Seen and notedanother in the series of SFR spots from Publicis ConseilFollowing on from previously featured SFR work, our heroes are now on the loose with new generation mobile phones To view the spot click .... HERE From Smart Inc ... new underworks spot.PSA / Charity work from McCanns BrisbaneThe music of LAMB (the band, not the beast) features in this sensitive spot for the Hear & say Centre To view the spot click .... HERE We're having a bit of a week for PSA/ Charity workWin a house!
WORTH A LOOK
December 01, 2005 08:25 (Edited: February 17, 2023 05:19)
A true story from New Zealand.Republik ... under-exposedTaking a bit of a look at work from NZ agency Republik Peugeot "Love" Agency: Republik Communications Creative Director: Glenn Jameson Copywriter: Glenn Jameson Agency Producer: Glenn Jameson Assistant Producer: Rachel Trillo Production Company: Silverscreen Director: David Rittey Producer: Larisa Tiffin phew ... Glenn Jameson must keep busy. (Glenn got back to us with ... 'I did have help on this. Olivia Pierson was the co-writer, Ravi Eshwar came up with the idea for the "Love" animation and Ian Watson suited it nice') To view the spot click .... HERE Coca Cola - Nelson Mandela Invitational Charity GolfAn uplifting TV spot currently airing in South Africa to create awareness of the Nelson Mandela Charity Golf Tournament, which raises funds for underprivelaged kids. Agency: Chemistry Art Director: Sean Van Rensburg Copywriter: Stuart McCreadie Production Company: Pistoleros Films Director: Roy Zetisky Producer: Warren Meltz Grey Toronto teams up with Blink for this new 3M spotThis dark and stylish spot shows a young man successfully protecting his coveted sandwich with the aid of 3M's double-sided tape. Grey Worldwide, Toronto Creative Director: Rick Kemp Art Director: Gerald Shoenhoff Copywriter: Ron MacDonald Agency Producer: Camielle Clarke Prodn Co: Blink Pictures Director: Manuel Garcia Neves Executive Producer: Derek Sewell New Ad Council spot "Matchsticks" ... Simple. Effective.The things you can do with matchsticks! Agency: FCB - Irvine Executive Creative Director: Erich Funke Copywriter: Ray Connolly Art Director: Pooja Wadhawan Agency Producer: Dan Reilly Production Company: Bermuda Shorts guest comments for featured spot "tale of two quitters"From Ben Gregor, director on "A tale of two Quitters": "Shooting in prague, we got to build really good sets. They have an amazing tradition of set building out there. It was important to make everything from scratch as we needed a precise look for the environments that would be contemporary enough in design terms but also informal so you could still relate to the characters and find the spot funny. When you're doing pan-european ads with no dialogue you're balancing the look with the comedy to make it work in both Paris and Kazakhstan. It can be tricky but it's fun and sure beats sweeping the road." GlobalHue + Admit one + Finger musicNew dodge work sets a cracking pace Production Company: Admit One Productions, Woodland Hills, CA Director: AK DP: Michael Bernard EP: Michele Ghersi Producer: Suzanne Ghersi Agency: GlobalHue/MI CD/CW: Rob Hendrickson CD: Damon Davis Art Director: Matt Laufer Agency Producer: Cathy Antoniello Music: Finger Music/ Santa Monica Sound Designer/ Arranger: Dave Hodge Guest comments for featured spot "Lend a Hand"A few words from Kathy Mattick & Shannon Sutherland, Saatchis Sydney, creatives on this week's featured TV & print campaign "Lend a hand" The Unifem Lend a Hand Campaign was created to raise awareness of, and participation in, White Ribbon Day on November 25. The aim of this year's campaign was to connect with men who passively encourage - or rather don't actively discourage - violence against women. Rather than targetting perpetrators, we wanted to show that doing nothing creates an atmosphere that gives oxygen to the offenders. Hence the campaign thought - Do nothing and you may as well lend a hand. YoungGuns print & outdoor winners.A selection of the YoungGuns 2005 print & outdoor winners is now in the bestads print archives. Go to "archives" in the menu, and then "browse print archives". YoungGuns 2005. A few words from Andy Fackrell.By Andy Fackrell, Co-ECD, 180 Amsterdam 2005 YoungGuns Jury Chairman YoungGuns 2005 was a show dominated by film; not necessarily in the 30 second spot - although there were some beauties - but ideas that pushed into longer and unconventional formats. It is relevant, and hugely encouraging, that younger creatives are leading the way. Two of the Gold Bullets given in Film, to the mesmerizing Sony Balls cinema spot and Mini Counterfeit are examples of brilliant communication that are not only fresh in ideas but fulfilled through execution. The Sony spot will no doubt pick up a few gongs over the next 12 months - it was nice that the jury here in Sydney got to see it first. It was less effective over shorter lengths but got full value in its longest format: a great choice of music, director and editor, it reached its maximum potential due to it's craft. Counterfeit similarly showed an amazing depth, yet instead of one simple idea well honed, it was a simple idea jam packed with parody. Both were clearly made by real talents who understand that an idea is but the first stage in the process. Viral film had some highlights with interesting craft decisions you would hope for in young teams. But where were the young directors? The jury struggled to find any stand out piece of work to include in this category. The same applied in other craft categories, aside from the animated Duke Spirit music video. You need a pretty decent song to kick-start a video but this one had it all going on. And kept you there till the last note. It must be said, that print and the student entries were a little disappointing this year; both seemed hamstrung by old formats when compared to the above. You hoped that wouldn't be the case at YoungGuns. There was the Gold winning Playstation Bus Shelter from Malaysia, a really interesting DM piece for Singapore's Navy, but the best idea was probably a Bottom Drawer number from Sweden, that hoped to counteract an annual Nazi Rally held in a small town there. Check that one out in the book. Maybe print really is slipping, in terms of relevance, and not the place to learn the business of advertising anymore? Yet, look at how good it can be, when pulled off with confidence, as with the Student Entry of the Year for Hubba Bubba. Congratulations Menno Kluin; you had a great idea and you showed great taste and restraint in your art direction. Your execution carried it off. Interestingly, the same attributes apply to the Sony Balls spot, easily voted by the whole jury as Best of Show; its creator Juan Cabral (Fallon London) honoured as the 2005 YoungGun of the Year. So, in all, a really good show if not a little skewed to moving pictures. Some fantastic talent is out there, in all parts of the world, pushing advertising into new areas and blurring the lines between medias. I'd like to thank the jury for the great effort and healthy, open debates that makes this show a little bit special. Also thank you YoungGuns for organizing a smooth event and their excellent hospitality; our livers, the weather and the Sculptures by the Sea all held up well that week. Thank you Sydney. Andy Fackrell To view the Sony "Balls" spot click .... HERE To view the "Counterfeit Minis" spot click .... HERE YoungGuns 2005. A few words from Nobby.By David Nobay, Chairman of Print / Outdoor Jury How old is old? And how young is young? Its a question that bounced around both sides of the jury over the 3 days of judging this year. The simple fact is theres a fair few 29 year old heavyweights in the industry these days; complete with heavyweight salaries, titles and an enviable clutch of precious metal. Which, perhaps, explains just how young so much of the winning YoungGuns work is. Frankly, if wed been told we were judging a major international grown up award, I dont think any of us would have been thrown. In a way, thats a compliment to the high levels of craft and the general sense of sophistication in the conceptual thinking. But its also kind of sad, and a bit odd. Like a teenager walking around in his Dads business suit. Personally, I was expecting more spectacular failure wild, radical and dangerous new thinking that totally ignored industry law and broke some new ground, albeit with a crude naivety. Admittedly, there were some glaring exceptions that felt fresh from the asylum Counterfeit Mini (Crispin Porter + Bogusky Miami) is a corker, across all media. The Gold Bullet winning PlayStation bubble-wrap outdoor (McCann Erickson Malaysia) is a genius alchemy of brand and consumer. The safe sex cards (Leo Burnett Canada) deserved their gong in copywriting and who could forget Gay Nazi Rally (????) in the Bottom Drawer section? (By the way, a pure gift of a category criminally thin on outrageous creativity given the criteria is work the client didnt have the balls to run. Come on guys!). Overall, the winning work is genuinely world class and the creators deserve to be proud. That said, this show is as much about sticking a cattle-prod up us industry old farts as celebrating youth, and Id like to question whats driving young creatives based on the bulk of the work. After all, its all very well repeating the sins of your fathers, but the real fun is thinking up some fresh sin all of your own!. DN 2005 YOUNGGUNS INTERNATIONAL ADVERTISING AWARDS
2005 YOUNGGUNS INTERNATIONAL ADVERTISING AWARDS PRESS RELEASE
Friday night, November 25th saw the YoungGuns team host their 5th annual awards ceremony, exhibition and party in Sydney, Australia. Continuing with their Hardly Legal theme on the night, a mixture of the industrys personnel partied hard until the early hours of the following morning. In the closest race in 5 years for the Agency of the Year title, Crispin Porter + Bogusky Miami looked certain to take the honours for the second year running after winning the highest number of Gold and Silver bullets across the most categories; that was until the jury unanimously voted Juan Cabrals magical Balls spot for Sony Bravia (out of Fallon London) as the Best of Show. This honour saw Fallon London leapfrog CP+B to claim the title. The Sony Balls spot picked up 2 Gold Bullets as well as Best of Show. Its Argentinean creator and 2005 YoungGun of the Year Juan Cabral, will enjoy the US$5000 prize purse as well receiving an invitation from the YoungGuns organisers to sit on the 2006 YoungGuns Jury. Saatchi & Saatchi Worldwide also picked up the YoungGuns Network of the Year award for the second time (also winning in 2003) with wins from its offices in Australia, New Zealand, South Africa, Brazil, Argentina, Norway, Malaysia, USA and Singapore. As Jury Chairmen, Andy Fackrell (180 Amsterdam) and David Nobby Nobay (Saatchi Sydney) both commented, the overall standard of work entered in 2005 was great, although film proved to be a lot stronger than print (something quite the opposite in 2004). The Student Award impressed yet again, with Menno Kluin (Miami Ad School Hamburg) taking the top prize for his Hubba Bubba print campaign. Menno is currently working for ex-pat Aussie young gun Leo Premutico at Saatchi & Saatchi New York and was in Sydney to accept his Gold Bullet. For more information about YoungGuns or for press enquiries, please contact Michael Kean on +61 402 277 492 or email Michael@ygaward.com YoungGuns Agency & Network of the uearBest of Show: 20 points GOLD: 10 points SILVER: 5 points BRONZE: 3 points FINALIST: 1 point YOUNGGUNS AGENCY OF THE YEAR 1) Fallon London 49 points 2) Crispin Porter + Bogusky Miami 46 points 3) Saatchi & Saatchi Sydney 28 points (=3rd) 3) Colenso BBDO Auckland 28 points (=3rd) 5) Leo Burnett USA 26 points 6) JWT London 25 points 7) Del Campo Nazca Saatchi & Saatchi Argentina 20 points 8) Saatchi & Saatchi Malaysia 15 points (=8th) 8) McCann Erickson Malaysia 15 points (=8th) 10) Buck USA 13 points 11) Springer & Jacoby Amsterdam 12 points 12) Publicis Mojo Sydney 9 points (=12th) 12) Publicis Mojo Melbourne 9 points (=12th) 12) Leo Burnett London 9 points (=12th) 15) MTC New Zealand 8 points YOUNGGUNS NETWORK OF THE YEAR Points tallied from individual agencies within the network. For a network to be eligible, points must have been scored in 3 or more individual agencies within the network. 1) Saatchi & Saatchi Worldwide 84 points 2) Leo Burnett Worldwide 46 points 3) BBDO Worldwide 35 points 4) JWT Worldwide 34 points 5) Publicis Worldwide 31 points YoungGun 2005 Rankings2005 YOUNGGUNS INDIVIDUAL RANKINGS 1. Juan Cabral Fallon London 45 2. Tiffany Kosel Crispin Porter + Bogusky Miami 28 3. Guy Rooke Colenso BBDO Auckland / Crispin Porter + Bogusky 22 4. Dave Derrick Leo Burnett USA 18 5. Jeff Benjamin Crispin Porter + Bogusky Miami 15 =6. Ryan Honey Buck USA 13 =6. Thomas Schmid Buck USA 13 =6. Ben Langsfeld Buck USA 13 =9. Murray White Springer & Jacoby Amsterdam 12 =9. Andy DiLallo Saatchi & Saatchi Australia 12 =9. Gaston Bigio Del Campo Nazca Saatchi & Saatchi Argentina 12 =9. Jonathon Gurvit Del Campo Nazca Saatchi & Saatchi Argentina 12 =13. Wayne Robinson JWT London 11 =13. Liong Khoon Kiat Saatchi & Saatchi Malaysia 11 =13. Ruyi Yuen Saatchi & Saatchi Malaysia 11 16. Chee-Wee Choo McCann Erickson Malaysia 10 =17. Tony Haigh Publicis Mojo Sydney 9 =17. Alex Derwin Publicis Mojo Sydney 9 =17. Selena McKenzie Publicis Mojo Melbourne 9 =20. Josh Lancaster MTC New Zealand 8 =20. Darren Keff JWT London 8 =20. Maria Lishman Colenso BBDO Auckland 8 =20. Andy Dao Leo Burnett USA 8 =20. Matt Miller Leo Burnett USA 8 =20. Nanat Teparak Leo Burnett USA 8 =26. Dustin Ballard Crispin Porter + Bogusky Miami 6 =26. Larry Corwin Crispin Porter + Bogusky Miami 6 =26. Wayne Robinson JWT London 6 =26. Anthony Moss Saatchi & Saatchi Australia 6 =26. Nicholas Pringle Leo Burnett London 6 =26. Clark Edwards Leo Burnett London 6 =26. Steve OConnell Crispin Porter + Bogusky Miami 6 =45. Eron Broughton Saatchi & Saatchi Australia 6 =34. Jae Soh Saatchi & Saatchi Singapore 5 =34. Robin Tan Saatchi & Saatchi Singapore 5 =34. Tim Huse Colenso BBDO Auckland 5 =34. Eddie Azadi McCann Erickson Malaysia 5 =34. Ryan Kutscher Crispin Porter + Bogusky Miami 5 =34. Jae Morrison Colenso BBDO Auckland 5 =34. Pablo Tayer Del Campo Nazca Saatchi & Saatchi Argentina 5 =34. Hernan Rebalderia Del Campo Nazca Saatchi & Saatchi Argentina 5 =34. Aricio Fortes Publicis Salles Norton Brazil 5 =34. Woof Wan-Bau Nexus Productions London 5 =34. Tom Paine MTC New Zealand 5 =34. Mike Knight MTC New Zealand 5 =46. Andrew Petch Publicis London 4 =46. Jim Dive Grey London 4 =46. Sam Hibbard Grey London 4 =46. Nicola Hawes Grey London 4 =46. Ross Fowler Grey London 4 =46. Joao Caetano Brasil JWT Sao Paulo 4 =46. Keka Morelle JWT Sao Paulo 4 =46. Brian Merrifield Saatchi & Saatchi NZ 4 =46. Rohit Devgun RMG David India 4 =46. Amit Nandwani RMG David India 4 =46. Mike Ferrare Crispin Porter + Bogusky Miami 4 =46. Primus Nair Saatchi & Saatchi Malaysia 4 =46. Ong Kien Hoe Saatchi & Saatchi Malaysia 4 =46. Ali Alvarez Fallon London 4 =46. Hital Pandya JWT India 4 =46. Karan Amin JWT India 4 =46. Guadalupe Pereira Del Campo Nazca Saatchi & Saatchi Argentina 4 =63. Mark Molloy EXIT Films Melbourne 3 =63. Steven Mathias RMG David India 3 =63. Priya Pardiwalla RMG David India 3 =63. Dimirti Guerassimov CLM BBDO Paris 3 =63. Fred Lutge CLM BBDO Paris 3 =63. Colin Jeffery Arnold Worldwide USA 3 =63. Lawrence Katz Saatchi & Saatchi South Africa 3 =63. Olivia Tesson Saatchi & Saatchi South Africa 3 =63. Ang Sheng Jin 10AM Communications Singapore 3 =63. Clarence Chiew 10AM Communications Singapore 3 =63. Tan Chee Keong Leo Burnett Malaysia 3 =63. Donevan Chew Leo Burnett Malaysia 3 =63. Karl Fleet Publicis Mojo NZ 3 =63. Derrick Kim Publicis Mojo NZ 3 =63. Peter Hibberd Young & Rubicam Melbourne 3 =63. Vince Lagana Saatchi & Saatchi Australia 3 =63. Rishi Chanana RMG David India 3 =63. Naz Nazli Leo Burnett London 3 =63. Gareth Hare Leo Burnett London 3 =63. Daniel Cojocaru Ogilvy & Mather Germany 3 =63. Tim Green Publicis Mojo Sydney 3 =63. Tim Cairns Publicis Mojo Sydney 3 =63. Darren Borrino TBWAHUNTLASCARIS Sth. Africa 3 =63. Veann Leps Leo Burnett Canada 3 =63. Jake Mikosh Crispin Porter + Bogusky Miami 3 =63. David Gonzalez Crispin Porter + Bogusky Miami 3 =63. Justin Kramm Crispin Porter + Bogusky Miami 3 =63. David Povill Crispin Porter + Bogusky Miami 3 =63. Rahul Panchal Crispin Porter + Bogusky Miami 3 =63. Gianluigi Bellini Saatchi & Saatchi Italy 3 =63. Antonio Di Battista Saatchi & Saatchi Italy 3 =63. Jens Paul Pfau Saatchi & Saatchi NY 3 =63. Menno Kluin Saatchi & Saatchi NY 3 =96. Tom Zukoski Crispin Porter + Bogusky Miami 2 =96. Rebecca Carrasco Saatchi & Saatchi NZ 2 =96. Danielle Thornton Saatchi & Saatchi New York 2 =96. Hernan Tomassini Del Campo Nazca Saatchi & Saatchi Argentina 2 =96. Denison Kusano Y&R Chicago 2 =101. Anthony Chelvanathan Leo Burnett Canada 1 =101. Steve Persico Leo Burnett Canada 1 =101. Ivan Hady Wibowo McCann-Erickson Singapore 1 =101. Kate Clough Ogilvy & Mather London 1 =101. Jo Griffiths Ogilvy & Mather London 1 =101. Mike Blanch TBWATORONTO 1 =101. Greg Buri TBWATORONTO 1 =101. Jorge Poma Betti Del Campo Nazca Saatchi & Saatchi Argentina 1 =101. Hernan Tomassini Del Campo Nazca Saatchi & Saatchi Argentina 1 =101. Andre Faria AlmapBBDO Brazil 1 =101. Graeme Hall DDB London 1 =101. Fabio Rodrigues Talent Brazil 1 =101. Ricardo John Talent Brazil 1 =101. Jorge Poma Betti Del Campo Nazca Saatchi & Saatchi Argentina 1 =101. Alberto Jaen Virtruvio Leo Burnett Madrid 1 =101. Simon Chew BBDO Singapore 1 =101. Joseph Cheong BBDO Singapore 1 =101. Jatinder Sandhu Leo Burnett Singapore 1 =101. David Joubert Leo Burnett Singapore 1 =101. Nic Buckingham Saatchi & Saatchi Australia 1 =101. Mark Forgan Clemenger BBDO Wellington 1 =101. Jamie Standen Clemenger BBDO Wellington 1 =101. Frank Anselmo BBDO New York 1 =101. Jayson Atienza BBDO New York 1 =101. Chris Maiorino BBDO New York 1 =101. Simone Brandse Lowe Hunt Sydney 1 =101. Michael Canning Lowe Hunt Sydney 1 =101. Felipe Massis Leo Burnett Brazil 1 =101. Guy Denniston PublicisMojo NZ 1 =101. Emmanuel Bougneres PublicisMojo NZ 1 =101. Onur Kece BWM Sydney 1 =101. Matt Lawson BWM Sydney 1 =101. Hidetoshi Kuranari Dentsu Japan 1 =101. Teng Run Run McCann-Erickson Singapore 1 =101. Gayle Jill Lim McCann-Erickson Singapore 1 =101. Zach Hilder Energy BBDO 1 =101. Dario Nucci 180 Amsterdam Libo/TBWA 1 =101. Lina Elfstrand Lowe Brindfors Sweden 1 =101. Johan Holmstrom Lowe Brindfors Sweden 1 =101. Dave Bowman The Glue Society 1 =101. Matty Burton The Glue Society 1 =101. Antero Jokinen 180 Amsterdam Libo/TBWA 1 =101. Morgan Kurchak Leo Burnett Canada 1 =101. Raul Garcia Leo Burnett Canada 1 The billboards for the MADD campaign (featured in latest ads)guest comments for featured spot "Prisoner"From Simon Duffy, Saatchis Canada, CD & art director on the MADD spot: Canadian statistics point to the fact that year after year, the one group that seems immune to anti-drinking and driving messages are young males. This should come as no great surprise. Everyone who was ever young knows what it feels like to be invincible. Death is such a far away concept that it has little impact on young adults lives. What does have an impact is the concept of loss. Loss of freedom, Loss of mobility, Loss of love, Loss of control. These are terrifying thoughts to a young man. This is what is meant by the new line You have a lot to lose. It is crucial to speak to a young male audience with a message that is surprising and relevant to their life-stage. In this way MADD can plant the seed early and disrupt drinking and driving behaviors before they become habit. It is a strategy aimed at today and tomorrow. In the first commercial, Girlfriend, we slowly reveal how drinking and driving has cost a young man friendship, love, health and just about everything that is important to him. In the second spot Prisoner we discover just how horrible jail would be for an otherwise innocent young man. Along with these commercials Saatchi also created a large billboard near the Eaton Centre area of downtown Toronto. The billboard features the word GIRLS spelled out in sexy pink illustrations of young women. The words was printed in special light sensitive ink so that over a period of weeks it all but disappeared leaving just the MADD logo and the line You have a lot to lose. Virgin Digital's new TV (& print is in "latest ads")This is the TV spot that goes along with the print work in our "latest print" section To view the spot click .... HERE guest comments for featured spot "Xerox"From Kenan Moran of Curious Pictures NY, the director on the Comedy Central spots: Our goal was to create the unexpected. While the spots were a highly technical process, we wanted to deliver a product that was naïve and amateurish. Also, any hint of preconception and the spots would be ruined. The hardest part of the shoot was to accomplish a really unpolished feel that had a comedic tempo. In Raging Bull I heard Scorsese used his grandmother to shoot all of the home movie footage because Michael Chapmans imagery was too good and looked like a DP shot it. Scorseses grandma wasnt available, so we made our DP shoot with his left eye so that he wasnt so familiar with zooming and focal lengths, etc and we refused to let the him use any lights too (unless technically we needed them, but never to enhance the aesthetic). Our actors were chosen because of how natural they were. While we did follow scripts in our auditions, we chose the ones who felt sort of raw and inexperienced and who had an understated presence about them. I think they did really well on camera, particularly because they were mostly doing something physical and didnt have to really think about what they were doing too much. The effects team was the real heroes of this project. They were the ones who seamlessly added or subtracted to make the spots look realistic. If they werent so beautiful, Id buy them all a beer. To view the spot click .... HERE All of your favourite fruitcake songs in one ad.Perfect for the festive season (& you've gotta love the V/O legals at the end) Background: The campaign, created by art director Jeremy Boland and copywriter Eric Terchila, includes 60 and 30 second television and radio commercials that will run through the end of the year, as well as a website. The spots, directed by Food Chain Films Vance Malone, spoof traditional late night music compilation infomercials by pseudo-selling The Spirit of Fruitcake Volume Four. The CD features holiday parody songs such as the R&B track The Holidays Aint Nuttin Without My Fruitcake, and the 80s ballad, Whats That Fruitcake Doin Under My Tree. The announcer interrupts the infomercial suggesting, for a fruitcake gift theyll really love, give fruitcake cash. Terry Schneider, creative director at BPN, commented on the challenge of casting a traditionally bad holiday gift in a good light, For a long time, fruitcake has been demonized as a holiday nuisance, a gift worse than coal. We cut into fruitcakes inherent fun-loving qualities and made it relevant and funny. The fruitcake parody songs were so well received by the Lottery, the agency produced a complete CD including full-length versions of the songs featured in the commercials. The CDs will be distributed to local radio stations for promotional use. The songs, composed and produced by Asche & Spencer, can also be downloaded on the campaigns website, www.spiritoffruitcake.com. To view the spot click .... HERE Vodafone goes under(water)Marks & Spencer's Christmas spectacular (UK)Glue spreads further SYDNEY: The Glue Society has boosted its numbers to nine writers/directors working in both Sydney and New York as it sets its sights on global expansion. The latest member to join the creative collective is James Dive, a 26-year-old Australian creative who has been working at Grey London, under Dave Alberts, for two years. During that time, he has produced campaigns for Twix, Mars Delight and a high-profile campaign for Mothers Against Guns. The Glue Society will also be taking on a pair of AWARD students who worked during the recent Yahoo! Think Tank project. One of the collectives co-founders, Gary Freedman, relocated to New York in May this year and along with partner Jonathan Kneebone has been working on Canal+ for BETC Euro, Paris and writing and directing an upcoming 60-minute mini-feature through @radical.media New York. Story supplied by Australian Creative Magazine Atmospheric new work for the Sony WalkmanDirected by Brett Foraker, Channel 4s network creative director, through RSA, for Fallon London, this new campaign for the Sony Walkman works on the premise that music is addictive and its Walkman is the best way to feed the habit. To view the spot click .... HERE Gameboy Micro from Burnetts MelbourneSmall mouthed ads from NZ & USA
USA
November 24, 2005 01:17 (Edited: February 17, 2023 05:19)
Mini mouths from opposite sides of the world To view the Mini burger rings spot from 2004 click .... HERE To view the new Budweiser spot click .... HERE Saucy ....Last week we mentioned this one & now we've got a quicktime for you. Warning .... it's a bit boys only. To view the spot click .... HERE Animated plugs deliver speeches in this new spot from Picasso Agency: Golley Slater Art Director: Martin Bush & Phil Hickes Copywriter: Martin Bush & Phil Hickes Agency Producer: Amanda Lowitt Production Company: Picasso Pictures Animal Anti Cruelty LeagueA good way to show the sensitivity of animals' hearing Agency:JWT Singapore Executive Creative Director: Mick Petherick Art Director: Roger Tavares Copywriter: Roger Tavares Creative Director: Roger Tavares Director: Stafford Robinson Prodn Co: Chaos Films Whybin TBWA does hardcore retail ... well.PlayStation asked for a hardcore retail ad for their Xmas bundle pack and that's exactly what they got. Creative Director: Mick Hunter Art Director: Madeline Smith Copywriter: Jen Speirs Agency Producer: Kaija Wall Director: Tony Sherwood DDB singapore creates a visual treat for i-modei like. i-mode. StarHub and DDB unleash a new virtual reality. from DDB Singapore: You dont have to be Japanese to like i-mode. THE CHALLENGE True to its streak of innovation, StarHub decided to bring i-mode to Singapore. This represents an exciting challenge, transcending beyond the 3G wave (or was that a ripple), to offer a tried-and-tested, easy-to-use and content-rich mobile internet service for Singapore. The task was to break new grounds in communicating its promise. DDB knew it had to capture the imagination of consumers, get them visually arrested, and unleash that brand vitality for StarHub. THE IDEA & EXECUTION We found with i-mode, the magic is really in the product - at just a click away. The trick was to make it come out where virtual reality content engages with real people to provide a visual feast for the eyeballs. DDB took to MTV hip appeal, where seamless moving photo-collage in 2D and 3D graphic animation inter-mingles as a dynamic vortex with the ever-changing moods of real users : at work, at play, on travel. It was symbolic of i-modes I-can-do-it-anytime, anywhere core idea. A surreal world of visual explosion accompanied by a funky techno soundtrack. We developed a simple brand mantra for the i-mode - which is i like. i-mode - and made that the chorus, a techno chant. Executive Creative Director: Neil Johnson Art Director: Francis Tan Art Director: Sharon Tan Copywriter: Xavier Wong Agency Producer: Jackie They Director: Farouk Alijoffery Prodn co: Planet Films, Kuala Lumpur Topix & O&M Toronto link animation & timex watchesIndiglo "Fresh Color" Inspired by the original campaign for the initial launch of the Indiglo watch, the blue dot regenerates and gives life to seven new colours in an animated spot that integrates technique with music in a fresh, unique way. Agency: O&M Toronto Executive Creative Director: Janet Kestin/ Nancy Vonk Art Director: Andrew Hart Copywriter: Adam Bailey Agency Producer: Margaret John Director: Matt Greenwood Animation & post: Topix Other Credits: Marco Polsinelli, Sr. Inferno Artist, Topix Cheyenne Bloomfield, Producer, Topix Sylvain Taillon, Ex Producer, Topix Synopsis: As directed by Jaocbs/Briere of HKM, Nissan Inflate gives new meaning to the phrase immediate family. A man driving the new X-Trail sees his life evolve before his very eyes, to include a wife, child, even a new home. Production Company: HKM/ bicoastal, Suneeva/ Toronto Director: Kim Jacobs, Alain Briere DP: Sean Valenti EP: Carl Swan, Ned Brown, Melissa White Culligan (HKM) Geoff Cornish (Suneeva) Producer: Shannon Barnes Agency: TBWA/ Toronto Art Director: Scott Couture Copywriter: Allen Oake Agency Producer: Nadya MacNeil Synopsis: Resembling an ordinary FOX-like newscast, this spec spot pits a couple of politicos against one another to fight it out over the economy. But when one guests comments are too technical for the others to grasp, he must resort to using a Brady Bunch analogy. Only then do we realize that this is a spot for TV Land. Director Theodore Melfi does give us an early if subtle hint, in the form of outrageous ticker items rolling across the bottom of the screen. Production Company: Area 51 Films / Goldenlight Films Director: Theodore Melfi DP: Blaine Brown EP: Phyllis Koenig and Preston Lee Producer: Kim Quinn Creative Director: Jim Landsbury Art Director: Jim Landsbury Copywriter: Jim Landsbury Stylish stuff from Iain MacKenzieNew Lincoln work Spots Titles: Landmarks, Red Carpet, Followers Production Company: tight Director: Iain MacKenzie DP: Iain MacKenzie EP: Jonathan Ker Producer: Melinda Nugent Agency: Young & Rubicam / MI Creative Director(s): Pattie Breen, Dan Willey, Lance Paull Art Director: Beth Hambly Copywriter: Chris Halas Agency Producer: Linda Larson 70's look for the new NBA spots This 4-spot package of promos touting the return of the NBA to ESPN has been STARDUSTed to provide the spot graphics with a classic stylized look and to remind us that This is Why We Watch. Design/Animation: STARDUST ECD: Jake Banks Art Directors/Designers: PJ Richardson, Felipe Posada Jr. Designer: Josh Grotto Animators: Michelle Higa, Jesse Casey, Arthur Hur EP: Eileen Doherty Sr.Producer: Dan Sormani Producer: Michael Neithardt Agency: Wieden & Kennedy/NY CD(s): Todd Waterbury, Kevin Proudfoot ACD(s): Paul Renner, Derek Barnes Executive Producer: Gary Krieg Art Director: Stuart Jennings Copywriter: Andy Ferguson Agency Prod: Jenny Kennedy, Betsy Schoenfeld |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |