Edited: August 08, 2023 00:04)
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This week's guest judge is Michael Miller, executive creative director, X3M Ideas, Nigeria.

Winner: SKY Sports 'The Greatest Show on Earth'. Doing this review just after England beat Nigeria in a penalty shootout reminds me how much passion is in this category, and how difficult it must be year after year to come up with something fresh. So how brilliantly simple is this big TVC, or should I say big idea?

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Guest Judge: Jen Speirs, ECD, Droga5, Dublin

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 31, 2023 20:22 (Edited: August 01, 2023 06:22)
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This week's guest judge is Jen Speirs, executive creative director at Droga5, part of Accenture Song, Dublin.

Winner: BONDS 'A cabin for your crew deck'. Ok, full disclosure. I am an avid watcher of Below Deck: Down Under, and I am a lifetime fan of the Bonds brand. That aside, I felt this was classic Bonds - a bit of undie innuendo to highlight product features. But why this wins, is because of the added pop culture twist with Captain Jason.

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Guest Judge: Helen King, creative director, adidas, Amsterdam

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 24, 2023 09:44 (Edited: July 24, 2023 19:44)
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This week's Bestads judge is Helen King, creative director at adidas global digital, Amsterdam.

Winner: Nando's 'Fiery times. Fired up Flavour.' I changed my mind about the Best TV about 6 times. There are some cute submissions this week. Nothing mind blowing, but a surprising number of giggles.

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Guest Judge: Dave Monk, ECD, Publicis•Poke, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 17, 2023 15:04 (Edited: July 18, 2023 01:04)
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This week's guest judge is Dave Monk, executive creative director, Publicis Poke, London.

First of all, a massive congrats to anyone that makes it up here on bestadsontv. No mean feat. The whole world sees and loves this platform of weekly curiosity and it's not easy being the week's best. Hats, shoes and jackets all off to you all. However there has to be winners and losers in life, and here's what I reckon was the best of the bestadsontvandradioandoutdoorandprintandinteractive.

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Guest Judge: Tony Waissmann, CCO, República Havas, Miami

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 10, 2023 14:29 (Edited: July 11, 2023 00:29)
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This week's guest judge is Tony Waissmann, chief creative officer at Republica Havas, Miami.

Winner: Noah x PUMA 'Winning Streak'. What I liked the most was Puma, I really like the idea of inverting reality, and the "weird" are those dressed and not those naked. It seems to me that it is a way of talking about Noah de Puma's clothes, like different, irreverent, daring, free people.

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Guest Judge: Kirsten Rutherford, ECD, TBWA\Chiat\Day, LA

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 03, 2023 13:59 (Edited: July 03, 2023 23:59)
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This week's guest judge is Kirsten Rutherford, executive creative director at TBWAChiatDay, Los Angeles.

Amidst spots that leaned into humor, my winner this week CrossCountry Trains 'The Longer Journey' stood out for sweet simple storytelling sharing the reason for a mother daughter day trip to the footie. Sweet without being saccharine, the spot had a quiet charm that stood out.

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Guest Judge: Herbert Hernandez, founding partner, GIGIL

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 26, 2023 11:28 (Edited: June 26, 2023 21:28)
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This week's guest judge is Herbert Hernandez, founding partner at GIGIL, Philippines.

Winner: Heineken 'The Feeling of Good Times' by Le Pub/Publicis Italy. Astig! In my 20 years of handling different big brands that require you to read their thick brand bibles, it's a fresh breath of air to see a brand that doesn't care how people butchered their sacred names and logos.

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Guest Judge: Guy Bradbury, creative partner, M&C Saatchi, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 12, 2023 16:44 (Edited: June 13, 2023 02:44)
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This week's guest judge is Guy Bradbury, creative partner at M&C Saatchi, London.

Is it distinctive? Will people give a s**t? Does it make me slightly nervous? These are the things we look for in ideas. And there are some great examples of those things here... Winner: Burger King 'We Give up' by BBH London.

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Guest Judge: Emad Khayyat, ECD, VMLY&R Jordan

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 06, 2023 09:48 (Edited: June 06, 2023 19:48)
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This week's guest judge is Emad Khayyat, executive creative director at VMLY&R Jordan.

Winner: iPhone 'The Waiting Room'. Privacy does matter. In today's world, our lives are intertwined with our phones. If your data, regardless of its type, is leaked, you're essentially exposed to the public like being naked. This concept is presented in a lighthearted manner, skillfully directed and featuring a great cast.

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Guest Judge: Lourenço Thomaz, CCO, Dentsu Creative, Portugal

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 29, 2023 14:08 (Edited: May 30, 2023 00:08)
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This week's guest judge is Lourenco Thomaz, chief creative officer at Dentsu Creative, Portugal.

Winner: Burger King 'A Little More Confusing'. A great follow up from an amazing concept and campaign we already knew in print ads. Very clever on updating the "Confusing Times" from adult people to even more confusing times now with children and their million questions that are in their heads all the time. Normally the follow ups are not as good as the originals but in this case everything is spot on.

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Guest Judge: Ale Lauraéus, owner/CD, Studio Lauraéus, Finland

 GUEST JUDGE /BEST AD OF THE WEEK    May 22, 2023 14:36 (Edited: May 23, 2023 00:36)
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This week's guest judge is Ale Lauraeus, owner and creative director, Studio Lauraeus, Finland.

Winner: IKEA 'Second best furniture'. A brilliantly executed minimalist tactical campaign with a significant underlying message: The best thing for children is the presence of their parents.

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