INTERACTIVEHeineken: Carol Karaoke
Heineken invited unsuspecting New Yorkers for an evening of Carol Karaoke at Karaoke Boho in the NYCâs West Village as long as they promised to sing one carol. People were asked to choose a carol from 'Jingle Bells,' 'Deck the Halls' and 'The 12 Days of Christmas,' and then in a surprise twist, were challenged to sing to thousands of strangers. Agency: Wieden + Kennedy New York
VIEW THE CONCEPT Freaks
How do you explain the super human ability of the some of the world's greatest athletes? Easy. Get DC Entertainment, home of DC Comics to give them super powers.Agency VML
VIEW THE CONCEPT Gatorade: Global Redesign
With a global site redesign, Gatorade created a unified digital presence. Designed to be simple, clean and scalable the site is the hub of Gatorade's digital ecosystem that is easily tailored to each market's needs. VML is the Agency
VIEW THE CONCEPT Adidas: I am Bracuza
The digital experience (website) positions 'Brazuca''as central to the action and excitement of FIFA World Cup 2014. It is created by teams of Tribal Worldwide, Amsterdam and produced by MediaMonks and is a part of an integrated campaign including an interactive video by TBWA/Chiat/Day.Tribal Worldwide, Amsterdam was tasked with fuelling fans' anticipation for the tournament. Infusing the online experience with 3D render of the ball and beautifully crafted graphics, the Brazuca ball has been imbued with its own voice and personality.
VIEW THE CONCEPT Dare: The Artificial Xmas Tree
This holiday season, Dare Vancouver is pleased to tell a Christmas story on Pinterest. Every day of December leading up to the 25th a new animated clip is pinned each one adding to the tale of an artificial x-mas tree that wants to be real.
VIEW THE CONCEPT The Economist: Mandela's Walk
AMV BBDO London has created a interactive film and microsite - mandelaswalk.com - for The Economist that shows people walking into a field and creating Nelson Mandela's face on the ground.
VIEW THE CONCEPT Budweiser Makes Music
Budweiser turns everything into music The new Brazilian agency Peppery Comunic, from Guilherme Pierri (CEO) and Bruno Bernardo (Partner Executive Director), signs a new digital campaign that reinforces the connection of Budweiser with the musical universe.With four very conceptual arts and a global language - one of the biggest appeals of the brand - the intention of the campaign is to show to Budweiser fans that music is truly present in the brand's DNA.
VIEW THE CONCEPT Barina RS: Can You Handle the Power
See what happened when Holden asked their Facebook fans if they could handle the power of the new Barina RS turbo, in this launch campaign via AJF Partnership, Melbourne
VIEW THE CONCEPT LG: The Xmas Story
The Tweeting Fridge is Back via M&C Saatchi Stockholm During two weeks, you can make your wishes come true by Santa himself - through a live-streamed camera. The initiative is a sequel to The Inside Story, a campaign that run in September earlier this year.Does "The World's first Tweeting Fridge" ring a bell? The much talked about campaign for LG's door-in-door refrigerators now enters phase two. This time the tweeting fridge moves to the North Pole and Santa Claus.
VIEW THE CONCEPT Volkswagen: Play The Road
Volkswagen has released this innovative app that creates music while you drive. The app translates your speed, how you drive and where you drive into live music.
VIEW THE CONCEPT VIEW THE MAKING OF Exquisite Music Engine: The Exquisite Forest
Google Creative Lab has released this interactive website for the Exquisite Music Engine.
VIEW THE CONCEPT IKEA: No Empty Chairs
The idea behind "No Empty Chairs At Christmas": At IKEA, we believe that none should be lonely over Christmas if they don't want to be. So, whether your family is abroad, you are a single mum or dad, grandma or grandad or you are simply single, somewhere there is a place for you and people who would love to celebrate with you. We have created this platform so that you can find one another. On your own and looking for a place to celebrate? Or perhaps you have seats you can offer on your celebration day? Then take part in "No Empty Chairs at Christmas" and become part of a unique Christmas celebration that you will certainly remember for years to come. Agency: BBDO, Zurich.
VIEW THE CONCEPT Greater Chicago Food Depository: Pass the plate
Every day 1 out of 6 Chicagoans have nothing on their plate. But you can be the 1 to change this. Because whether you're passed the plate, or you start 1 of your own, helping to fill a social donation plate helps fill the plate of some 1 who's hungry. And at the Greater Chicago Food Depository, we believe no 1 should go hungry. Agency: Leo Burnett Chicago.
VIEW THE CONCEPT No gift xmas
An actionable platform that encourages people to help the victims of Typhoon Yolanda. By urging their friends and family not to give them any gifts this Christmas. Instead, donate that money to those still in need of it in Philippines. The site allows people to donate to Unicef or to the Red Cross. Anyone can volunteer, by downloading the NO GIFT XMAS badge from the site and making it their FB Profile.
VIEW THE CONCEPT Kate's Organic Market: Advent Calendar
This year's smartest Advent calendar. Colorful cardboard boxes with punched calendar doors. For over 130 years, the Advent calendar has looked more or less the same. However, that has organic food store Kate's Organic Market in Stockholm, Sweden, now changed. On December 1st they launched an innovative Instagram-adapted version.The Advent calendar's history began in the mid 1880s when a mother in Germany wanted to make the waiting for Christmas easier for her four-year-old son, Gerhard. Agency: MRM Stockholm
VIEW THE CONCEPT El Tiempo: Voice BankMcMillan's Childrens Books: Gruffalo's World
To mark the 15th anniversary of Macmillian Childrenâs Books beloved children's classic The Gruffalo, Aardman Animations collaborated with digital agency Distinction to design a new interactive online experience of The Gruffalo's world.
VIEW THE CONCEPT Brady Center Against Gun Voilence: Voices against Violence
This Unique McCann New York initiative devoted to curbing gun violence in America. Called Voices Against Violence (VAV), it centers on a website that aims at engaging Americans in a way that has never been done before: by converting individual voices into a visual identity called a voice signature, which is as individual as a fingerprint. And just as a written signature is added to a traditional petition, the voice signature is added to this oral petition against gun violence.
VIEW THE CONCEPT Kore: A Virus to Fight a Virus
AIDS is losing media coverage because infection rates have dropped in most countries. But in Haiti AIDS still is a public health threat. So Loducca Brasil wanted to put AIDS back on the agenda by spreading a message to fight AIDS in the same way that AIDS spreads: with a virus. A different kind of virus. A computer virus for the good.
VIEW THE CONCEPT Burger King: Anti pre-roll
Youtube ads are a highly effective way to reach young guys. There's just one problem: they hate them. So instead of making one, Colenso BBDO and Burger King made sixty-four.
Using analysis of media consumption, each pre-roll ad was written specifically to the videos most popular with BK's target market. Movie trailers, music videos, sports, comedians, compilations, talk shows and more. Sixty-four customised Youtube ads that acknowledged how annoying they were. The anti pre-roll campaign turned a media placement that consumers loathed into the perfect place to have a conversation. VIEW THE CONCEPT The Tomorrow People: Do You Have the Power?
To promote the series launch of The Tomorrow People, in which a young man discovers he has powers of telekinesis, OMD-LA + Thinkingbox introduced "Do You Have the Power?", an interactive car installation at Hollywood & Highland Center utilizing Kinect motion-sensing technology. It invited users to discover their own supernatural powers while engaging with the series and The CW brand. Agency: OMD-LA
VIEW THE CONCEPT Proust.com: It's fun to judge
Proust takes the natural behavior of ranking and judging into an addictively odd and entertaining game format. Created by Mother London it allows people to rank and compare everything from the absurd to the everyday, see how their judgments relate to their friends, and then discuss and debate the results.
VIEW THE CONCEPT JFK Presidential Library and Museum: An idea lives on
November 22, 2013, marked the 50th anniversary of John F. Kennedyâs assassination, and while many are talking about his death, the JFK Library wants to shift the conversation to the ways he lives on. An Idea Lives On brings together stories about how JFK lives on today. Together, these stories form a tapestry of many voices, each expressing in their own way how President Kennedy continues to impact them. An Idea Lives On is a film, but can be interrupted and explored like a website. The individual stories, a portion of which are submitted by the public, will be assigned to a topic from JFKâs legacy, and the user can decide what to watch and in what order. Each specific story is shareable via social media. Agency: The Martin Agency.
VIEW THE CONCEPT Urban Ministries of Durham: Names for Change
Even the smallest item can have a large impact on the life of a person facing poverty and homelessness. To immortalize the effect of everything from tampons and teddy bears to drug test urine cups and deodorant, Urban Ministries of Durham via McKinney is selling the naming rights to it all through Names for Change. Every item they need to connect their clients to food, shelter and a future is for sale at namesforchang.org. Even you, yes you, could be the proud owner of a Fork of Mass Nutrition or Shower Head of Rejuvenation.
VIEW THE CONCEPT Future Shop: Nice List
Future Shop has just launched their Holiday campaign, The Nicer List, asking people to prove their niceness, for Season's Gadgets. Agency John St Toronto.
VIEW THE CONCEPT Beldent Chewing Gum: Almost Indentical
Chewing gum gives you a better impression as this experiment from Del Campo Saatchi & Saatchi Buenos Aires proves.
VIEW THE CONCEPT Wendy's: You Say Brioche, We Say Brioche
VML and Wendyâs sabotage their own campaign for Wendyâs Bacon Portabella Melt on Brioche to get people talking on Facebook. And then they talk back.
VIEW THE CONCEPT Unilever: Why Bring a Child into this World
Unilever, Ogilvy & Mather London and DAVID have teamed up to launch Unilever Project Sunlight, a new initiative to motivate millions of people to adopt more sustainable lifestyles. Project Sunlight, which launches today, on Universal Children's Day, in Brazil, India, Indonesia, the UK and the US, aims to make sustainable living desirable and achievable by inspiring people, and in particular parents, to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations.
VIEW THE CONCEPT Turkish Airlines: Invest On Board
Turkish Airlines recently announced its latest high-flying business venture, Invest on Board. With the new worldwide initiative, investors can now meet startups while onboard sitting in their seats. Starting this December, Invest On Board will fly 11 startup ideas into the skies via Turkish Airlines in partnership with eTohum, a program which aims to introduce entrepreneurs into the marketplace. Using Turkish Airlines' in-flight entertainment system
VIEW THE CONCEPT DentsuBos: Case Study Kit
The awards season is coming your way and you still haven't had time to make a convincing case study? Fear not. Offering a wide variety of locations, to people filming with their phones, to animated buzzwords . The Case Study Kit has everything you need to impress the jurys. Agency DentsuBos, Canada
VIEW THE CONCEPT Nature's Recipe Pet Food
JWT, San Diego and Nature's Recipe Pet Food has created this Interactive idea for pet lovers.
VIEW THE CONCEPT IBM Singapore: The 60/60 Exhibit
An interactive site created created by Ogilvy & Mather Singapore to celebrate IBMâs 60th anniversary in Singapore, the Singapore 60/60 Exhibit takes us on an incredible journey through 120 years of progress in Singapore. Since 1953, IBM has been contributing to Singaporeâs transformation into an urban metropolis today. But instead of merely walking 60 years down memory lane, this site also projects 60 years into Singaporeâs future.
VIEW THE CONCEPT EA Sports: It Just Got Real
This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar â his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes. We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body. The transformation is nearly complete. Agency: Wieden Kennedy, Amsterdam.
VIEW THE CONCEPT Talk Talk TV: TV Time App
TalkTalk TV through CHI&Partners London has launched a new game as part of its X Factor sponsorship.TalkTalk TV Time is a mobile and tablet game, on iOS and Android, where players need to race to the TV as fast as possible to beat the top time.
VIEW THE CONCEPT TDA Boulder: Happy Hour Virus
The Happy Hour Virus is both a recruitment effort and a public service to desk drones everywhere. The brief was "share the agency's commitment to a work/life balance."
VIEW THE CONCEPT Skype: Rerouted - A Skype Travel Challenge
Pereira & O'Dell San Francisco has launched for Skype a travel challenge of clue-solving across Europe. Skypeâs Travel Brand Ambassador, Mike Cory from Kick the Grind TV, was dropped off in Istanbul on November 12th and is relying on the audience to get him home by Thanksgiving. From Turkey to Turkey Day. He is powered by only a Surface Pro 2, Windows 8.1, Skype and the audience.
VIEW THE CONCEPT Diageo : This One's Mine
This November, Diageo Australia is celebrating Ketel One vodka's commitment to doing one thing well creating small batch vodka with the launch of the brand's largest Australian advertising campaign to date, 'This One's Mine'. Agency: Leo Burnett Sydney.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Brazilian Association of Organ Transplant: Count Chiquinho Scarp
Eccentric Brazilian billionaire Count Chiquinho Scarpa is known for his outrageous personality. In this promotion for the Brazilian Association of Organ Transplant he dug a grave for his Bentley. Agency: Leo Burnett Tailor Made, Brazil.
VIEW THE CONCEPT Google Earth: Dr Julian Bayliss
Intrepid scientist and explorer Dr. Julian Bayliss discovers a hidden rainforest, home to more than 12 new species, deep in the heart of Mozambique, using Google Earth. Agency: 72andSunny, London.
VIEW THE CONCEPT Pet Trust: Keep Cancer on a Leash
David Bowies hit song "Heroes" is given a twist in this spot for Pet Trust. Agency: Red Urban, Toronto
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