 |
RADIO
KFC: Tasty Tunes Tasty tunes ft:The Colonel. Get ready to spice up your Christmas tunes this year with 'Tasty Tunes', featuring the one and only Colonel from KFC. Agency: Stanley St.PLAY THE 6 SPOTS An unstoppable UV ray takes an epic journey from the sun's molten core to the surface of the earth, penetrating everything in its path. Except Cabot's Aquadeck.PLAY THE SPOT Speight's: Movember Each November, New Zealand puts the spotlight on men's health with 'Movember'. This year, Speight's mission was to get men to open up by embracing the ultimate icebreaker - a decent hug.We discovered that when people hug for 6 seconds or more the feel good hormone, oxytocin is released creating a stronger bond and connection between the huggers. PLAY THE SPOT FNB: Dear Mr & Mrs HashtagMost people don't eat their chicken medium rare. An unfortunate circumstance of a sudden power outage. PLAY THE SPOT South Australia's Riverland, home to many of the State's fruit orchards, is highly susceptible to fruit fly. Though it is a designated pest free area, it is a fragile balance. One piece of fruit is all it takes to set off an uncontrollable explosion of fruit fly. This could wipe out crops and ruin livelihoods. As a popular tourism area, there are always people entering. Unfortunately, there is low awareness of the incredibly important, and strict, fruit and veg quarantine rules.We needed to raise awareness of the rules, by explaining that a small piece of fruit could have devastating consequences. Agency: Showpony PLAY THE SPOT Many problem gamblers acknowledge that if they had recognised the warning signs earlier, they could have stopped before their gambling went too far. This campaign encourages casual gamblers to look out for the signs and to seek help.PLAY THE SPOT When glasses get in the way.see the world through your own eyes and avoid consequences you won't see coming.PLAY THE 3 SPOTS WACOSS has led the creation of a series of radio and online advertisements voiced by First Nations people, who each deliver an important message in support of the YES campaign in Noongar language. These messages can be translated by a corresponding video which allows listeners to see and understand the first nations voice. PLAY THE SPOT Fire & Emergency NZ: VapeWeâve seen a global increase in fires caused by our everyday rechargeable items that are powered by Lithium-Ion batteries.Fire and Emergency NZ wanted to raise awareness about how these fires can occur, particularly to people who don't see potential danger in their everyday items.PLAY THE 2 SPOTS Discover is a bank who do things in a refreshingly different way- from never offering platinum cards or special VIP phone lines, because everyone gets treated like a VIP. For a bank with a truly refreshing offering, we wanted to create a refreshingly different campaign that would break through the clutter. Who better to tell our story than Jennifer Coolidge, the woman who has won everyone's hearts for her refreshing and human approach to her roles? Agency: TBWAChiatDay PLAY THE SPOT What does cheese sound like? Like this...Agency: NOVA Entertainment CREATE Creative Services PLAY THE SPOT PLAY THE PART 2 SPOT How do you know if your business is growing? ADP are the payroll experts and can spot the signs. So when you do need help, call on ADP, ASAP.PLAY THE 2 SPOTS Based on speed, we demonstrate how fast you can be in life, even more so with a versatile and fast car.PLAY THE SPOT Australia has a sleep problem with nearly 50% of all adults reporting at least two recurring sleep issues. Luckily, our leading bedding retail specialist, Forty Winks, is on a mission to help millions of sleep-deprived Aussies 'Go to better sleep'.PLAY THE SPOT The Improv: Shoulda Been ThereComedy 'OG' The Improv today launches its first brand campaign in the comedy clubâs 60-year history. Developed and executed by San Francisco creative agency Here Be Dragons, this national campaign, "Shoulda' Been There," was designed to drive brand awareness and audience consideration while celebrating America's premier comedy club chain.PLAY THE SPOT With Baileys, you can add a bit of colour to your garden. And that colour is GREEN! With the warmer weather approaching, nowâs the perfect time for gardeners to rejuvenate their patchy lawns and wilting pot plants. Baileysâ Premium Potting Mix and Brilliance can help do exactly that, with their scientifically formulated nutrients specially designed for WA lawns and plants.PLAY THE LAWN SPOT PLAY THE POTTING MIX SPOT Coffee Intenzo launched a radio campaign with the objective of awakening consumers. The intense flavor of the selected coffee and its high caffeine level achieved in a creative and ironic way to make consumers wake up to really impossible things. This campaign is based and created with real insights that people experience when faced with promises that do not exist and even seem ridiculously unthinkable.PLAY THE 2 SPOTS Briscoes: Enough GruntGlobal Air: ManNow that distances are shortening and travel is easier than ever, it seems that countries and places are getting closer.Global Air is a travel agency that offers many options and destinations to fly, making the world a small place.PLAY THE SPOT Repco: Drive Your Dad To TearsDad tears. The rarest of all the tears. But if you can show him how well you know him then well, you might just be able to drive your Dad to tears. As part of Repco's "Drive your Dad to tears" Father's Day campaign, this 60" radio execution highlights the many things that Dad won't cry for, and the one thing that will bring on the waterworks... getting him a gift from Repco.PLAY THE SPOT Sochni Juice: Squeezed Till The Last DropSqueezed till the last drop!Agency: TBWACentral Asia & Caucasus PLAY THE APPLE SPOT PLAY THE CHERRY SPOT PLAY THE APRICOT SPOT Copycenter Tailan: Both sidesRadio campaign to launch Agriculture Finance Broker to step into country areas where banks have closed their local branches throughout Australia and especially the Wheatbelt in Western Australia leaving farmers unable to access finance when neededPLAY THE 3 SPOTS Dog owners adore their pets with research showing most find it unbelievable they could be bitten by them. But with over 500 hospitalisations from dog bites in SA last year, we had to convince them that the unimaginable is possible and it's often the owners behaviour that leads to being bitten. To make real that possibility, we produced a dramatic recreation of a dog attack for radio an ad graphic enough for one major radio network to refuse to play it, until they were convinced it was clearly in the public interest. PLAY THE SPOT The Rusty Old Boat reckons they have the freshest fish & chips in WA.so we took fish straight from the deep and wacked them in the deep fryer, through sound, demonstrating the freshness. We also cast a man who sounds like he lives on a literal rusty old boat to drive the message home in an authentic, cut through manner.PLAY THE SPOT The Titanic features in this radio spot to reach more Spanish speakers who want to speak EnglishPLAY THE 2 SPOTS When you open up a hamper from Little Shop of Happiness, it's like opening up a box of happiness. The power of production music, with lyrics for once, is used to great effect in this radio campaign - complete with bespoke box opening sound effects - creating the sensation that happiness is bursting forth from a box.PLAY THE 3 SPOTS Getting help for hair loss is nothing to be ashamed of. In fact, you should be proud of taking control and making today your turning point. PLAY THE 3 SPOTS XXXX is the official beer sponsor of Queensland Maroons in the State of Origin, Australia's Superbowl.This year we helped the Maroons team play not just for their state, but for the exact part of it they're from. We sacrificed the iconic XXXX logo on the teams' jersey, and replaced this with four postcode numbers to represent each of players' hometowns.Following this, we created 30 million postcode beer cans so every Queenslander could create their own and share pride in their own origin.PLAY THE 3 SPOTS Sydney Airport: Let Them Do The ParkingSydney Airport wanted to promote their domestic valet parking to suspected business customers who are transiting to the airport through taxi or rideshare and try convert them back to parking. By using a scenario that is synonymous with airport travel, we created a spot that drove awareness for Sydney Airport's domestic valet parking and did so in a fun and light-hearted way that any traveller could relate to.PLAY THE SPOT The toxic landfills where the majority of Australia's clothes waste is sent sits beside local communities in 3rd world nations. As the clothing waste is burnt it forms toxic smoke which causes respiratory issues. Donating your clothing is the alternative. PLAY THE SPOT Inspired by the English cricket team's refusal to share a beer after a controversial loss: Victoria Bitter created England Bitter, a big warm beer for an even bigger bunch of bitter sooks. Launching with a radio ad that reworked the iconic VB jingle, the campaign generated huge amounts of PR coverage, debate, and even more bitterness from the English. We also sent a whole case of beer to the English team, should they change their minds. PLAY THE SPOT Auckland Transport: Invisible HazardsInattentional blindness is a phenomenon that causes people to miss things happening right in front of them due to a lack of focus. Drivers who experience this only see and perceive 50% of dangers on the road with them. Auckland Transport needed a new angle to convince New Zealanders that driving requires their full attention, ultimately reducing harm on the roads. So unlike traditional road safety ads that highlight hazards, we hid them in plain sight.PLAY THE 2 SPOTS « First « Previous Next » Last » 2 of 42 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
