Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

RADIO

NIB: Getting Older Has Its Perks

 RADIO   AUSTRALIA    May 17, 2018 19:09
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Everyone thinks that getting older sucks when, in actual fact, it's pretty, pretty, pretty good. There's Bingo and Mahjong. In a hostage situation, you're the first to be released. And your bedtime is getting earlier and earlier. What more could you want? Getting older has its perks. So does nib health insurance.

PLAY THE FOX SPOT
PLAY THE WHIPPERSNAPPER SPOT

Taupo District Council: The Echo Effect

 RADIO   NEW ZEALAND    May 17, 2018 19:05
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200In a very simple way, NZME illustrate how rubbish will always come back to you.

PLAY THE BOTTLES SPOT
PLAY THE BAGS SPOT

Casa & Video: High Definition Replay

 RADIO   BRASIL    May 16, 2018 20:31
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200At the instant replay time, of a football match radio broadcast, the narrator repeated the main plays to the smallest details. Drops of sweat, ball spinning counterclockwise, birthmarks on ears, goosebumps, messed strands of hair. All that and much more were highlighted to sell the HD SmartTVs available in Casa&Video.
Agency: MullenLowe, Brasil

PLAY THE SPOT

Taupo District Council: Plastic Bags

 RADIO   NEW ZEALAND    May 16, 2018 20:28
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Rubbish will always come back to you. Agency: NZME

PLAY THE BAGS SPOT
PLAY THE BOTTLES SPOT

International Vegans’ Voice for Animals: Excessive Gas

 RADIO   POLAND    May 15, 2018 10:48 (Edited: May 15, 2018 20:48)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200An animal shelter run by a Polish branch of VIVA! International Vegans' Voice for Animals (Viva! Akcja dla Zwierzat) sets off a campaign that promotes dog adoptions. A series of radio spots written and produced in a style of pharmaceutical commercials show that a dog can be the man's best friend even in most awkward situations. The spots replicate the style of pharmaceutical commercials and a popular problem-solution approach. The campaign explores three most common forms of such ads: testimonial, short dialogue and medical condition illustrated with sound. Music was written and performed by a film and theatre composer - Marcin Mirowski. Spots will run until July, as spring and summer is a hot season for pet adoptions but also for unfortunate returns and abandonments. The airtime was donated by major nationwide stations: Radio Zet, Meloradio and TOK FM. Agency: Must Be Loud, Warsaw

PLAY THE GAS SPOT
PLAY THE SNORING SPOT
PLAY THE HAIR LOSS SPOT

Friends Of Cancer Patients: Loose Wheel Nut

 RADIO   UNITED ARAB EMIRATES    May 15, 2018 10:43 (Edited: May 15, 2018 20:43)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200We humans tend to procrastinate on important things that could have huge impacts on our lives. This holds especially true when it comes to treating the symptoms of cancer. Quite often we leave it until it's too late. In this radio campaign, DDB, Dubai, bring this to life by with everyday examples, that when ignored, could put us in grave danger.

PLAY THE WHEEL NUT SPOT
PLAY THE CRACK SPOT
PLAY THE ODOR SPOT

Face Your Waste: Clinton

 RADIO   AUSTRALIA    May 14, 2018 20:47
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200When you make a mess, clean it up. Radio from Marketforce, Perth

PLAY THE CLINTON SPOT
PLAY THE LASAGNE SPOT
PLAY THE GATES SPOT

Unilever: Him & Her

 RADIO   UNITED ARAB EMIRATES    May 10, 2018 18:40
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Please listen with your headphones. In spite of the same qualifications and experience, women in Egypt are five times less likely to get hired. Unilever is committed to an equal workforce and believes gender plays no role in who gets hired and who doesn't.
Agency: DDB, Dubai

PLAY THE SPOT

Parents of Road Victims: Behind The Numbers

 RADIO   BELGIUM    May 09, 2018 17:48 (Edited: May 10, 2018 03:48)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200'Parents of Road Victims' have teamed up with FCB alliance agency Happiness to launch a year-long radio campaign you'd rather not hear. Because every time it airs, somebody just died in a road accident, in real-time. Last year in Belgium, 'only' 640 people lost their lives in road accidents. While that's a decrease of 13% compared to 2016, it's still way too many, especially in a country with a population as small as Belgium's (approximately 11.5 million).To illustrate this fact, Happiness has created a thought-provoking campaign that makes the number of fatalities more tangible and human, rather than just a statistic. The dynamic radio campaign, titled 'Behind the Numbers', is directly connected to national police data.

PLAY THE SPOT

ACA-M Self-Mobilized Citizen’s Association: Confession

 RADIO   PORTUGAL    May 09, 2018 17:44
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200If reckless driving is the cause of a car crash, it's not an accident. It's a crime. From this insight, FCB Lisbon created a new radio campaign for ACA-M (Self-Mobilized Citizen's Association) to make listeners aware of the consequences of reckless driving. To do this, the radio spots featured drivers calling the police and pleading guilty to car crashes that would happen in the near future due to their imprudence.

PLAY THE OFFICE SPOT
PLAY THE PARTY SPOT

Paddy Power : Absolute Shockers

 RADIO   UK    May 05, 2018 16:49
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200With The Players Championship at Sawgrass just around the corner, Paddy Power takes a look at how sometimes, things don't go according to plan for golf's top names it's anyone's game really.

PLAY THE SPOT

Ice Break: Barry The Disclaimer Guy

 RADIO   AUSTRALIA    May 02, 2018 21:05
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Ice Break Extra-Shot Iced Coffee doesn't just have one coffee shot, but three coffee shots. That's quite a hit. Ice Break Extra-shot helps their target, males 18-24 years old, start their day strong. In this series of ads, we demonstrate these 'big start' properties with super-fast-talking, word-remembering, voice-over 'disclaimer guy' Barry Dickenson, rapid-fire professional auctioneer Travis Day and Eddie Brice, 'Professional Horse Race Caller'. These guys need to hit their professional day hard. They need to be fast talking, name and number remembering and be more mentally alert than most people. Agency: The Monkeys

PLAY THE DISCLAIMER SPOT
PLAY THE AUCTIONEER SPOT

Saturday Lotto : Something Mum Will Love

 RADIO   AUSTRALIA    May 01, 2018 11:49
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200A Mother's day lotto ticket on radio in a spot from Marketforce, Perth

PLAY THE SPOT

Children's Book Of Wonders: Monkey Mac

 RADIO   USA    May 01, 2018 11:16
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Enjoy this incredible story of monkey Mac, living as a human under a scientific experiment. Agency: Something Useful, Inc

PLAY THE SPOT

Ronseal: Do The DIY - 3D Audio

 RADIO   UK    April 26, 2018 18:44
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotises them. And these radio ads used 3D audio to do just that (best listened to with headphones).
Agency: BJL, Manchester

PLAY THE FENCE SPOT
PLAY THE WOODSTAIN SPOT

Presto: Visit Grandma

 RADIO   CANADA    April 25, 2018 19:04
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200With PRESTO, you can visit your grandma all the time.

PLAY THE SPOT

Elite Choice Real Estate: Hands Dirty

 RADIO   AUSTRALIA    April 24, 2018 19:01
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Elite Choice Real Estate Agents are not afraid to get their hands dirty ... but their competitors should be afraid. Very afraid. Agency: NOVA 93.7

PLAY THE SPOT

Hansaplast: If Men Got a Brazilian Wax

 RADIO   PORTUGAL    April 24, 2018 18:58
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200How would men react if they had to stand the same level of pain women often do? FCB, Lisbon, tried to imagine this, to unpleasant results (at least, for men). By doing so Hansplast showed to all women in Portugal that it is not because they are less affected by pain that they have to stand it.

PLAY THE WAX SPOT
PLAY THE BIRTH SPOT

Paddy Power: Transfer Deadline Day

 RADIO   UK    April 21, 2018 11:33
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The end of January brings with it the most rumour-fuelled day of the English Premier League season, with ludicrous amounts of cash splashed on panic-buy footballers, and non-stop hype across the media. Paddy Power got in on the action by taking over an entire 3-minute commercial break on talkSPORT radio UK, to poke a bit of fun at those fuelling the mania.

PLAY THE SPOT

Powerball: The Mechanic

 RADIO   AUSTRALIA    April 11, 2018 15:56
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Winning the Lotto doesn't solve all your problems...
Get some Powerball problems in your life. Agency: Marketforce, Perth

PLAY THE SPOT

New Zealand Taupo Library: Waiting Room

 RADIO   NEW ZEALAND    April 05, 2018 07:07
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Audio Books make your boring life more interesting. Agency: NZME

PLAY THE WAITING ROOM SPOT
PLAY THE WASHING MACHINE SPOT

Pizza Hut: Footy Feed: Pick A Side

 RADIO   AUSTRALIA    April 04, 2018 19:47 (Edited: April 05, 2018 05:47)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200Footy Feed: Pick A Side, Ribs Vs. Wings. With Pizza Hut's Footy Feed, you have to pick a side, Ribs or Wings. So, we reimagined these sides as real football sides, the 'Wings' and the 'Ribs' complete with their own football anthems. To coincide with the launch of football season, and capitalise on rumours the AFL was re-recording every club's anthem, they launched just in time for the Round 1 AFL clash between Richmond and Carlton. Agency: The Monkeys


PLAY THE RIBS SPOT
PLAY THE WINGS SPOT

Smart: Parking Censorship

 RADIO   BELGIUM    April 04, 2018 14:51
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200BBDO Belgium has launched this smart "Parking Censorship" radio campaign with the tag line 'There's Always Room for a smart.'

PLAY THE FEMALE SPOT
PLAY THE MALE SPOT

Edith Cowan University WAAPA: Carousel

 RADIO   AUSTRALIA    March 30, 2018 09:11
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The prestigious Western Australian Academy of Performing Arts present the quintessential American musical;Rodgers and Hammerstein's 'Carousel'.
Though getting the word out isn't without its challenges.

PLAY THE ALERT SPOT
PLAY THE KEN SPOT

Meteorstone: Deep In The Earths Crust

 RADIO   AUSTRALIA    March 22, 2018 08:32
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Meteorstone provide natural stone straight from the quarry to the customer. The ancient rock that has taken eons to form can easily be yours. Mandatory from the client "can we hear the stone being cut at the quarry"? Yes, Mr Client, indeed you can.

PLAY THE DEEP SPOT
PLAY THE THOUSANDS SPOT
PLAY THE STARS SPOT

Next Step: Pain Threshold

 RADIO   NEW ZEALAND    March 20, 2018 17:27
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200"Don't end up in the wrong job." NextStep has the biggest range of graduate jobs and internships of any tertiary grad job site.

PLAY THE SPOT

Photo Living: Sluggish

 RADIO   AUSTRALIA    March 13, 2018 12:46
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200This is what feeling sluggish sounds like. Phatt Living can address sluggishness in as little as 30 days.

PLAY THE SLUGGISH SPOT
PLAY THE BRIDE SPOT

Lions Laser Vision: Happy Break-up Songs

 RADIO   AUSTRALIA    March 12, 2018 21:58 (Edited: March 13, 2018 08:58)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200Lion's Laser Vision have been encouraging people to break up with their glasses for the last few years in successful radio campaigns. They wanted to keep the line; 'break up with your glasses' but wanted to find a completely fresh new angle. So, we know break-up songs are usually sad, but if you're breaking up with your glasses, you'd be ecstatic! Agency: The Studio at SCA

PLAY THE FIRST SPOT
PLAY THE SECOND SPOT
PLAY THE THIRD SPOT

Southern Cross Austereo : Ignore This Radio Ad

 RADIO   AUSTRALIA    March 08, 2018 20:56
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200To promote the advantages of making radio ads that stand out, The Studio at SCA, created a radio ad that stands out.

PLAY THE SPOT

Dementia SA: Love at First Sight

 RADIO   SOUTH AFRICA    March 06, 2018 09:53
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Imagine someone falling in love with you every day. That beautiful, mushy feeling. The butterflies. The all-encompassing euphoria. Imagine it, then have a listen to this. Agency: M&C Saatchi Abel, Cape Town


PLAY THE SPOT

Reflex Paper: Postman

 RADIO   AUSTRALIA    March 03, 2018 07:13
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Everyone knows the old saying 'It looked good on paper'. Now whiter and with a sharper print, the persuasive powers of Reflex paper are so strong, even the most implausible, absurd ideas seem feasible. Because, well... it always looks good on Reflex paper. Agency: Cummins&Partners, Melbourne

PLAY THE POSTMAN SPOT
PLAY THE SENIOR NINJA SPOT
PLAY THE SOLAR POWER SPOT

McDonald's: Chicken Wraps

 RADIO   LEBANON    March 01, 2018 07:50
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200McDonald's, Lebanon's leading fast food retailer, wanted to promote its new Chicken Wraps. But towards the end of the year, budgets were typically low and competition was high. So, FP7/McCann, Beirut, used radio, a cost-effective mass-media channel in Lebanon. Conventional radio wouldn't be enough. They needed to disrupt the radio ads that people heard in their cars, at homes, or in their offices, making them pay attention to McDonald's Chicken Wraps. We chose a popular music genre in Lebanon: Rap music.
And created "The Chicken Raps" to promote the Chicken Wraps ;)



PLAY THE SOUL SPOT
PLAY THE OLD SCHOOL SPOT
PLAY THE DEAD SPOT

Pastacup: Cup Campaign

 RADIO   AUSTRALIA    February 28, 2018 12:08 (Edited: February 28, 2018 23:08)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200Pastacup, not surprisingly, is takeaway pasta in a cup. But we used the Pastacup cups for something else. The Studio at SCA used them to make a radio campaign.

PLAY THE AUDIBLE SPOT
PLAY THE YOU'RE IN SPOT
PLAY THE SPEAK SPOT

Colonial Brewing: Prosecco

 RADIO   AUSTRALIA    February 28, 2018 12:07
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Many Prosecco bottles were harmed in the creation of this spot for Colonial Brewing, promoting Ladies' Night at their Italian venue - Gazette. Agency: NOVA 93.7

PLAY THE SPOT

Araluen Chilli Festival : Laughin'

 RADIO   AUSTRALIA    February 20, 2018 10:34 (Edited: February 20, 2018 21:34)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200The legendary Perth Chilli Festival is finally back in the location where it first started, The Araluen Botanic Park. Which is entertaining for some of the locals.
Agency: The Studio at SCA

PLAY THE SPOT

RAC Roadside Assistance: Brick

 RADIO   AUSTRALIA    February 20, 2018 10:31
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Your dad knows a lot. But... there are some things he doesn't know-like how to fix your car. Agency: JWT, Perth

PLAY THE BRICK SPOT
PLAY THE LEADS SPOT
PLAY THE DASH LIGHTS SPOT

NZME: Goats Redux

 RADIO   NEW ZEALAND    February 19, 2018 15:56
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Rescom First Security's "Call Of The Wild" campaign created by NZME.Radio, compares nature's security and alarm options with their human equivalent.

PLAY THE SPOT

SM Polis Insurance: Radio Crashes

 RADIO   RUSSIA    February 19, 2018 07:21
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Mobile phone usage while driving is the second highest cause of car accidents, SM Polis Insurance wants to change that. Agency: Voskhod, Ekaterinburg.

PLAY THE SPOT

Audi Q5: Intervention

 RADIO   UNITED ARAB EMIRATES    February 12, 2018 17:20
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Whether it's being fired, an intervention or a surprise in the family, don't you wish you could have seen these things coming? On the road, you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Agency: Tonic International, Dubai

PLAY THE INTERVENTION SPOT
PLAY THE PROMOTION SPOT
PLAY THE NEW WIFEY SPOT

Driving & Parking: I Just Clicked

 RADIO   NEW ZEALAND    February 12, 2018 17:16
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Some people still don't care about wearing a seatbelt, but their mothers, kids and partners do...Agency: Federation

PLAY THE MUM SPOT
PLAY THE KIDS SPOT
PLAY THE TRADIE SPOT
« First « Previous Next » Last » 1 of 27




Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news