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Seen and noted

CHESTY BOND TURNS 70

 OUTDOOR   AUSTRALIA    February 01, 2008 07:58 (Edited: January 31, 2008 20:58)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11420_BONDS_METROLITES.jpg
The brief: Bond’s Chesty turned 70 this Australia Day. The Campaign Palace, Sydney set out to remind people of its iconic status as Australia’s unofficial national uniform and get them to buy and don a Chesty for Australia Day. Bonds also donated money to the Surf Life Savers.
The solution: A modern day look at Australia today, capturing a vast range of “real people” wearing their Bonds Chesty. These photographs are linked together with a rallying cry: WEAR AUSTRALIA.
This campaign was launched via Outdoor, there was a branded WEAR AUSTRALIA ferry to mark Australia Day and there’s a series of exhibitions in iconic Aussie pubs showing all of the photographs.


VIEW THE POSTERS

VIEW THE BUS SHELTERS

VIEW THE FERRY

AXE SHOWER GEL: ANY EXCUSE TO GET DIRTY

 RADIO   THAILAND    February 01, 2008 07:45 (Edited: January 31, 2008 20:45)
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A naughty series of radio spots for Axe Shower Gel via Lowe, Bangkok.

PLAY THE 'ICE CREAM' SPOT

PLAY THE 'OIL' SPOT

PLAY THE 'BABY SITTER' SPOT

OLD SOLDIERS NEVER DIE, THEY JUST JOIN DAD'S ARMY

 OUTDOOR   UK    February 01, 2008 07:31 (Edited: January 31, 2008 20:31)
http://bestadsontv.com/files/print/2008/Jan/tn_11405_LowryDadsArmyTeeth.jpg
To promote a stage version of the famous British sit-com Dad's Army (about a group of Old Age Pensioner Home Front volunteers during World War 2), BJL, Manchester created a series of posters showing some of the problems elderly soldiers might face.

VIEW THE 'TEETH' AD

VIEW THE 'FLAT CAP' AD

VIEW THE 'ZIMMERFRAME' AD

RAISING THE EASY BAR

 TV   IRELAND    February 01, 2008 07:15 (Edited: January 31, 2008 20:15)
http://www.bestadsontv.com/files/thumbnails/2008/Jan/11452_EasyBar-LATEST.jpg
What could be more genuinely easy than a great bar falling into place right in front of you? Denied access from a cheesy Member's Club that you wouldn't be caught dead in anyway? No problem. Things are easier in the Miller world. The commercial, via Publiicis QMP, Dublin, was shot by Academy's duo Si&Ad, for both the Irish and global market.


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ENTER THE NIKE BIZARRE

 TV   NETHERLANDS    February 01, 2008 06:33 (Edited: January 31, 2008 19:33)
http://bestadsontv.com/files/thumbnails/2008/Jan/11447_lace_stills.0006.jpg
Bizarre stuff directed, edited and Flamed by polymath Jon Hollis. Direct with Nike in Amsterdam. The Mercurial Vapor IV...It's great in so many ways, you wouldn't believe.

VIEW THE 'LACE YOUR FEET' SPOT

VIEW THE 'TORTOISE & HARE' SPOT

VIEW THE 'GORAN THE GREAT' SPOT

VIEW THE 'MONTY VAPOR' SPOT

OLD APPLIANCES: WHY WON'T THEY DIE?

 TV   USA    February 01, 2008 04:58 (Edited: January 31, 2008 17:58)
http://www.bestadsontv.com/files/thumbnails/2008/Jan/11410_Appliance_D.jpg
A reminder that upgrading to new appliances will help conserve energy. They won't get rid of themselves.

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T MOBILE ON TRIAL IN CROATIA

 TV   AUSTRIA    January 31, 2008 07:56 (Edited: January 30, 2008 20:56)
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T-Mobile Croatia are letting people try any tariff or product risk free. Saatchi & Saatchi europe/Publicis Vienna wanted to keep these ideas as simple as possible. Make them feel like they could and were really happening.

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VIEW THE SECOND SPOT

VIEW THE THIRD SPOT

RESEARCH TORN TO SHREDDIES

 TV   CANADA    January 31, 2008 06:51 (Edited: January 30, 2008 19:51)
http://www.bestadsontv.com/files/thumbnails/2008/Jan/11369_DS-comparisons.jpg
Every Canadian knows that Shreddies are small wheat Squares. They've just forgotten about them. Ogilvy Toronto's brief: Get people to look at Shreddies again. These research groups were set up like typical sessions and everyone in these interviews is a real person. Except for the moderator who is improv comedian, Kerry Griffin.

VIEW THE 'COMPARISONS' SPOT

VIEW THE 'BENJAMIN' SPOT

VIEW THE 'RATINGS' SPOT

V8'S GOT A LOT OF BOTTLE

 PRINT   USA    January 31, 2008 06:29 (Edited: January 30, 2008 19:29)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11377_V8_zipper.jpg
Y&R New York has created a print campaign that reinforces the specific health benefits of V8 100% Vegetable Juice.

VIEW THE 'ZIP' AD

VIEW THE 'STETHOSCOPE' AD

VIEW THE 'EYE' AD

THE HEIGHT OF DESPAIR

 AMBIENT   AUSTRALIA    January 31, 2008 06:16 (Edited: January 30, 2008 19:16)
http://bestadsontv.com/files/print/2008/Jan/tn_11392_height_chart_1.jpg
On any given night 23,000 people in Victoria are homeless, 7,000 of them are young people aged between 12 and 24 years. Clemenger BBDO's task was to raise awareness about youth homelessness in the city of Melbourne.

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OGILVY CREATES THE ULTIMATE INTERACTIVE SITE FOR BP

 INTERACTIVE   UK    January 31, 2008 06:05 (Edited: January 30, 2008 19:05)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11302_thermometer.jpg
Interactive ad campaign for the BP Ultimate range of diesel, unleaded and winter fuels. The campaign, via Ogilvy London, demonstrates the benefits of these fuels by comparing them with ‘ordinary’ fuels.

VIEW THE SITE

To view the site:
Username: bp_preview
Password: 0gilvy123 (ogilvy with a zero, not an O)

A FAIRYTALE FOR NOKIA

 TV   SINGAPORE    January 31, 2008 02:58 (Edited: January 30, 2008 15:58)
http://bestadsontv.com/files/thumbnails/2008/Jan/11368_nokia_still.jpg
Storytelling Rediscovered. A beautifully shot spot for the Nokia N82, via Lowe Worldwide, Singapore directed by Mark Molloy @ Exit Films, Melbourne.


VIEW THE SPOT

GUEST JUDGE: ANDY GREENAWAY, REGIONAL ECD ASIA SAATCHI & SAATCHI

 GUEST JUDGE /BEST AD OF THE WEEK   ASIA    January 30, 2008 22:40 (Edited: January 30, 2008 11:40)
http://www.bestadsontv.com/news/upload/Andy-GREENAWAY-SMALL.jpgAndy Greenaway is Saatchi & Saatchi's regional creative director SE Asia. In 1999, he propelled Ogilvy Singapore to the top spot of the Campaign Brief Asia Rankings and helped keep them there for four years. Andy left Ogilvy in 2004 to start his own mobile content business (which today sells premium content in more than 20 countries around the world), but missed advertising, joining Saatchi at the end of that year. He has won metal in every major show including various Golds at Cannes and Clio. He's also won a couple of coveted Yellow pencils at D&AD. He has refused to write the full list awards down because he is now over 40 and he believes that kind of mental exertion can be dangerous at his age.

BEST TV
The Axespot is different, irreverent, funny, charming, watchable, memorable. It has taken 'attraction' in a different direction. The agency could easily have been persuaded to cast a tall, dark muscle-bound gentleman with rippling abs. I personally prefer the chocolate man with melting limbs (although to be fair, I am a man and perhaps the ladies would be more inclined to the aforementioned). The Puma ad is the best of the rest. That said, it's not a Cannes winner in my mind. The idea feels a bit done and the execution is too long.

BEST PRINT
The Levi'scampaign is elegant and beautifully shot and taps into the street culture that is so part of the Levis brand. I almost wish it was a bit grungier though. I suppose there's only so far the Levi's client will go. The Tesco campaign is a good continuation of the theme they started a couple of years back.

BEST OUTDOOR
Nothing really stands out for me in this category. The Haviaianas flower bed is sweet and is true to the brand. It would certainly stand out in a mall (and the dogs would have a field day with it). The Welcome Mat is also interesting. And weird. And strange. Not a Cannes winner, but makes you think about your feet.

OGILVY ON A SECRET MISSION

 TV   AUSTRALIA    January 30, 2008 18:32 (Edited: January 30, 2008 07:32)
http://bestadsontv.com/files/thumbnails/2008/Jan/11293_OfficeWorksTVC_1.jpg
Every year Officeworks try to get people excited about the prospect of going back to work. Not the easiest sell. The proposition was that Officeworks can help get you ready for the work year ahead. As with all of their advertising Badjar Ogilvy, Melbourne had to feature a number of products and strong branding.


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OVERWEIGHT CHILDREN

 TV   GERMANY    January 30, 2008 18:14 (Edited: January 30, 2008 07:14)
http://www.bestadsontv.com/files/thumbnails/2008/Jan/11367_Hecklast.png
This spot from Jung von Matt Hamburg features cars driving around with heavy loads in their back seats - overweight children. The message: Don´t drive, walk instead. Directed by Axel Laubscher via Cobblestone and Social Club.


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THE CUSTOMER IS KING

 DIRECT MARKETING   BELGIUM    January 30, 2008 18:05 (Edited: January 30, 2008 07:05)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11372_exellent_persostamp_LR.jpg
Duval Guillaume Antwerp wanted to create excitement around the launch of Excellent, a new shop, as part of an integrated campaign proving that the customer is king again. The idea involved personalised stamps. Photos were taken of every guest at Excellent’s launch party. These portraits were then converted to individual stamps, which to our targets’ extreme surprise, were mailed out a few days later. All the proof they needed that they really were king at Excellent.

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ODOUR PROTECTION FOR THE CAR

 POSTERS   THAILAND    January 30, 2008 09:15 (Edited: January 29, 2008 22:15)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11357_fish-aw.jpg
These ads from Grey Bangkok demonstrate the effect of Ambipur in your car.

VIEW THE FISH POSTER

VIEW THE CIGARETTE POSTER

VIEW THE HAMBURGER POSTER

THE GREAT BEER DELIVERY

 INTEGRATED   NEW ZEALAND    January 30, 2008 06:28 (Edited: January 29, 2008 19:28)
http://bestadsontv.com/files/thumbnails/2008/Jan/11352_Snapshot_2008-01-29_16-27-17.jpg
How Publicis Mojo, Auckland pulled off the Speight's Great Beer Delivery from New Zealand to England.


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NO, I DON'T WANT A PEPSI!

 TV   USA    January 30, 2008 05:56 (Edited: January 29, 2008 18:56)
http://www.bestadsontv.com/files/thumbnails/2008/Jan/11366_Coke_Lewis_Clark.jpg
A spec viral created by BeachHouse Films director Nir Bashan where two guys are annoyed when a waiter says they don't stock Coke.


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FIRE FLOWERS FOR TIDE AND DOWNEY

 POSTERS   PHILIPPINES    January 30, 2008 04:31 (Edited: January 29, 2008 17:31)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11363_P_G_Fireflower_One.jpg
The objective of this campaign is to launch the new floral scent of Tide and Downy which is only available during the Tet holiday season. To promote this new floral scent, BBDO Guerrero Ortega Manila created posters were made using visuals of flowers that explode like fireworks.

VIEW THE FIRST POSTER

VIEW THE SECOND POSTER

VIEW THE THIRD POSTER

RSPCA: PETS ARN'T TOYS

 PRINT   AUSTRALIA    January 30, 2008 04:23 (Edited: January 29, 2008 17:23)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11360_RSPCA2.JPG
Every year, thousands of pets are abandoned by their owners, leaving the RSPCA to deal with the consequences. Their aim, especially in the holiday season, is to force people to think more seriously before deciding to buy a pet. Hence this 'Pets aren't toys' campaign created by JWT Sydney, which shows pets in the guise of cast off toys, making the point that they can’t be so easily discarded.

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VIEW THE SECOND AD

VIEW THE THIRD AD

SEE THE LIGHT

 PRINT   THAILAND    January 29, 2008 22:41 (Edited: January 29, 2008 11:41)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11347_bisolax1.jpg
BBDO Bangkok has created two ads for Bisolax laxative-fecal softener that show there is light at the end of the tunnel.


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VIEW THE SECOND AD

GIVING BACK THEIR INNOCENCE

 TV   SOUTH AFRICA    January 29, 2008 22:34 (Edited: January 29, 2008 11:34)
http://www.bestadsontv.com/files/thumbnails/2008/Jan/11307_Sex.jpg
Many students of Girls and Boys Town come from a background of abuse, drugs and violence. To convey the reforming ability of the organization DDB South Africa created thesevery simple TV commercials. Each one deals with a different topic and shows a student’s hand drawing something of a negative nature (i.e. a marijuana cigarette). The student then completes the drawing and it turns into something innocent and friendly. This change is symbolic of the transformation that happens within the students and conveys the purpose of Girls and Boys Town, which is to give a person back their innocence.

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VIEW THE SECOND SPOT

THE WORLD'S FIRST FISH MINCING HOTLINE

 PRINT   USA    January 29, 2008 20:20 (Edited: January 29, 2008 09:20)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11341_mrs._paul_s_2.jpg
Breaking in March issues, this new print work for Mrs. Paul’s needed to get the word out that not all fish sticks are created equal. Mrs. Paul’s are made from whole white fish fillets, not ground minced fish like many of the others. To further engage the consumer, Riney created the world's first fish mincing hotline.


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MIZUNO FIRING SQUAD

 PRINT   FRANCE    January 29, 2008 18:30 (Edited: January 29, 2008 07:30)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11324_Mizuno.jpg
New ad from Callegari Berville Grey, Paris for for the new Mizuno soccer shoe - Ghost striker. "The objective was to underline the incredible performance of this shoe made as weapon for soccer players. As a challenger, Mizuno needed an impactful advertising to compete with the major soccer brand like Nike or Adidas," said art director Jerome Gonfond.


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CANADA PROMO A HOWLING SUCCESS IN LONDON

 INTEGRATED   CANADA    January 29, 2008 15:45 (Edited: January 29, 2008 04:45)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11334_WolfCanada-Battersea-Powe.jpg
Londoners’ curiosity was piqued with an OOH teaser campaign created by DDB Canada featuring unique sights and sounds of Canada. First, sounds of the mysterious common loon were projected near key landmarks and in major city hubs. The street-level initiative was activated through a tongue-in-cheek public relations push that a “loon was on the loose in London.” Large images of a wolf were also projected onto buildings at 13 different locations, including the Battersea Manometer, London Aquarium, Tate Modern, London Bridge and Covent Garden, accompanied by the sounds of howling wolves. The images included a call to action to “Step into Canada. Visit Canary Wharf January 21 – February 15.”

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VIEW THE SECOND IMAGE

VIEW THE THIRD IMAGE

NICOLAI FUGLSIG DIRECTS PUMA

 TV   DENMARK    January 29, 2008 05:56 (Edited: January 28, 2008 18:56)
http://www.bestadsontv.com/files/thumbnails/2008/Jan/11323_Puma_UntilThen.jpg
The Mill provide the special effects in this Puma spot directed by Nicolai Fuglsig (Sony 'Balls', Guinness 'Tipping Point') for Robert/Boisen & Like-minded, Copenhagen.


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WHERE WOULD WE BE WITHOUT THE SCOUTS?

 PRINT   CANADA    January 29, 2008 05:36 (Edited: January 28, 2008 18:36)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11314_Cross_without_Scouts.jpg
At Scouts, kids learn life skills that the world needs. These ads from FLY Agency in Toronto show what would happen if there were no scouts.


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VIEW THE SECOND AD

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THE POWER OF YOUR VOICE

 RADIO   SPAIN    January 29, 2008 05:16 (Edited: January 28, 2008 18:16)
http://www.bestadsontv.com/news/../images/radioshot.jpg
Amnesty International is made up of normal people, people in any job and from any social class, united by the hope of knowing that there can be a little more justice in the World. This campaign from Contrapunto Madrid show the power of the individual.

PLAY THE FIRST SPOT

PLAY THE SECOND SPOT

PLAY THE THIRD SPOT

WWE IN HD

 PRINT   USA    January 29, 2008 05:06 (Edited: January 28, 2008 18:06)
http://bestadsontv.com/files/print/2008/Jan/tn_11272_WWE_HD.jpg
The Titan Creative Group wanted to announce the launch of WWE programming in HD.



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TAKE A DEEP BREATH KIDS, GOING DOWN

 AMBIENT   SOUTH AFRICA    January 28, 2008 15:21 (Edited: January 28, 2008 04:21)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11275_JT_Final.jpg
The Jelly Tots "Adventure is Anywhere" campaign is all about fantastic and exciting experiences happening in ordinary places. TBWAHuntLascaris, Johannesburg created an ambient piece featuring a colourful underwater world placed in elevators throughout a major shopping centre to show kids that, with Jelly Tots, adventures can really happen wherever you are.

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HIGHWAY TO HELL

 PRINT   FRANCE    January 28, 2008 15:16 (Edited: January 28, 2008 04:16)
http://bestadsontv.com/files/print/2008/Jan/tn_11308_Peugeot-opt.jpg
French roads can get pretty nasty, but not if you're in a Peugeot 207SW-Outdoor. New print work via BETC Euro RSCG, Paris.

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RENAULT CLIO: A REAL CAR FOR REAL LIVING

 TV   FRANCE    January 26, 2008 08:55 (Edited: January 25, 2008 21:55)
http://www.bestadsontv.com/files/thumbnails/2008/Jan/11303_Renault_Pict.jpg
Philippe Andre directs this spot for Publicis Conseil Paris that shows that the Renault Clio is a real car for real living.



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CURT COBAIN'S BUTT

 INTERACTIVE   AUSTRALIA    January 26, 2008 05:51 (Edited: January 25, 2008 18:51)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11292_kurtsbutt_1.jpg
Grey Melbourne wanted to inform smokers that cigarette butt's are made of harmful plastic acetates that last a very long time when not disposed of thoughtfully, so they are selling this butt on Ebay.



VIEW DETAILS

AUSTRALIA'S MOZZIE ANTHEM

 RADIO   AUSTRALIA    January 26, 2008 05:44 (Edited: January 25, 2008 18:44)
http://www.bestadsontv.com/news/../images/radioshot.jpg
An Australia Day message from Aerogard, via Euro RSCG, Sydney for all Australians heading outside to celebrate their national day tomorrow.



PLAY THE SPOT

GOODBYE AWKWARD

 PRINT   AUSTRALIA    January 26, 2008 05:31 (Edited: January 25, 2008 18:31)
http://bestadsontv.com/files/print/2008/Jan/tn_11295_PK-SHOPPING-600_1.jpg
DDB Sydney has just launched a new print campaign for Wrigley’s PK Chewing Gum, “Goodbye Awkward”. The 3 executions show people standing ridiculously close to one another without being uncomfortable in the slightest. Their PK chewing gum gives them the fresh breath confidence to talk as close as they want.

VIEW THE FIRST AD

VIEW THE SECOND AD

VIEW THE THIRD AD

LEVI'S TATTOOS

 PRINT   JAPAN    January 26, 2008 05:28 (Edited: January 25, 2008 18:28)
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What happens when you love decorating your body with tattoo art – but run out of space? The answer appears to be laser art etching as offered by Levi’s in Japan. Take your design onto denim and customise your favourite threads with your favourite marks. Shot by Simon Harsent (who is known to be no stranger to the inky needle himself) the understated shots capture the cult world of tattoo design and originality of Levi’s denim combined.

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GOODBY PRESENTS ANTHEM TO AUSTRALIA'S COMMONWEALTH BANK

 TV   AUSTRALIA    January 26, 2008 00:38 (Edited: January 25, 2008 13:38)
http://www.bestadsontv.com/files/thumbnails/2008/Jan/11294_Still_017.tiff_copy.jpg
Australia's The Commonwealth Bank's long-awaited branding campaign from Goodby Silverstein & Partners, San Francisco is a case of art imitating life and is based around a sitcom about an Australian bank working with its crazy American advertising agency. Launching on Australia Day on Channel Nine during the Cricket and Channel Seven during the Tennis the mokumentary style campaign kicks off with the 60-second spot, Anthem.


VIEW THE SPOT

HOT WATER

 AMBIENT   CHINA    January 25, 2008 20:31 (Edited: January 25, 2008 09:31)
http://bestadsontv.com/files/print/2008/Jan/tn_11240_WWF-HotWater-E.jpg
Ogilvy Beijing created a simple ‘take-away’ to make an impression at the recent United Nations Climate Change Conference in Bali.



VIEW THE IDEA

THE WRONG MAN

 OUTDOOR   NEW ZEALAND    January 25, 2008 18:21 (Edited: January 25, 2008 07:21)
http://www.bestadsontv.com/files/print/2008/Jan/tn_11279_SKY-Wrongman-Wk1.jpg
This Sky Movie Channel poster for the Bruce Willis film The Wrong Man appeared in three stages – going from the sublime to the ridiculous in just how wrong DDB Auckland got the man in each respective stage of the campaign.

VIEW STAGE ONE

VIEW STAGE TWO

VIEW STAGE THREE

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