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CINEMA

FilmSuez: It's Tuna

 CINEMA   ARGENTINA    May 25, 2017 17:01 (Edited: May 26, 2017 03:01)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fb02d_0000.png&width=200Running in cinemas across Argentina, the campaign shows us that the world is heading towards a very strange placea place where, many times, idiocy and exhibitionism prevail over important values. The two spots of the campaign reflect how silly people can be, even in the face of a life-or-death situation. Agency: La Communicad, Buenos Aires

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Melbourne Queer Film Festival: Stories That Unite

 CINEMA   AUSTRALIA    March 07, 2017 09:45
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F23d51_0002.png&width=200As Australia becomes increasingly hostile to minority voices, the Melbourne Queer Film Festival is more vital than ever, carving out a space for stories that are under-represented in mainstream cinema. To make this point, JWT Melbourne turned to an unlikely subject as source material for this year’s cinema trailer: the divisive rhetoric of right wing politicians, on subjects like safe schools and marriage equality. The aim was to transform these hateful messages into a visual story of strength, unity and love, taking recorded interviews and speeches from the politicians and turning their basic voice data into a visual and audio form

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Volkswagen: Pedestrian Detection

 CINEMA   SPAIN    May 19, 2015 09:22
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6a8f9_0002.png&width=200To present Pedestrian Detector, the most technologically assistant of New Volkswagen Passat, DDB Barcelona decide to show it. How? Creating the first ad that detects people.

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Alzheimers Society: Fade

 CINEMA   UK    March 13, 2015 18:18 (Edited: March 13, 2015 07:18)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8219b_0000.png&width=200The silent cinema spot, created by Fallon London running before screenings of Still Alice, shows a series of frames with text fading to reveal the stark reality of life for those with the disorder.

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Adultshopcom: Fifty Shades

 CINEMA   AUSTRALIA    February 13, 2015 18:58 (Edited: February 13, 2015 07:58)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8a50d.png&width=200Cinema patrons going to the highly anticipated Fifty Shades Of Grey film had a good idea of what they were paying to see. But adultshop.com planned a surprise for the audience with this cinema advertisement. As the screen went black, a title appeared asking the audience "What's your naughty secret?". Using a clever audio illusion created by precise control of each of the cinema's surround speakers, it sounded like audience members are yelling out their sexual confessions in reply to the question on screen. The cinema crowds looked around to try to see who was brave enough to share their intimate secrets. Agency: Malcolm McLean Creative

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Volkswagen: Made for Real Life not the Movies: Explosion

 CINEMA   UK    July 09, 2014 23:45 (Edited: July 09, 2014 13:45)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fff257.png&width=200Volkswagen cars may be brilliant for the needs of everyday life, but their safety features mean they're not so great for Hollywood blockbusters.
In this cinema spot from adam&eveDDB UK we discover how our Collision Avoiding Technology is made for real life, not the movies.

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Melanoma Institute Australia: Burn

 CINEMA   AUSTRALIA    June 11, 2014 21:50 (Edited: June 11, 2014 11:50)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff6cf0_0002.png&width=200Playing on cinema screens during Sydney Film Festival, this ad from Disciple Sydney employed a simple metaphor to depict the terrible speed with which melanoma can spread through the body and destroy lives.

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Volkswagen: Made for Real Life not the Movies

 CINEMA   UK    June 10, 2014 19:38 (Edited: June 10, 2014 09:38)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1c2cf_0000.png&width=200Volkswagen UK via adam&eveDDB is launching a new campaign to promote its long-standing support of independent cinemas throughout the UK. The series of films, It comes from the simple observation that although Volkswagen cars may be great for the needs of everyday life, they wouldn't be great cars to have in action movies, because of the safety technology they are equipped with. The drama quickly unravels, thanks to various safety features, turning the films from high-action and high-drama films, to anti-action films rather quickly.

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hockingstuart: Lost Property

 CINEMA   AUSTRALIA    May 29, 2014 22:16 (Edited: May 29, 2014 12:16)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F35acc.png&width=200Produce a cinema ad for a real estate network, they said. Oh and by the way, there's no budget... Agency: Sense

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Famiherocom: The Cinema Seats

 CINEMA   FRANCE    May 02, 2014 00:55 (Edited: May 01, 2014 14:55)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdbe45_0003.png&width=200It's not easy for parents to keep having a social life, like going to the movie theater. Herezie Paris and FamiHero.com pay a tribute to those who couldn't make it.This ad was projected in the French movie theaters during the trailers.

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M&Ms: Turn off Your Phone

 CINEMA   USA    January 16, 2014 21:26 (Edited: January 16, 2014 10:26)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fba00f_0000.png&width=200A public service message staring the M&Ms from BBDO New York.


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Virgin" Live Happily Ever After

 CINEMA   SOUTH AFRICA    October 21, 2013 02:22 (Edited: October 20, 2013 15:22)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd7bca_0000.png&width=200The latest Virgin Active cinema advert from M&C Saatchi South Africa that forms part of the Virgin Active Live Happily Ever Active project.

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Yellowglen: Welcome to the House of Sparkling

 CINEMA   AUSTRALIA    February 12, 2013 22:58 (Edited: February 12, 2013 11:58)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3a7a2_0000.png&width=200With a new brand website already live and a 65" film hitting cinemas this week, the latest Yellowglen campaign re-positions the familiar brand as Australia's Premier House of Sparkling via The Monkeys, Sydney. This is the first spot in an ongoing campaign, which is a significant step away from previous advertising. The new campaign introduces The House of Sparkling - an enchanting place that will allow people to rediscover the brand through imaginative experiences.

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Do it in the dark

 CINEMA   UK    November 18, 2012 02:01 (Edited: November 17, 2012 15:01)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4171d.png&width=200AIS Londonwe're tasked with creating a 30 second cinema ad with a minimal budget for youth breast cancer charity CoppaFeel! So we know that any time is a good time to check your boobs. Even when the lights go down in the cinema and you’re waiting for the film to start. Which is why we got Mat Horne (of Gavin and Stacey fame) to voice our ad that encourages you to do just that. It has no visuals, just a dark screen to add to the effect.

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The power of cinema advertising

 CINEMA   UK    June 03, 2012 20:50 (Edited: June 03, 2012 10:50)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7a5a4_0000.png&width=200Doomed Planet from BETC London has been specifically made to run in cinema. It is a demonstration of how powerful cinema advertising can be. Please use headphones when watching it as computer speakers don't do it justice.

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The cheese reward

 CINEMA   USA    May 26, 2012 16:19 (Edited: May 26, 2012 06:19)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F00822_0000.png&width=200Why save cheese and alcohol pairings for a fancy occasion? That's the question that Shine United asked when faced with the task of revamping CheeseCupid.com for their client, Wisconsin Cheese. Instead, Shine created Cheese Cupid Cinema, a set of ten films that celebrate life's everyday moments and pair them with appropriate cheese and libation.

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Night view in 3D

 CINEMA   SOUTH AFRICA    April 19, 2012 00:42 (Edited: April 18, 2012 14:42)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc8dd1_0001.png&width=200Frieze Films' Rob Malpage directed this Net#work BBDO South Africa 3D cinema experience for Mercedes Benz to illustrate its Night View Assist feature. This is an awards version that shows a 2D playout of the 3D advert as well as the actual cinema experience.

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Lady luck turns up

 CINEMA   USA    April 09, 2012 17:58 (Edited: April 09, 2012 07:58)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3fb65_0004.png&width=200The spot from David & Goliath shows consumers a very different side of Scratchers and piques the interest of new and existing players. The new :45 cinema spot "Lucky Lady" borrows tactics from the best blockbuster film releases to reach its target audience at multiple touch points.

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Check your glasses to check your glass

 CINEMA   SOUTH AFRICA    April 04, 2012 00:22 (Edited: April 03, 2012 14:22)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0cf35.png&width=200Drunk Driving is one of the biggest threats to Road Safety in South Africa, particularly over the festive season. Research indicates that 50% of people who die on the roads have a blood alcohol concentration above 0.05 gram per 100 milliliters. But this remains a useless statistic as most people only face the harsh reality of driving drunk after they suffer the consequences. The Idea from TBWA Hunt Lascaris South Africa: 3D cinema is something people watch to enhance their senses and their experience. Trying to watch a 3D movie that's not in 100% focus is an extremely unnerving experience.

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Jobs for the techheads

 CINEMA   USA    January 31, 2012 19:11 (Edited: January 31, 2012 08:11)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f925c.png&width=200Last August, advertising agency Barkley debuted its first two theatrical spots for Dice (www.dice.com), the career hub for tech, in movie theaters across America. Those humorous spots were directed by NYC-based design and production company Thornberg & Forester (T&F) as key parts of the agency's integrated campaign. These three new campaign spots from Barkley and T&F debuted in December.

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Books Shape You

 CINEMA   NEW ZEALAND    January 27, 2012 21:23 (Edited: January 27, 2012 10:23)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F610a4_0000.png&width=200The New Zealand Book Council promotes books through the power they have to inspire and shape a person. New work out of Colenso BBDO, Auckland.

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The scary robot shower scene

 CINEMA   AUSTRALIA    December 12, 2011 04:34 (Edited: December 11, 2011 17:34)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ea7b0_0000.png&width=200To promote the corporate partnership between Honda Australia and Palace Cinemas, DraftFCB Melbourne produced two cinema ads showing how a love of movies have brought the two companies together.

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Smoking is a drag on your looks

 CINEMA   UK    December 01, 2011 20:27 (Edited: December 01, 2011 09:27)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc5d36_0000.png&width=200New cinema ad by Iris,London for QUIT UK. Currently running before the Seth Rogen film 50/50 in cinemas across the UK.

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Going into the extra dimension

 CINEMA   UK    October 18, 2011 18:05 (Edited: October 18, 2011 07:05)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff7c3c_0000.png&width=200This is the 2D version of a Grey London stereo 3D cinema spot. Featuring the poem "That's What I Heard You Say", written and read by Leonard Cohen.

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The AICP sponsers featured

 CINEMA   USA    November 04, 2010 20:14 (Edited: November 04, 2010 09:14)
http://www.bestadsontv.com/includes/image.php/ace37_0000.png?width=120&filewidth=560&fileheight=314&filetime=1288789200&image=s3://bestadsontv.com/thumbs/ace37_0000.pngFor the AICP Southwest's screening, Lucky 21 directing duo Mark & Melanie Chartrand created the sponsor reel (with music composed by Breed) to highlight those involved with the event. The reel pays homage to the sponsors and the notion of filmed excellence.

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Build better lives

 CINEMA   AUSTRALIA    October 29, 2010 00:49 (Edited: October 28, 2010 13:49)
http://www.bestadsontv.com/includes/image.php/d5c4f_0000.png?width=120&filewidth=400&fileheight=226&filetime=1288188000&image=s3://bestadsontv.com/thumbs/d5c4f_0000.pngBuilding Better Lives is a charity that works to get young people with disabilities out of nursing homes and into more suitable accommodation. These are people in their 20s and 30s who have had strokes, acquired brain damage or illnesses such as multiple sclerosis. Often they are put into old folks homes because there is nowhere else.

Grey Melbourne has produced a cinema spot to raise awareness of the issue and of Building Better Lives. It was created on a Mac by young film-maker Josh Dawson entirely free of charge. The music was provided free by Melbourne band Planet Love Sound. And Ron Philips at Mitchells managed to get free cinema placement from some extremely generous media owners.


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Tourism WA launches cinema campaign

 CINEMA   AUSTRALIA    October 15, 2010 01:15 (Edited: October 14, 2010 14:15)
http://www.bestadsontv.com/includes/image.php/3dd7b_0000.png?width=120&filewidth=0&fileheight=0&filetime=1286978400&image=s3://bestadsontv.com/thumbs/3dd7b_0000.pngTourism Western Australia (Tourism WA) has released the follow-on campaign to this year's epic Extraordinary Taxi Ride created by Host Sydney. Launching four months after the world watched Doug Slater cross the finish line in his nine-week, 13,500km taxi journey, the next phase of the campaign sets to tell the stories and leverage the images and films from the journey that reached a potential global audience of 90 million.

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Jack Black goes Orange

 CINEMA   UK    September 03, 2010 07:30 (Edited: September 02, 2010 21:30)
http://www.bestadsontv.com/includes/image.php/dde7f_0003.png?width=120&filewidth=400&fileheight=226&filetime=1283349600&image=s3://bestadsontv.com/thumbs/dde7f_0003.pngThe latest Orange Gold Spot cinema commercial via Fallon London features Hollywood actor Jack Black in a spoof trailer of the soon-to-be released Gulliver's Travels. Recreating the iconic scene of Gulliver waking up after a shipwreck in Lilliput, he finds himself pinned down by an army of tiny 'Orange' Lilliputians.

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Fake film is a hit

 CINEMA   ITALY    April 05, 2010 23:53 (Edited: April 05, 2010 13:53)
http://www.bestadsontv.com/files/print/2010/Apr/tn_28039_Heineken_1.jpg
JWT Milan ambient stunt for Heineken

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Turn off your phone

 CINEMA   BAHRAIN    March 06, 2010 04:06 (Edited: March 05, 2010 17:06)
http://www.bestadsontv.com/files/thumbnails/2010/Mar/27424_office_thumb_3.jpg
Prior to movie screenings, cinemas always request viewers to keep their phones silent during the featured movie. Batelco had been given an opportunity to pitch for this air time against others who had already submitted their spots. The cinema co. had to decide which spot was best for them and accordingly would agree to run it. Because of FP7/BAH,Batelco made it. And around the target audience segments and the films types viewed in cinema, the film campaign was crafted through an original and insightful idea and played in all cinemas in Bahrain
The power of insight. the truth of why you should switch your mobile off in the cinema Vs. how to really get through to people.

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Your call can save her

 CINEMA   GERMANY    March 03, 2010 16:07 (Edited: March 03, 2010 05:07)
http://www.bestadsontv.com/files/thumbnails/2010/Mar/27369_13_1.jpg
Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film. Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film, and outcome, every time.

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Let's turn over a new green leaf

 CINEMA   AUSTRALIA    January 16, 2010 05:55 (Edited: January 15, 2010 18:55)
http://www.bestadsontv.com/files/thumbnails/2010/Jan/26431_ACF001-30-Frame.jpg
A new TVC from Sense Advertising, for the Australian Conservation Foundation, suggests we can all 'turn over a new green leaf' and do our bit for the environment. This 30 sec TVC will be screened at moonlight cinemas across Australia.

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Dentsu London plays Photo Tag with Canon

 CINEMA   UK    January 12, 2010 20:00 (Edited: January 12, 2010 09:00)
http://www.bestadsontv.com/files/thumbnails/2010/Jan/26338_Photo_tag_screen_grab_6.png
Dentsu London has created a cinema and online film called 'Photo Tag' to launch Canon's new Digital IXUS 200IS. The film dramatises the special features of camera such as intuitive touch screen, 5x zoom and wide angle lens. The film features a group of friends a game where the object is to take as many photographs of other people without being photographed yourself.

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Adulthood is shaped in childhood

 CINEMA   IRELAND    November 26, 2009 00:21 (Edited: November 25, 2009 13:21)
http://www.bestadsontv.com/files/thumbnails/2009/Nov/25630_barnardos.jpg
Barnardos believes that what happens to us as children shapes who we become. This campaign from the Hive Dublin is about a boy at a crossroads, and Barnardos are the only ones who can help him in the right direction.

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Plane stupid

 CINEMA   UK    November 24, 2009 19:45 (Edited: November 24, 2009 08:45)
http://www.bestadsontv.com/files/thumbnails/2009/Nov/25610_PlaneStupid.jpg
Mother London wanted to confront people with the impact that short-haul flights have on the climate with this spot directed by Daniel Kleinman.

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Johannes Leonardo has really gone Daffy

 CINEMA   USA    October 31, 2009 18:56 (Edited: October 31, 2009 07:56)
http://www.bestadsontv.com/files/thumbnails/2009/Oct/25150_image_resize_1.jpg
Johannes Leonardo, New York, runner up in Advertising Age’s Small Agency Awards for their 'Damn Boots' campaign, continues their irreverent work for off-price retailer Daffy’s. Last month they gave away a fabulous $7000 West Village apartment for 700 p/mo, this time they offer movie goers a contemporary interactive experience for the price of a movie ticket. 'Fitting Dance' took place during the opening weekends of the new film 'Amelia' at New York's impressive Zeigfeld Theater.

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In the cinema, don't anger The Hulk

 CINEMA   NEW ZEALAND    October 27, 2009 18:50 (Edited: October 27, 2009 07:50)
http://www.bestadsontv.com/files/thumbnails/2009/Oct/25015_The_Hulk_Cinema.jpg
SKY TV was hosting the New Zealand television premiere for 'The Hulk'. To advertise this DDB New Zealand created a world first: an interactive, voice activated cinema ad that demonstrated what happens when you make The Hulk angry.

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Every type of writer

 CINEMA   AUSTRALIA    August 13, 2009 21:51 (Edited: August 13, 2009 11:51)
http://bestadsontv.com/files/thumbnails/2009/Aug/23559_MWF.jpg
Melbourne Writers Festival, via agency JWT Melbourne, have created a 45 second cinema spot to celebrate the launch of this year's festival. Based on the campaign idea of "Where Stories Meet", the spot features a typographic journey through various book genres with VO's recorded by some of the featured authors speaking this year.



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Milk in 3D

 CINEMA   CANADA    July 17, 2009 19:51 (Edited: July 17, 2009 09:51)
http://bestadsontv.com/files/thumbnails/2009/Jul/23095_Jump_Rope_1.jpg
Head Gear Animation, Due North Communications, Toronto and Dairy Farmers of Canada, have recently worked together to launch Canada's first 3D advertising campaign for the cinema. They will play with the trailers before the feature 3D movies. The 3D commercials are a continuation of the award-winning five-second "Milk Dots" campaign, for which Head Gear has created over 100 different "dot-spots".

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The audience as the patient

 CINEMA   CANADA    June 19, 2009 10:26 (Edited: June 19, 2009 00:26)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22590_cervix.jpg
In partnership with Cineplex Odeon theatres, Cossette Vancouver created the following experiential theatre ad was shown during Cervical Cancer Awareness week.



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