WEB FILMCansa: Stay With Me
This film by the Cancer Association of South Africa is an emotional story of loss, hope and ultimately, triumph over adversity. Agency: FCB Cape Town
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Every year,  on America TV, the most tuned TV station in Peru, we make a commercial to communicate our purpose: Bringing people together This year instead of just sharing a message⦠Fahrenheit DDB made it happen.
VIEW THE SPOT Johnnie Walker: Keep Walking Xyza Bacani
Johnnie Walker inspires personal progress by shining a light on those who make a difference in the world. But how could the brand bring their philosophy to the Philippines, where local alcohol advertising still objectified women?
VIEW THE SPOT Interflora: The Great Mom Experiment
It can be difficult to experience Mother's Day after the passing of a mother. Find out how one daughter gets the closure she needed in our latest work. Agency: Union, Toronto.
VIEW THE SPOT Dorian Nowill Foundation For The Blind: The Hacker Spot
Dorina Nowill Foundation for the Blind have created "The Hacker Spot"project which replaces banners codes for informational messages about courses, laws and tips for the visually impaired. Agency: Lew LaraTBWA, Sao Paulo.
VIEW THE SPOT Nivea: Ode To Mommy
To celebrate Mother's Day Nivea transformed more than 40,000 bottles into children's home made presents. Agency: FCB, Amsterdam
VIEW THE SPOT Alzheimers: The Forgetting Tab
Coc Coc, Vietnam's leading internet browser with more than 22 million monthly users, has introduced "The Forgetting Tab", a creative campaign conceptualized by Isobar Vietnam to increase awareness of Alzheimerâs amongst Vietnamese. It uses Coc Coc's existing incognito mode private browsing where nothing is saved in the browser or search history and cookie store to call attention to the forgetfulness that characterizes the disease.
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Havas in partnership with NOS, in light of the Portuguese football league NOSâs sponsorship, have just created the very first Live Trophy of the world.
On the 13th May, the match Benfica-Vitoria de Guimaraes defined the Liga NOS 2016/17 champion. The most wanted trophy handed over to the champions had 2 cameras on it which allowed to capture live, from a new point of view, the champion's celebration. This real time activation was produced by Canal 180 and allowed to live broadcast the entire teamâs celebration from the trophy's point of view, connecting the fans to their team and joy and celebration. VIEW THE SPOT
A social experiment made by Leo Burnett commits to Samsung vision that is inspiring people to create their future. It is one of many others projects of Corporate Citizenship that the brand is developing with the agency. The project, with the executive creative direction of Francesco Bozza and Alessandro Antonini, was developed with Bedeschi production with director Andrea Cecchi.
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Verbal abuse is prevalent across society. The fact that it does as much harm as physical abuse, is overlooked by most due to the non-tangibility of the abuse. Aarti for Girls, an NGO, wanted to generate awareness of the lasting pain that women & children victims of verbal abuse suffer. The Social Street created a unique campaign, a call to action, by twisting the expression"sticks and stones may break my bones but words will never harm me" and carving out "word weapons". Handcrafting intricately designed letters out of weapon material like wood and iron, we placed commonly used insults in crime scene evidence bags to spread awareness of how words, like knives, are weapons capable of serious injury.
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FCB Lisbon's latest campaign "Cobblestone Riders"for FUEL TV promotes an innovative new sport that provides the skateboard community with an alternative for navigating roads that are otherwise too dangerous to skate. By creating a board that perfectly fits the tram tracks that run alongside these streets, riders are now finally able to skate the "unskateable."
VIEW THE SPOT Stanford University: It's A Wonderful Loaf
Itâs a Wonderful Loaf, a whimsically designed and animated poem written and narrated by economist and educator, Russ Roberts. The almost 7-minute animation, created in a painterly style, evokes the watercolor paintings of artists, J.M.W. Turner and John Singer Sargent. The piece is nestled within a colorful, dreamy, richly textured pre-WWII Europe illustrating a host of working men and women porters, bakers, millers, farmers, dockers, waiters and more going about their daily life.
VIEW THE WONDERFUL SPOT VIEW THE TRAILER SPOT VIEW THE TEXT SPOT Centre For Womens Rights : I'm Sorry
In 2016, the Polish government cancelled funding for organizations helping women victims of domestic violence. In response, and using the medium men choose most often to apologize, FCB Warsaw and the Poland's Center for Women's Rights created a collection of flowers reflecting the typical circle of violence, asking politicians, "Is 'I'm Sorry' really enough?" Flowers were made into bouquets telling real stories of domestic violence and sent to Parliament, helping to reverse its decision and ultimately helped bring the funding back.
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For the last 6 years, French train company Thalys, with its"Welcome to our world" signature, has invited travelers to discover cities; remarkable destinations with a different vision, far from cliches and off the beaten path. In 2015, Thalys and agency Rosapark transported us to these destinations with the incredible acoustic experience "Sounds of the City". Today, Scents of the City is giving us the opportunity to explore these cities again, this time through a series of singular, idyllic fragrances. For in today's world, where everything moves so quickly, where a day trip is over all too soon, Thalys offers something better to travelers, a bit of breathing room. To bring to life this olfactory journey through Paris, Amsterdam, Cologne and Brussels Rosapark created a unique pop-up travel agency.
VIEW THE SPOT Asics: Want It More - Answer The Critics
Asics' global Want it More positioning has been brought to life in a new campaign via Infinity Squared, continuing their partnership with The Wallabies and ARU. Inspired by opinion pieces on star fullback Israel Folau coming into the 2017 season, the film focuses on his approach to drawing motivation from the press. As media attention increases around Folau's form, so does his determination to answer the critics - the very embodiment of Want it More.
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FCB Warsaw and AXA, one of Europe's leading insurance firms, created "Smartbell"to help make the roads less dangerous for cyclists. Every day, in cities around the world,cyclists are struck by cars because they are not seen or heard. The Smartbell equips cyclists with their first-ever"bike insurance," a bell that transmits a signal through car radios to alert drivers about approaching bicycles, allowing both cyclists and vehicles to safely share the road.
VIEW THE SPOT DiageoAmazon: World Class List
In 2016, World Class launched a global search for the world's best drinks as well as a host to lead the way. After landing what could be the greatest job in the world, Carey Watkins set off on an adventure to uncover the best things to see, do,eat and drink in five of the world's most exciting cities, led by the worldâs best bartenders. The result is a travel series with a twist âand a definitive list of the worldâs ultimate drinks.
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Tnuva, Israelâs leading food manufacturer, has been producing milk since 1926 - way before Israel was even founded. With over 2 million cartons produced and distributed across the country on a daily basis, Tnuva's milk has become a common household commodity. Looking for a way to harness the scale of this medium in order to engage the consumers, on a product thatâs found in every fridge in the country. Following the 2016 adult coloring book craze, the Coloring Milk was born. The Coloring Milk is a special edition of Tnuva's milk cartons a series of cartons which are completely black and white with illustrations which are an invitation for creativity. All from Tel Aviv based creative agency : Gefen Team.
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Drunk driving is not a new problem. When ICICI Lombard decided to tackle this problem for their Road Safety Week initiative, we knew that to make any sort of a difference, we would have to do something extremely relatable and yet something that would stand out from the other work done on the subject. Drunk driving accidents claim close to 8 lives every day. While people may not know the exact number, they are more than aware about just how dangerous drunk driving could be. Yet, the superman syndrome runs strong in us. Agency: Ogilvy Mumbai
VIEW THE SPOT Group de Apoio a Criana com Cancer: I have A Dream
The real story of a married couple who live isolated in the small village of Carnaubinha a dry and unwelcoming place in the Northeast of Brazil who have the dream to one day see the ocean.Agency: UM , Brasil
VIEW THE SPOT Independent Midwives Association : Scream For Babies That Don't
Scream for the Babies that Don't is a campaign meant to raise awareness on the fact that in Romania, midwives still don't have a legal status to profess as midwives. The midwife job has been abolished during communism when communists accused them of illegal abortions. Nowadays, Romania ranks first in the stillbirths top in Europe, yet, midwives, after years spent in a medical university are still professing as nurses and can't monitor a pregnancy without a doctor. Agency: Jazz, Bucharest
VIEW THE SPOT Certification In Gender Equality:Daughter
This May, Victoria147, launches a campaign inspired on the vision of its founder, Ana Victoria GarcÃa, which focuses on the thousands of working women, in order to sensitize companies to make a commitment and reinvent themselves..Agency: FCB Mexico
VIEW THE SPOT XBox Live: For When It Really Matters
Xbox are proudly shouting that Xbox Live is the UK's fastest gaming network for playing FIFA 17 with an epic yet light-hearted new film featuring the Premier League stars Marcus Rashford and Willian. Created by McCann London, the ad breaks on 5th May in 16 markets globally running on social and video channels, including Facebook, Instagram, Twitter, YouTube, Snapchat, and xbox.com. Running in a long-form 85-second version, 40 and 20-second cutdowns, and on Snapchat and Instagram stories.
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New Campaign created by Publicis Brasil for Heineken challenges employees of a Brazilian office to change their routine and follow the UEFA championship games at the European time zone.
VIEW THE SPOT Azimut Hotels : Save Water Mirro
WPP-owned creative agency, Y&R, has devised a water-saving campaign for Colgate, which has been brought to life in collaboration with AZIMUT Hotels
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Wing For Life World Run has begun with all money raised going directly to life changing spinal cord research. Supporting the International event, Sam & Cameron Bloom have told their story to Adam Blaiklock.
VIEW THE SPOT Pantene: The World's Most Extreme Hair test
Only Pantene can repair the damage caused by 5,000 blow dryers. To prove this a model stood behind the jet engine of a very large aircraft to have her hair dried.The video received 24.8million hits in one day and over 115million media impressions helping prove nothing beats Pantene strength.
VIEW THE SPOT Volkswagen: Amarok In The Outback
In 2016, images of a mystery prototype spotted testing in the Aussie bush appeared online. It was an entirely new breed of vehicle that had the rev heads guessing.They didnât know yet, but Volkswagen was about to introduce the powerful Amarok V6 to an Australian market that doubted the performance credentials of its sleek, European design. And if Aussie drivers were going to judge our truck by its cover we had to entirely change the cover.
VIEW THE SPOT British Airways: Discover The London You Don't Know
After tugging at your heartstrings last year with 'Fuelled by Love', British Airways brings you its latest brand campaign 'Discover the London You Don't Know'. In the form of a digital film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennials with its contemporary delights. British Airways has committed to putting the customer back into the heart of everything they do, and connect people and possibility in the moments that matter the most. The brief was to make British Airways seen as the catalyst of unforgettable experiences,
VIEW THE SPOT Step Ahead Fitness Studio: Titans Boot Camp
McCann Colombia worked with Step Ahead, one of the biggest gym chains in Colombia, to launch Titans Bootcamp, an ultra-fitness training program that combines cutting-edge exercise routines benefit of helping out people in need. The program partners with NGOs to connect gym members who are willing to work out while in the service of helping communities in need. The workouts may include activities such as home rebuilding and construction, farming, recycling and garbage collection. The Step Ahead program was conceived as a solution for people who are busy with work, family and other obligations, who want to stay in shape, but who also want to find time to help others.
VIEW THE SPOT Missing Persons Advocacy Network: The Unmissables
38,000 Australians go missing every year, over 2000 are yet to be found. To help their families reignite the search, Missing Persons Advocacy Network is making them "Unmissable." Agency: Grey, Melbourne.
VIEW THE SPOT Etihad Airways: The Abu Dhabi Stopover Challenge
Cheil London has teamed up with Ricky Wilson to help put Abu Dhabi on the map in a new 1m Etihad Airways brand campaign. 'The Abu Dhabi Stopover Challenge' campaign sees the Kaiser Chiefs front man showing everything the city has to offer as he races to complete 24 activities in 48 hours.
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MPC Creative and Palace Skateboards are doing it again. This time to advertise their first store opening outside of the UK in New York City. Ever wondered what Jonah Hill got paid for starring in that first Palace film we made that broke the internet? If you watch this new film, you'll find out. And he's not happy about it. MPC Creative's latest film, shot on location in NYC this February in 18 degree conditions is directed by Diarmid Harrison-Murray
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Brexit and the US presidential election have shown how voters can be massively influenced, especially via Facebook. In the era of fake news accusations against the media environment, Orange by Handelsblatt, the youth magazine of the well known German business newspaper, is now setting an example. With the German federal elections approaching, and with them the growing risk of political manipulation through social media networks, GREY has developed a browser plugin for Orange by Handelsblatt
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The old Nissan Micra was a car that people teased and called a granny car. In other words, the Micra name was not respected. We set out to change that perception with the launch of the new Micra. Agency: In the Company of Huskies, Ireland
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Diesel has created this story about love in Japan. About reaching for a society where love is for everyone. And it begins with a small change within ourselves. Agency: Geometry Global, Japan.
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Subito.it is an Italian online platform that connects people willing to sell objects with those wishing to buy them.The aim of the campaign is primarily to educate users to a more responsible and safety usage of the platform (and of course secondarily to be also an educational campaign for everyone who usually buys online).
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