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Seen and noted

Tough enough

 TV   AUSTRALIA    August 01, 2008 05:45 (Edited: July 31, 2008 19:45)
http://bestadsontv.com/files/thumbnails/2008/Jul/15692_Hyundai__Kostya_Tszyu_.jpg
Former World Boxing Champion Kostya Tszyu and his sons put the new Hyundai Santa Fe through its paces in this spot via Singleton Ogilvy & Mather Sydney.


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Nature will give back to you

 PRINT   ROMANIA    August 01, 2008 05:30 (Edited: July 31, 2008 19:30)
http://www.bestadsontv.com/files/print/2008/Jul/tn_15693_tsumami.jpg
As Newton put it,for every action there is an opposing reaction of equal strength. For a nation confronted with historic floods, this message via JWT Bucharest is as pressing as it will ever be.So, if you reduce your energy consumption by up to 80% just by switching to energy efficient light bulbs, nature will reduce the amount of energy it unleashes on you.

VIEW THE 'TSUNAMI' AD
VIEW THE 'LIGHTNING' AD

Don't be out of your mind

 TV   AUSTRALIA    August 01, 2008 05:29 (Edited: July 31, 2008 19:29)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15681_THE_CELL.jpg
Grey Melbourne wants to tell night-clubbing, pill-popping hell-raisers that drugs seriously impair your driving abilities.

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Tomorrow might be too late

 RADIO   AUSTRALIA    August 01, 2008 02:08 (Edited: July 31, 2008 16:08)
http://www.bestadsontv.com/news/../images/radioshot.jpg
Tax Today is a tax agency that will give you your tax cheque immediately. This campaign of four spots from JWT Sydney points out the advantages.

PLAY THE RADIO CAMPAIGN

Wake up quickly

 PRINT   THAILAND    August 01, 2008 01:15 (Edited: July 31, 2008 15:15)
http://www.bestadsontv.com/files/print/2008/Jul/tn_15675_Awake__.jpg
BBDO Bangkok introduce the Seiko Alarm Clock that wakes you up immediately.

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VIEW THE SECOND AD

The Pepsi commercial created by you

 TV   FRANCE    August 01, 2008 01:07 (Edited: July 31, 2008 15:07)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15677_Pepsi.jpg
Tarsem directs some of the world's most talented footballers in this new Pepsi spot from CLM/BBDO.

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Who do you trust with your insurance?

 TV   AUSTRALIA    July 31, 2008 23:26 (Edited: July 31, 2008 13:26)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15343_RAC3.jpg
Taxi director Liz Murphy used stop motion for this RAC insurance commercials through The Brand Agency, Perth. All the spots are one continuous shot. “Most people do stop motion with a locked off camera as it’s hard to move it smoothly. This job was really technically demanding as we moved the camera! Shooting three thousand, three hundred & seventy five individual frames”, explains Murphy.
New stop motion software enabled the crew to shoot the commercials in tight time frames. The camera movement was pre-plotted with hundreds of metres of measuring tape on the floor, on set walls and on a variety of portable stands.

VIEW THE 60 SEC LAUNCH SPOT
VIEW THE BUILDING SPOT
VIEW THE MOTOR SPOT
PLAY THE RADIO SPOT

Tug of war

 TV   UK    July 31, 2008 20:01 (Edited: July 31, 2008 10:01)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15666_George_screen_grab.jpg
Fallon London spot for ASDA Kid-Proof Uniforms.

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Precious water

 TV   IRELAND    July 31, 2008 19:57 (Edited: July 31, 2008 09:57)
http://bestadsontv.com/files/thumbnails/2008/Jul/15662_thumb.jpg
Water wastage hyperbole for the Dublin City Council from Publicis QMP.

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Track your parcel online

 AMBIENT   CHINA    July 31, 2008 19:45 (Edited: July 31, 2008 09:45)
http://bestadsontv.com/files/print/2008/Jul/tn_15663_DHLOnlineTracking-Van-E_1.jpg
This 'mobile' on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL's runner vans, which shuttles around the Beijing's Central Business District to announce DHL's '24-7' online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

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Run to win

 PRINT   USA    July 31, 2008 19:41 (Edited: July 31, 2008 09:41)
http://bestadsontv.com/files/print/2008/Jul/tn_15665_marathon_polevault72.jpg
Marathon Sports is a runners' specialty chain. And Arnold Boston point out that since the foundation for all sports is running, they are also the perfect retailer for other serious athletes.

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Pimp my kettle

 WEB FILM   AUSTRALIA    July 31, 2008 19:02 (Edited: July 31, 2008 09:02)
http://bestadsontv.com/files/thumbnails/2008/Jul/15647_PMK_freeze_frame.jpg
Clemenger BBDO Adelaide has created a mock subculture where fans of Fantastic Instant Noodles pimp their kettles.

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Making the internet a safer place for children

 PRINT   BRASIL    July 31, 2008 09:49 (Edited: July 30, 2008 23:49)
http://www.bestadsontv.com/files/print/2008/Jul/tn_15499_Cow.jpg
A campaign from Neogama/BBH Sao Paulo for IG Parental Control which makes the internet a safer place.

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An appetite for entertainment

 TV   USA    July 31, 2008 08:57 (Edited: July 30, 2008 22:57)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15660_SONYVAIO_FLYTRAP_BESTADSONTV_1.png
180, Los Angeles and production company Motion Theory, Venice have created a tv spot showing the powerful HD combination of Sony Vaio.

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Pennies from heaven

 TV   USA    July 31, 2008 08:49 (Edited: July 30, 2008 22:49)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15658_OfficeMax_Used_Car_Bestads.png
This humorous campaign via The Escape Pod, Chicago shows that only one company, OfficeMax, is happy to take your pennies.

VIEW THE 'USED CARS' SPOT
VIEW THE 'RESTAURANT' SPOT

A symphony of light

 TV   IRELAND    July 31, 2008 07:59 (Edited: July 30, 2008 21:59)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15654_Guinness_Light_Show_Bestads.png
Guinness via Irish International BBDO created a spot conducting a light show symphony.

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VIEW THE SPOT (HIGH RES)

See life again

 PRINT   PHILIPPINES    July 31, 2008 07:57 (Edited: July 30, 2008 21:57)
http://www.bestadsontv.com/files/print/2008/Jul/tn_15602_Eyechart_SignLanguage_.jpg
A poor vision can make your life miserable. With the help of the Lasik Surgery clinic via DM9JaymeSyfu Manila, you will see life again clearly. Faster. Safer.

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VIEW THE 'EXPRESSIONS' AD
VIEW THE 'ROAD SIGNS' AD

Put together your lease

 PRINT   BRASIL    July 31, 2008 07:51 (Edited: July 30, 2008 21:51)
http://www.bestadsontv.com/files/print/2008/Jul/tn_15622_Consorcio_CaseCE_-_CCSP.jpg
The print ad via Dominio Publico promotes Case Construction's Leasing.

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Have no fear

 TV   AUSTRALIA    July 31, 2008 03:27 (Edited: July 30, 2008 17:27)
http://bestadsontv.com/files/thumbnails/2008/Jul/15651_Hutchison_3.jpg
You can live without consequences with 3 Mobile. A spot via The Campaign Palace Sydney and Goodoil Films.

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Guest judge: Steve Stone, chairman and CD, Heat, San Francisco

 GUEST JUDGE /BEST AD OF THE WEEK   USA    July 31, 2008 02:50 (Edited: April 12, 2011 08:27)
http://www.bestadsontv.com/news/upload/Steve%20Stone.jpgSteve Stone is the chairman and creative director of Heat, a full-service ad agency in San Francisco. Stone sets the aesthetic of everything at the agency and for its clients, establishing the highest level of taste in everything from long-form cinema advertising to web films to sandwich boards. It's all summed up in his mantra: "It aint a hobby".
Electronic Arts, Yahoo!, Discover Brokerage, Ben & Jerry's and Condé Nast Publications have all benefited from Stone's touch. He is one of the most honored Art Directors in the world, but he doesn't keep the awards because he thinks they're ugly.
Heat, formerly Black Rocket, was launched in January 2005 by Stone, after buying the company back from Havas and renaming it. At Black Rocket, the agency most known for the yodeling "Do you Yahoo!?" campaign, Stone served as founding partner and creative director. He and his partners were personally involved in every aspect of the business for eight years.
Prior to launching Black Rocket, Stone was a creative director at Hal Riney & Partners, where he led the creative team for Saturn and projects for PepsiCo and Starbucks Coffee. He also has previously worked for Goodby Silverstein and Partners in San Francisco and Ammirati & Puris in New York. During his time at Ammirati, Adweek named Stone 'Print Art Director of the Year'.
Before launching his advertising career, Stone was an innocent, young mid-west art school graduate with a bad haircut. He still refuses to drive any car built after 1969 and lives in San Francisco with his wife, Bridget, and three daughters.

BEST TV
I looked at six commercials for this review. The best, by far, was the spot for Amnesty International called 'Ink'. It was made with some of the most beautiful animation I have ever seen. I have to explain the word 'beautiful' before I continue. I'm speaking only of the craft not the content. However as I say that I wonder if the craft combined with the content is what makes it so beautiful. What is happening in the scenes is hard to watch and done with film of any other technique would have been hard to not to close your eyes completely. And perhaps that is exactly the intent. I found myself squirming in my chair because of how people were being treated but wanted to continue to see what happens because the animation is so amazing. The 'bad' people appeared to be on fire with black flame-like stuff coming off their bodies After the first scene of someone being mistreated a signature is written on screen. Suddenly the signature morphs in a memorizing fluid solution (as if ink was dropped into water) to the problem. In one scene the signature becomes a stairway for someone to escape a horrible prison. In another the signature turns into an incredible bird as the person being harmed climbs on and gets flown away to safety. Very powerful stuff. After five or six scenes a card comes up and says 'Your signature is more powerful than you think'. This is one of the most riveting public service commercials I have ever seen. I don't think I will ever forget it.
I would say the spot for the Czech film festival, Karlovy Vary Film festival, would be my second choice. You can't go wrong with Harvey Keitel, great dialogue, profanity and a very unique score.

BEST PRINT
I looked at six Print ads and I'd have to say the best would have to be for Renault cars. The ad entitled 'Ceiling'. Incredibly simple showing the ceiling of an amazing church in Sao Paulo. Or at least I'm assuming it's from. So many clients and agencies are guilty of jamming too much into print. I love that they grabbed on to the insight of looking up. I own a convertible and find myself looking up at architecture and skies at stop signs. It's very liberating and they captured it in a very nice unexpected and attractive way by not showing the 'looking up' part outside. Well done. I like the brand because they understand the visceral draw of a convertible.
The print runner-up would have to be the other Renault ad for what I'm assuming is a hatchback that holds a lot of stuff.
Another beautiful image of the car. Or I should say beautiful image of what goes in the car (the car is rather small). The effect is kaleidoscopic and I found myself studying all the umbrellas, kayaks and beach stuff longer than I would in an ordinary execution. Very nice. (Could the art director please call me, we're looking for another Art Director to work on Electronic Arts. 415.477.3101).

BEST OUTDOOR
Ok, this was hard. Well, not hard but confusing. Clearly the best 'idea' was the Ikeaevolving room. A glassed in room which changes daily by just adding new lighting, and pillows. Small stuff makes big changes in your home. A nice truth, and very relevant to a lot of people. Very smart. There was great interactivity with an SMS component where you could text in and win the contents. Super cool. But is it really outdoor? It's really an installation or more guerrilla or nontraditional, albeit great.
If we're talking pure outdoor. I'd have to say the board for the GE fridge you can write on is, um, right on. Sorry, couldn't help myself.
It's late - I have to finish this before midnight PST or the Bestads' editor will yell at me. Goin' to bed. Bye.

It's a beautiful day in the Sci Fi neighbourhood

 TV   USA    July 30, 2008 23:04 (Edited: July 30, 2008 13:04)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15635_SciFi.jpg
Sci Fi Channel wanted a promo for the upcoming series of Eureka so they approached Smuggler's Jon Watts.

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United by individuality

 TV   USA    July 30, 2008 19:56 (Edited: July 30, 2008 09:56)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15609_decl-5-m.jpg
Co-directed with Rob DuPear by ATTIK's creative director Simon Needham, "Declaration" shows owners' Scions dramatically coming together in a picturesque desert. "Our objective with this campaign is to celebrate the strong community of owners who have embraced the Scion brand," said ATTIK co-founder and creative director Simon Needham. "The diversity of Scions we had at the shoot was incredible, allowing us to create a phenomenal brand spot and many other campaign elements using owners' Scions. It was an amazing experience."

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VIEW THE FIRST PRINT AD
VIEW THE SECOND PRINT AD
VIEW THE THIRD PRINT AD

For those who hang around at the movies

 CINEMA   NEW ZEALAND    July 30, 2008 02:57 (Edited: July 29, 2008 16:57)
http://bestadsontv.com/files/thumbnails/2008/Jul/15598_wow_1_.jpg
It's always good hitting people with an ad when they least expect it. Getting them to read an ad is even better. There is a small group of people that always hang around till the end of the movie just incase there is something cool at the end. To talk to these people and give them a surprise Colenso BBDO Auckland created ads for the New Zealand Book Council that looked like movie credits. These were then seamlessly cut onto the movies own credits.

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Instant money transfers

 PRINT   VIETNAM    July 30, 2008 01:05 (Edited: July 29, 2008 15:05)
http://www.bestadsontv.com/files/print/2008/Jul/tn_15595_Final_Western.jpg
A print campaign from Saatchi & Saatchi Vietnam for Western Union Money Transfers.

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Keitel and Forman front Czech Film Festival

 TV   USA    July 30, 2008 00:04 (Edited: July 29, 2008 14:04)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15593_Karlovy_Harvey.jpg
The Ministry of Culture Czech Republic promote the Karlovy Vary International Film Festival in these two spots directed by Smuggler's Ivan Zacharias. The spots feature Harvey Keitel and Milos Forman who both have received special Crystal Globe awards from Karlovy Vary for their contribution to world cinema.

VIEW THE 'HARVEY KEITEL' SPOT
VIEW THE 'MILOS FORMAN' SPOT

Diddy says: "BK is open late"

 TV   USA    July 29, 2008 21:32 (Edited: July 29, 2008 11:32)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15592_BurgerKing_CEO.jpg
Spike Lee, via Saville Productions, directs Diddy in this Burger King spot from Crispin Porter + Bogusky, Miami.

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Bonds for eternity

 POSTERS   THAILAND    July 29, 2008 21:18 (Edited: July 29, 2008 11:18)
http://www.bestadsontv.com/files/print/2008/Jul/tn_15591_ThreeBond_-_Eternity.jpg
BBDO Bangkok shows that Threebond Super Glue keeps things together for eternity.

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ESPN makes no bones about it

 OUTDOOR   BRASIL    July 29, 2008 16:48 (Edited: July 29, 2008 06:48)
http://www.bestadsontv.com/files/print/2008/Jul/tn_15502_Bones_I.jpg
NeogamaBBH, Sao Paulo has created a series of outdoor posters promoting the Extreme sports at ESPN.

VIEW THE FIRST POSTER
VIEW THE SECOND POSTER
VIEW THE THIRD POSTER

Some outrageous radio

 RADIO   NEW ZEALAND    July 29, 2008 16:16 (Edited: July 29, 2008 06:16)
http://www.bestadsontv.com/news/../images/radioshot.jpg
Colenso BBDO, Auckland has put to air a series of radio spots to promote 'Outrageous Fortune' on TV3.

PLAY THE 'CHERYL' SPOT
PLAY THE 'LORETTA' SPOT
PLAY THE 'WOLF' SPOT

Drive every drip

 VIRAL   UK    July 29, 2008 15:56 (Edited: July 29, 2008 05:56)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15590_Honda-poster_1.jpg
A beautifully crafted animation viral for Honda via Wieden + Kennedy London, accompanied by a quirky, contemporary folk composition.

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Security alert at Fanta

 TV   UK    July 29, 2008 15:54 (Edited: July 29, 2008 05:54)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15589_Fanta_1.jpg
Cool animation from Picasso Pictures in this spot for Fanta Still via Ogilvy, London

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Ths spot's child play, brother

 TV   HONG KONG    July 29, 2008 15:49 (Edited: July 29, 2008 05:49)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15575_3_2.jpg
Leo Burnett Hong Kong uses a child’s perspective to present the flexible and smart solutions of IKEA’s bedroom storage products, and how these solutions create a better living.

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Tell someone who cares

 TV   AUSTRALIA    July 29, 2008 06:40 (Edited: July 28, 2008 20:40)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15568_screengrab.jpg
The Advertising Standards Council in Australia wanted to let people know that there is a place to complain about advertising standards.

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VIEW THE FIRST SUPPORTING PRINT AD
VIEW THE SECOND SUPPORTING PRINT AD
VIEW THE THIRD SUPPORTING PRINT AD
PLAY THE FIRST RADIO SPOT
PLAY THE SECOND RADIO SPOT

Coke countdowns to the Olympics

 TV   CHINA    July 29, 2008 02:51 (Edited: July 28, 2008 16:51)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15567_COKE-CHINA.jpg
Coca-Cola countdowns to the Beijing Olympics in this extravaganza via Red Lounge, Beijing and Stink, London.

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Coke happiness is a way of life

 TV   SPAIN    July 29, 2008 02:04 (Edited: July 28, 2008 16:04)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15566_COCA-COLA-YOUNG-MAN.jpg
The boomers are inheriting the earth, as long as they stay young at heart and have lots of Coke. A new spot via McCann-Erickson, Madrid.

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What a load of rubbish

 TV   AUSTRALIA    July 29, 2008 02:01 (Edited: July 28, 2008 16:01)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15562_reiwa_web-poster.jpg
A new TV spot from The Brand Agency, Perth, Australia shows what happens if you don’t do your research on reiwa.com before buying a house.

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Only life produces better images

 PRINT   BRASIL    July 28, 2008 22:46 (Edited: July 28, 2008 12:46)
http://www.bestadsontv.com/files/print/2008/Jul/tn_15496_Vaticano_I.jpg
Only life produces better images than Vaticano.

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VIEW THE SECOND AD
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The thicker the slower the better

 TV   UK    July 28, 2008 11:15 (Edited: July 28, 2008 01:15)
http://www.bestadsontv.com/files/thumbnails/2008/Jul/15525_Frijj_Granny.jpg
Two new spots in the Frijj campaign from Grey London.

VIEW THE 'RUN GRANNY RUN' SPOT
VIEW THE 'SCARED STIFF' SPOT

Fridge graffiti

 POSTERS   BRASIL    July 28, 2008 11:12 (Edited: July 28, 2008 01:12)
http://www.bestadsontv.com/files/print/2008/Jul/tn_15486_Beer.jpg
Ge Write-On is the refrigerator for those who like to express themselves as illustrated in these posters from Neogama/BBH, Sao Paulo.

VIEW THE 'BEER' POSTER
VIEW THE 'CAKE' POSTER
VIEW THE 'MEATBALLS' POSTER
VIEW THE 'PASTA' POSTER

Explore the land of Oz

 INTERACTIVE   AUSTRALIA    July 28, 2008 03:16 (Edited: July 27, 2008 17:16)
http://bestadsontv.com/files/print/2008/Jul/tn_15446_wickedscreenshot.jpg
In 2008, ANZ became Australia’s first major corporate sponsor of musical theatre through its million dollar sponsorship of WICKED The Broadway Musical. To support this sponsorship, Rodeo developed a highly interactive website where users could explore the Land of Oz to find out more about the show and ANZ.

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