TV
LâOreal Paris and McCann Paris have announced the launch of the 'Worth It Resume' campaign which invites women to share stories of the setbacks they have experienced throughout their lives, highlighting how failures are a critical component of successful careers. Born from the insight that 81% of women feel more pressure not to fail than men (according to KPMG),
VIEW THE SPOT
The creators of White Claw are doing something about that. For years, the brand has disrupted tired drinking routines with a better tasting, better feeling way to connect over drinks. Now, the creator of the number one hard seltzer in the United States is doubling down on the social phenomenon it sparked for a wave of adults who crave genuine, real-world connections.
VIEW THE SPOT
St John WA and the Road Safety Commission (RSC) are reminding drivers that Anyone Can Save a Life, in a powerful new first-responders campaign via 303 MullenLowe.
Based on a real-life crash and first aid scenario, it shows the critical first four minutes after a crash, and an extraordinary moment in which a young driver saves an unconscious motoristâs life by using just the tips of her fingers, and the knowledge of first aid. VIEW THE SPOT
With Aussie landlords using negligible stains as a reason to keep thousands of dollars, bond theft is a thing.
We stole it back. Which made them sad. VIEW THE SPOT
The âCop Enoughâ campaign is a reminder that WA Police are subject to a work-life that most of us would be horrified to experience ourselves, and that the State Governmentâs complacency regarding pay and conditions is a slap in the face to people who already take enough hits in the line of duty.
VIEW THE SPOT
Norwegian market leading courier company Bring wants to grow in Sweden with a new campaign signed by creative agency POL and production company B-Reel Films.
VIEW THE SPOT
RIMOWA partners with Mother Shanghai to debut Jay Chou in the fourth iteration of RIMOWAâs âNever Stillâ campaign. A film-led campaign, where multi-talented musician Jay Chou finds inspiration and transforms the rhythms he discovers into an improvised performance that moves the world around him.
VIEW THE SPOT
There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer.
VIEW THE SPOT Bank Of New Zealand: Lets Find A way
In the latest iteration of its âLetâs find a wayâ platform, BNZ tackles one-size-fits-all advice. The campaign imagines a world where everyone follows the words of a fictitious financial influencer, and stops buying coffee.The campaign sees the same story cleverly told through the eyes of two different characters
VIEW THE 2 SPOTS
14 years ago, the Government introduced the Sunbeds Regulation Act and banned their use by under-18s. However, sunbeds still kill approximately 100 people each year and recent TikTok search data shows this number is likely to rise with many Brits unaware of the life- threatening danger they pose.
VIEW THE SPOT
O2 has today unveiled a new campaign celebrating the exclusive benefits of its Priority offering in the first phase of a new fully integrated campaign titled âOnly O2/Priorityâ, from its agency of record VCCP London.
VIEW THE SPOT
In collaboration with Grey London, Sky Bet proudly unveils "For the Fans," a new long term brand platform for Sky Bet marking a strategic shift from focussing on the betting experience, towards prioritising the modern fan experience. Going beyond just communications, this launch campaign marks a shift in mindset for the entire Sky Bet business, demonstrating its commitment to putting the football fan at the heart of everything it does.
VIEW THE SPOT
Pain relief advertising is always the same, overly exaggerated, and almost unreal: people holding their back or their head, wincing, with a red dot marking the spot where they feel pain. But the truth is that we also find pain in many little stupid ways: bumping into sharp corners, stepping on stuff, or stubbing our toes.
VIEW THE 3 SPOTS
The campaign, created with BBH London and produced by its in-house production arm Black Sheep Studios, is celebrating Burger King UK's continued commitment to providing more than just a quick bite and offering a fully satisfying food experience.
VIEW THE 3 SPOTS
In the campaign created for Coop, different cultural characteristics merge into one cohesive whole: emotion and reason unite, high quality and reasonable price fit into the same package. Thanks to Coop, you can cook like a Frenchman and spend like a German.
VIEW THE 2 SPOTS
To highlight the crucial role that brands can play in society's evolution towards a more responsible driving experience, Norauto trusted BETC Paris for this new brand campaign.
VIEW THE SPOT Wake Kotahi: Motorcycles
NZ Transport Agency Waka Kotahi (NZTA) have launched their latest motorcycling safety campaign, aiming to motivate even the most seasoned riders to mitigate the risks on every ride. The campaign features experienced riders from across the country talking openly about their own crashes, the near-catastrophic results and the lessons they lived to tell.
VIEW THE SPOT
Picture this: an outrageously long and slithering hand embarks on a wild adventure across Australia, all in search of the elusive 'upper hand'. TABtouchâs âThe Reachâ brand campaign says that if youâve got the touch, youâve got a feel for what happens on the field â and if youâve got the touch, you can make things happen on the TABtouch app.
VIEW THE 2 SPOTS Squarespace: The Ditch
Squarespace has today revealed its first Trans-Tasman brand campaign in both Australia and New Zealand. The new brand campaign underscores Squarespaceâs growth in the region with Australia serving as one of its fastest-growing markets. Squarespace is tapping into the notion that a business idea can come from anywhere, encouraging both Aussies and Kiwis to look under their nose for an opportunity to monetise what they already know or have.
VIEW THE 2 SPOTS Freya's: Variety Is Good
When it comes bread, Kiwis are boring. Almost universally opting for the same bread day after day. Freya's with its diverse range of breads inspired by Europe, want Kiwis to break out of the loveless, bread-groundhog-day, and add some excitement to their breakfast tables,
VIEW THE SPOT
Timed to the NCAA Women's College Basketball Championship, State Farm released a national television commercial saluting the exceptional talent of Caitlin Clark. Titled âCovering Greatness,â the spot showcases remarkable feats performed by Caitlin, both on and off the court during games, with teammates, family members and fans. Voiced over by Hall of Famer and former Player of the Year Lisa Leslie, copy asks, âWhat does it take to achieve greatness, to rewrite history and go places no athlete has ever gone?â
VIEW THE SPOT
The new Renault Captur E-Tech full hybrid has been eagerly awaited. As the flagship model in the Renault range, with over 2 million units sold to date, this restyling is an opportunity for the brand and its agency Publicis Conseil to write a new chapter in the saga.
VIEW THE SPOT
In a bold narrative, a girl defies her family's tech brand loyalty by choosing Boat's superior sound, sparking a discussion around sound love versus brand loyalty. The film cleverly challenges the giants of the industry, celebrating Boat's triumph in quality and internet acclaim with the mantra: 'Don't be a fanboy, be a Boathead.'
VIEW THE SPOT Pepperstone: Don't Be Fine With It
Donât be fine with it â a campaign to snap traderâs out of their apathy and consider a switch to Pepperstone, whilst being hit in the face by John McEnroe.
VIEW THE SPOT
To launch Simondâs new brand platform 'How Australia Homes', we didnât need to show Australia what that looked like, because for the last 75 years they've showed us.
VIEW THE SPOT
Big Mac lovers from the â70s, â80s and â90s will fondly remember the classic chant: âTwo all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun.â
That legacy of love has been brought to life in a new campaign that pays tribute to the iconic chant and proves the Big Mac truly is #TheOriginalMouthful⢠VIEW THE 4 SPOTS
Audiences will witness this bright transformation on full display within adam&eveDDB and Molson Coorsâ latest campaign, with films that feature a bar that dramatically transforms through an entertaining chain reaction as the result of Blue Moonâs iconic orange garnish and bright beer.
VIEW THE 3 SPOTS
The ultimate trash rival, a raccoon, makes an appearance in the launch spot, titled 'The Face Off,' as Cena encourages a woman facing an immovable racoon, while attempting to take out her Hefty Ultra Strong trash bag, ultimately finding the strength to scare it off.
VIEW THE SPOT
To launch the new non-carbonated H2oh! Isla agency developed a campaign with a double challenge: to communicate the novelty of the product and recover the brandâs sense of humour, while using a tone that connects well with Argentine idiosyncrasy.
VIEW THE SPOT
An actor is ceaselessly reinventing, and reinvented, transcending their own selves to embody the myriad of characters they can become. This is one notion that has connected cinema to Prada throughout its history â both a medium for expression, and an inspiration. Here, the magnetic draw of the movie star is harnessed as a means of connecting to character, to personality, and to that constant shifting of identity that emblematises both film and fashion.
VIEW THE SPOT
With a :45 film directed by Sundance-winning director Kate Jean Hollowell, âTrace Like a Motherf*ckerâ is a tribute to the deep care, attention to detail, and obsessive researching that it takes when finding the right supplements â along with a promise that Ritual âtraces like a motherf*ckerâ because theyâre made by a mother â and they do it for you, whether youâre a mother or not.
VIEW THE SPOT
Petra Collins has directed this spot celebrating the 10th anniversary of Nike Air Max Day. The spot features the likes of Drake, Billie Eilish and Sha'Carri Richardson, and was created by Nike's in house team.
VIEW THE SPOT
In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with the renewal of the contract until 2028. To mark the occasion in style, the bank launched a new tradition at the tournament, which was carried out for the first time in tennis history and will continue for future editions of the Miami Open: the ceremonial serve, named "Serves of the Future."
VIEW THE SPOT
Cusquena, the beer that keeps alive the ancestral Peruvian culture, bringing the richness of our historical past to the present, alongside Backus, has been developing a unique environmental project as a solution to water stress and lack of access to water increasing in communities in Peru due to global warming.
VIEW THE SPOT
So to celebrate the 70th anniversary of its flame-grilled taste, BURGER KING France is launching a campaign showing babies marveling at their birthday cakes
VIEW THE SPOT
The new campaign, developed in partnership with creative partner StrawberryFrog, marks an evolution in creative strategy for Truist, based in large part on feedback from consumers. Truist research showed that while clients look to banks for their financial experience, whatâs missing is a bank that supercharges that knowledge with genuine customer care. And focus group participants say they believe Truist can provide both.
VIEW THE SPOT ProActiv: Live Fearlessly
High cholesterol is more common than youâd think. But that doesnât mean you have to live your life worried about cholesterol. All you have to do is spread Becel ProActiv on your sandwiches, and from there? Live fearlessly.
VIEW THE SPOT
In response to this alarming reality, Vult - a Brazilian beauty brand from Boticário Group - presents the campaign "This is More than a Lipstick," aiming to support women who are victims of domestic violence in Brazil.
VIEW THE SPOT
Tecsup, the leading technological institute in Peru, celebrates 40 years of existence and commissioned Zavalita Brand Building, awarded local independent agency, to rebrand and position the brand. As a result, the agency came up with âIt's techno, but it's not logicalâ, a campaign focused on social platforms like TikTok that questions the thoughtless use of technology as a panacea in itself, without considering its deeper and transformative meaning of the local reality.
VIEW THE 3 SPOTS « First « Previous Next » Last » 2 of 640 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |