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Getting rubbish of the beach and into the mail The project created by Script Rio de Janerio called "Return" has as purpose to raise awareness and alert people about the consequences of the garbage left on Rio's beaches.From a mailing list of surfshops and accredited NGOs, 10,000 boxes containing objects thrown on the sand were sent to people's houses.Besides plastic cups, ice-cream packages, cans and water bottles, each box also contained a label with the following message:"The rubbish that is thrown into the ocean eventually returns. To everybody." VIEW OUTDOOR Microwave sells sofas Magazine Luiza, the second biggest department store in Brazil, wanted to promote its Sofa Week with 30% Off discounts. So,Ogilvy Sao Paulo created Popcorn Sofa: an everyday popcorn bag that transforms itself into a sofa when the corn pops. VIEW OUTDOOR The smoking underworld The world of teenage smoking is crueler than one could imagine. There is stealing, blackmailing, bullying, black market... All this came up in a research by Cancer Society of Finland. They asked us to think how to get the youth to see this dark world around tobacco? Its rules and principles are close to those of mafia, so we made a mafia documentary. The documentary exposes the problems with elements from mafia documentaries. There are anonymous telephone interviews with victims and criminals etc. To make sure that the film will reach the youth, we made a kit with the DVD and cards that have instructions for different kinds of classes. The teachers around Finland can use it in a way to suits them best. VIEW THE IDEA VIEW THE DVD COVERS Bringing all the buyers into the fold To launch their new line of Dahon folding bike The Drawingsquad Jakarta created folding-bike-experienced direct mail.VIEW OUTDOOR Open to all the possibiliteas Saatchi & Saatchi Cape Town has created an idea for the UCT Graduate School of Business for their Executive Education Courses, entitled 'PossibiliTeas'. Based on the school's platform of 'Full Colour Thinking', the promotional idea invites you to see unexpected possibilities in the business world by opening up your mind.VIEW THE AD New year shavings from Stihl To wish all the best Stihl clients a happy new year,Publicis Conseil Paris sent them a greeting card in the form of a bag full of confetti made of wood shavings.VIEW OUTDOOR Recycling the address When Liwa Dubai shifted its office to a new address, the agency came up with a unique way to use its existing stationery and make a statement at the same time. A 'recycle' seal was created with the new telephone and fax numbers plus a subtle environmental message.VIEW THE AD Fill in the holes in their lives Fundraising to help Dadaab camp's refugees, Kenya.was helped with this mailer from Wunderman Milan VIEW THE AD How much are creative directors really worth?Think outside the box Via Y&R Brazil .nConcept Design created for TAM CARGO by creatives Eduardo Quadra and Eduardo Araujo transforming the traditional Business Card in the funny and unusual object, a little box of transporting cargo air.VIEW THE SPOT Fight fire with fire El Nino Southern Oscillation and global warming caused long lasting droughts and one of the worst summers in Colombian history. 69.279 hectares of native forests burned down.95% of forest fires were human-caused, 5% occurred by natural causes. All campers and forest reservations visitors were handed out an invitation. They would be startled upon opening it because a printed image of a forest ignited as soon as the mailer designed Ogilvy & Mather Bogota was pulled out from the envelope. VIEW OUTDOOR Cardboard record Record player created from corrugated cardboard, that folds up into an envelope. The record is spun manually (a pencil works) and the cardboard naturally amplifies the sound. And yes, it works. Players have been sent out by Grey Vancouver to CDs across North America (with more to come) as a demonstration of GGRP's passion for creativity in sound. VIEW THE AD Toy boy soldiers The African continent has the world's highest number of child soldiers, fighting in wars they donât believe in, for causes they don't understand. UNICEF extract many of these children from combat and reintegrate them into society. Y&R Johannesburg's aim was to rally support for this programme. Sending out a direct mailer that garners support for UNICEF's child soldier programme. VIEW THE AD Uncover violence Domestic violence is an increasing and severe problem in China. Around 30% of households in the country, or 80 million homes, suffer from some level of domestic violence. The situation is too often ignored and people continue to suffer in silence. The China Association against domestic violence is calling on people to pick up the phone and uncover domestic violence. Agency: DDB China Shanghai. VIEW THE AD Scratch a car safely BMW Financial Services wanted a piece from Cundari SFP, Toronto to communicate their insurance products to potential BMW purchasers at test drive events. The goal was to counter the common perception that the costs of owning a luxury car are unpredictable and excessive. VIEW THE AD Gold star invitation The brief to CHE,Melbourne was to send an invitation to 125 Melbourne Creative Directors, asking them to enroll their junior teams in MADC Creative RAW. VIEW THE AD Loyal customers get the bad news To encourage customers of Repco - Australia's largest automotive products and services company to use their Team Repco points M&C Saatchi sent out cards. VIEW THE AD Snail mail email E-mails are meant to be fast, instant communication. But what if an e-mail took days to arrive? TBWAHunt Lascaris Tequila Johannesburg came up with the idea of physically making an e-mail which we would send through the postal system. The e-mail would take days to arrive. When the receiver opened the envelope, the letter inside would talk about how with Neotel you wonât have to wait for e-mails because of our fast connectivity. VIEW THE AD Pull to chill To create excitement about 3M Window Film tinting solutions in a fresh, interactive manner as well as launch the new Solar Shield Emirates Karama (area in Dubai) showroom The Banyan International Dubai created this outdoor piece. VIEW THE AD The evolution of ideas Great ideas last forever.This is the insight that has inspired the 2009 Pershing calendar "World Moving Ideas" and its celebration of the power of ideas. The calendar presents 12 universally known objects and shows how many of the things that surround us today exist on account of important inventions in the past. Every object includes a month of the year 2009, plus a description of the original idea that led to its invention. For example the iPod owes its existence to Thomas Edison who invented the phonograph in i878, whereas magnets are a direct consequence of the refrigerator, invented in 1748 by William Cullen. Dedicated to Pershing customers and produced in a limited edition and created by AdmCom Bologna the calendar has been sent to Pershing prospects and opinion leaders. VIEW THE AD Underwater message TO MARK WORLD WATER DAY, THIS MAILING WAS SENT OUT FROM DUVAL GUILLAUME ANTWERP TO COMPANIES AND THE PRESS. THE LETTER INSIDE CAN ONLY BE READ WHEN HELD UNDER WATER - PROVING THAT WATER REALLY IS THE SOURCE OF ALL KNOWLEDGE. VIEW THE AD High paying position To drive Savings and Checking account holders to call their personal fund managers to invest in longer-term, higher-yield plans and let their money work for them, Dentsu Phillipines created this campaign. VIEW THE AD Next they'll be taxing the air we breathIn your face Different Strokes, an exclusive music magazine in Delhi, strongly felt the need to communicate to its readers to stop promoting music piracy.A direct mailer, sent by Mudra Communications Delhi to its exclusive subscribers who regularly contributed to the magazine A box of blank CDs was created. Each CD had an image of an iconic artist in immense pain.In other words,it directly affects the artists as well whom we all so lovingly idolize.The results surpassed all expectations. Shortly after the mailer were sent the click rate on the magazine's website www.differentstrokes.co.in increased by 23%. Besides, Different Strokes was flooded with hundreds of mails in support of the cause. VIEW THE AD Chief executive officer of card design The brief for Leagas Delaney London was to promote the recruitment consultant The Mellor Partnership to prospective clients as a great place to advance their careers. VIEW THE AD Paper plates for Christmas During the recent holiday season, Publicis Vancouver - inspired by the recent economic recession - opted for a contribution to the local food bank on behalf of their clients. In lieu of a traditional holiday card, paper plates were sent to clients informing them of the donation made. The response was overwhelming and received much praise, including an on-air mention from a local radio station. VIEW THE APPLE AD VIEW THE BREAD AD VIEW THE ALL AD Faulty matchbox To solicit entries for the 2008 Direct Marketing Association of Malaysia (DMAM) Awards, while also driving home the DMAM theme. Essentially, only great ideas that led to great business results stand a chance of winning. Agency: Grey Kuala Lumpur VIEW THE AD Unbreakable egg GREY Group Kuala Lumpur was assigned the task of reaching out to prospective clients seeking a global partner to provide them with intergrated design and communication services. The central idea was that Grey Group delivers innovatives ideas that combine form and function. VIEW THE AD « First « Previous Next » Last » 2 of 2 |
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A print competition aimed at Creative Directors in Israel.