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Ford Ranger: How To Break Up With Your Ford Ranger

 DIRECT MAIL   NEW ZEALAND    December 14, 2017 09:56 of New Zealand wanted to encourage existing Ranger owners to upgrade to a brand new, top-of-the-line Ranger Wildtrak. Problem is, in New Zealand Ford Ranger owners are fiercely loyal to their old trucks, so convincing them to say goodbye to their beloved old Ranger is a really tough ask. Our solution was to create a tongue-in-cheek Ford Ranger breaking-up kit. This instructional book was filled with helpful advice, support and a money-off voucher to help the Ranger owner deal with the emotional trauma of separation. The last page even featured a built-in box of tissues, to help mop up the final tears of sadness.


Ford New Zealand: Welcome A New Ford Into Your Family

 DIRECT MAIL   NEW ZEALAND    November 29, 2017 09:01 (Edited: November 29, 2017 20:01) BestAds Ford book.jpg&width=200Ford storybook direct mailer. Welcome A New Ford Into Your Family. Ford of New Zealand had a problem, they were discontinuing two of their most loved models, the Territory and the Falcon. Understandably, loyal owners of these two cars weren't happy, so Ford needed to convince these people that there was a range of other great Ford vehicles they could choose from. This direct mailer via J. Walter Thompson Auckland, took the form of a tongue-in-cheek children’s book and told the story of a fictional family who were embarking on an adventure to find their ideal new car from Ford's exciting new range of vehicles


Quick: Share the Magic

 DIRECT MAIL   BELGIUM    May 15, 2017 17:29 (Edited: May 16, 2017 03:29) is the biggest fast food chain in Belgium. Opposite McDonald's, it's also the only Belgian brand on the market. As such, when it comes to doing something socially responsible, it's obvious Quick wants to do something for the Belgians.Everybody knows the Magic Box, Quick's iconic children's menu box (equivalent of McDonald's Happy Meal).


Guardian Group: LaceUp!

 DIRECT MAIL   SPAIN    January 12, 2017 09:58"Shine" charity walk and run is an event designed to raise money and hope for the children of Trinidad & Tobago. We created LaceUp! to make online influencers talk about the race, and raise registrations. Agency: Inglefield Ogilvy & Mather.


Facepot: Surprise A Stranger

 DIRECT MAIL   KAZAKHSTAN    January 06, 2017 09:15 Agency, Kazakhstan has created this 'Surprise A Stranger' campaign for Facepot.


Mecedes-Benz: GLC Hologram

 DIRECT MAIL   AUSTRALIA    September 24, 2016 11:17 launch Mercedes-Benz most innovative SUV ever, Clemenger BBDO Melbourne created an innovative take on traditional direct mail.


JD Decaux: The Mistake

 DIRECT MAIL   BELGIUM    May 25, 2016 13:31 sends out the worst mailing ever in the history of direct mail.
This year, JCDecaux, well-known for their 2m2 billboards, caused a bit of a stir amongst advertisers. JCDecaux sent out a direct mail to tell them about their outdoor opportunities. Every advertiser received a miniature 2m2 billboard featuring one of its own ads. Thoughtful. Except they made a huge mistake, one you’d never want to make with your clients.Agency: BBDO, Belgium


Wunderman Portugal: Meet Sofia

 DIRECT MAIL   PORTUGAL    May 05, 2016 10:51 (Edited: May 05, 2016 20:51) when a Creative Director is only away from the office for a few days the phone keeps ringing and the emails keep coming. So imagine if he his out for a month. Even if it is on paternity leave!To communicate his absence, the Creative Director of Wunderman Portugal, Luis Coelho, send a message explaining he would be OOO to attend to his latest work in progress, his daughter Sofia.
And to show it he created a Case Study Board Meet Sofia.


No Tankers: Oil Sample

 DIRECT MAIL   CANADA    December 09, 2014 19:44 (Edited: December 09, 2014 08:44)’s No Safe Way to Transport Oil.This DM piece was created for Dogwood Initiative's No Tankers campaign by Rethink Vancouver in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed across BC, literally bringing the debate right into people's homes.


Bulk Cat Litter Warehouse: Catnip Paper

 DIRECT MAIL   CANADA    February 13, 2014 17:13 (Edited: February 13, 2014 06:13) direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, Rethink, Canada did something that would get people's cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it.


Defence Force Recruiting: Air Force FM

 DIRECT MAIL   AUSTRALIA    August 02, 2013 17:29 (Edited: August 02, 2013 07:29) Melbourne created a direct mail job application that university engineering students had to build themselves. Candidates were sent a DM pack with everything they needed to construct a functioning radio. Except one thing, instructions.

Students proved their problem solving and technical skills; wiring, soldering and assembling the radio. Once complete, students tuned to Air Force FM, GPY&R Melbourne's dedicated radio station created just for this campaign. The station broadcast our ad on loop, instantly offering successful students a fast track to an exciting career.


S7 Airlines: Echo Cards

 DIRECT MAIL   RUSSIA    May 15, 2013 23:30 (Edited: May 15, 2013 13:30), Moscow created innovative posters with integrated echo-effect and a reply messages: "Flights from 300 Euros" and "Ski equipment goes free!". Also unique echo-cards were created. A micro-hardware (mic, delay micro scheme and speakers) was used to create an echo effect.


UncleGrey: A Christmas Invoice

 DIRECT MAIL   DENMARK    April 30, 2013 21:01 (Edited: April 30, 2013 11:01) the agencys christmas card 2012 UncleGrey, Denmark turned some of the most hated of all business mail, the invoice, and turned it into an act of kindness, caring and love.


Liberty Mutual: Scratched Cars Cards

 DIRECT MAIL   BRASIL    March 22, 2013 18:11 (Edited: March 22, 2013 07:11) direct marketing campaign from Brazillian agency, Rai


Xtra Space: Self Storage Business Cards

 DIRECT MAIL   SOUTH AFRICA    March 20, 2013 20:37 (Edited: March 20, 2013 09:37) Space provides storage facilities throughout South Africa, for personal and business needs. To demonstrate the benefit of Xtra Space, Y&R South Africa designed their business cards to store other business cards.


Playstation: Character Bento

 DIRECT MAIL   JAPAN    March 05, 2013 23:43 (Edited: March 05, 2013 12:43) celebrate the 25th anniversary of Japanese great games Finalfantasy and Metalgear, Hakuhodo Tokyo made precise replicas of characters with ingredients called 'Character Bento', a typical Japanese boxed lunch. Bento is not only a boxed lunch but it is the tool of expressing love and gratitude. Hakuhodo put out a call for the most lovable characters on social media and made the precise replicas of characters, which were Finalfantasy and Metalgear, in Bento using various ingredients. These were surprise celebration gifts to express their 25 years of love and gratitude to the creators.


Creatives: A Cracking Christmas

 DIRECT MAIL   SWITZERLAND    February 12, 2013 21:18 (Edited: February 12, 2013 10:18) end of the year is always a stressful time. Therefore, Creatives, Switzerland wanted the Agency Christmas card to help our clients, friends and partners relax. So, we sent them a pop-up desk fireplace. To light it, they simply had to scan a QR Code, press play and slide their smartphone into the fireplace. Then, all they had left to do was sit back and unwind in front of a crackling fire.



 DIRECT MAIL   CANADA    February 07, 2013 17:20 (Edited: February 07, 2013 06:20)'Accueil Bonneau, a charitable organization that has been at the service of Montreal's homeless population for the past 135 years, wanted to create an event which would mobilize hunting enthusiasts within Montreal's business elite to a Wild Game Benefit Dinner in order to raise funds for its operations. For the occasion,BCP, Montreal created a unique direct mail piece featuring a rifle bullet encased in a wooden box with a message that read: "This bullet could save lives". A paper housed inside the cartridge invited the recipients to register for the benefit dinner online. In just one evening, we raised over $65,000.


Dove: Scratch

 DIRECT MAIL   CANADA    January 25, 2013 18:48 (Edited: January 25, 2013 07:48) & Mather Canada has created a DM that shows why you need Dove


Imported message

 DIRECT MAIL   AUSTRALIA    January 10, 2013 22:40 (Edited: January 10, 2013 11:40) award board v2.jpg&width=200To prove that DHL Import Express is the safest choice when you need to import things quickly from overseas markets, Clemenger BBDO, Sydney took out an ad in the Shanghai Business Daily and sent it to small business owners in Australia. The ad (the only English in the entire paper) clearly stated that DHL would have a copy in their hands within 3 days. DHL Import Express then put their own import service to the test. All copies were successfully delivered within three days with a staggering 60% arriving on day two. The Chinese translates as: This message will be sent to Australian import customers, we hope you'll be doing business with them soon.


A Christmas tree of rejected ideas

 DIRECT MAIL   CROATIA    December 22, 2012 21:14 (Edited: December 22, 2012 10:14) year I TO NIJE SVE!, Croatia creative team has closed the circle with new Christmas tree ball! Once again we proved that creativity could give a second chance to every rejected idea. We wrap up all rejected ideas as a Christmas decoration and send it as a gift to our clients with a message: Let our rejected idea at least shine on your Christmas tree! So we gave rejected idea a new life and make it shine on a Christmas tree!


QR cookies satisfy literary environmentalists

 DIRECT MAIL   HONG KONG    November 01, 2012 01:36 (Edited: October 31, 2012 14:36) book store "Four Directions" is an environmentally friendly business. Naturally, the book store was looking for ways to advertise offline that wouldn't be harmful to the environment. Rather than using printed flyers to distribute a QR code, Grey Hong Kong invented an environmentally friendly advertising medium with only HKD40,000 budget- QR cookies.


A case for hidden weapons

 DIRECT MAIL   NEW ZEALAND    October 10, 2012 23:36 (Edited: October 10, 2012 12:36)'Customs' is a gripping reality TV show about law enforcement teams protecting the country’s borders from criminal activity. But with a huge number of other reality TV programmes competing for our audience, DraftFCB had to prove Customs was a must-watch this year The criminal community do everything they can to outwit the Customs teams. So we gave radio DJ's and key media influencers a true Customs experience. Inside a seemingly innocent child's birthday present, was the weapon of choice for badass gangsters: a Desert Eagle handgun. We brought to life the very real situations faced by the Customs officials in the programme, and showed first hand the lengths some criminals will go to Our media contacts did the talking for us and generated a tonne of interest in the show. Viewing figures were up throughout the season and proved that Customs is one reality TV show that’s definitely worth watching.


When the package becomes the product

 DIRECT MAIL   SINGAPORE    October 09, 2012 01:08 (Edited: October 08, 2012 14:08) packaging becomes the product thanks to Publicis Singapore for DIY Living


Getting the best of a changing energy market

 DIRECT MAIL   AUSTRALIA    September 18, 2012 22:16 (Edited: September 18, 2012 12:16) July 2012, businesses in South East Queensland would no longer have access to regulated electricity tariffs. Good news for energy providers. Bad news for the businesses who now had to negotiate a market contract with their provider. Enter ERM Business Energy. As Australia’s only specialist business energy retailer, they were in a prime position to remind businesses that they were the best alternative to painful negotiations. And Junior did just that with a DM campaign targeting CFOs, CEOs and procurement officers.


Hear, sea, go

 DIRECT MAIL   RUSSIA    June 07, 2012 19:55 (Edited: June 07, 2012 09:55) awareness about the new tour operator in a most unusual way.
Kurastikov & Izosimov, Moscow placed a tiny player with a speaker inside the sea shells and started sending them to our potential customers by post. When a person brings our seashell to his ear to "listen to the sea," he hears an audio recording of ocean waves, cries of seagulls, laughter and our message: "Tropical countries are waiting for you!"


An invitation written in the sand

 DIRECT MAIL   INDIA    June 05, 2012 23:26 (Edited: June 05, 2012 13:26) was finding it increasingly difficult getting people to attend its seminars and conventions. Fewer and fewer wanted to travel and spend time out of office or home.So getting them to come to a new office opening seemed a task that had disaster written all over it. That was until Ogilvy & Mather, Bangalore came up with an invite with a difference.What invitees got was a large black box that contained a pouch of sand.


Vodaphone rules the world

 DIRECT MAIL   INDIA    May 26, 2012 16:41 (Edited: May 26, 2012 06:41) via Ogilvy & Mather , Mumbai sent a simple everyday item, a scale to its customers. However all the inch marks were replaced with famous landmarks from across the world. Indicating that with their lower international calling rates, nothing is far.


Photos of the gods on earth

 DIRECT MAIL   INDIA    April 24, 2012 17:46 (Edited: April 24, 2012 07:46) Chennai work for Indian photographer Sharad Haskar


Hand puppets invite you to the celebtations

 DIRECT MAIL   INDIA    March 22, 2012 22:23 (Edited: March 22, 2012 11:23) Kids, Bangalore's leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective for Happy, Bangalore was to create excitement around the event and get their kids buzzing.So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the 'hand puppet' invite was born!


A big thank you

 DIRECT MAIL   NEW ZEALAND    February 03, 2012 19:55 (Edited: February 03, 2012 08:55) Zealand Telecom says thank you to customers in a direct mail campaign from RAPP Tribal


It's easy to tie the knot

 DIRECT MAIL   AUSTRALIA    January 25, 2012 09:18 (Edited: January 24, 2012 22:18) direct mail piece, created by Kastner & Partners for their client Mariner Boating Holidays, demonstrates how easy it is to go sailing. As the card is opened, the reader ties a perfect knot.


Baring all for Christchurch

 DIRECT MAIL   NEW ZEALAND    November 25, 2011 03:20 (Edited: November 24, 2011 16:20) Kiwi writer and director Toa Frazer needed a low budget way to promote the re-staging of his landmark play Bare, to raise funds for Christchurch after their devastating earthquake in February 2011.WhybinTBWA Tequila Auckland created Red and Yellow A5 DM flyers using the visual language of earthquake stricken zone and put them into Auckland mailboxes asking only that people act: by placing them where passers-by could clearly see them. And hundreds responded. Within 2 days all 1300 seats of the Civic Theatre were sold out, raising $84,000 for the Red Cross Appeal in aid of Christchurch. Over half of the 5000 flyers distributed were stuck up, some for as long as a month afterwards.


What's in the box of curiosities?

 DIRECT MAIL   AUSTRALIA    November 18, 2011 19:54 (Edited: November 18, 2011 08:54) Box Pres1.jpg&width=200The famous Spiegeltent visits Melbourne each year, giving audiences a chance to sample some weird and wonderful performances. To attract corporate sponsors, Leo Burnett, Melbourne created a 'box of curiosities' filled with objects designed to look like they'd been sourced from the world's most exotic emporiums.


Take the Toyota tingle test

 DIRECT MAIL   SLOVENIA    November 14, 2011 17:39 (Edited: November 14, 2011 06:39) unusual direct mail piece from Saatchi & Saatchi, Slovenia


Sail away from your office

 DIRECT MAIL   PORTUGAL    September 08, 2011 17:18 (Edited: September 08, 2011 07:18) Invitation from MediaWay Lisbon for Volvo Car Portugal about The Volvo Ocean Race.


Presenting the Imaginarium

 DIRECT MAIL   SOUTH AFRICA    June 09, 2011 18:58 (Edited: June 09, 2011 08:58) directors/managers are bombarded with new shopper marketing outfits and offerings in standard presentation formats. Y&R Johannesburg realised the need to breakthrough \'death by powerpoint\' and deliver a more engaging business tool that cut through the clutter but also delivered information effectively. We developed a showpiece that brought the store to life visually through the concept of \'The Imaginarium of Extraordinary Ideas.\' A simple corporate folder unfolded to an extraordinary shopper experience. The design emulates a typical store layout and highlights how we could bring client\'s brands to life within it.


The festival gets a guide

 DIRECT MAIL   AUSTRALIA    June 09, 2011 17:44 (Edited: June 09, 2011 07:44) CASE STUDY: Every summer the Melbourne Writers Festival consumes the city with over 40,000 people wandering through the CBD between venues. JWT Melbourne saw a perfect opportunity to take the festival to the streets with an interactive book that brings the theme "Stories From Every Angle" to life.


Robbers never sleep

 DIRECT MAIL   INDIA    May 24, 2011 18:45 (Edited: May 24, 2011 08:45) mail for De Securite from McCann, India


Getting rubbish of the beach and into the mail

 DIRECT MAIL   BRASIL    May 11, 2011 23:53 (Edited: May 11, 2011 13:53) project created by Script Rio de Janerio called "Return" has as purpose to raise awareness and alert people about the consequences of the garbage left on Rio's beaches.From a mailing list of surfshops and accredited NGOs, 10,000 boxes containing objects thrown on the sand were sent to people's houses.Besides plastic cups, ice-cream packages, cans and water bottles, each box also contained a label with the following message:"The rubbish that is thrown into the ocean eventually returns. To everybody."

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