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VIRAL
A chameleon fails to decide the crunch comparison Objective for Grey Hong Kong :to sell the super crunchiness of Pringles chips.Creative execution:By creating a "Who is the crunchiest?"competition between Red and Green packs of Pringles via quirky virals, we conveyed the message that all Pringles chips are equally crunchy.VIEW THE CHAMELEON SPOT VIEW THE COUPLE SPOT VIEW THE JAWS SPOT  New UK based agency Meanwhile approached Nice Shirt Films to help create a viral campaign for Taptu, a search engine specifically designed for touch device users. The campaign features 4 virals aimed to illustrate the fact that you'll have instant access to all your interests, whatever those might be... seeing the Mayor catching some air, maybe?VIEW THE HAMMER SPOT VIEW THE BIKE SPOT VIEW THE BLOW UP SPOT VIEW THE FIGHT CLUB SPOT  Hilarious viral campaign featuring Hot Tub Time Machine's Rob Corddry leading therapy sessions with zealous gamers Jim and Dave. Corddry's style is calm and his ethic, crunchy, coupling for quite satisfying results. Awarding-winning team drives creative: Cutwater San Francisco ECD Chuck McBride and Station Film director Harold Einstein. Virals first appeared on Assassin's Creed: Brotherhood's YouTube channel. VIEW THE THERAPY ONE SPOT VIEW THE THERAPY TWO SPOT Checking out all the new models Demographic groups not typically known for advanced intelligence test the Sony Ericsson Xperia X10 against other smart phones in this campaign from Dare New York.VIEW THE SPOT  Carlsberg has gone live with a new TV and internet campaign designed by Prime Group Sweden which is squarely aimed at young men who 'want to know how to be popular at parties'. The campaign asks and answers these questions in a production that is based around a series of four entertaining TV vignettes. Each covers a different aspect of partying and projects the results of on-the-spot research into such essential pieces of partygoer knowledge as: how to look good, what is the best style of dancing if you want to make an impression with girls, awareness of what your body language is saying, and how to become good at flirting.VIEW EPISODE 1 - MUSIC VIEW EPISODE 2 - DANCING VIEW EPISODE 3 - DRESS CODE VIEW EPISODE 4 - FLIRTING  Visa wanted to educate people that pushing credit was the best way to use their Visa Debit card. To do this Whybin TBWA Sydney created a spoof of the classic 90s hit 'Push It' by Salt N Pepper creating a rapping hand that brought to life this instruction. The campaign ran online and through the use of traditional and digital outdoor.VIEW THE SPOT  The Bounty Scientists are back by popular demand with their second rap video featuring rapper and hip-hop music artist Joseph Simmons - aka Rev Run of Run DMC. Agency: Publicis New York VIEW THE SPOT  Jason Bateman stars in this web viral set in a strip club. Via agency Energy BBDO, ChicagoVIEW THE SPOT  This week BBDO New York launched a new campaign for Red Stripe and new Red Stripe Light entitled "Ambassador Say Relax," filled with fun â80s edit techniques that play up the brand's playful, laidback nature. Red Stripe Beer has long been a representation of the unique Jamaican way of life, of a better way forward and a relaxed mentality.VIEW THE SPOT  It's Diehard Batteries vs. Gary Numan in this viral from Y&R ChicagoVIEW THE GARY SPOT VIEW THE BULLET SPOT  A neighbor, a friend or a stranger in need of a small act of kindness often passes by us unnoticed. It's a decision we make every day "Am I too busy to lend a moment of my time to another person?" A film for Liberty Mutual's Responsibilty Project from Hill Holliday. VIEW THE SPOT How you cheer is as important as how they play A spoof TV show from M&C Saatchi Sports and Sponsorship London instructing viewers how to do goal celebrations from the world cupVIEW THE SPOT  Cars pump over 3,000 tons of carbon dioxide every day. This is accelerating global warming and gradually suffocating our planet and us. To help turn the tide, Greenpeace via Grey Hong Kong wanted to persuade Hong Kong's 380,000 drivers to stop polluting by launching a campaign for a Car Free Day 2009.VIEW THE SPOT  Exclusively for the Internet, the agency Y&R Brazil has just aired a film with Pele, one of the greatest players in Brazilian soccer. In the fiction, King Pele, as he is known, fulfills his dream of scoring the last goal in his career for the Brazilian Team. The action is part of the communication efforts of Vivo, leader in the Brazilian mobile telecommunication market since it was created in April 2003, focusing on the World Cup. The operator, official Brazilian-Team sponsor, invested in a multidisciplinary communication platform.VIEW THE SPOT  Toyota SUVs turn cool in this entertaining film from Saatchi & Saatchi Los Angeles and Caviar Content. VIEW THE SPOT (LOW RES) VIEW THE SPOT (HIGH RES) And you thought it was hard trying to get a job in Advertising. An ageing advertising creative team search for that elusive first placement after nearly sixty years of trying. VIEW THE SPOT Shout for a safer South Africa SHOUT is every South African's opportunity to help battle the onslaught of crime. Powered by our country's top musicians, it is a movement that will unify all those wanting to make a difference and help South Africa become a safer place to all. Via Net#work BBDO, Johannesburg and directed by Verushka out of Egg Films. VIEW THE SPOT VIEW THE SPOT (HIGH RES)  The Canadian government created guidelines prohibiting fast, fun driving in commercials. TBWA Toronto used this opportunity to do something different to launch the Nissan Sentra SE-R. VIEW THE SPOT  The Close-Up brand is about bringing people together in order to get closer. Lowe Vietnam developed a website for Close-Up toothpaste called "Fresh City" on which people could create avatars and meet each other in a virtual world. We then needed to advertise the website and made these viral videos to attract people to register. VIEW THE SPOT  This case explains the unique experience of a criminal investigation, which aims to provide a taster of what, is available daily on 13eme RUE. VIEW THE SPOT  Here are 3 teaser movies and a reveal movie presenting a strange syndrome called "Double syndrome". This viral campaign via TBWA Paris was launched to re-position the playstation 3 brand in France VIEW THE SPOT  The brief for Jack Morton Worldwide London was to create some buzz around the launch of the N900 but also to change perceptions about the Nokia brand. Viral formats get stale quite quickly so they tried to do something new and a little bit risky. Luckily they had a courageous client. VIEW THE SPOT VIEW THE SPOT (LOW RES)  A US Sydney cinema/viral ad to launch the pocket-sized Flip Mino video camera. Yep, we know flash mobs have been done before, but have they been done with a big, burnt fella in bright red budgie smugglers (Australian swimsuit)? Just a bit of fun on a hot day on Bondi beach. VIEW THE SPOT  Tool of North America Director Tom Routson in collaboration with TBWAChiatDay, Los Angeles, created a pair of web films (http://us.movember.com/) to help fight prostate cancer by promoting Movember an annual moustache growing charity event held in November to raise funds and awareness for men's health.Routson crafted the virals, Alley Fight and The Proposition, in the style of a home video, using handheld cameras to capture riotous groups of moustache clad young men stalking and beating a giant, anthropomorphized, cancerous prostate. VIEW THE ALLEY SPOT VIEW THE PROPOSITION SPOT A candle that grows in the dark Viagra is now 10 years old and BDDP & FILS, Paris created this viral for Pfizer Europe's staff. VIEW THE SPOT Vodafone's Symphonia To showcase the most imaginative use of Vodafone's products, Colenso BBDO Auckland got Jol Mulholland, a local recording studio engineer, to recreate Tchaikovsky's 1812 Overture using the SMS alert sounds of 1000 mobile phones. VIEW THE SPOT  Viral from The Martin Agency Richmond VA to sell the video game Modern Warfare.While everybody else focuses on the footage, we wanted to learn more about the guys that play the game. VIEW THE SPOT  A CALL FOR SUBMISSIONS FOR 3D FILMS MADE BY THE PUBLIC, TO BE SCREENED ON CHANNEL 4. 4Creative London did the work. VIEW THE SPOT The quest for Eva Mendes telephone number The Mill, Stink and Santo Argentina have teamed up to create a funny and charming spot for Vodafone featuring Hollywood beauty Eva Mendes and one super fans quest to meet her. VIEW THE SPOT  The Mill have collaborated with Dare London and Sony to create a stunning and fast paced viral â Sony Twilight â Football. VIEW THE SPOT  Creative Monster Productions LOS ANGELES takes a 'Shot at Love' with a hot viral Campaign created via Ayzenberg/CA, VIEW THE SPOT mini in maxi milestone Black River FC South Africa created this viral animation for MINI's 50th birthday. VIEW THE SPOT VIEW THE AD  RecycleMe.org is a campaign created by Bensimon Byrne, Toronto to raise awareness of organ donation among youth.These viral videos are part of a larger multimedia campaign that highlights the need for donors (Each ad in the campaign signs off with the same message: If organs and tissue were this easy to find, we wouldnât need donors). Each piece of creative also aims to drive people to the site, where they can learn more about the cause and actively demonstrate their support for organ donation. VIEW THE KIDNEY SPOT VIEW THE LUNGS SPOT VIEW THE HEART SPOT  Ray Winstone stars in the second viral from Contentment Worldwide for the Respect campaign. VIEW THE SPOT Help for social network addicts SOCIAL MEDIA ADDICTS ASSOCIATION tvc created by Nascom Belgium. It's all the fault of Jerry, a social media addict who decides one day to start a AA-kind of group.. www.stopwritingonmywall.com VIEW THE SPOT VIEW THE SPOT (LOW RES)  Viral campaign from Media Contracts which promotes the "Sniper," soccer line of products by the Brazilian sports brand.One of Brazil's best and most respected soccer players, Kleber, took part in the campaign. In the first video, he threw darts with his hand, but was unsuccessful. The video's title is "Coming Soon: www.nextsniper.com.br "In the other videos, he accomplished the impossible, such as make the target by kicking the dart, and tying his cleat's shoelaces without using his hands. VIEW THE NEXT SNIPER ONE SPOT VIEW THE NEXT SNIPER TWO SPOT VIEW THE NEXT SNIPER THREE SPOT VIEW INTERACTIVE  To convince politicians and business people blocking climate change action to think again. Agency: I.D.E.A.S. Sydney. VIEW THE SPOT « First « Previous Next » Last » 2 of 6 |
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@radical.media created viral for Tommy Hilfiger
Doner of Southfield MI continues the Del Taco saga 
Nike shoes become a musical instrument in this film via Wieden+Kennedy Tokyo.