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Seen and noted

New work from DLKW, London

 TV   UK    June 28, 2007 05:49 (Edited: June 27, 2007 19:49)
http://bestadsontv.com/files/thumbnails/2007/Jun/7422_DVLA.jpg



Description
------------------------------------
The campaign, produced by DLKW through COI, centres around the theme that there is ‘No Way Out for Car Tax Evaders’ and describes the on-road enforcement process, from clamping and towing to ultimately crushing your vehicle, that the DVLA can employ should you fail to pay.

Creative Commentary
------------------------------------

The TV commercial sees a young man and his girlfriend return to their car on their way home from a night out. As he attempts to unlock his vehicle the car door suddenly crumples, which sets off a series of implosions as the car begins to crush itself. As this happens a voiceover tells us that that, if you don’t pay your car tax, the DVLA has the power to clamp, tow, or even crush your car. The ad culminates in the car being crushed to the size of a cube at the man’s feet whilst his stunned girlfriend looks on.



Click here to view this spot


New MTV Switch spots from Lowe Mexico

 TV   SOUTH AMERICA    June 28, 2007 05:41 (Edited: June 27, 2007 19:41)
http://bestadsontv.com/files/thumbnails/2007/Jun/office.jpg




If Lolo the Donkey can save the planet, why can't you?



We're featuring "Bus" on the best TV page, so here's a couple of others from the campaign:


Click here to view Office




http://bestadsontv.com/files/thumbnails/2007/Jun/kitchen.jpg


Click here to view Kitchen


New Scion work from ATTIK

 TV   USA    June 28, 2007 05:35 (Edited: June 27, 2007 19:35)
http://bestadsontv.com/files/thumbnails/2007/Jun/7501_LittleDeviants.jpg



ATTIK AND SCION ENLIST “LITTLE DEVIANTS” TO HELP NEW xD MUTILATE CONFORMITY.




Click here to view this spot


Guest Comments for the featured BARNARDO'S spot

 GUEST COMMENTS   UK    June 28, 2007 05:21 (Edited: June 27, 2007 19:21)
http://bestadsontv.com/files/thumbnails/2007/Jun/7498_Never Give Up_No Bleep.jpg



A few words from Nick Gill, Creative Director:


It was important that the spot had an honesty and authenticity about it.

We'd cast the young boy, Lewis, for the press ad, and were praying he'd be able to deliver a great performance on film.

He steadily improved over two casting sessions. But on the day he was James Dean. And this was due in no small measure to the smart direction Andy McLeod gave him.

We're all very proud of the film, and we hope it will do a great job for Barnado's, as part of our Believe in Children initiative.


Go to the best TV page or Click here to view this spot





Guest comments for the featured spot

 GUEST COMMENTS   AUSTRALIA    June 28, 2007 05:16 (Edited: June 27, 2007 19:16)
http://bestadsontv.com/files/thumbnails/2007/Jun/7495_RTA_finger.jpg




A few words from the creatives, Chris Pearce, Baz Baker and Pic Andrews, Clemenger BBDO Sydney.





No crashing cars, no death just guys hooning about and people acknowledging how inadequate these drivers really are. Thanks to the guys at the RTA...it takes big balls to approve a campaign about small dicks.

Baz, pic, pearcey.



Go to the best TV page or Click here to view this spot


Guest comments for the featured spot

 GUEST COMMENTS   NEW ZEALAND    June 28, 2007 05:00 (Edited: June 27, 2007 19:00)
http://bestadsontv.com/files/thumbnails/2007/Jun/7439_Marlin Thumbnail.jpg




Some background from the creatives, Mark Harricks & Paul Nagy, Clemenger BBDO Wellington.




Obviously, a lot of post went into this ad.

We had to remove the power cords, the multi-boxes, the generators and the fish wranglers – who had to get in pretty close to keep control of our fish. The fish wranglers from Fuel were absolutely superb. Many of the fish had to be reared specifically for this job and trained to swim (and jump) inside their TV shells. We actually had two marlin on set, one trained to swim right-to-left and the other left-to-right. This was because we couldn’t train one marlin to swim across screen, turn, and come back – the buggers just kept going. This was just one of many challenges the hairy boys from Fuel rose to and conquered with ease.

And of course, nothing would have been possible without our director, Sean, who spent more time underwater than the fish themselves it seemed sometimes. Another generously hairy individual, Sean looked frighteningly scrotum-like at the end of each day’s shooting. But he never complained (even with the constant electric shocks), he simply soldiered on, never wavering from his creative, one-shot vision.

The result is everything we’d hoped for and we couldn’t have asked to work with a nicer bunch.

(and here's the original presentation storyboard frame .... )


http://bestadsontv.com/files/thumbnails/2007/Jun/Storyboard.jpg


Go to the best TV page or Click here to view this spot


From McCann Detroit & Backyard

 TV   USA    June 28, 2007 04:37 (Edited: June 27, 2007 18:37)
http://bestadsontv.com/files/thumbnails/2007/Jun/7499_Buick.jpg

From the press release:

“Moments” is particularly emblematic of the work, and Sanders careful, deliberate direction makes for a lush, atmospheric piece. A child’s hair blows in the wind, grass sways in a breeze, late afternoon sun gleams off the body of the new Buick Enclave, all while various voices describe their favorite driving memories.

Steve Levit, EVP/Chief Creative Officer of McCann Erickson Detroit/Los Angeles says that Sanders immediately understood the mood of the piece.

“We came up with the notion of a "mash up" of everyone's perfect drive. And it all came from their own recollections mashed up together to be one fluid experience,” says Levit. “When we first spoke to Rob, he was the one director who really understood that those recollections had to be real and unrehearsed.”

To achieve the languid, nostalgic tone of the actors, Sanders cast extensively for real people. “I knew the tone of the voiceover would be a really important part of this commercial,” he says. “We did a ton of casting of real people, looking for people with a particular tone in their voices. Eventually we recorded each person for about a half an hour talking about driving. We took them to the recording studio, turned off the lights and had them lay on their backs. It was like lying in a bed, remembering an experience.”

Levit applauds Sanders approach. “It was with this audio track that we found an intimate, emotional experience I have yet to see in car advertising,” he says.

To capture the same feeling in images, Sanders and his crew sought locations outside of Los Angeles, and used a light touch in the production.

“A lot of the story is about reflection and the sky, so we went out to the desert to find clouds,” says Sanders. “It was about capturing these small moments, and you can’t capture that with a huge crew and huge gear. We needed to be more like still photographers.”

The resulting piece feels more like a short film than a standard car commercial. “In a way, it’s kind of epic in its intimacy,” says Sanders. “I wanted this to feel like real people reminiscing about something vivid. When the script came in, it seemed like a nice idea, this feeling of a beautiful drive.”


Click here to view this spot


New from Goodby Silverstein and Partners

 TV   USA    June 28, 2007 03:49 (Edited: June 27, 2007 17:49)
http://bestadsontv.com/files/thumbnails/2007/Jun/7485_rr6.jpg



Description
------------------------------------
The ultimate crotch-shot spot.



Click here to view this spot


From Sauce, New Zealand

 TV   NEW ZEALAND    June 28, 2007 03:38 (Edited: June 27, 2007 17:38)
http://bestadsontv.com/files/thumbnails/2007/Jun/7412_WorldSmokeFree.jpg

Description
------------------------------------
I was trying to entertain, yet give people a message at the same time. If you watch and listen to the commercial carefully it hits a deep spot and tells you a lot, but without being too in your face. That’s what some judges picked up, and why I think we got the award.

Creative Commentary
------------------------------------
‘Wishes’ began as a germ of an idea by a young staff member at film and video company ‘Sauce’. Lloyd Baptista had a good idea for a fresh approach to promoting the Smoke-free message, but that’s about all he did have. He went on to secure the support of his employers so he could develop the concept, to collaborate with the health sector, and to elicit the support, for free, of many people within the advertising industry.


Click here to view this spot



http://bestadsontv.com/files/thumbnails/2007/Jun/7413_RedCross.jpg


Also from Sauce .......



Click here to view Red Cross work.

JUPITER DRAWING ROOM ABSORBS THE SHOCK

 TV   SOUTH AFRICA    June 28, 2007 03:29 (Edited: June 27, 2007 17:29)
http://bestadsontv.com/files/thumbnails/2007/Jun/7425_Gabriel_Bump.jpg

The brief to South Africa's The Drawing Room, was to demonstrate the need to fit good quality shock absorbers

VIEW THE SPOT


GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   CANADA    June 28, 2007 00:37 (Edited: June 27, 2007 14:37)
http://bestadsontv.com/files/thumbnails/judges/Andrew_Simon_sm.jpg





Andrew Simon, SVP, Creative Director, DDB Canada, Toronto, will be this week's guest judge. Andrew will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.







BEST AD OF THE WEEK - TV:
http://bestadsontv.com/files/thumbnails/2007/Jun/7393_interview.jpg



Tide To Go
“Silence the Stain”

Do you smell that? It’s a little thing called brilliance. It’s what happens when you take a rock-solid insight, add a perfect cast, and dare I say, toss in a talking stain. What makes this spot truly special is the restraint shown throughout, from the natural performances right down to the nuanced wrinkling of the shirt. Silence the stain? Over my dead body.



Click here to view this spot



BEST AD OF THE WEEK - PRINT/ OUTDOOR
http://bestadsontv.com/files/print/2007/Jun/tn_7274_446000067 NG adv A6_RO_plat.jpg



National Geographic Channel

A smart, simple print ad is like a nice sorbet, cleansing the palette without the caloric regret. This National Geographic Channel effort deserves kudos for delivering the HD promise with aplomb. My only beef is I could’ve done without the zebra skin rugs, but hey, I guess nobody’s perfect.




Click here to view this ad


Mother London & Anonymous Content @ Independent

 TV   UK    June 26, 2007 23:08 (Edited: June 26, 2007 13:08)
http://bestadsontv.com/files/thumbnails/2007/Jun/7469_boots_moment.jpg



Description
------------------------------------
The new Summer Beauty ad from Boots is all about the 'most dreaded moment of the year' which all women know is the moment you have to show your bikini body for the first time on the beach.



Click here to view this spot


Guest comments for the featured spot

 GUEST COMMENTS   USA    June 26, 2007 08:21 (Edited: June 25, 2007 22:21)
http://bestadsontv.com/files/thumbnails/2007/Jun/7456_Amstel_Lying.jpg



A few words from the creatives, Erik Fahrenkopf and Anthony DeCarolis:



The “lying” spot inspired quite a bit of lying on the set. The location scouts lied when they said the house was just minutes from the city. The creatives lied when they said they weren’t hung-over. The producer lied when he said we’d wrap by midnight. The actor lied when he said he wasn’t actually drinking the beer. And the director clearly lied when he said he hadn’t done tons of spots. Joe Leih, you’re a true pro.



Go to the best TV page or Click here to view this spot


New spec spot from Wonderment Films

 TV   USA    June 26, 2007 08:06 (Edited: June 25, 2007 22:06)
http://bestadsontv.com/files/thumbnails/2007/Jun/7428_klimtog_girl.jpg



Description
------------------------------------
A boy searches in vain for some milk

Creative Commentary
------------------------------------
This is a spec commercial. Many talented people contributed their time and experience.



Click here to view this spot


From Grupo Gallegos & Landia

 TV   SOUTH AMERICA    June 26, 2007 06:32 (Edited: June 25, 2007 20:32)
http://bestadsontv.com/files/thumbnails/2007/Jun/7426_beard.jpg



Description
------------------------------------
An evergrowing beard needs an everlasting battery



Click here to view this spot


From Singleton Ogilvy & Mather, and aht

 TV   AUSTRALIA    June 26, 2007 05:28 (Edited: June 25, 2007 19:28)
http://bestadsontv.com/files/thumbnails/2007/Jun/7390_qantas.jpg



Description
------------------------------------
This spot shows how Qantas and the Wallabies bring Australians together as one, wherever they are.



Click here to view this spot


From Draft FCB NY ... "Pee Soup"

 TV   USA    June 26, 2007 05:23 (Edited: June 25, 2007 19:23)
http://bestadsontv.com/files/thumbnails/2007/Jun/7435_Pee Soup Thumbnail.jpg


Description
------------------------------------
Man hates wife, enjoys soup

Creative Commentary
------------------------------------
Yes, it ran.


Click here to view this spot


From Whybin TBWA Sydney & 8 Films

 TV   AUSTRALIA    June 26, 2007 05:09 (Edited: June 25, 2007 19:09)
http://bestadsontv.com/files/thumbnails/2007/Jun/7442_ebay3.jpg

Brief:
------------------------------------
Demonstrate how exciting it is to shop on eBay

Creative Commentary
------------------------------------
This was a one line script :
'Lets put someone in a shopping cart and send them down a luge'. Thats exactly what we did



Click here to view this spot


NET#WORK FOR MY IPOD

 PRINT   SOUTH AFRICA    June 25, 2007 19:51 (Edited: June 25, 2007 09:51)
http://bestadsontv.com/files/print/2007/Jun/tn_7438_7404_myipod1_sm.jpg

Net#work BBDO, Sandton has created a range of posters to promote www.myipod.co.za


VIEW THE AD


DON'T WORRY

 PRINT   HONG KONG    June 24, 2007 05:33 (Edited: June 23, 2007 19:33)
http://bestadsontv.com/files/print/2007/Jun/tn_7403_Orbis_UV_cut.jpg



You don't need to worry in this summer.


Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    June 24, 2007 05:07 (Edited: June 23, 2007 19:07)
http://bestadsontv.com/files/print/2007/Jun/tn_7394_wwf fishposter.jpg



Commonly fish identification posters are found at jetties and fishing wharves, so The World Wildlife Fund used these sites to send a message about preserving the habitat of local harbor fish. The poster showed us how we might be identifying fish in the future if we don't look after the environment: upside down.


Link
------------------------------------
Click here to view this ad


Guest comments for the featured spot "The Rocket Bros"

 GUEST COMMENTS   EUROPE    June 21, 2007 02:37 (Edited: June 20, 2007 16:37)
http://bestadsontv.com/files/thumbnails/2007/Jun/MTV_Rocket_Bros.jpg


A few words from Sam Stewart, Strategy Director at John Doe:

It was a very interesting and adventurous film to make. Because we flew around the world to make the rocket cross every continent, and we also worked with Tom and George in their self-made rocket. They are energetic, they want to fulfil their dream and change direction in their lives.


and from Hein Mevissen, Director:

Next time we'll build a house on the moon.



Go to the best TV page or Click here to view this spot


Guest comments for the featured Vodafone spot

 GUEST COMMENTS   UK    June 21, 2007 02:25 (Edited: June 20, 2007 16:25)
http://bestadsontv.com/files/thumbnails/2007/Jun/RainingTime.jpg



A few words from the creatives, Simon Veksner & Nick Allsop, BBH London.


Our original script was about a rain of watches, inspired by the scene in Magnolia where it rains frogs. However, every director we spoke to was worried that watches falling from the sky might take people's eyes out and smash cars. Simon Ratigan solved the problem quite well, by suggesting it should rain watch parts and not just whole watches. We still managed to blind a couple of extras and blow out the odd windscreen, but otherwise the shoot went fine. Then The Mill added gazillions of extra watch parts, we put April Showers on the top, and got Judi Dench to do the voiceover. That was a coup. O2 and Orange are both using people who've played Bond villains (Sean Bean and Dougray Scott) but we've got M, so we win.


and from the director, Simon Ratigan ...


Vodafone was an amazing challenge. Not only did we have to make it rain time, but we also had to make a big corporate ad not feel like a big corporate ad. It was important to give it a more friendly and human feel and for this reason, we tried not to get hung up on the effects, but concentrate on the people and their reactions to the falling watch parts.

By doing many of the effects entirely in camera, these reactions became more genuine, as everyone involved was literally being rained on by cogs, winders, springs and occasionally even watches themselves.

This process also helped to give the special effects a very natural look and provided The Mill, who did hours of brilliant and painstaking post-production, a very real and solid base to build upon.

From the start, I wanted the commercial to look like it had indeed been raining time and that we happened to be outside with a camera filming what we saw around us. With 90 seconds to fill, tight deadlines to meet and reality as our goal, the project has been, without doubt, a terrific success.


go to the best TV page or Click here to view this spot


GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK   USA    June 21, 2007 02:01 (Edited: June 20, 2007 16:01)
http://bestadsontv.com/files/thumbnails/judges/David_Baldwin_sm.jpg



David Baldwin, Executive Creative Director, McKinney, USA, will be this week's guest judge. David will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.








BEST AD OF THE WEEK - TV:
http://bestadsontv.com/files/thumbnails/2007/Jun/7257_Levis_Marionette.jpg



Project Iceland (Puppet)

This is everything I love about where 'advertising' is going. Is this outdoor, is it television, is it a video? Yes. You can't separate the creative idea from the media idea. Brilliant and fun to watch.




Click here to view this spot





BEST AD OF THE WEEK - PRINT/ OUTDOOR
http://bestadsontv.com/files/print/2007/Jun/tn_7179_Movie Posters.jpg



"Movies in your Pocket" campaign

What a great way to bring the product to life: little movie posters throughout a theater leading to a movie trailer being played on screen. It's smart, fast and again does a great job of playing with the media.



Click here to view this ad

Click here to view the trailer in situ.


New Peugeot idents from Euro RSCG London

 TV   UK    June 21, 2007 01:09 (Edited: June 20, 2007 15:09)
http://bestadsontv.com/files/thumbnails/2007/Jun/7368_207_GTi.jpg


Description
------------------------------------
The Peugeot GTi is back.

Creative Commentary
------------------------------------
Little film idents. Cool animation style.



Click here to view this spot


From COLENSO BBDO, Auckland & Robbers Dog.

 TV   NEW ZEALAND    June 21, 2007 01:03 (Edited: June 20, 2007 15:03)
http://bestadsontv.com/files/thumbnails/2007/Jun/7381_ADAM_VODA_BRAND_60_8BIT_720.jpg



Description
------------------------------------
makeovers, doughnuts and men in aprons, this spot has it all



Click here to view this spot


Interesting work from Grey Romania

 TV   EUROPE    June 21, 2007 00:56 (Edited: June 20, 2007 14:56)
http://bestadsontv.com/files/thumbnails/2007/Jun/7358_Identity.jpg


Creative Commentary
------------------------------------
...Until one day, when I found this place, where I can be whoever I want.



Click here to view this spot


New Golf spot from DDB Barcelona & Agosto

 TV   EUROPE    June 20, 2007 23:41 (Edited: June 20, 2007 13:41)
http://bestadsontv.com/files/thumbnails/2007/Jun/7316_Golf.jpg



Description
------------------------------------
Red martians on a yellow sky. New Nacho Gayán’s advert for Golf shows how weird the world can be.


Creative Commentary
------------------------------------
The DDB agency uses daltonism as an excuse to communicate a concept full of emotion. More than to rely on other people’s opinion, the most important thing is how we choose to look around us.

The photography of the spot produced by Agosto uses bizarre color shifts to insert us in a strange universe of green blood, red martians and blue sunflowers. Everyday objects take this way a new aspect and we realize that even the most evident things can become relative.

Director Nacho Gayán uses surrealistic and conceptual humor to celebrate the triumph of passionate will against perception.


Click here to view this spot


More good work from Contrapunto & Agosto

 TV   EUROPE    June 20, 2007 23:35 (Edited: June 20, 2007 13:35)
http://bestadsontv.com/files/thumbnails/2007/Jun/7315_Mercedes_Chasing.jpg


Description
------------------------------------
Portrait of an obsession. Hugo Menduiña signs this advert for Mercedes where obsession disguises itself as paranoia.


Creative Commentary
------------------------------------
A black car chasing the protagonist and alarming encounters in a parking create an atmosphere full of distress and paranoia. Only at the end the voice in off from an unknown character allows us to solve the puzzle...
and no, this time the butler is not guilty.

The production company Agosto presents us a thrilling story with an amazing plot twist... Who’s chasing who?




Click here to view this spot


For the Chicago Latino Film Festival

 TV   USA    June 20, 2007 23:29 (Edited: June 20, 2007 13:29)

TAKING THE MICK OUT OF COLD CASE

 TV   IRELAND    June 20, 2007 23:20 (Edited: June 20, 2007 13:20)
http://bestadsontv.com/files/thumbnails/2007/Jun/ColdCase.jpg


The following ad features a well known character from Irish language drama “Ros na Rún”, who is a suspect in his girlfriend’s missing person’s case in the show. He explains (in Irish) to the characters from American drama “Cold Case” that he doesn’t understand English. Their response is highly unusual. They ask him where the missing woman is and finish by enquiring if he understands them now – all done through the Irish language.


VIEW THE SPOT


McCANN IRELAND LAUNCHES AMSTEL DRAUGHT

 TV   IRELAND    June 20, 2007 23:04 (Edited: June 20, 2007 13:04)
http://bestadsontv.com/files/thumbnails/2007/Jun/7277_amstel.jpg


McCann Ireland launched Amstel on draught with this spot.



VIEW THE SPOT


AND NOW FOR SOME HEINEKEN MUSIC

 TV   IRELAND    June 20, 2007 22:50 (Edited: June 20, 2007 12:50)
http://bestadsontv.com/files/thumbnails/2007/Jun/speakers.jpg


To launch 'Heineken Music' Oxygen Music Festival 2007


VIEW THE SPOT


A closer look at French agency Marcel Republique

 WORTH A LOOK   EUROPE    June 20, 2007 21:44 (Edited: June 20, 2007 11:44)

From Scher Lafarge, France ...

 TV   EUROPE    June 20, 2007 21:04 (Edited: June 20, 2007 11:04)
http://bestadsontv.com/files/thumbnails/2007/Jun/LeClap.jpg


New Citroen work from Scher Lafarge & Same Production.



Click here to view this spot

New Renault megane work from Publicis LADO C Spain.

 TV   EUROPE    June 20, 2007 20:58 (Edited: June 20, 2007 10:58)
http://bestadsontv.com/files/thumbnails/2007/Jun/7270_megane.jpg



Description
------------------------------------
New megane GT turns road hazards into something enjoyable.

Creative Commentary
------------------------------------
Great acting from RICHARD CLAYDERMAN



Click here to view this spot


From Harvest Films and M&C Saatchi LA

 TV   USA    June 20, 2007 20:39 (Edited: June 20, 2007 10:39)
http://bestadsontv.com/files/thumbnails/2007/Jun/7383_bird poop agency 01012027.jpg



Description
------------------------------------
These paintings are so lifelike, the night janitor has some "extra" clean-up to take care of.




Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    June 20, 2007 20:28 (Edited: June 20, 2007 10:28)
http://bestadsontv.com/files/print/2007/Jun/tn_7385_LN07 Poster Hit Sml.jpg



Print campaign to raise awareness and funds for the Open Family Longest Night Appeal.


Link
------------------------------------
Click here to view this ad


Sponsor News ....

 SPONSOR NEWS   AUSTRALIA    June 20, 2007 06:03 (Edited: June 19, 2007 20:03)
http://bestadsontv.com/files/thumbnails/2007/Jun/7363_Costume Party_Just Juice Bubbles.jpg


Once again, thanks to our sponsors - the good people who are helping to keep bestads FREEEEEEEE. Here's a look at some recent work from PRODIGY:


Description
------------------------------------
JUST JUICE BUBBLES GONE A LITTLE FRUITY… with the launch of two 15 second TVCs promoting Just Juice Bubbles.

Shot against highly illustrative novelty facades like those found at fairgrounds, the talent only expose their two heads, hands and bottles of Just Juice Bubbles. 'Costume Party' is reminiscent of a Victorian-era freak show or curiosities act, featuring the leads, a wooly mammoth and an enormous, naked, wrinkly woman chatting absurdly about their fancy dress outfits.

“The spots were directed with a restrained, naturalistic style punctuated with moments of absolute absurdity,” says Donovan. “It’s a combination of the slightly surreal with dry, deadpan delivery - it’s very pythonesque.”


Click here to view this spot


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    June 20, 2007 05:06 (Edited: June 19, 2007 19:06)
http://bestadsontv.com/files/print/2007/Jun/tn_7367_HIN 0206 ads_4 awards.jpg



Pro-active ad for the 'Hills Hoist' clothesline.


Link
------------------------------------
Click here to view this ad


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