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EXPERIENTAL

Hear Life

 EXPERIENTAL   TAIWAN    March 19, 2024 05:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fafc8d_0001.png&width=200VML Taiwan uses AI to make the rescue of every life without hindrance.
Air pollution. Noise pollution. And hot weather. In Taiwan, it’s little wonder every driver keeps their windows shut. At the same time, as the trend of vehicle industry, quieter cabin, better stereo system will be adopted in every car, a serious problem arises…

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Johnnie Walker: The Debutante Ball

 EXPERIENTAL   AUSTRALIA    March 14, 2024 10:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc25fd_0000.png&width=200Johnnie Walker is continuing to take bold steps towards progressing equality with its latest campaign in partnership with Sydney Gay and Lesbian Mardi Gras, Leo Burnett Australia and Herd MSL. With a mission to celebrate inclusivity and empower individuals to embrace their first Mardi Gras experience, Johnnie Walker proudly hosted the Debutante Ball for first-timers. Recognising the diverse and nuanced reasons why some have yet to attend Mardi Gras, the campaign sought to provide a supportive and welcoming environment that celebrated the individuality and diversity of the LGBTQIA+ community.

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The Danish School Of Advertising : Creativity Safeguard

 EXPERIENTAL   DENMARK    March 13, 2024 11:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F22ffb_0003.png&width=200To remind creative directors in the danish advertising industry, who delivers the young talent to the industry, we created the biggest first world problem solver we could think off. Having an ad school is not only about getting young ones to apply and teach them it's also about making sure they can get a job when they’re finished.

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Expedia: Destination Canada

 EXPERIENTAL   CANADA    December 15, 2023 08:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F18041.png&width=200When people are considering where to visit for their next trip, they don't think of Canada. Which is a shame because Canada has some of the world's greatest national parks, restaurants, nightlife, sports teams, wellness retreats, and ski resorts.

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Tiger Beer: Summer Puffer

 EXPERIENTAL   SINGAPORE    November 09, 2023 04:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5cac0.png&width=200The world's first puffer jacket for the tropics, with a beer-powered cooling system.
Agency: BBH Singapore, LePub APAC

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Halloween at Liseberg: The Peak Fear Experiment

 EXPERIENTAL   SWEDEN    November 06, 2023 13:21
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FNov%2Ftn_154104_1699219320_LI_PeakFear-8.jpg&width=200Can fear be good for you? The Peak Fear Experiment was an event and collaboration between Liseberg Amusement Park and the Recreational Fear Lab at Aarhus University, which took place on October 11, 2023. The purpose was to explore the limits of recreational horror and find the sweet spot between fear and fun. Out of 1,640 applications from 22 countries, two participants were chosen.
Agency: Welcom

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Spotify: Songs Without Noise

 EXPERIENTAL   COLOMBIA    November 02, 2023 16:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F88a2c.png&width=200Imagine having to listen to an annoying noise in the middle of your meetings, in the morning, at night and that this buzzing has no solution.There is and it is called tinnitus, a disease that causes this buzz in 3% of the world population. Constant exposure to high volume sound can generate it.

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The Ottawa Hospital: The Opportunity Calls Hotline

 EXPERIENTAL   CANADA    October 05, 2023 03:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F61837_0000.png&width=200Many nurses who want to quit love nursing- just not their jobs.
So the Ottawa hospital created The Opportunity Calls hotline for nurses to talk through their options and find a way to make nursing work for them again. The campaign launched with an open letter to nurses posted outside hospitals in Ontario.
Agency: Berners Bowie Lee

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Ensure: The Sock Tech

 EXPERIENTAL   THAILAND    September 12, 2023 10:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F57b4a_0001.png&width=200In a world captivated by the allure of high-tech innovations, we invite you to take a journey into the realm of the low-tech marvel. This is a story of how the simplest of solutions can yield the most profound results. In Thailand, we faced a challenge - the misconception surrounding the importance of muscle among the elderly population.
Agency: Brilliant & Million


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WellingtonNZ: Escape To Wellington

 EXPERIENTAL   NEW ZEALAND    August 14, 2023 15:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F37ed8_0000.png&width=200Ever dreamt of being able to hit the escape button and be transported to a new life? Well, WellingtonNZ is almost making this a reality with a campaign designed to entice Americans to consider a move to New Zealand. The international campaign, 'Escape To Wellington' has resulted in almost 1000 people submitting registrations of interest following the installation of a giant Escape computer key in the heart of New York City.

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NESTLÉ: Taste The A.I

 EXPERIENTAL   COLOMBIA    May 19, 2023 12:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2da8d.png&width=200NESTLE La Lechera, decided to celebrate its 100th anniversary in Colombia creating never before seen recipes with never before mixed ingredients. 10 recipes that represented each of the last ten decades and among than ingredients, we included a historical fact, an iconic flavor, an artistic trend and condensed milk. Agency: Publicis Colombia

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A.L.M.A. / Racing Club: The Name Confusion

 EXPERIENTAL   USA    May 16, 2023 12:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe0354_0002.png&width=200Confusing people is one of the main symptoms of Alzheimer's disease. That's why, during the Argentine Professional Soccer League's 11th game day, the Fight Against Alzheimer's Association (A.L.M.A.) and Racing Club joined in a collaborative effort in which each of the Club's 11 players went onto the field with another teammate's last name printed on the back of their jersey. But the confusion started ahead of the game on the Club's social media, and people kept talking about it well after the game. Agency: Republica Havas, Miami

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KFC: ReStore

 EXPERIENTAL   CHINA    May 09, 2023 08:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F28a02_0001.png&width=200Gaming is the new going out, the metaverse the new shopping mall. As consumers spend more time and money in virtual spaces, how can bricks and mortar compete? Welcome to the KFC Re:Store, unlocking a fully shopable experience at the intersection of craft, innovation and commerce. A reimagining of KFC's retail footprint for one of the world’s largest economies.

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UBBO: KidZania Pay Gap

 EXPERIENTAL   PORTUGAL    March 14, 2023 09:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdc3cf.png&width=200In Portugal, women earn on average 13,3% less than men. To show this reality and raise awareness to the problem, we took it to a place where it never happened: KidZania, a famous fun interactive city where children role play adult life, working jobs and earning exactly the same for their hard work. This campaign was created by UBBO, the shopping center that currently hosts the only KidZania in Portugal.

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Penguin Random House: Name Changer

 EXPERIENTAL   PORTUGAL    March 09, 2023 11:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fab1fb.png&width=200Nobody ever heard of William Arden, Jane Leigh or Oscar Elgee, but they are, in fact, some of the world's most famous authors. They are also part of a Penguin Random House limited edition that BAR Ogilvy created to celebrate International Women's Day on March 8th.


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Wellington City Mission: The Silent Night

 EXPERIENTAL   NEW ZEALAND    March 02, 2023 12:18
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FMar%2Ftn_145032_1677637441_WCM_silentnight_AWARDAWARD_IMAGE.jpg&width=200The Wellington City Mission strives to ensure that those doing it tough can still enjoy Christmas through various dignity-enhancing initiatives. The aftermath of Covid and a cost-of-living crisis meant they were anticipating a four-fold increase in demand for its services, so a unique approach to fundraising was needed to meet this.
Agency: Special


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Stockbit: Stocks Street Vendor

 EXPERIENTAL   INDONESIA    February 11, 2023 11:16 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F12c69_0003.png&width=200A shop that educates people about stocks through everyday products. Indonesia is a country with a high level of consumption, but not even 1% of the population understand that they can be the stocks owner of their everyday products. With Stocks Street Vendor, we turn the intangible form of stocks into actual everyday products. This way, they can get educated and invest in products that are familiar to them.
Agency: FTW, Jakarta

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LINE: #ANAKLINE / #LINEFRIENDS

 EXPERIENTAL   INDONESIA    February 11, 2023 11:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F786c0_0001.png&width=200LINE believe you should feel safe and comfortable in expressing yourself and connect with what you love, and creating your own support system. Conducting a publicity stunt by creating a buzz about the leak of private conversation from a well-known celebrity; Iqbaal Ramadan.
Agency: Narrada Communications



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Audi: Scrap Girl Cars

 EXPERIENTAL   NEW ZEALAND    January 19, 2023 12:20 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ca5c3_0004.png&width=200Why are girls playing with pink fantasy toy cars they’ll never actually drive? Audi wanted to challenge the 'girl' car stereotype, so they parked a custom pink $270,000 Audi RS e-tron GT at a busy mall and invited Kiwis to scribble their support for scrapping girl cars all over it. Over 11,000 people visited the activation, transforming the car from a stereotype to a statement. Agency: FCB New Zealand

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Campbell Company of Canada : Megaverse

 EXPERIENTAL   CANADA    October 29, 2022 09:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F62076.png&width=200Goldfish turns megabytes into Mega Bites in the metaverse. Building on its quirky 'Mega Bites not Megabytes' campaign, Goldfish is inviting consumers to mine for Goldfish megabytes in the metaverse and get a coupon for a free bag of new Goldfish Mega Bites to try in real life.
Agency: Zulu Alpha Kilo

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Netflix: Barbershop

 EXPERIENTAL   AUSTRALIA    September 07, 2022 08:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa060d_0001.png&width=200The Gray Man sees 'good guy' Sierra Six (Ryan Gosling) face off with 'bad guy' Lloyd Hansen (Chris Evans) in a non-stop battle of strength, intelligence, wit, and most importantly, killer facial hair. So, to promote Netflix's latest spy thriller we pitted good and bad against one another by opening Good Guy Goatees and Bad Bro Mo Barber Shops. Two film-themed barber stores, placed side-by-side, each only offering one look each. The rugged stubble of Sierra Six (Ryan Gosling) or the trash stache of Lloyd Hannsen (Chris Evans).
Agency: Special


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Localiza: Car Match

 EXPERIENTAL   BRAZIL    August 04, 2022 12:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3f2db_0001.png&width=200Have you ever thought your soulmate could be a car? We did. Localiza Rent a Car took over a dating app with sexy and humorous car profiles, so people could spend their Valentine's with someone - be it a person or a vehicle.
Agency: Maloca73

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Farmacias 911: Ancestral Translation

 EXPERIENTAL   Ecuador    June 21, 2022 09:03 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff6138_0000.png&width=200Ecuador has more than 2 million Quichua speakers that die from common diseases every year. They rely on ancestral medicine because is the only medicine they understand due to a law that prohibits modern healthcare-related products from being in a language other than Spanish. That's why Farmacias 911 introduces: Ancestral Translation. An instant image-based translation for Quichua speakers in the packaging of our generic drugs. We paired the plants they use with the medicines that have the same but improved effect and printed them in our packaging for them to understand without breaking the law.
Agency: Paradais DDB

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Center for Valorization of Vitality: CVV_PLAYERS

 EXPERIENTAL   BRAZIL    June 21, 2022 09:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbc947_0002.png&width=200In 2022, World Health Organization (WHO) officially considered the vice in games as a mental illness. In South America, the situation is startling already. Children, young ones, and even adults stay uninterrupted hours in front of the computer or, in extreme situations, for days. This causes a deficit in their personal and professional lives like emotional damage, demotivation at work, and social phobias.
Agency: Faculdade Satc


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Stranger Things: The Upside Down Under

 EXPERIENTAL   AUSTRALIA    June 16, 2022 10:51 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe5cc2.png&width=200To celebrate the release of Stranger Things Season 4 on Netflix in Australia, we got fans and locals excited by tearing open a massive 25m x 21m rift to the Upside Down on the sands of world-renowned Bondi Beach. To add to the drama of the event, we brought in containment officers in yellow hazmat suits to conduct experiments on the rift, which creepy sounds from the show while they poked, prodded, and tested it. With help from actual Bondi Rescue lifeguards, the large crowd of beach-goers were able to sneak up to the rift for a cheeky look & photo opportunity. Agency: Akcelo

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Metlife: Switch Off

 EXPERIENTAL   UNITED ARAB EMIRATES    June 14, 2022 08:52 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c6af1_0003.png&width=200For the mental health awareness month, MetLife & and us launched a new wellness website focused on helping people ''switch off.'' The partnership tackles a growing issue, internet addiction and its harmful effects through a simple website.
''Switch Off'' provides users with an array of beautifully designed meditation-style videos and wellness content to boost psychological awareness and mental wellbeing. However, the content is only revealed after users have disabled their WiFi and data, completely shutting themselves off from emails, pop-ups, notifications, and distractions.

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Alzheimer Portugal: The Unknown Pictures

 EXPERIENTAL   PORTUGAL    June 03, 2022 12:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffd87b_0004.png&width=200The number of people with dementia in Portugal will double by 2050, and experts say Alzheimer's will be the epidemic of the 21st century. But most people are not expecting this to happen to them. To raise awareness about Alzheimer's, we provoked the same confusion that this disease usually causes, by altering people's personal photographs.
Agency: BAR Ogilvy


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Furphy: What The Truck

 EXPERIENTAL   AUSTRALIA    May 18, 2022 13:40 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff6224_0002.png&width=200Furphy, an Aussie beer brand that also means an unbelievable tall-tale, wanted to launch their new Crisp Lager. But to stand out in a saturated market, they themselves needed to do something truly unbelievable. Furphy created a real-life tall-tale of their own by installing a 7.8 tonne beer-truck wedged between two skyscrapers in Sydney's CBD.

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Pér Scremini Foundation: Match Against Cancer

 EXPERIENTAL   URUGUAY    May 05, 2022 10:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2022%2FMay%2Ftn_135616_1651668671__FPS_board+%287063x5008px%29.jpg&width=200On February 15th, International Day Against Childhood Cancer, the Perez Scremini Foundation invited 176 FIFA 22 players, from professional esports teams, who were competing on the Copa Elite, to shave their avatars head, go out on the field and play a Match against Cancer. The games were streamed on Twitch. The message reached several macro influencers and public figures from the sport and esport world, who shared the content and drew attention to specialized and mass media from the entire region. All of this, without any kind of paid media.
Agency: From

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State Street Global Advisors: Liquidity Maze

 EXPERIENTAL   USA    April 14, 2022 10:14 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2022/Apr/tn_134860_1649860813_3x5 key frames_0000_1.jpg&width=200Whatever you get into, make sure you can get out. That's the challenge State Street Global Advisors is putting to financial advisors, who are in constant search for liquidity in a volatile, competitive market. It's also the idea behind the Liquidity Maze, an immersive, panoramically engaging VR experience the company and its highly liquid DIA fund are launching at Exchange: An ETF Experience, the industry's first big conference in two years, on April 11-14 in Miami.
Agency: McCann, New York


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Furphy: The Un-Buddy-believable Boot

 EXPERIENTAL   AUSTRALIA    April 08, 2022 10:57 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2022%2FApr%2Ftn_134673_1649378596_Furphy_Hero_1_Box%2C+Boot%2C+Bottle_R2.png&width=200Furphy, an Aussie beer brand that also means a downright unbelievable story, wanted to celebrate one of the most unbelievable moments in Australian Football League's history - Lance 'Buddy' Franklin, Sydney Swans star forward, kicking his 1000th goal. To mark his massive feat, Furphy commissioned the Un-Buddy-believable Glass Boot, a commemorative glass forged from the very shoe he wore for the big kick. This limited-edition glass boot was made available to the luckiest (and thirstiest) fans, complete with it's own bespoke shoe-box and complimentary bottle of Furphy to top up the glass.
Agency: Thinkerbell

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Hi-Precision Diagnostic Center: The Blotto

 EXPERIENTAL   PHILIPPINES    March 29, 2022 10:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb95f5.png&width=200The Blotto--the world's first blood-test lotto.
Agency: GIGIL

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Netflix: Red Notice Shop

 EXPERIENTAL   INDIA    March 01, 2022 11:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F955f8_0002.png&width=200To promote Red Notice, Netflix's blockbuster heist film, we built a shop, where everything was free, if you could steal it. Inside the shop, we displayed cool collectibles like tech delights, movie merchandise, and three precious Faberge eggs with exclusive rewards. To get to them, fans had to defeat slick security measures usually featured in heist films like lasers, sensors, CCTV cameras, alarms and a team of burly security guards. The result? Across 36 hours, over 100K participants channeled their inner thieves, and stole items worth INR 5.5 million, making it Netflix's most participated on-ground event globally.
Agency: DDB Mudra Group


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BMW: JOYCUBE Blind Box

 EXPERIENTAL   CHINA    February 18, 2022 10:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F32938.png&width=200Blackbow have created this ad for BMW

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Aurora: A Touch Of The Divine

 EXPERIENTAL   UK    February 08, 2022 21:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fddd91_0002.png&width=200The pandemic resulted in a lack of touring for music artists, but the music industry found a solution, experiencing a rise in conceptual live videos. Streamed and presented as an experience, these live videos can recreate the feelings that fans might experience while viewing a music video or live gig, without ever having to leave the house. Although touring is now starting to return, these live experiences are continuing to gain popularity. Bullion Productions worked with artist Aurora and a creative team at Mercury to produce and present an impressive six track performance that was recorded live, to mark the release of Aurora's new album 'The Gods We Can Touch'.


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Visible: Shatter the Family Drama

 EXPERIENTAL   USA    December 24, 2021 08:07 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Dec/tn_131928_1640226333_Shatter the Family Drama_Venue.jpg&width=200An in-person smash room event, aptly-titled Visible Presents: Shatter the Family Drama, at 29 W 23rd St. New York, NY 10010 on December 17-18, 2021. Attendees walked through a "home for the holidays" themed living room and took out their holiday-related family frustrations by smashing everything in sight.

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McDonald´s: Happy Pay

 EXPERIENTAL   COLOMBIA    December 21, 2021 10:12 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2cb32_0001.png&width=200Coca Cola and Geometry Colombia announced the opening of their flagship store in Parque de la 93, activating a campaign for McDonald's and Coca Cola called Happy Pay. For the first time Colombians could turn their smile into a means of payment.



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Pfizer: Healthycopters

 EXPERIENTAL   CHINA    November 15, 2021 19:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/14def.png&width=200Drone shows have recently become a cliche. Every major city and event has mounted one. But what made this drone show by Pfizer and F5 Shanghai one to remember was the creative use of drone technology to spread healthcare to China's hard to reach mountainous region. Pfizer's innovative thinking, expert use of technology, groundbreaking science, and how these can provide biopharmaceutical innovations and experiences to people everywhere were highlighted when they were able to reach people in Baimiao village, a remote mountain-top community in Sichuan that has limited health knowledge.
Agency: F5, Shanghai

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Ownever : The 136 years Warranty Handbag

 EXPERIENTAL   PORTUGAL    November 05, 2021 22:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd18e2_0000.png&width=200To bring awareness to the equal pay cause, we created Ownever 2157, the first handbag with a 136 years warranty - the time necessary (according to the World Economic Forum) to achieve gender equality.
Agency: Coming Soon

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Untouched By Light

 EXPERIENTAL   SLOVENIA    May 19, 2021 22:51 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F096be_0003.png&width=200Untouched by Light the world's first sparkling wine made, sold and tasted in complete darknessResearch shows that the exposure of wine to daylight or artificial lighting results in light-struck aromas Radgonske Gorice winery and Bruketa&Zinic&Grey agency have created a new sparkling wine brand called Untouched by Light. This sparkling wine's motto is that best things happen in the dark.

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