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DIRECT MARKETING

Alergocenter: Safe Baby

 DIRECT MARKETING   BRASIL    July 17, 2017 09:58
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F70ab9_0000.png&width=200A direct marketing campaign from Sniper, Brasil for the Alergocenter

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Clark's Shoes: Shoe Test Drive

 DIRECT MARKETING   PANAMA    June 30, 2017 11:06
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F416cc.png&width=200Idependiente, Panama wanted to prove that Clarks shoes are the most comfortable shoes in the market. That's why we created The Shoe Test Drive, an action where anyone could try a new pair of Clarks with just one condition, they have to leave theirs at the store.

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Cervesa Salta: Rock Top

 DIRECT MARKETING   ARGENTINA    June 08, 2017 09:02
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F60e38_0000.png&width=200Ogilvy Argentina has launched the Cerveza Salta "Rock Top" a beer which once you've opened becomes a guitar pick to rock out with.

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Coca Cola: Festival Bottle

 DIRECT MARKETING   ROMANIA    June 02, 2017 16:15
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F64316_0000.png&width=200McCann Bucharest has launched the Coca-Cola "Festival Bottle" to reconnect with people at festivals.

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Ecopetrol: Opening Act

 DIRECT MARKETING   COLOMBIA    May 31, 2017 09:45
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffde15_0000.png&width=200The Opening Act. Literary legends share the stage with unknown writers.Agency: Grey , Colombia

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Barbarian: The Antipinky Pint

 DIRECT MARKETING   PERU    May 23, 2017 08:47
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffcbf8_0001.png&width=200Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow a pinky finger will shame some men. We created the Antipinky Pint, a glass with a ring in iron and testosterone to prevent that little finger from rising up against men.Agency: Faherenheit DDB, Peru

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BCF: The Email Lure

 DIRECT MARKETING   AUSTRALIA    May 12, 2017 07:34
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1707c.png&width=200The BCF Email Lure was an EDM with an idea in it. Clemenger BBDO Brisbane used a fishing technique to give a standard sales email the hook it needed.

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Ananse Safe Collection : Amazon Warriors

 DIRECT MARKETING    May 05, 2017 08:28
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc98c7_0000.png&width=200Fighting mosquitos in the Amazon. Direct marketing from Little George

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Australia Post: Care Packages

 DIRECT MARKETING   AUSTRALIA    May 04, 2017 14:19 (Edited: May 05, 2017 00:19)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8e8db.png&width=200CASE STUDY - To remind Australians to send internationally with Australia Post, we targeted expats who miss home and got them to do our advertising for us. By listening out for them on social media, we surprised them with a box full of Aussie goodies on Australia Day. Agency: Y&R Melbourne


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Yates: Watch Your Prize Grow

 DIRECT MARKETING   AUSTRALIA    May 02, 2017 08:11
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F176aa_0000.png&width=200Spring is a peak period for gardening, and an opportunity for a brand like Yates to be top-of-mind by demonstrating their expertise and shared passion for growing plants.Our target audience were passionate gardening enthusiasts, who love and take pride in their garden and the act of cultivating it.Our aim was to excite our target audience about the onset of Spring and see Yates as their perfect partner in the endeavor of preparing for it, inspiring them to purchase Yates products.Agency:GPY&R, Sydney

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Sagres Bohemia: Special Six Pack

 DIRECT MARKETING   PORTUGAL    April 28, 2017 14:18
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F53ef9_0000.png&width=200Sagres Bohemia is a gastronomic craft beer with three varieties perfectly pairing with different meals and a good gather around the table. With this in mind JWT Lisbon made a special six pack that carries the beer and sets the table. This handcrafted pack can easily turn into a set of kitchenware ready to prepare and serve food.

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Carta Capital Magazine : Your Signature Can Silence Oppression

 DIRECT MARKETING   BRASIL    April 24, 2017 12:11
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FApr%2Ftn_86243_subscribers_kim.jpg&width=200According to the UN report, the world is facing the worst humanitarian crisis of the century. The number of refugees fleeing their countries due to internal conflicts, wars, political persecution and terrorism reaches 65.3 million people. When they find safety in another country, many of them are victims of prejudice or live in subhuman conditions.It was to combat this sad reality that thousands of Carta Capital magazine subscribers received their copies in a surprising way. In an unprecedented partnership, they are receiving their copies at home with the labels with their data covering the mouths of the world's greatest dictators, along with a strong message: "Your signature can silence oppression."The idea, created by agency Propeg

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Aric Guite Photography: CollabWithAric

 DIRECT MARKETING   CANADA    November 10, 2016 09:34
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffd1c3.png&width=200Knowing that every art director has received hundreds of photographers' postcards in the mail and that almost every one ends up being thrown away, Havas Worldwide Canada created the world’s first Instagram promo – #CollabWithAric. The idea began with Aric making a list of his top 30 art directors. He combed through each of their Instagram feeds and selected one iconic photo. Using the photo asinspiration, Aric shot a second photo that complemented the subject matter. The two photos were then posted to Aric’s feed, @aricgphotography, with each art director tagged along with a caption asking to collaborate.

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Invite Only: Jewels Of Protection

 DIRECT MARKETING   SINGAPORE    August 26, 2016 15:20
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F38216.png&width=200Mosquitoes are the world’s biggest killer causing over a million deaths worldwide from dengue, malaria, Zika and other mosquito-borne diseases. Chinese from all over the world believe in the protective power of Jade, so we created an intricate filigree collection designed to house a symbol of protection Jade and citronella beads. By creating a harmony between Jade and a natural mosquito repellent, this line of handmade jewelry is now more than just and object of beauty. It is a life-saving accessory too.Agency: Y&R Singapore

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Step Kinekor Theatres: Foamo

 DIRECT MARKETING   SOUTH AFRICA    June 24, 2016 10:05
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F44d7b_0000.png&width=200Promotion for Ster Kinekor Theatres

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Columbia: Survival Labels

 DIRECT MARKETING   TURKEY    June 14, 2016 13:29
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8bd32_0003.png&width=200Ogilvy & Mather Istanbul turned a basic instruction label that can be found on each clothing product into a product and medium in itself.

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3Coracoes Extra Strong Coffee: Stay Awake Time Stories

 DIRECT MARKETING   BRASIL    June 11, 2016 06:53
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff57ca_0001.png&width=200Almost everyone, since they were children, has listened to "bed-time stories". And to show that 3Coracoes Extra Strong Coffee can keep anyone awake,MullenLowe, Brasil created a book full of "Awake-Time Stories". A horror book, with 16 original, macabre stories, printed on detachable coffee filters, which, when boiling water is added, dissolves the stories into a serving of extra strong coffee.

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K9 Friends: Talent For Hire

 DIRECT MARKETING   UNITED ARAB EMIRATES    May 26, 2016 16:09
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbd04c.png&width=200Shelter dogs are usually portrayed in a negative way. By simply changing their image Saatchi & Saatchi UAR changed peoples perception of shelter dogs. We started an online 'Talent for Hire' service where the dogs could be showcased in their true light.

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South African Breweries : Spike Detector Coaster

 DIRECT MARKETING   SOUTH AFRICA    May 18, 2016 12:21 (Edited: May 18, 2016 22:21)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/266a5.png&width=200South Africa has the highest rape rate in the world. Many of these cases are due to the use of 'date rape' drugs at night clubs and college campuses. Victims' drinks are spiked in order to render them defenceless.

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Paul Romania: Bittersweet Pies

 DIRECT MARKETING   ROMANIA    May 09, 2016 19:13
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F144d2_0002.png&width=200Bittersweet pies are a cake collection sold in "Paul" bakery-patisserie chain and presenting the Gender gap in romania by turning pies - into pie charts!! In the line:the salary gap cake the political misrepresentation cake the glass ceiling tart And moreThe more cakes you buy -the more you help Close the Gender gap and fight inequality, as 5% of the bittersweet pies income is donated to Filia center, who runs projects of business training for rural women around the country.Agency:MRM, Bucharest

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Burger King: Whopper Trade In

 DIRECT MARKETING   ISRAEL    May 06, 2016 10:03
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc1f08_0000.png&width=200Burger King wanted to launch a branch in the largest business area in Israel, and where there are offices - There are lunch boxes Or as we call them: leftovers.
So we asked people to bring their leftovers to our new branch, we taste them, and if they are awful enough, we trade them for a Whopper! Agency:McCann Tel Aviv

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Ananse: Safe Stories

 DIRECT MARKETING   BRASIL    May 06, 2016 09:51
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd4b35_0001.png&width=200Mosquito repellant in childrens books in a direct marketing campaign from Little George, Brasil

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Anchor: X-Ray Cast

 DIRECT MARKETING   NEW ZEALAND    May 02, 2016 14:19 (Edited: May 03, 2016 00:19)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/92d13.png&width=200The Anchor X-Ray Cast is an interactive campaign for kids. A super tough decal for kids' broken bone casts. It shows their actual X-Ray and has a barcode that can be scanned in supermarkets enabling them to get free Anchor Calci milk while they heal. Posters and leaflets in A&Es and hospitals spoke directly to the audience offering help when they needed it.

All you have to do to turn your cast into an X-Ray Cast is upload your digital X-ray file to our website and fill in the form. If you didn't want to upload your own X-ray, you can choose our existing image. Bespoke vinyl stickers of your actual X-ray are then created and posted back out. Agency: Colenso BBDO, NZ

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Listerine Advanced White: The Smile Converter

 DIRECT MARKETING   ITALY    April 27, 2016 19:31
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9001d_0000.png&width=200For the launch of Listerine Advanced White, JWT Rome installed in 100 stores The Smile Converter, an interactive billboard which evaluates the smile by analyzing its pixels and calculates the percentage needed to reach a perfectly white smile. Then it converts this percentage into an anlogues discount for the purchase of a Listerine Advanced White. Just typing the phone's number or the e-mail, The Smile Converter sends directly the tailor-made discount to the customers

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Baristas: WakeFast

 DIRECT MARKETING   TUNISIA    April 23, 2016 08:23 (Edited: April 23, 2016 18:23)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/25e80_0000.png&width=200We know how is difficult to wake up early so JWT Tunis created a direct marketing campaign for Barista's

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Red Bull: Beat The Battle Invite

 DIRECT MARKETING   SOUTH AFRICA    April 10, 2016 09:00
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcc80c_0001.png&width=200TWO.AM South Africa were tasked to create a unique invite for the crews participating in the last ever edition of Red Bull Beat Battle 2015. The Red Bull Beat Battle stage is the ultimate proving ground for South African dance crews.

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Snickers: Don't App When You're Hungry

 DIRECT MARKETING   NEW ZEALAND    April 10, 2016 08:57 (Edited: April 10, 2016 18:57)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ec67b.png&width=200To prove you'll download anything when you're hungry Colenso BBDO, Auckland built three of the dumbest apps could think of. Apps that were actually Snickers vouchers in disguise. Liquishield.the app that waterproofs your phone. Is My Phone On? Just open your phone, open the app and you'll know within seconds if your phone is on.
1000 Silent Ringtones.

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Schlagmann Edmuller Stiftung: The Bricklayer Calendar

 DIRECT MARKETING   GERMANY    April 07, 2016 08:18 (Edited: April 07, 2016 18:18)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2016/Apr/tn_78324_thebricklayercalendar.jpg&width=200Schlagmann Edmuller Stiftung supports the bricklayers business in Germany. To get more young people interested in the profession, Serviceplan, Munich designed a calendar, which shows wellbuilt bricklayers during sensual moment with attractive female models. To set our calendar apart from the mass of pin ups, we developed a special packaging, which is directly linked to the bricklayer profession. Poured in a solid concrete

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Piran Potoroz: Salty Soul Worthy

 DIRECT MARKETING   MACEDONIA    March 30, 2016 14:24
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FMar%2Ftn_78146_Salty+%26+Soul+Worthy+1.jpg&width=200The "Salty & Soul Worthy"poster was created to serve as a direct marketing tool, promoting Piran & Portoroz as a great tourist destination. Piran and Portoroz are romantic, coastal medieval towns with sandy beach and picturesque hinterland covered in olive groves, vineyards and salt pans..Agency: Publicis / Saatchi & Saatchi Macedonia

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Auckland Transport: Happy Endings

 DIRECT MARKETING   NEW ZEALAND    March 21, 2016 13:49
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67fa9.png&width=200Drink driving is an entrenched behaviour in Auckland. 58.6% of serious crashes on roads are alcohol related.Auckland Transport (the city council) have embarked on a long-term plan to change this behaviour, to encourage zero drinks when driving. The target audience: males 25-39 yrs.For decades anti drink-driving advertising has used shock tactics. Audiences had become desensitised. It was time for a fundamental shift in strategy.THE HAPPY ENDINGS VOUCHER a direct innovation designed by JWT New Zealand for couples, so they can reward each other for driving drink-free.

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Aster Clinics: The Nazar Initiative

 DIRECT MARKETING   UNITED ARAB EMIRATES    February 24, 2016 11:24
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fddebe.png&width=200Dubai's construction industry employs several South Asian workers, most of them uneducated. Through the "Nazar" (Vision) Initiative, Aster DM Healthcare via Classic, Dubai set out to educate these workers on the importance of eye care by encouraging them to undergo an eye test using a pictorial eye chart.

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British Council : No Broblem

 DIRECT MARKETING   UK    January 21, 2016 09:21
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc9a06_0002.png&width=200Tapping on the fact that Arabic native speakers cannot differentiate between the letters /b/ and /p/ when they begin learning English, The British Council in Riyadh distributed the "No Problem" DM. It featured a self-learning solution on how to pronounce /b/ and /p/ accurately.

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Publico Newspaper: The Charlie Hedbo Box

 DIRECT MARKETING   PORTUGAL    January 12, 2016 10:01
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdc5e6.png&width=200Fuel Lisboa and Publico Newspaper created a direct mail to remember the first anniversary of the attack against Charlie Hebdo. Inside a red box delivered to 15 of the most important newspapers in the world, were 50 red pencils tied together in dynamite bomb format.Every pencil had printed "in the battle for free speech, every drawing counts. Keep drawing".

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MS: This bike has MS

 DIRECT MARKETING   AUSTRALIA    December 22, 2015 06:38 (Edited: December 22, 2015 17:38)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/78d3f.png&width=200The debilitating symptoms of multiple sclerosis have been hidden inside the parts of a bike. The frame has been buckled, the wheels deliberately bent, teeth sheared off the gears and ball bearings tucked inside thin handlebar tape making this bike considerably difficult, erratic and uncomfortable to ride. A slightly twisted fork and the constant whirring sound from the gear cassette also feature on the bike built to aid awareness of MS and promote the 2016 MS Melbourne Cycle. Agency: Grey, Melbourne

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Mr President : Spruce Wayne

 DIRECT MARKETING   UK    December 13, 2015 14:35 (Edited: December 14, 2015 01:35)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2015/Dec/tn_76003_Wayne.jpg&width=200Agency xmas cards. All your favourite Bruces as Spruces. Cards available to buy, with all proceeds donated to the Woodland Trust.

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Ecopolice: Pay For The You Breathe

 DIRECT MARKETING   GEORGIA    November 25, 2015 10:27
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F08d8a.png&width=200To change drivers harmful habits and promote eco-friendly insurance package, we established a fake law enforcement agency Ecopolice and spread rumours that Georgian government was going to tax air.Agency: Leavingstone

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Kol Kid: Crayon Business Cards

 DIRECT MARKETING   CANADA    November 07, 2015 14:08
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2015%2FNov%2Ftn_75176_KOLKID_NOV3+1mb.jpg&width=200Kol Kid is a popular chain of stores that sells children’s toys and apparel. They wanted to let their customers know that they could also purchase items online at Kolkid.com. These business cards, handed out at point of sale, are made from real melted crayons. The cards come in an assortment of colours and patterns. Best of all, they can also be used to draw pictures.

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TAC: The Rider Reminder

 DIRECT MARKETING   AUSTRALIA    November 04, 2015 14:02 (Edited: November 05, 2015 01:02)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f1f6c_0001.png&width=200Car doors are one of the greatest threats to cyclists 
on our roads, but you can help to change that. Simply place this sticker on the inside of your car door handle. Designed to feel like your old bike handle, it's a reminder to think of bike riders and open with care.Road Safety is everyone's responsibility and if we all come together we can achieve our goal of zero deaths and serious injuries on our roads.Agency: Clemenger BBDO, Melbourne

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Village Brewery: Beardster

 DIRECT MARKETING   CANADA    September 29, 2015 08:30 (Edited: September 29, 2015 18:30)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6c240.png&width=200Introducing the Village Beardster, a coaster that also happens to be a beard comb. Crafted for bearded bros who also enjoy craft beer, each stroke unleashes scents of woody goodness it pays homage to the urban lumberjack, a lost soul who yearns for the forest.

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Canadian Health: Measles

 DIRECT MARKETING   CANADA    September 01, 2015 09:02
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5d42a_0000.png&width=200This direct mail piece from Rethink Canada utilizes a special UV-sensitive ink that reacts when exposed to light. The moment the recipient takes it out of the envelope, measles begin to appear.

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