RADIORomanian Traffic Police: Seatbelt Song
Most Romanian drivers do not use their seatbelt. They just let it "sing" until it automatically stops. They think that's cool. That and listening to radio very loud. So Publicis Romania gave them a quick look into the future, right when theyâre driving The repeating notes of the unused belt can easily turn into the notes of your requiem.
PLAY THE SPOT Hopi Hari Theme Park: Girl & Guy
Hopi Hari Theme Park gives you all the emotions in the world. Agency: Y&R Sao Paulo.
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Agency59 radio spots for client Furniture Bank
PLAY THE ECHO 1 SPOT PLAY THE ECHO 2 SPOT PLAY THE ECHO 3 SPOT Arnotts Shapes:Supermarket Rock
Buy the new Shapes range and you get a free song with every pack. Something the supermarket cashiers in these ads saw to personally.Agency: Y&R New Zealand
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GUTH is a TV show that attempts to discover if '2nd Generation Irish' music Icons like Johnny Rotten were influenced by their Irish heritage? Agency Publicis Dublin
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Get rid of all your unnecessary baby stuff on donedeal.ie says Publicis Dublin
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Which? is an organisation well known (in the UK) for their trusted product reviews and consumer advice. They are now launching a service to help you find a tradesman in your area. This campaign from VCCP London is aimed at tradesmen, encouraging them to find out more about the new scheme.
PLAY THE ELECTRICAN SPOT PLAY THE PLUMBER SPOT PLAY THE BUILDER SPOT PLAY THE MECHANIC SPOT
Perth Zoo is on the lookout for junior zoo keepers during the school holidays. The Brand Agency, Perth created a radio campaign to find kids who were up to challenge.
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M&C Saatchi Stockholm created several love stories with a twist. The spots were originally broadcast on the radio station RIX FM in Swedish. This is a translated English version.
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Radio spots for LG from Y7R Sao Paulo
PLAY THE RAMBO SPOT PLAY THE TITANIC SPOT PLAY THE SHARK SPOT PLAY THE HOURS SPOT Memphis Meltdown: One Ridiculous Ice Cream
Memphis Meltdown is New Zealand's biggest and most excessively delicious ice cream. Layered with too much chocolate, ice cream and chocolate it makes other ice creams look like little wussy girls. Here's 10 radio spots from the agency,Colenso BBDO Auckland
PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT PLAY THE FOURTH SPOT PLAY THE FIFTH SPOT PLAY THE SIXTH SPOT PLAY THE SEVENTH SPOT PLAY THE EIGHTH SPOT PLAY THE NINTH SPOT PLAY THE TENTH SPOT Brothers in Arms: Youth Mentoring
A radio campaign from DraftFCB Auckland for Brothers In Arms charity revealing the truth behind how at-risk children really feel.The campaign took advantage of both mono and stereo frequencies in order to hide a hidden message in each ad.An unbranded 30-second ad first. This was followed by a 45-second ad an exact replica of the 30. The only difference was, at the beginning of the second ad, listeners were invited to switch from stereo to mono. When listeners did this, they heard a hidden message, which had been there all along.
To experience how the ads worked on radio, listen to the first piece of audio with a mono/stereo capable stereo or headphones. PLAY THE NOAH SPOT PLAY THE ESTELLE SPOT PLAY THE AARON SPOT Heart Stroke Foundation: Canada 911
Anyone can suffer cardiac arrest. This spot from Agency59 dramatizes that point with a 9-1-1 call that ends in a very unexpected way.
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hockingstuart agents are obsessed with real estate according to these radio spots from sense, Melbourne .
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The new IKEA catalogue has arrived. This 303Lowe, Perth radio campaign encourages IKEA fans to make time for a good read.
PLAY THE OUIJA SPOT PLAY THE YOU GO SPOT PLAY THE MRS CARTER SPOT PLAY THE POLE DANCING SPOT War Museum: The Battle of the Somme
Hollie McNish is the UK's Slam Poetry champion. Her spoken-word performances, featured on the BBC and at the Glastonbury music festival, encourage women to think critically about body image and find the beauty in themselves. And Dove agrees. Our brand mission is to make every woman in the world feel beautiful. So Ogilvy & Mather London commissioned Hollie to write and perform these poems, because what better way to inspire real women to find their beauty than through the words of a real woman who's found it in herself?
PLAY THE SMILE SPOT PLAY THE KISS SPOT Iliadin: Germs
If it's in the air, it's up your nose. Lowe, Johannesburg used a fun panto approach to appeal to parents to use iliadin nasal decongestants to help protect the little ones from germs everywhere.
PLAY THE SPOT Adultshop.com: Stimulus Package
Adding a little excitement to an otherwise dull federal electoral campaign, Adultshop.com has created its own Stimulus Package.
PLAY THE SPOT Airwaves: Front Line
In the chaotic world we live in, the intense, refreshing menthol hit of Airwaves gum is almost like a little moment of calm. It clears your head, and lets you keep on being your cool, calm, collected self, no matter what's going on around you. All put together in radio spots by DDB South Africa
PLAY THE SPOT PLAY THE NORTH POLE SPOT PLAY THE JUNGLE SPOT PLAY THE DESERT SPOT Breeze Washing Detergent: Chocolate
Today's stains are more complex than ever, but this radio campaign from Lowe Singapore illustrates that no matter how tough the stain, Breeze can remove it.
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Hotwater tanks are old school, draw excessive energy, run out when you're in the middle of it, or deliver excessive heat. These can lead to psychological disorders like bill fright, horror hair and bath fright as our resident psychiatrist explains. The cure Rinnai Infinity. 10 Feet Tall, Sydney radio spots
PLAY THE HORROR SPOT PLAY THE FRIGHT SPOT PLAY THE FREAKUS SPOT Jati: It's going to get ugly
Jati is premium teak outdoor furniture sold at a premium to a Toorak type demographic. When they go on sale, especially at 60%, things get ugly amongst customers. Radio from 10 Feet Tall, Melbourne
PLAY THE UGLY SPOT PLAY THE KNUCKLES SPOT Road Safety: Distracted Drivers
When it comes to using mobiles while driving, older women are some of the worst culprits, even though they know it's wrong. Clemenger BBDO, Wellington got under their skin by having a phone conversation compete for attention against GPS instructions. Showing that when you're focused on the phone, you're not focused on the road.
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Dove reminds you that real beauty is not a trick of technology in this "Auto Tune" radio spot from Ogilvy London.
PLAY THE SPOT Asian Pacific Group: Home Business
Given the choice, most of us will always go with the business operating from the nice office over the business working out of a lounge room or somewhere substandard. Asian Pacific Group Serviced Offices are an easy, cost-effective way for small businesses to upgrade to a more professional, well-appointed office in a great location without the commitment normally associated with corporate leasing.
This campaign from Naked, Melbourne aims to drive awareness of these serviced offices in a fun, attention-grabbing way. PLAY THE HOME SPOT PLAY THE MOBILE SPOT PLAY THE BAD SPOT
Unplanned actions, muggings are determined by several aspects, including the way victims are perceived by the attackers. A vulnerable portrait can be depicted among women, who dont see themselves as potential victims and must first learn to be cautious about their own appearance. These radio spots from Mercury 360 Bucharest takes listeners through a mugging experience, where a woman becomes a victim due to her careless attitude. Women confident of their looks are not necessarily conscious of what they look like in muggers eyes, which can lead to the traumatic experience of being mugged and then having to recall it over and over again.
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Keep your eyes on the road with a Volkswagen says DDB Sydney
PLAY THE ROAD SPOT PLAY THE DRIVE SPOT PLAY THE STREET SPOT Carrefour Specialist Dental Floss: Broccoli
Certain hit songs that get stuck in your head are annoyingly hard to get out. It's the same with the food that gets stuck in your teeth it's hard not to think about it. Publicis Romania translated the feeling of annoyance into the radio medium by referring to residue food as if it were an obsessive chorus from a catchy hit song.
PLAY THE SPOT Mr Delivery: Dumped
Everyone has days (some more grim then others) when they can't muster the emotional strength to cook, but they so desperately want to eat. At these times the only solution is to order Mr. Delivery (fondly known as Mr D) so you don't have to bring your unhappiness into a restaurant.Agency:M&C Saatchi Abel South Africa
PLAY THE SPOT Virgin Labfest: Silent Room
A radio campaign from Leo Burnett Manila for the Cultural Center's annual festival of new one-act plays, all never before staged. Each play runs for 45 minutes, tops.
PLAY THE SILENT ROOM SPOT PLAY THE VULTURES SPOT PLAY THE TRAIN SPOT Lexus : ClichesMake Smoking History: Breathtaking
An ad from Gatecrasher Perth which invites the listener to experience a brief taste of emphysema.
PLAY THE SPOT Capital Radio: The Story of the 80's
All words in that radio campaign belongs to the 80's and the 90's hits. It is shuffled from the lyrics of the following songs in the ages in this radio spot from Grey Istanbul.
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What do pirates, knights and Vikings have in common with people who manage their own super? Everything: according to The Reactor and client Melbourne Mint.
Together, they've launched a new radio campaign that aims to highlight gold's long established place in the history of personal wealth. The ads will run solely on Melbourne's highest rating commercial talk station, 3AW, taking advantage of their listener base to target investors and people with self-managed super funds. PLAY THE VIKINGS SPOT PLAY THE PIRATES SPOT PLAY THE KNIGHTS SPOT PLAY THE PRESIDENT SPOT Cecil Nurse Business Future: Golden Boy
In the office, HR can be a nightmare. Luckily, Cecil Nurse Business Furniture delivers al the non-human resources that your office needs.
PLAY THE GOLDEN SPOT PLAY THE TRUST SPOT PLAY THE STAFF SPOT
Wednesday night at the Radio Mercury Awards, Y&R NYC's radio spots for Mom's Demand Action won in the PSA category for Gun Control radio.
The spots from Y&R New York support Momâs Demand Actionâs mission to raise awareness and advance gun control reform. The spots use the "National Anthem" and "My Country" with rewritten lyrics that are sung by young Americans. PLAY THE MY COUNTRY SPOT PLAY THE NATIONAL ANTHEM SPOT
Many of us have managed to sleep with someone who snores. But when they have nasal congestion, it's almost unbearable. And because they don't hear themselves, they don Ìt care about fixing it. Making them aware of the problem would be an important step towards the solution says Publicis, Lisbon
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