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DIRECT MARKETING
Vida Mujer: Don't Die For Me Don't die for me. A love book written by men who abuse women. In the last six years 680 women have been murdered in Peru by their partners. To raise awareness about this delicate issue, Circus GREY and Vida Mujer, a peruvian NGO dedicated to women's rights, have just released a book titled "No te mueras por mi" (Don't die for me). The white side of the book features 25 apology letters, emails and text messages written by abusive men to their girlfriends and wives after episodes of domestic violence. VIEW THE AD Kor Crossfit: Won't Fit Under The DoorDurex: Easter X Birthday sex, Valentine's romance, New Year's Eve. Durex has them all covered. But how could Durex give couples something to really look forward to this Easter? We knew people were having sex, but for a sexually promiscuous country, New Zealanders aren't great at talking about it. So Contagion created Durex Easter X. An adult-sized chocolate egg, with very adult toys inside. VIEW THE AD IDFC: Dreams On Swaddles3AW: It's Your CallLifebuoy Handwash: Handle On Hygiene Lifebuoy, creators of the world's number 1 selling germ protection soap, launched an impactful shopper activation campaign to highlight the dangers of bacteria found on supermarket shopping trollies. 'Handle on Hygiene' is an innovation attached to shopping trolley handles that, when swiped across, applies a thin layer of sanitiser liquid, killing 99.9% of bacteria making it safe to touch.Agency: Geometry Global VIEW THE AD Fargo: Eco Sponge This campaign from FCB Buenos Aires resolves with a new product two problems at the same time: The absent of the brand at the restaurants, and the environmental awareness of the water conservation.Fargo is a popular brand. It is the most recognized bread brand in Argentina. It is daily used in the Argentinian houses. VIEW THE AD transavia.com: #SnackHolidays Plane tickets so cheap you can buy them like a snack? Now you literally can, thanks to Transavia Airlines #SnackHolidays: the first range of snacks which are also plane tickets. Buy a packet of chips, sweets or a cereal bar and fly to Barcelona, Lisbon or Dublin. Holiday breaks become liberating, simple and impulsive purchases, allowing you to escape the monotony of daily life. In fact, Snackholidays are sold where you need them most: city super markets where you do your everyday shopping, or vending machines on the underground platform on your way to work. Agency: Les GauloisVIEW THE AD Discover Movies: Instavideo Discover Movies, one of the oldest video libraries in Nairobi was going out of business. Why? Because people were using the free Internet in offices to download movies & TV series from torrents and other prohibited websites, often choking the office bandwidth. We saw great business opportunity in the problem and launched Discover Movies InstaVideo Service A unique Video-on-Demand service exclusively for corporates. Closely working with the IT departments at various offices and using our delivery boys dressed as movie and TV stars, the service provided a win-win situation for everyone. Agency Scanad, KenyaVIEW THE AD Fox Sports: The Lullaby Match FOX Sports Latin America launched a new project called "The Lullaby Match" Basically, parents always wake up at dawn to make their babies stop crying. Because of that, everyday, at 2AM, we're going to broadcast a soccer match only with Lullaby songs, for fathers watch the match with their babies, and let the moms sleep.VIEW THE AD Dominos Pizza: Rear Cam Ad Artplan Brasil needed to show people who attend areas where there are Domino's that there's always one nearby.A Domino's delivery motorcycle shaped coupon was attached close to the rear-view cameras of parked cars. When the driver puts the gear in reverse, the proximity sensor and the camera showed that he was close to our motorcycle. When getting out of the car to check it, he could both see our message and take the discount coupon.VIEW THE AD Scotch Magic Tape: Invisible Box The Invisible Tape by Scotch is the tape that makes tears on paper magically disappear. The task was to demonstrate the advantages of the product in the unique way and make packaging and POS materials visually stand out among similar competitor products. To make Invisible Tape a fascinating experience even before the actual usage Kolle Rebbe, Hamburg developed a packaging that makes the tape itself magically disappear. he disappearance effect was achieved due to a specially designed ultra thin mirror. Placed inside the packaging, it created an illusion of a seemingly empty box. Since the mirror is tilted, it formed the area inside the packaging where the product was "invisibly" stowed.VIEW THE AD Tennis Australia: Mark of a Champion case study The Australian Open is a global tennis event watched by an audience of 350 million. To celebrate Australian tennis on the world stage, we immortalised one of the greatest players of all time, Rod Laver. The 'Rocket' has won more Grand Slam titles than anyone in history. We handed him a racquet to create a series of artworks - his "brush" an old wooden racquet, his "canvas" a white studio. Each artwork embodies the true mark of a champion. The unique pieces were bestowed on the worldâs foremost tennis dignitaries, auctioned for charity and ultimately 1.7 million Australians viewed the film, raising the profile of this Grand Slam tennis event.VIEW THE IDEA IZIKO Natural History Museum: Fossil Biscuits With a severely diminished communication budget and almost no way to remind people they exist, Cape Townâs Natural History Museum was slowly being forgotten. So M&C Saatchi Abel created a special invitation to get children excited to visit the museum again.We took an iconic South African snack which all children know and love Zoo Biscuits and we adapted it to give children a taste of the museum's palaeontology exhibit.Thereâs a ritual to eating Zoo Biscuits. First you lick off the white icing animal on top, then you get down to the colourful icing and the biscuit below. VIEW THE AD ALS Foundation Netherlands: Ads from The Afterlife As a result of the confrontational campaign from Publicis Amsterdam 'I have already died' by the ALS Foundation Netherlands, awareness rose to 90% and donations doubled. Now it is time to take this confrontational approach one step further. A new group of patients recorded campaign statements, which are aired after they have passed away. Making personal appeals, promoting specific fundraising acitivities, like angels on a sales mission.VIEW THE AD VIEW THE CONCEPT BR4 Foods: Abanmetro BR4 Foods, the largest dog food manufacturer in Brazil and the 10th in the world, did a relationship action with veterinarians in Sao Paulo (Brazil) to test the "Abanometro", a gadget developed by Grey Brazil to measure the dogs' happiness and, consequently, their owners' quality of life. For the "Abanometro" to work, you just have to fix it on the dog's tail the number of "wags" is transmitted by a probe to the collar and the animal's owner has access to the information on his smartphoneVIEW THE AD Philadelphia: Dedicated to all Lactose Intolerants It all began on the Philadelphia Facebook page when consumers started asking us to produce a lactose free version of their favourite cream cheese. The next day DLVBBDO Italy started a special project to give these posts the only truly convincing answer possible.VIEW THE AD Barcardi Rum: Party PlannerPharmacy Santana: Premature Erotic Tales 30% of men in the world suffer from premature ejaculation at some point in life. Even tough itâs a common problem, it's always embarrassing to talk about it. That's why Prudence and Santana's Drugstores decided to approach the subject in a different and funny way, using the famous erotic tales. Revolution Brasil created premature erotic tales for the prudence retardant condoms. A 5 mini book collection with short erotic tales that always end in a premature way. Prudenceâs long lasting condom signed the tales with "Make your stories last". The mini book collection was distributed in some Santana's Drugstores at the cashier near condoms. VIEW THE CONCEPT Nando's: I Do's Nando's proudly supports same sex marriage and equality for all. Not shy of commenting on hot political issues Nando's wanted to show their support for Australia's Gay, Lesbian and Transgender communities with a simple Banjo Sydney created message "I do's" when pulled apart transformed into "Nando's - Proud supporters of same-sex marriage". VIEW THE AD Superloto: The Lucky Gloves A direct marketing operation for the french national Lottery from BETC, Paris .For the biggest winter jackpot, we decided to transform cold hands into lucky hands. We distributed 10 000 gloves with the index and the middle finger stitched together to make people cross their fingers! VIEW THE AD Philadelphia: Random Act of Kindness It all began on the Philadelphia Facebook page when four consumers asked us in rapid succession to produce a lactose free version of their favourite cream cheese. The next day divbbdo Italy started a special project to give these posts the only truly convincing answer possible: the commercial launch of the new product. The best commercial? The true story of how it happened.VIEW THE AD Rexona: Treadmill of Devotion Rexona via Naked Australia gave devoted All Black fans the chance to win a corporate box to watch the All Blacks play France at Eden Park. The catch was they had to earn their prize with their own sweat.VIEW THE AD Yoke is Moving Creative studio Yoke is moving. Instead of sending out a conventional email to the studio's clients, Yoke decided to take a more engaging route and release a moving video that gives a tour of the new studio.VIEW THE SPOT Burn Magazine: Burn Calories not Ciggies In 2008, we created the 'Kary' (Burn) magazine for a youth anti-smoking campaign by the Cancer Society of Finland. Over the years, 750 000 copies have been printed and handed out in schools, shopping centers and events.VIEW THE AD Ramathibodi Foundation: Calendar of Life Ramathibodi Foundation, which has been helping impoverished cancer patients since 1969, wanted to raise funds to help treat and support underprivileged patients to improve their life expectation and quality of life.For Cancer Patients who don't receive the medical treatment or care needed, their time becomes much shorter than others.The Ramathibodi Foundation through BBDO Proximity Thailand decided to demonstrate how short the patient's life could be if they didnât get treatment.VIEW THE AD Lindt: Helps Dads hold on to their ChocolatePrompong Ruangjui: Yeah! It's you Pong(Mr. Prompong Ruangjui) is a photographer who specializes in "Event & Concert Photography", and also is our good friend. He really hates his current business card and wants us to change it. McCann, Thailand came up with a creative way to hand-out business card while also showing the recipients his character and skills. VIEW THE AD The Corona Calendar The Corona Calendar not only gives our audience a good reason to 'Let the world wait', but it also gives our distributors 365 promotional ideas. Agency TBWA, Singapore VIEW THE AD Camargo Cancer Center: Superformula JWT Brazil introduces: "Superformula" to fight cancer.The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment:Transform the chemotherapy into a "Superformula."VIEW THE AD Antarctica Beer: Beer Turnstile During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year.Antarctica's objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. Almap BBDO, Sao Paulo developed The Beer Turnstile.VIEW THE AD Porteur: Letters from Africa Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries â One for One. But how do we continue to communicate this in new and unexpected ways? This time, M&C Saatchi Stockholm changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, thereâs, of course, a kid in Africa waiting for one. This way, they highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.VIEW THE LETTER VIEW THE EMAIL BalticMiles: Burn the miles Humans are increasingly lazy, especially after journeys. BalticMiles wants to motivate its members to overcome one's-weaker-self. BalticMiles via Frankfurt agency MRM developed a service to find the perfect balance between sitting and moving after a long round trip. Burn-the-miles: Rewarding Members for moving.VIEW THE AD Tyler Gray Photography: The creative grind To promote Tyler Gray as the go-to photographer for advertising creatives, Red Lion sent them premium bags of coffee, photographed by Tyler himself. Each bag was tailored to the individual who would receive it. The messaging was clear-cut and no-nonsense - this was a gift from a photographer who truly understands the advertising creatives' daily grind.VIEW THE IDEA Footpath Library: Mailbooks for good In partnership with Random House, BMF, Sydney have created an innovation in book publishing, which encourages donations of books to The Footpath Library, a charity which provides books for homeless and disadvantaged Australians. The innovation takes the form of specially designed dust jackets. Once readers have finished the books, they are instructed to turn them inside out and the books become pre-paid, pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need.VIEW THE AD Mother: Duke of York The Duke of York visited ad agency Mother in Shoreditch last week as part of an initiative to see the work of Tech City. The Queen was set to visit - no doubt the agency would have been renamed Queen Mother for the day - but sadly had to pull out to recover from her recent illness. All Mother employees have business cards with have a picture of their mothers on the reverse so, as a gift to the Prince, Mother presented him with his very own agency card.VIEW THE AD Opel: Name your carCasa Mariol: Wine Ink Successful business stories are not only written with ink as explained by Interactive Solutions, Poland VIEW THE AD Land Rover: Escape Key Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. Y&R Dubai decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they're at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4.VIEW THE AD Bloeman: Is this spam? Is this spam? Publicis, Amsterdam sent married men a a postcard with their own wedding picture on their wedding anniversary to their work adress, leaving them just enough time to order a bouquet at Bloemen.nl Combining information we found online.VIEW THE AD « First « Previous Next » Last » 4 of 5 |
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