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Can Air NZ convert 4 Aussie 'Kiwi Sceptics'? 'Air New Zealand Presents: The Kiwi Sceptics' is an online reality show, narrated by well-known Kiwi comedian, Rhys Darby. Each episode documents the journey of Air New Zealand's attempts to convert four Australian 'Kiwi Sceptics' into advocates, in order to drive the destination up Aussie's travel wish-list.VIEW THE AUSSIE AUSSIE VIDEO VIEW THE BALI GIRL VIDEO VIEW THE EUROPHILE VIDEO VIEW THE HIPSTER VIDEO The Nothing Much Status Updater In the online component of L&P's 'Nothing Much' campaign, Ogilvy Auckland created The Nothing Much Status Updater - the first Facebook application that updates peoples status for them, so they can get back to doing important stuff, like nothing much.VIEW THE NOTHING MUCH SPOT VIEW THE WEBSITE 5 Gum Street Raid engages Facebook fan base To introduce Wrigley's Limited Edition 5 Gum Tin and engage 5 Gum's large Facebook fan base in a new way, Clemenger BBDO Sydney has launched 5 Gum Street Raid: a 'treasure hunt' conducted completely online. Street Raid starts daily at 5pm, however a demo video can be found here.VIEW THE CONCEPT Sapient Nitro: everything must goMarketforce launches raunchy 'Mrs Mac's Crusty Challenge' In what is believed to be a world first, one hundred money and pie hungry contestants will battle it out to see who can stay on line the longest and win Ten Grand. The competition is being promoted via a rather watchable web film shot by Gobstopper's Perry Westwood and a series of eye catching posters featuring some well seasoned eye candy.VIEW THE SPOT Running out of credit M&C Saatchi Melbourne and Plaza Films have produced a 140 second online commercial for ANZ Bank to promote more convenient banking. The spot depicts the frustrations small business owners can experience when their bank is understaffed and they cannot contact their bank manager. ANZ now have a small business banker in almost every branch. There are accompanying 45s and 30s TV spots. VIEW THE SPOT Since when does no mean yes? POWA (People Opposing Women Abuse) is an NGO undertaking research into gender-based violence in Africa. The banner communicates: "In South Africa, a woman is raped every 26 seconds" with a timer that ticks over every 26 seconds. You'll also be asked a question: "Would you like to see their faces?" with the option of clicking on the "no" or a "yes" button. This is expectantly something no one would really want to see (the victims' faces,) and they would therefore click "no". If this is not the case and they click "yes" nothing will happen, as this button is not activated. They will therefore be "forced" to click "no" and finally reveal the final message "Since when does no mean yes?". VIEW THE SITE DATA TAKEAWAY The FreeAgent Go hard drive is like your very own data takeaway. Explore the menu and place your order at their interactive takeaway shop to find out more. VIEW THE SITE CORPORATE BATTLE OF THE BANDS McKinney, Durham sponsors the non-profit event called the Triangle Corporate Battle of the Bands. All proceeds will benefit the Center for Child & Family Health (CCFH). The organizationâs mission is to ensure that all children in North Carolina grow up in a healthy, nurturing environment free of trauma and abuse. VIEW THE SITE SPREAD THE NEWS ABOUT CHLAMYDIA To raise awareness about the dangers of Chlamydia and promote STD Month, the American Social Health Association has developed a Facebook application to spread Chlamydia from person-to-person online. With the âMorphMonkeyâ application, users can âMake a Love Childâ by morphing images of their own face with those of friends. However, the the humor then takes a different turn when the Chlamydia bacteria is passed, and the second 'parent' is notified of the infection. At the same time, both users are invited to âspread it to beat itâ by creating more love children with other friends and passing on the message about the STD. Through a link to ashastd.org users can get all the facts. All Facebook users can participate in the campaign by downloading the MorphMonkey application on http://apps.facebook.com/morphmonkey The walk-through video can also be viewed on http://www.vimeo.com/942341 VIEW THE CONCEPT PROOF: LAUGHING IS GOOD FOR YOU laughingisgoodforyou.ca is the latest interactive campaign from Lowe Roche, Toronto for Laughing Cow. VIEW THE SITE DON'T MESS WITH BLACKBELTMONKEY New Website for the German digital advertising agency blackbeltmonkey. Founded by ex BBDO Creative Director Mike John Otto VIEW THE SITE PLAYING ACROSS AIROPE Estonian Air's dice game "Across Airope" flew all participiants across the map of Airope. The game was played 52 562 times in 77 countries. VIEW THE SITE WELL DONE GREEN BELGIUM During World Water Day, the non-profit organisation Green Belgium, via agency Duval Guillaume, Antwerp, blocked access to the website of www.lesoir.be, the online edition of Belgium's leading newspaper, Le Soir. VIEW THE SITE CONVERT TO EOS Tribal DDB, Sydney has created a site for the Volkswagen Eos. After seeing the roof retract into the boot of the convertible, it accelerates away along the windswept coastal road. As the beautiful blonde hair of the female passenger whips in the wind, the very masculine driver rips of his tie and throws it from the open roof. We close on the tie floating softly to the road as the car disappears from view around a hill in the distance. The ultimate work and play car â From work to beach without even getting out of the car. 4 seasons in one day. For whatever mood youâre in. VIEW THE SITE CRASHING IN AAATOWN www.AAATown.com provides an immersive experience that allows visitors to experience a minor crash and replay it from multiple angles. AAA is obviously well-known for its emergency road service, but this new campaign was designed to draw attention to the other benefits of AAA Auto Insurance including discounts on food, travel and shopping. Publicis & Hal Riney, San Francisco wanted to bring this campaign to life online and allow users to explore AAA Town in an engaging way. Upon arrival at the website, visitors see two cars collide in an intersection from a birds-eye view. It's their choice where to go next: a shoe store, a diner, a broken-down car or a AAA office. After their selection, the camera swoops down and replays the crash from a street-level perspective. VIEW DETAILS WOT IF YOU CLICKED ON THIS? Part of a new campaign for wotif.com, Australia's number 1 online accommodation site. One of the first in Australia to utilise 'synchronised banners.' VIEW THE SITE BEEN TO THE IGLOO? Company site for interactive brand company igloo. Featuring a comprehensive showcase, a market and detailed staff pages. igloo.com.au also features igloo TV, the place to watch all igloo video. The site uses very smart flash and HTML technology and a comprehensive CMS to create a rich user experience that is easily managed at the back end. Useability, searchability, functionality and of course creativity were key factors in forming this site. VIEW THE SITE MARCH MAYHEM Sponsored by Microsoft, âMarch Mayhemâ pits user-generated arguments for and against each time in each bracket of the NCAA tournament, competing for votes. Users are encouraged to vote for their teams and talk smack, cheer and argue over the winners. Voting venues change dynamically as teams move up the brackets towards the championship. VIEW DETAILS MEET LASS: THE LYNX ANTI SOAP SQUAD Lowe Rivet, Sydney has created a website, at www.lynxantisoapsquad.com, which launches with a contest where guys can dob in mates who use soap, posting their friends on âthe wall of shameâ. It also features this 2 minute web film showing the squad in action. Says ECD Dave Johnson: âPositioning soap use as a crime and creating an impossibly hot squad of Lynx girls, hell bent on zero tolerance enforcement is frankly A ludicrous idea, but one thatâs perfectly pitched to really engage guys at all the various touch points, and ultimately drive trial. Added to that, the âwall of shameâ for guys to dob in their mates really extends and deepens their participation in the idea and the brand.â VIEW THE WEB FILM VIEW THE NETSITE ANZ TARGETS AUSSIE EXPATS ONLINE More and more Australians, living and working overseas, are looking back home to invest in property. And the only way they can view these properties is online. M&C Saatchi, Melbourne's brief was to let these ex-pats know that even though they might be on the other side of the world, they could still arrange a mortgage with ANZ. VIEW THE SITE YARIS ADDS MUSIC INTO THE MIX Saatchi & Saatchi, Toronto has created an interactive banner for the Toyota Yaris that shows the fun and musical side of the Yaris. VIEW THE SITE THEME SONG-A-TRON FOR FORD The "Theme Song-a-Tron" for the Ford Focus, via Team Detroit (Wunderman) and Oddcast, allows users to upload their photo and dress it up in their favorite style, then uses an intelligent system to generate the user's theme song. VIEW THE SITE GET IRISH NOW Irish Spring turned to VML, Kansas City and Oddcast to help give everyone the chance to be a wee bit Irish for St. Patrick's Day. Log on, upload a photo, select a realistic TTS brogue and type out a message (We recommend a limerick!). Users can upload their creation to a web page, post it to Facebook or email to friends. Erin Go Bragh! VIEW THE SITE IKEA: LOVE WHERE YOU LIVE IKEA asked 303 to launch their new store in Perth and create a new positional line for their brand moving forwards. The solution was to produce a fully integrated campaign, based around the 'Love Where You Live' survey. We created a microsite to host the survey, contextualising the entire new store proposition within a typical suburban Perth house - home to the Woods family. Visitors were invited to complete the survey and then explore the house, engaging with the Woods on multiple levels - including integration externally on Facebook. The microsite received over 30,000 visitors who spent an average of 8.12 mins on the site. Almost 10,000 surveys were completed, generating a pool of data which informed the rest of the campaign. VIEW THE DETAILS AN ONLINE BREATH TEST? The idea is pretty simple â you never really know how bad your breath might be - and using Scope helps ensure that youâre never in an awkward situation when youâre in close proximity to others. VIEW THE SITE LYNX ANTI-SOAP SQUAD Lowe and Rivet, Sydney has created a website, at www.lynxantisoapsquad.com, which launches with a contest where guys can dob in mates who use soap, posting their friends on âthe wall of shameâ. It also features a 2 minute web film showing the squad in action. VIEW THE SITE HP'S CLERICAL WIZARDS San Francisco-based Kontent Films director David Munro gives us two clerical wizards in the new 2-minute webisodes âProductivityâ and âClient Callâ for HP out of Hamilton Partners, Healdsburg, CA. VIEW THE WEBSITE THE CROWD VERSUS CANCER The Versus Cancer concert held once a year in Manchester features a collection of Manchester music icons coming together and playing each others tracks together. To promote the charity further than just the concert BJL Manchester used the idea that itâs not just the musicians coming together to fight cancer but itâs also the crowd and anyone else who wanted to show their support. They created a pin badge and online list that allowed people to come together and âLine Upâ shoulder to shoulder, once registered on the site you received a unique number that you wrote on to your badge. VIEW THE SITE ANZ ACCOMODATES MIGRANTS TO AUSTRALIA The brief to M&C Saatchi, Melbourne was to encourage people migrating to Australia to open a bank account with ANZ before they left their country of origin. Because these people could be arriving from anywhere in the world, online was the only feasible way of reaching them. First and foremost, they figured that anyone arriving in Australia would need a place to live. But securing accommodation can be almost impossible without an Australian bank account. So, through a series of dummy listings on realestate.com.au - Australia's most popular real estate site - they proposed some "alternative" accommodation options. Absurd in nature, these listings provided the motivation to open an account. And through geo-targetting, they were only visible to people viewing the website from outside Australia. VIEW THE SITE NOT ANOTHER BLOODY FAN CLUB Startafanclub.co.nz proves you don't have to be a rock star to have fans; you just need to give blood. You can save up to 3 lives every time you give blood, that's 3 'fans' for every donation you make. Before you know it, you'll have your own personal fan club. The site showcases video, text and photo fan mail from some of the many Kiwis who've had their lives changed by blood donors. Blood recipients can upload messages to the site and donors can post a reply or share the stories with other potential blood donors. How it works: After you give blood, you'll be sent an email saying you've got some fan mail - with a link to the site. Once there, you can choose which message you want to see. Itâs that simple. Have a hunt around the site - there's a game and other fun stuff if you can find it. VIEW THE SITE LOWE BULL WAKES RUSSIAN BEAR The brief to Lowe Bull, Cape Town for Russian Bear Vodka was to bring the brand positioning of "The Fun Side of Russia" to life on the Internet. VIEW THE SITE EXPLORING THE PLAYSTATION UNIVERSE As PLAYSTATION 3 is host to a wealth of next-generation digital entertainment features, the site has been built around the strategic insight that the console âplays with youâ. With this insight, BMF Sydney created a user experience that was both engaging and intuitive was critical to the success of the project. VIEW THE SITE THE TERROR OF FIREWORKS Selmore Amsterdam has created a site for the Consumer Safety Institute that makes clear that fireworks are explosives as well. VIEW THE SITE JWT/MEKANISM GIVE BOOST UP FOR TEENS Mekanism recently teamed up with JWT New York to re-launch Boost UP, a nationwide campaign encouraging teens to stay in school. The website (www.BoostUp.org) allows users to give "boosts," new media's version of a shout-out, to any of the ten students spotlighted in the program's class of 2008. Working with JWT, Mekanism handled all the creative and production of the new site as well as designing the graphic elements that were incorporated across the campaign. Leading the creative charge behind the site development was Mekanism Partner/ECD Ian Kovalik, as well as Producer Steve Muller and CD Emmet Feldman. Commenting on the process, Kovalik noted, "We wanted to create a site that was both easy and really fun to use, but that also incorporated technology that could track progress and encouragement in real time. We created a tool that literally builds encouragement-skyscrapers for each teen on the site, whether encouragement comes online, through email or text message, or on the teens MySpace or Facebook pages." VIEW DETAILS OASISMOREFUN.COM SAGA CONTINUES After last year's Match.com, Jean Lecointre has now just finished directing the three first episodes of the Oasis more fun.com saga. The same anthropomorphic fruits we saw in the TV commercials are now released onto the web, free to behave as badly as they wish, always culminating in them getting smashed to pulp. Inspired by the well-known series Turkish Delights, the films were done by using paper cut outs put together with Photoshop then animated with After Effects. VIEW DETAILS GT FILLS WINDOWS GAP Windows Mobile wanted a viral website idea to fill the gap left by a delay in the launch of the global windows mobile campaign. GT London came up with this. VIEW THE SITE THE GOOD CHIP SITE Net#Work BBDO South Africa were briefed to create a website to support their tv campaign for McCain Real Ovenbake Chips, containing the spots and other content relating to the campaign. VIEW DETAILS FANCY A VIRTUAL SPLIFF? Skins is a new TV drama launching in Jan. It's a frank uncensored story of teenage life in England today - like Grange Hill on crack. This site was created by RazorJunior, Sydney for SBS (Special Broadcasting Service). VIEW THE SITE DROGA/SMUGGLER LAUNCHES HONEYSHED Droga 5 and Smuggler, in association with Publicis, has launched HoneyShed, billed as the worldâs first broadband channel designed to fuse entertainment and shopping. HoneyShed flips the traditional advertising model. Forget branded entertainment with the undercurrent of a sales pitch: HoneyShed overtly celebrates the sell. HoneyShed is the first interactive web site designed to connect a generation that lives online to the brands they love via world-class video content while allowing them to chat with like-minded friends. Users simply click an âI Want Itâ button on a featured video and add their favorite items to a âStash.â Populated with great brands but uncluttered with banner ads, consumers may complete a transaction or simply spend their time digitally window-shopping. VIEW DETAILS |
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SapientNitro, Melbourne is moving and everything must go... to their new premises.