Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   USA    May 30, 2007 20:58 (Edited: May 30, 2007 10:58)
http://bestadsontv.com/files/thumbnails/judges/Eric_Springer_sm.jpg






Eric Springer, SVP, Group Creative Director, Deutsch/LA, will be this week's guest judge. Eric will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.









BEST AD OF THE WEEK - TV:
http://bestadsontv.com/files/thumbnails/2007/May/6855_Havaianas_BusStop.jpg



TV - Bus Stop


The Skoda Fabia being made of baked goods had me until I saw the foot version of Requiem for a Dream. Well done. It not only made me want to put on a pair of flip flops, it gave me a deeper appreciation for the types of things my feet dream about. That's some powerful advertising.


Click here to view this spot





BEST AD OF THE WEEK - PRINT/ OUTDOOR
http://bestadsontv.com/files/print/2007/May/tn_6786_toys_column.jpg



PRINT - Toys "R" Us

Great print ad. It makes me want to see it as an actual outdoor stand alone. It would be hard to pass as a print ad. But if I actually saw it on the street, I'd have to get my kids picture taken next to it. Actually, I'd have to get my picture taken next to it, too.



Click here to view this ad



The bestads April Global Awards - WINNERS NOW ONLINE

 AWARD NEWS    May 30, 2007 05:52 (Edited: May 29, 2007 19:52)
http://bestadsontv.com/files/thumbnails/2007/Apr/bestads-awards.jpg




The bestads Global Awards - April 2007


Thanks to this month's Jury:





http://bestadsontv.com/files/thumbnails/judges/Felix_Del_Valle_sm.jpg


Félix Del Valle - Creative Director, Contrapunto, Spain










http://bestadsontv.com/files/thumbnails/judges/Nancy_Vonk_sm.jpg


Nancy Vonk - Co-Chief Creative Officer, Ogilvy Toronto










(no photo)
Mark Fitzloff - Creative Director, Wieden & Kennedy, Portland.



http://bestadsontv.com/files/thumbnails/judges/Scott_Lambert_sm.jpg





Scott Lambert - Creative Director, DraftFCB, Melbourne, Australia













http://bestadsontv.com/files/thumbnails/judges/Micah_Walker_sm.jpg






Micah Walker - Creative Director, Fallon, London.


















http://bestadsontv.com/files/thumbnails/judges/Brad_Roseberry_sm.jpg




Brad Roseberry - Creative Director, BBDO New York













http://bestadsontv.com/files/thumbnails/judges/monica_taylor_sm.jpg






Monica Taylor - Creative Director, Wieden & Kennedy, Portland.











http://bestadsontv.com/files/thumbnails/judges/Dave_Hillyard_sm.jpg



Dave Hillyard - Creative Director, Publicis UK


















VIEW ALL AWARD WINNERS HERE!!!!!!!

Award Winners:

TV:

http://bestadsontv.com/files/thumbnails/2007/Apr/No_Such_Thing2.jpg




Global Gold April 2007 - No Such Thing





http://bestadsontv.com/files/thumbnails/2007/Apr/6083_Neon_Girl.jpg





Global Silver April 2007 - Neon Girl









http://bestadsontv.com/files/thumbnails/2007/Apr/6153_megane.jpg



Global Bronze April 2007 - Olympic












PRINT / OUTDOOR / AMBIENT:



http://bestadsontv.com/files/print/2007/Apr/tn_6086_Black_Cloud_sm.jpg



Global Gold April 2007 - Black Cloud







http://bestadsontv.com/files/print/2007/Apr/TV3-Wasted-Sensor-Light_tn.jpg


Global Silver April 2007 - Learn to Use Less




http://bestadsontv.com/files/print/2007/Apr/tn_6111_GuinnessDouble.jpg





Global Bronze April 2007 - Misspell







VIEW ALL AWARD WINNERS HERE!!!!!!!




New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    May 30, 2007 05:25 (Edited: May 29, 2007 19:25)
http://bestadsontv.com/files/print/2007/May/tn_6960_Brandt1 Melon-Chicken pr.jpg



New print work from DDB Paris, who are currently ranked number 1 for print worldwide, in the bestads rankings.


Link
------------------------------------
Click here to view this ad



For the bestads print rankings click here.

New VW spot from DDB Barcelona & Got Films

 TV   EUROPE    May 30, 2007 04:20 (Edited: May 29, 2007 18:20)
http://bestadsontv.com/files/thumbnails/2007/May/6956_pereIV_corto.jpg



Description
------------------------------------
The New Beetle is not like the other cars.



Click here to view this spot


Guest comments for the featured Ford Mondeo spot

 GUEST COMMENTS   UK    May 30, 2007 03:49 (Edited: May 29, 2007 17:49)
http://bestadsontv.com/files/thumbnails/2007/May/6957_Desire.jpg


Some background from Creative Director, Greg Burke:

The Mondeo idea is about instant desirability - that moment when you fall so head-over-heels-in-love-with-one that you burn all bridges with the other.

The balloons carrying the old cars away seemed like a visually poetic way of consigning them to some kind of metaphorical heaven.

Phillipe Andre's languid direction brought this to life beautifully. Where feasible everything was shot in camera using carbon shells, and a polystyrene, helium filled car weighing only 5kg. Phillipe's use of agonisingly slow tracking shots and the inspired choice of Michael Andrews' Donnie Darko soundtrack added the edge. Buf in Paris helped to populate the sky in the wider shots..

The other star of the commercial of course is London's magnificent skyline. Using the King Kong/Empire State principle of placing the abstract or bizarre next to the familiar gives the commercial an intimacy one wouldn't have been able to recreate in Cape Town, Santiago or Buenos Aires.


And from the director, Philippe Andre:


This TEN day shoot took place in London which is rare but integral to the idea and believability of this spot for Ford through Ogilvy. I wanted it to be very peaceful and quiet and it works because when you look at the spot, it's like storytelling without a story - it feels like a journey.

The slow tracking shots employed echo the peaceful ascent of the cars into car heaven! People feel their own cars are not worthy of remaining on the ground in comparison to the new Ford Mondeo, so they tie balloons to them and send them sky high..


Click here to view this spot



FLING ... from Clemenger BBDO Melbourne.

 TV   AUSTRALIA    May 30, 2007 03:25 (Edited: May 29, 2007 17:25)
http://bestadsontv.com/files/thumbnails/2007/May/6955_Fling_05_PR.jpg


Description
------------------------------------
Client and agencies worked together closely to develop the FLING® brand strategy and communications brief. When it came to developing the advertising, all agreed we needed a big idea that would successfully launch this flirtatious new chocolate bar.

Creative Commentary
------------------------------------
We’re all brought up on Fairytales.

The handsome prince and the beautiful princess always end up together, against all odds, and live happily ever after, forever and ever.

Perfect.

Only, we’re about to launch a product called FLING®.

It’s a chocolate bar that’s only a light flirtation. It’s not a full on commitment. It in no way lasts forever, or hangs around. It’s delicate, momentary then dissolves away.

So, we’ve created a campaign that toys with the idealism of forever – it’s called Forever Is Overrated ™.

We took what we girls know as the classic representation of “forever”, placed it in a contemporary world, and let a classic fairytale scene play out how it would today.



Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   ASIA    May 30, 2007 03:16 (Edited: May 29, 2007 17:16)
http://bestadsontv.com/files/print/2007/May/tn_6954_ming-1.jpg



For allergic congestion.


Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    May 30, 2007 03:12 (Edited: May 29, 2007 17:12)
http://bestadsontv.com/files/print/2007/May/tn_6950_Water.jpg



Water is such an essential part of life. Yet for millions of people around the world, it’s a daily struggle to secure safe water for their basic needs ... from drought affected Australian farmers to African school children not having access to safe drinking water. And even though significant progress has been made in improving essential services, ongoing worldwide efforts are are still required to protect and improve our most valuable of resources.

Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    May 30, 2007 03:09 (Edited: May 29, 2007 17:09)
http://bestadsontv.com/files/print/2007/May/tn_6949_TONKA-MINE-600.jpg



DDB Sydney's Tonka print work.



Link
------------------------------------
Click here to view this ad


Guest comments for the featured MS spot

 GUEST COMMENTS   AUSTRALIA    May 29, 2007 21:26 (Edited: May 29, 2007 11:26)
http://bestadsontv.com/files/thumbnails/2007/May/6933_MS screenshot.jpg


A few words from the creatives Matt Page and Carolyn Davis, Cummins&Partners:

Most people don’t know how MS effects sufferers. It can cause anything from disorientation, to loss of balance and co-ordination, blackouts, blurred vision, pins and needles, hot/cold sensory confusion, paralysis and more. We wanted to give people some understanding of the sinister and unpredictable nature of the disease.

The dolls in the frame on the wall, in the second last scene, were actually already in the house on the day of the shoot. We all saw them and knew they had to go in. Sean used them to reflect the woman’s image as she walked past.

A few words from the director Sean Meehan, Soma Films:

We shot this spot in one day with a small crew. The main challenge was to create intrigue and mood for what was predominantly a cerebral idea. This was made somewhat easier by the fact that MS is such an insidious bastard of a disease that tends to elicit a pretty emotional response from most people. We were all pleasantly surprised at how well the split-screen lock off worked at the end. We’d planned to apply some kind of hand-held post treatment to this shot but in the end didn’t think we needed it. It’s funny how effective a hundred year old trick can be.


Go to the best TV page or Click here to view this spot


New Moulinex work from Publicis Conseil

 TV   EUROPE    May 29, 2007 20:56 (Edited: May 29, 2007 10:56)
http://bestadsontv.com/files/thumbnails/2007/May/6945_Molinex.jpg



Description
------------------------------------
With Moulinex, life is just easier !


Little present on the communication front for the last few years, the Moulinex brand is back in force on the small screen with a new international campaign, and a modern and friendly tone. Moulinex has signed a series of spots with Publicis Conseil (11 films covering 25 countries) to promote a range of ultra-easy to use food preparation devices. The French brand puts an end to the burdens of cooking. The task of preparing is fast: you go directly from the ingredient to the dish!

Through these films, Publicis Conseil creates an audacious and modern universe for the brand fitting in totally with today’s trends. It is aimed at those who enjoy great meals but don’t want to spend all their time in the kitchen. The films shows an ideal world where the characters move about their daily life naturally, but for whom, the burden of cooking is nothing but a bad memory : we see a woman take a piece of meat with a fork, the steak falls minced to the plate ; a pumpkin just has to be turned upside down to serve a soup directly into the dish ; another one is kneading dough which instantly turns into perfectly baked golden, crusty bread,... With Moulinex, life is just easier.



Click here to view this spot




Guest comments for the featured spot

 GUEST COMMENTS   EUROPE    May 29, 2007 20:53 (Edited: May 29, 2007 10:53)
http://bestadsontv.com/files/thumbnails/2007/May/6925_CB_Cipier.pct


A few words from the creatives, Niels Westra & Jakko Achterberg, DDB Amsterdam.

This commercial was shot in Budapest (Hungary) in a working prison with real prisoners. The first time the heavily armed guards let us through the big gate our female producers immediately got a warm welcome from the inmates. Hundreds of porn magazines were thrown out of the barred windows. A rain of cheap naked women fell down on our heads. The producers put on their sunglasses and never took them of. Till we got out of prison again.



Some background from the director, Frank Devos:

The campaign 'Even appeldoorn bellen' is probably on of the longest and most succesfull campaigns made in the Netherlands the last 20 years. It's difficult to make a translation. It means a little bit 'JUST CALL US', but you have to know that Appeldoorn is a small town near Amsterdam where the assurance company Centraal Beheer has their headquarters.

The commercial was shot in Budapest during a 2 day shoot. We shot in a real still-existing prison and sometimes the atmosphere was a little tense, beause the real prisoners watched us constantly while we invaded their backyard and cells. That's why sometimes we had to use real prison guards for the exterior shots. The guns they were wearing where also real. The main cast came out of England. We shot a lot of alternative scenes , but in the first edit we ended up with a cut of 2minutes, and that was far too long. There was also a version where the warden didn't say "you must be the Dutch guy" but 'Welcome to Disneyland'.

Anyway, it was a nice story to tell and completely different from my Zazoo commercial.

Click here to view this spot



From M&C Saatchi Melbourne.

 TV   AUSTRALIA    May 29, 2007 20:31 (Edited: May 29, 2007 10:31)
http://bestadsontv.com/files/thumbnails/2007/May/6851_MIF.jpg



M&C Saatchi Melbourne's new work for the Melbourne International Film Festival.


Description
------------------------------------
The Melbourne International Film Festival is in town for just 19 days. So for a few entertaining days a year, film lovers can see some very different cinema, to brighten up their otherwise ordinary every day.



Click here to view this spot


From McCann Paris

 TV   EUROPE    May 29, 2007 20:24 (Edited: May 29, 2007 10:24)
http://bestadsontv.com/files/thumbnails/2007/May/6852_desk.jpg


Description
------------------------------------
A desk dramatically exits an office building and then flies above a city.
After a long trip, the desk lands next to a man who starts to check his emails.
VO : “Moov Internet : now your office is everywhere.”



Click here to view this spot


Interesting approach from Marketforce, Perth, Australia.

 TV   AUSTRALIA    May 29, 2007 20:19 (Edited: May 29, 2007 10:19)
http://bestadsontv.com/files/thumbnails/2007/May/6873_ Blindshazzam.jpg

Description
------------------------------------
To promote the Blind Foundations Annual appeal. The brief was to raise awareness of the cause without positioning the Blind as being helpless.

Creative Commentary
------------------------------------
This was a challenging brief as production funds were incredibly limited. Talking directly to the sighted whilst 'tricking the blind viewers' was a simple yet powerfull way of making the point that they don't want sympathy, just support.



Click here to view this spot


From South African agency King James

 TV   SOUTH AFRICA    May 29, 2007 20:11 (Edited: May 29, 2007 10:11)
http://bestadsontv.com/files/thumbnails/2007/May/6886_take a seat.jpg


kulula.com is south africa's favourite and funnest low cost airline

"We just wanted to illustrate the experiences people have while flying. kulula.com goes out of their way to make flying fun, because we relate to the things people go through while flying."

VIEW THE SPOT


From Calle & Olle/Apans Planet ... Sweden

 TV   EUROPE    May 29, 2007 08:45 (Edited: May 28, 2007 22:45)
http://bestadsontv.com/files/thumbnails/2007/May/1848.jpg


The new Mariestads Beer spot from flodellfilm.


Description
------------------------------------
Beer moustaches span decades - and film stocks - in this spot for the Swedish market.

Creative Commentary
------------------------------------
Mariestads beer since 1848.
With the characteristic taste, the amber colour and the rich foam,
it´s been appreciated for generations by everyone with a taste for the good in life.



Click here to view this spot


New Nike work from Villarrosas & Agosto, Spain.

 TV   EUROPE    May 29, 2007 07:57 (Edited: May 28, 2007 21:57)
http://bestadsontv.com/files/thumbnails/2007/May/6863_R10_A.jpg


Description
------------------------------------
Film director Nacho Gayán, based in a concept from Villarrosàs agency, has made the debut of the new spot performed by Ronaldinho, Rafa Nadal, Pau Gasol, Fernando Torres and Sergio Ramos. Its title, “Momentum” means Nike´s recognition to the optimum moment that spanish sport enjoys.

Creative Commentary
------------------------------------
Drama, danger and challenge in a weird setting where only a few people can enter... and, at the end the climax, a taunt:
"Are you brave enough to be the next?"



Click here to view this spot


New from CLM BBDO

 TV   EUROPE    May 29, 2007 06:52 (Edited: May 28, 2007 20:52)
http://bestadsontv.com/files/thumbnails/2007/May/6853_Incendie03.jpg



Description
------------------------------------
ADOT is an association for organ donation



Click here to view this spot


New Nokia TV work from Global Mechanic.

 TV   EUROPE    May 29, 2007 06:38 (Edited: May 28, 2007 20:38)
http://bestadsontv.com/files/thumbnails/2007/May/6860_nokia_fits_you.jpg



Stylish fine art animation from Global Mechanic.




Click here to view this spot


New work from davidandgoliath

 TV   USA    May 29, 2007 06:25 (Edited: May 28, 2007 20:25)
http://bestadsontv.com/files/thumbnails/2007/May/6865_NBA_Buzzer.jpg



Description
------------------------------------
Kia wanted to announce it's new association with professional basketball in a subtle way. This spot acts as a teaser, "proud sponsor of basketball dreams" is explained more as the campaign unfolds.

Creative Commentary
------------------------------------
We picked up on a real life observation. Basketball fans dream of what it might be like to make that game-winning buzzer shot. Hopefully viewers see themselves in one or more of the charactures.


Click here to view this spot


Guest comments for the featured BBH spot

 GUEST COMMENTS   UK    May 29, 2007 06:11 (Edited: May 28, 2007 20:11)
http://bestadsontv.com/files/thumbnails/2007/May/6941_Battle.jpg


A few words from the creatives, Matt Waller and Dave Monk, BBH London.

Wars are always fun. Pretend ones anyway.

During the large battle scenes we had about 400 hundred extras who quickly got hold of the Boys V Girls idea. The boys enjoyed kicking balls at the girls, and then enjoyed it even more, when the girls handbag hurling fell short, sideways and backwards.
The dog at the end was a last minute idea from Traktor, and thanks to some quick dog training, a nice memorable one take wonder.



a bit more background ....

THE PROBLEM

Young people are getting more elusive for paid for newspapers. They consume news for free (freesheets/online). They like the idea of Sunday papers but see it as an activity for their future, something their parents do. Where they do buy the Sunday papers it is not for news but for entertainment or serious comment. However, magazine purchase is on the increase amongst them.

We need to show them that MOS is a relevant option for them.

BBH was briefed by MOS to come up with a campaign to get the next generation into the MOS – the first work of this kind that BBH has done for the MOS.

THE BRIEF

To force both appraisal & re-appraisal of the brand.

What our target don’t realise is that the MOS has two distinct magazines, You for women and Live for men. We needed to turn the traditional proposition on its head; rather than getting two free magazines with the main paper; you buy two magazines and get a free newspaper. Once people read the magazines they realise the MOS is also a paper for them – the content and its contributors make you think differently about the brand.

The fact that MOS offers something for her and something for him took us very quickly to Male/Female territory – only the MOS can bring peace and harmony to the traditional battle of the sexes… the MOS is Male and Female on Sunday.

Cinema was the perfect choice as the best way of getting to our new audience. It’s an underutilised medium, a place we can specifically target our (often elusive) audience in an already engaged environment. Most people visiting the cinema on a Friday/Saturday night are young couples – this gives us the chance to really target our messaging exclusively to them.

To support the campaign MOS is running a mass sampling exercise for the two magazines. Not only will the audience be driven to reappraisal by the film but then they can experience the product for themselves, with audiences being given their own copy of the magazine complete with incentives to purchase & unique offers.

This engagement strategy is the first of its kind – no other paper or magazine has ever advertised on cinema before and whilst sampling is not totally new, it has never been with a brand film. Essentially MOS is putting its money where its mouth is.

‘BATTLE’ TVC

The action is inspired by the oldest battle in time – the battle of the sexes. We see two mammoth armies, men vs women, go to war against each other in traditional movie battleground. The twist is, these are modern day heroes and heroines and their arsenal of weapons are everyday items peculiar to each sex. We see men kicking footballs at women, women using their handbags and their contents as lethal missiles. Suddenly, You and Live magazine bring peace and harmony on Sunday.


MEDIA DETAILS

The ad breaks in cinemas across the UK on 23rd May in this year’s biggest film release, Pirates of the Caribbean 3: At World’s End. The film will be shown over 12 weeks to 26.6 million admissions and will be in 18 of the biggest movies across the summer. In addition, 1.3 million copies of the magazines will be given out within the cinemas on Friday and Saturday nights – the biggest sampling exercise of its kind.

CREDITS

The campaign was briefed and supervised by Stephen Miron (Managing Director, MOS). The film was written by Matt Waller and Dave Monk. The Creative Director was Russell Ramsey and the Agency Producer was Sam Robinson. The Agency Planner was Kevin Brown. It was directed by Traktor through Partizan and post-production was completed at MPC.


Click here to view this spot


From GJP Advertising & Radke Films, Toronto

 TV   CANADA    May 29, 2007 06:06 (Edited: May 28, 2007 20:06)
http://bestadsontv.com/files/thumbnails/2007/May/6908_BADRide_BcktsSpngs_30.jpg



Description
------------------------------------
Developed by GJP Advertising, a leading and independent Canadian marketing communications agency, the humorous campaign shows what it would be like if bikers tried to raise money for charity the traditional way.


Click here to view this spot


New work from AMV BBDO London

 TV   UK    May 29, 2007 04:41 (Edited: May 28, 2007 18:41)
http://bestadsontv.com/files/thumbnails/2007/May/6939_Howler.jpg



The latest from Biscuit director Steve Rogers for ADT via AMV BBDO, London.



Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   CANADA    May 28, 2007 22:19 (Edited: May 28, 2007 12:19)
http://bestadsontv.com/files/print/2007/May/tn_6928_BCLions_Calgary_1000.jpg


This newsprint and out-of-home campaign will be launching next week in and around Vancouver to kick-off the Lions' 2007 season and start the ticket drive.

In 2006, the BC Lions posted perhaps their greatest season in club history. Recording their club-record tying third consecutive first place finish in the West (13-5). The Lions extended their streak to 10 consecutive years in the playoffs and recorded a fifth straight winning record. The 2006 season saw the Lions post a 7-game win streak. The Lions capped an incredible run in securing their fifth Grey Cup title by beating MONTREAL 25-14 in Winnipeg.

After an amazing season like that we thought it would be interesting to take a closer look at all those dedicated opposition fans who made the long trek out to BC Place only to watch their team get slaughtered.

It was also a great opportunity to have some fun stereotyping other markets with the people we cast and wardrobe we selected (sorry about the beret Montréal).

Vancouver-native Patrick Norman (www.patricknorman.com) shot all 7 portraits in one long day to break his own personal record— over 1,100 frames in total for the day.

Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    May 28, 2007 22:03 (Edited: May 28, 2007 12:03)
http://bestadsontv.com/files/print/2007/May/tn_6895_nik_coolpix_alley_RGB.jpg



Invisible assistance with every picture.



Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    May 28, 2007 21:55 (Edited: May 28, 2007 11:55)
http://bestadsontv.com/files/print/2007/May/tn_6892_O2_flowerstall_6sheet.jpg



New print work from VCCP London.



Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    May 28, 2007 21:51 (Edited: May 28, 2007 11:51)
http://bestadsontv.com/files/print/2007/May/tn_6869_BIGM_DS_Supersite.jpg



Launch a new double strength Big M Iced Coffee.



Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   NEW ZEALAND    May 28, 2007 21:48 (Edited: May 28, 2007 11:48)
http://bestadsontv.com/files/print/2007/May/tn_6868_Good Books.jpg



Good Books is an alternative to Amazon that gives all its profits directly to Oxfam to help build sustainable communities.


Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   CANADA    May 28, 2007 21:41 (Edited: May 28, 2007 11:41)
http://bestadsontv.com/files/print/2007/May/tn_6909_Print_BADRide_BucketsSponges.jpg



Developed by GJP Advertising, a leading and independent Canadian marketing communications agency, the humorous campaign shows what it would be like if bikers tried to raise money for charity the traditional way.


Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    May 28, 2007 21:15 (Edited: May 28, 2007 11:15)
http://bestadsontv.com/files/print/2007/May/tn_6934_EA_Harry_Potter1_sm.jpg



School is boring. Hogwarts is amazing. Wouldn’t it be great if you could use Hogwarts magic in your own school? Well you can’t. Sorry.

The campaign plays with the idea of kids trying to make their school as magical as Hogwarts – and failing.

The print campaign shows a boring school timetable burnt away to reveal the far more entertaining Hogwarts timetable. Wouldn’t you prefer to take potions rather than physics? Or quidditch rather than PE? Or fight Death Eaters rather than dying of boredom in double maths?

So would we. If only school was more like Hogwarts.

The only way kids can experience the excitement of being a student at Hogwarts is to buy Harry Potter and the Order of the Phoenix the videogame.

“The Harry Potter print campaign is running across a lot of markets so we needed a message that would appeal to kids everywhere. A universal truth. This print work delivers that truth – if only school was more like Hogwarts - in a simple yet exciting way.”
Giles Montgomery, Copywriter


Link
------------------------------------
Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    May 28, 2007 20:48 (Edited: May 28, 2007 10:48)
http://bestadsontv.com/files/print/2007/May/nocturne_Street_tn.jpg



When our local swimming pool decided to offer late opening on Tuesday nights, we saw a great opportunity to make a powerful visual concept even stronger by using backlit billboards.


Link
------------------------------------
Click here to view this ad


Another of the new Havaianas spots from BBDO NY

 TV   USA    May 24, 2007 07:21 (Edited: May 23, 2007 21:21)
http://bestadsontv.com/files/thumbnails/2007/May/6856_Havaianas_Library.jpg



More flip flops / thongs ... this time "Library"




Click here to view this spot


Guest comments for the featured VW spot

 GUEST COMMENTS   UK    May 24, 2007 04:11 (Edited: May 23, 2007 18:11)
http://bestadsontv.com/files/thumbnails/2007/May/6843_Night_Drive.jpg



A few words from the creatives, Sam Oliver & Shishir Patel, DDB London:



There's something special about driving at night when the roads are empty and you feel like the only person in the world who's awake. We wanted to capture that feeling for Golf. Richard Burton's reading of Dylan Thomas's Under Milkwood seemed to match that mood perfectly and we went on from there.

By shooting the commercial on the Genesis HD camera we were able to pick up the same level of nightime detail as you can see with the naked eye. Hardly any additional lighting was needed. This meant we could shoot the whole thing in only three nights, which was good because it would have been hard to stay awake for much longer!



Go to the best TV page or Click here to view this spot


GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   USA    May 24, 2007 02:23 (Edited: May 23, 2007 16:23)
http://bestadsontv.com/files/thumbnails/judges/Daniel_Marrero_sm.jpg





Daniel Marrero, Partner, Creative Director, CreativeOnDemand (COD), USA, will be this week's guest judge. Daniel will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.








BEST AD OF THE WEEK - TV:
http://bestadsontv.com/files/thumbnails/2007/May/6677_aides_2007.jpg



TV - AIDES 2007

It's light, fun, clever and memorable. Not preachy. What an Aids spot should be in this day and age. Now, I can't get that damn song out of my head. Kudos.




]Click here to view this spot





BEST AD OF THE WEEK - PRINT/ OUTDOOR
http://bestadsontv.com/files/print/2007/May/tn_6667_FiatPalio_Train.jpg



PRINT - TRAIN

Unexpected. This one stood out from the crowd. An original way to show the benefit of the vehicle and catch people's attention at the same time.
A possible question would be: Is the car pulling the train or is the train pushing the car? Who cares. It made me look. It works.





Click here to view this ad



New work fro 2am Films London

 TV   UK    May 23, 2007 22:38 (Edited: May 23, 2007 12:38)
http://bestadsontv.com/files/thumbnails/2007/May/6848_kickers.jpg



Description
------------------------------------
A quirky french rapper takes you on a bold visual trip through the impressive heritage of Kickers shoes – from Paris '68 through to The Who and then spinning out to 80’s Madchester with a pair of classic white Kick-Hi.

PAM directed this commercial combining live action and bold, simple animated graphics developed from Karmarama's earlier press campaign for Kickers. PAM rapped, recorded and produced the tongue-in-cheek electro track, which is also used in the radio spots. The 60 second spot is going out on MTV and E4 and the longer 120 version will be on the Kickers.co.uk website.


Click here to view Kickers



http://bestadsontv.com/files/thumbnails/2007/May/6849_cadbury.jpg





Click here to view Thank You.

New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   CANADA    May 23, 2007 21:39 (Edited: May 23, 2007 11:39)
http://bestadsontv.com/files/thumbnails/2007/May/6845_WWF_billboard.jpg



Watch the quicktime to see how the billboard works. very clever.


Link
------------------------------------
Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   USA    May 23, 2007 21:36 (Edited: May 23, 2007 11:36)
http://bestadsontv.com/files/print/2007/May/tn_6838_AliceInWonderland.jpg



The main objective of the campaign was to contemporize consumers view of Disney Parks by bringing to life classic Disney mythologies as part of the 'Where Dreams Come True' campaign.


Link
------------------------------------
Click here to view this ad


New from DDB Vancouver

 TV   CANADA    May 23, 2007 19:10 (Edited: May 23, 2007 09:10)
http://bestadsontv.com/files/thumbnails/2007/May/6839_Ice_Age.jpg



Historical accuracy from DDB Vancouver. "Ice Age"




Click here to view this spot

A new series from Contrapunto, Spain

 TV   EUROPE    May 23, 2007 08:44 (Edited: May 22, 2007 22:44)
http://bestadsontv.com/files/thumbnails/2007/May/6831_books.jpg



Description
------------------------------------
Madrid has a new fertile arts scene

Creative Commentary
------------------------------------
In the campaign we see literally how the arts grow in madrid, literature, music, theatre, painting, dance grow like plants in Madrid.

Click here to view Books.

http://bestadsontv.com/files/thumbnails/2007/May/6832_paintbrushes.jpg



Click here to view Paintbrushes










http://bestadsontv.com/files/thumbnails/2007/May/6833_Juggler.jpg




Click here to view Tumbler


« First « Previous Next » Last » 1 of 5




Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news