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The print work that backs up Leo Burnett Sydney's awarded "Small World Machines" campaign that aims to break down barriers and create a bit of happiness between India and Pakistan
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XtraSpace self-storage is a small and relatively unknown business that provides extra storage space. With a very small budget, the idea needed to communicate their business to a large target audience in a clear and concise way.
Y&R Johannesburg placed a single sticker in the lift of one of Johannesburgâs largest skyscrapers. This tactical execution makes use of the endless reflection made when you look into parallel mirrors, giving the feeling of infinite space the brand promise that XtraSpace offers. VIEW OUTDOOR
Outdoor and digital Leagas Delaney London campaign to raise awareness of the impending housing shortage.
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Droga5, Sydney has released this print campaign for Dry Dock Premium Lager
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In Russia there are many people still living in cramped apartments and rooms that are so small that there is barely space to stand. They believe that it is incredibly hard, if not impossible, to improve their living conditions.The task for Media Storm Moscow was to use this vibrant metaphor to convey a simple message to our audience: accessible apartments from Morton are the chance to improve your living conditions. Now it really is easy.
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The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack the worst attack in Argentine history: 85 victims and over 300 people injured. Ogilvy, Argentina needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten.So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember.
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How to describe the effects of an energy drink in a single word, and accentuating it by using three billboards instead of one. A creation of Big Communications UK
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High atop a busy intersection in Adelaideâs CBD, a simple reminder looms large
Miss out and youâll be fuming. Adelaide advertising agency KWP! launches RAA's Waive The Joining Fee campaign, urging motorists to take advantage or suffer the consequences. Equipped with an environmentally friendly smoke machine, timed to the rotation of the traffic lights, the outdoor billboard is seen by thousands of commuters each day, piquing curiosities and firmly delivering the campaign's message. VIEW OUTDOOR
Its been a long year of political, economic and religious upheaval in Italy, but we believe just getting people to smile can make a difference. So we asked ourselves: what if every time you opened a can of Coke, it smiled back at you? So we went to the drawing board to get it technically right to see if we could change the opening of the can into the shape of a smile And the idea was born a smiling Coca-Cola 'Happy Can'. Agency: McCann Erickson, Milan
VIEW OUTDOOR Irish Examiner: Domestic Violence
Chemistry, Dublin creates a series of campaigns for Irish broadsheet the Irish Examiner called Special Investigations. This series tackles topical and controversial issues in modern Irish society, including this one dealing with domestic violence. Previous Special Investigations have included sex trafficking, online bullying, suicide, the wealth of the Catholic church and the impact of porn on teenagers.
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AMMAR is a non-profit organization, fighting for human rights and labor laws for sex workers in Argentina. More than 85% of these women are mothers seeking for a law to protect them from exploitation and police violence in order to support their families and work freely. But society and justice are still unnoticed to this controversial subject, that is why they needed to call for attention. Agency Ogilvy & Mather, Argentina
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Posters show impossible places to reach. It was used references in the works of M.C. Escher, Oscar Reutersvard, and also Roger Penrose. Based on the Penrose triangle,Borghi Lowe, Brasil created objects that cause optical illusions. Pepsodent toothbrushes pass through these objects, defying the logic of the image.
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Watching videos on your smartphone or entertainment system will distract you.Please, dont use smartphones while driving says Volkswagen through Grabarz, Germany .
VIEW ALIEN OUTDOOR VIEW KITTY OUTDOOR VIEW COMIC OUTDOOR The Wayside Chapel Youth Employment Pathways: A step off the str
UrsaClemenger has created a campaign for The Wayside Chapel to highlight the positive impact employment can have on the lives of homeless youth. The Wayside Youth Employment Pathways Project, will help transition homeless and disadvantaged youth into the workforce. The poster will be displayed in high-traffic youth areas, on social media and www.thewaysidechapel.com
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Spring is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By Publicis, Milan transforming a normal billboard into a huge insect trap.Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray, and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.
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German insurance brand DEVK "hijacked" the big screen showing the crowd at a football match with an ad that purported to be a real-life incident in the stands. At half time, a half-naked sumo wrestler appeared on screen climbing down the benches, grabbed a fan and ripped off his shirt. The question "How do you explain that to your insurance company?" Creative agency Grabarz & Partner pre-produced the ad and cut it into the live stream.
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This is the story of what adidas did to celebrate Sachin Tendulkar's 40th birthday. There is a cricketer in every Indian. But in our cramped cities, cricket pitches are scarce. Kids look for strips of land between buildings for a game. At adidas, we wondered if cricket pitches and the passion to play could meet. So we added a new feature to the streets. Cricket stumps. We pasted the adidas Wall Cricket Poster in alleys, corridors, parking lots and every possible strip of land in the city. Overnight urban landscapes turned into cricket pitches. And we ended up occupying the most valuable piece of real estate. The hearts of a billion cricketers. Agency TBWA, India
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Dentsu Plus in Bangkok has released a new ad to excite your pulse for Nature Explorer Travel.
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To release a signaling equipment helmets on motorbikes, a poster was created by Longplay 360 Sao Paulo to show the urban chaos and highlight the product. In a city like Sao Paulo, where the number of motorcycle accidents is very high, the Light for Life, flag lighting for helmets, tends to greatly reduce this statistic.
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Reminiscent of 50's style family couch portraits, associated with a mother's nerdy favorite child, this campaign for New York Lottery's Mothers Day scratcher features grown adults blissfully pleased with their top-tier placement as Mother's favorite via DDB NY.
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McCann Erickson Israel is covering up a girl's body to highlight the social problem Dove is trying to tackle.
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Zoobiker is for wherever you want to go as demonstrated in this press campaign via Perfil252 Brasil.
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Through this program Firehouse wants to help raise awareness amongst lower income Dallas residents that some of the cityâs freshest and most affordable produce can be found at the Dallas Farmers Market. And, let residents know that they can now use their Lone Star EBT card and SNAP food benefits to purchase these fresh fruits and vegetables directly from local farmers. When it comes to the local Farmers, we want to let them know that thereâs just one more reason to bring their fresh produce to the Dallas Farmers Market. Now that the Dallas Farmers Market accepts the Lone Star EBT card thereâs even more people than before who can buy the produce they grow.
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In support of last night's historic passing of the marriage equality bill, ECOYA via Special Group NZ, changed its Fanshawe St billboard skin of a heterosexual couple embracing to an image of a male couple embracing.
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The Mentos Pure Fresh "Speech Bubble" is a tactical after-meal campaign that reminds people to purify their mouths after eating. This campaign ran in strategic locations such as restaurant tray liners, table standies, elevators, and posters near the restaurants. Agency BBH China.
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Nike has used a new 3-D holographic poster to show off how flexible the new Nike Free shoes are. Agency: Kinetic, Netherlands.
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Launch new frozen yoghurt, Cloud 9 to a notoriously hard to reach and harder to impress audience of young, urban foodies. Send personalised tubs of Cloud 9 - 50,000 feet into the sky to be frozen.This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involved an audience via Australiaâs top food bloggers.
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TVNZ wanted to promote the television series Once Upon A Time. A show based on fairy tale characters set in the modern day. To help convey this idea of 'fantasy in the real world' Contagion NZ turned a billboard into one of the most famous fairy tales, with a 28m high beanstalk.
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Dunn&Co has released this nicely designed print campaign to promote the Tampa Bay Rowdies
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Carter Observatory is first and foremost a scientific institute - albeit a really fun one. By turning a poster campaign into a scientific experiment Clemenger BBDO Wellington proved their point, that a trip to Carter will fill your head with space.
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LOGAN, the award-winning bicoastal creative studio, takes a step into the exhibition space with Spectacle: The Music Video, a traveling museum show designed by Alexei Tylevich and the LOGAN team. With a portfolio that boasts numerous entries in the medium, including iconic music videos for Money Mark and N.A.S.A.,
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Can not get along well? Purchase a private appartment. Physical law: one can not avoid quarrels if a young family stays together with their parents. Media Storm, Moscow posters offer a solution
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Taking into account that cyclists are among the most vulnerable road users, media agency network OMD has launched a quirky outdoor campaign to create awareness on road safety targeting cyclists and motorists in Singapore. Partnering with Omnicom creative agency network DDB, and outdoor media solutions provider, Clear Channel, OMD launched 'Share the Road' an outdoor advertising campaign today, as part of OMDs social and corporate responsibility program.
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Wunderman has created one of the UKâs biggest ever train station takeovers as part of a new integrated campaign for Microsoft Office 365. Posters took over Euston, St Pancras, Glasgow, Paddington, Edinburgh, Manchester and Canary Wharf stations to launch the "Work From Here" concept. The campaign incorporates a wide range of media and 300 different creative executions.
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