The print campaign highlights the unnoticed effects of piracy until they directly impact us. It creatively uses clothing labels to illustrate that piracy marks the beginning of an unwanted reality we create for ourselves. With the tagline "Break the cycle," the campaign aims to raise awareness of piracy's negative consequences and encourages a shift towards legal alternatives.
VIEW THE AD Intenzo Coffee: father & Daughter
Many times life puts us to the test having to do the most difficult work in life. Being alert and attentive is fundamental, that is why Café Intenzo created a graphic campaign to communicate the importance of being able to count on a coffee high in caffeine and with a rich flavor that helps in all difficult moments, to keep you awake, even in the hardest jobs.
VIEW THE 2 ADS The holy month of Ramadan is one of the Five Pillars of Islam, and itâs celebrated by Mulslims worldwide. A period filled with reflection, prayer and gathering, this month is the remembrance of Muhammadâs first revelation. Ramadan is a month of day-long fasting, with the exception of two daily meals called Suhoor (before dawn) and Iftar (after sunset).Juan Valdez wanted to create a campaign that sent a powerful message to Muslims, centered around the company and presence of the brand, even when consumption might be reduced due to the fast. But how to show it? VIEW THE AD
RES PET is a pet food brand made with 100% Natural ingredients. This allows pets to feed and grow strong and healthy. Because the product is prepared according to the weight, breed and physical condition of the animal, which makes their potential growth even more effective due to the quality of the feeding treatment when nourishing them. Resulting in making them not only strong, but also highly respected regardless of their size.
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stc is one of the main telecom companies in the region and wanted to launch a campaign showing that now you can choose a premium phone number through their app. This new service is meant to seize an opportunity in the market, since in the Middle East, numbers can be a sign of prestige, status, and uniqueness for those who own them. For instance, to acquire premium car plates in the region, people can spend more than the cost of the car itself. Thus, the campaign aimed to bring this notion of prestigious numbers into the realm of telecommunication.
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The Paddy Irishman Project, a creative arts partnership between photographer Ross OâCallaghan and award-winning Irish creative agency, The Brill Building launched in 2023 to address enduring misconceptions about Ireland and the Irish. To mark St. Patrickâs Day 2024,
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BCP needed a campaign to raise awareness about the dangers of using typical passwords based on important dates such as births or weddings. These passwords are easily decipherable by criminals as they can often be found with a simple search on the web or on the social networks of the people whose cards or cell phones were stolen.
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Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits.
However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. VIEW THE 5 ADS
Jung von Matt NECKAR has launched a global campaign for Hyundai, titled 'The Last Safety Feature' which tackles the pressing issue of carbon neutrality head-on. T
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Leveraging off the mania sweeping Australia as Taylor Swift toured, we wanted our customers to know we were Swifty too... pushing Peter Shearer's quick fitting and tailoring service.
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When a Latino comes to the United States to work, he always does the hard work. Since the language barrier mostly forces him to do professional and hard work where little is needed to speak and even less the possibility of decor
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Tonight is the earliest start to an AFL Football Season in history.
This opening round of matches has been curiously named "Round Zero". Fans may have been caught short of time to prepare for the new season, but their favourite game day snack food is ready in no time, and will be reporting for business as usual. VIEW THE AD
Banks have been communicating their savings products for centuries. At this stage, it is very difficult to capture the public's attention with content that is not very similar to that of the competition. This is a very rational category and creating a communication that generates an emotional connection is becoming an increasingly difficult challenge.
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Children who suffer from bullying and those who provoke it, increase their body temperature feeling much hotter than they should. All this happens inside school classrooms. Our goal is to position Daikin as a brand concerned about the family, focused on children and the bullying they suffer at school.
VIEW THE AD Global Warning: Act Now Before It Melts
CONTEXT:
Global Warming is not a distant concern it's our present reality.As we stand in the margins of COP28, the urgency of climate change becomes more apparent than ever. Every action, every decision matters in this critical battle for our planet's survival. It's time to act collectively and decisively. VIEW THE 3 ADS
For World's Obesity Day on March 4th, the French Obese National Associations Collective (CNAO) worked with ad agency BETC Paris to create a pro bono campaign meant to raise awareness around a severe health issue: obesity and fatphobia. Fatphobia is getting stronger and affects people with health issues which leads furthermore to their exclusion.
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The illegal wildlife trade affects over 340 species in Peru due to poaching, deforestation, pollution, livestock and agriculture, and illegal mining. On World Wildlife Day, WCBH launches an environmental awareness campaign to emphasize the importance of conserving forests to protect wildlife and our own existence.
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In Chile, animals are regulated by the Civil Code, classifying them as either movable or immovable property, considering them as things or objects. This regulation was enacted on December 14, 1855, and has not been under any modifications to this day.
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Context/problem: In August 2019, a forest fire in the Amazon took more than a month without being put out; it seems that all the media and citizens have already forgotten about it.
The animals that inhabit the Amazon cannot do anything about the problem, but we can. VIEW THE 2 ADS
In 2023, wildfires affected major natural reserves in Bolivia, impacting thousands of animal species, many of which are endangered. Monopol, the leading brand of paints and construction materials, understood that color is life and animals are full of them, while at the same time, fauna and flora bring life to the planet. Therefore, reaching out to the people who lived in each city the highest environmental pollution in history, we reflected on the issue and launched a TRIBUTE CATALOG to all the species that perished in those fires. In it, we rescued their colors, to at least in this way, bring back their colors.
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There are pipes that should also disappear. That's why by 2030, Volvo will stop producing cars with exhaust pipes. This is because, by that year, all our models will be 100% electric.In this way we will contribute to reducing CO2 pollution, while calling on other industries to find sustainable solutions and reduce the negative impact on the environment.
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Campaign for a very high level gourmet coffee, made only with beans that reached more than 90 points in sampling tests.
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Your pet accompanies you everywhere, your unconditional best friend, the one who would be able to lose everything with you. Loyalty and love for a pet begins with feeding and health care, Res Pet is a good start.
VIEW THE AD Henkel: Authentic Beat By Peggy Gou
Authentic Beauty Concept, the professional hair care brand, had to strengthen its brand values by taking advantage of the arrival of its global ambassador and DJ Peggy Gou at the renowned music festival 'La Solar'. And what better way to do it than through the WAVES?
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Hyundai Motor and its global digital and creative agency partner, Jung von Matt SPREE, have unveiled a global print, OOH and DOOH campaign with a playful take on its self-driving robotaxi.
VIEW THE 5 ADS Headline translation:"Hard Foot, Soft Stone" A Vietnamese proverb illustrating that unwavering determination (foot) triumphs over obstacles (stone). In honor of the Year of the Dragon we embraced tradition and designed a campaign infused with powerful symbols, inspiring unwavering determination to confront the upcoming challenges with explosive resilience. VIEW THE AD
Valentine's Day is a time when people are usually quite keen on discarding their clothes. Clothing recycler Clothing Please thought it was also a great time to remind people to show their clothes some love and recycle them instead.
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Civic is a new branch of Clab Communication, which focuses on communicating and developing the social role of an enterprise, always taking into account the link between sustainability and prosperity.
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Foligain introduces "Growing Season", campaign that captures Ecuadorian coastal flora and fauna in a Paper Kraft design, reminding that Foligain is ideal and functional in the citv and at the beach
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In addition to producing sugar, Ingenio Providencia boasts a natural reserve where it safeguards over 280 bird species. Within this biodiversity haven, three illustrations have been crafted. Through interconnected patterns, they emphasize the color, warmth, and unique majesty of each bird type. These artistic representations capture the essence and beauty housed in this natural haven, breathing life into the richness that defines it.
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Looking to set the mood for the perfect Valentineâs date? Well, the mood you're looking for might have a little hint of frustration. Let's face it: sex is better after a fight, and fights come easier while working on an IKEA piece with your special someone.
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Named "Essential to Save," this student campaign aims to draw attention to an important issue, which is blood donation, but through an approach that subverts traditional advertising pieces typically created for donation campaigns. The idea is inspired by luxury bags advertisements, referencing blood bags as being ESSENTIAL to save lives.
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