Seen and notedFormer World Boxing Champion Kostya Tszyu and his sons put the new Hyundai Santa Fe through its paces in this spot via Singleton Ogilvy & Mather Sydney. VIEW THE SPOT As Newton put it,for every action there is an opposing reaction of equal strength. For a nation confronted with historic floods, this message via JWT Bucharest is as pressing as it will ever be.So, if you reduce your energy consumption by up to 80% just by switching to energy efficient light bulbs, nature will reduce the amount of energy it unleashes on you. VIEW THE 'TSUNAMI' AD VIEW THE 'LIGHTNING' AD Grey Melbourne wants to tell night-clubbing, pill-popping hell-raisers that drugs seriously impair your driving abilities. VIEW THE SPOT Tax Today is a tax agency that will give you your tax cheque immediately. This campaign of four spots from JWT Sydney points out the advantages. PLAY THE RADIO CAMPAIGN BBDO Bangkok introduce the Seiko Alarm Clock that wakes you up immediately. VIEW THE FIRST AD VIEW THE SECOND AD The Pepsi commercial created by youTarsem directs some of the world's most talented footballers in this new Pepsi spot from CLM/BBDO. VIEW THE SPOT Who do you trust with your insurance?Taxi director Liz Murphy used stop motion for this RAC insurance commercials through The Brand Agency, Perth. All the spots are one continuous shot. âMost people do stop motion with a locked off camera as itâs hard to move it smoothly. This job was really technically demanding as we moved the camera! Shooting three thousand, three hundred & seventy five individual framesâ, explains Murphy. New stop motion software enabled the crew to shoot the commercials in tight time frames. The camera movement was pre-plotted with hundreds of metres of measuring tape on the floor, on set walls and on a variety of portable stands. VIEW THE 60 SEC LAUNCH SPOT VIEW THE BUILDING SPOT VIEW THE MOTOR SPOT PLAY THE RADIO SPOT Track your parcel onlineThis 'mobile' on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL's runner vans, which shuttles around the Beijing's Central Business District to announce DHL's '24-7' online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged. VIEW THE DETAILS Marathon Sports is a runners' specialty chain. And Arnold Boston point out that since the foundation for all sports is running, they are also the perfect retailer for other serious athletes. VIEW THE CAMPAIGN Clemenger BBDO Adelaide has created a mock subculture where fans of Fantastic Instant Noodles pimp their kettles. VIEW THE SPOT Making the internet a safer place for childrenA campaign from Neogama/BBH Sao Paulo for IG Parental Control which makes the internet a safer place. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD 180, Los Angeles and production company Motion Theory, Venice have created a tv spot showing the powerful HD combination of Sony Vaio. VIEW THE SPOT This humorous campaign via The Escape Pod, Chicago shows that only one company, OfficeMax, is happy to take your pennies. VIEW THE 'USED CARS' SPOT VIEW THE 'RESTAURANT' SPOT Guinness via Irish International BBDO created a spot conducting a light show symphony. VIEW THE SPOT VIEW THE SPOT (HIGH RES) See life againA poor vision can make your life miserable. With the help of the Lasik Surgery clinic via DM9JaymeSyfu Manila, you will see life again clearly. Faster. Safer. VIEW THE 'SIGN LANGUAGE' AD VIEW THE 'EXPRESSIONS' AD VIEW THE 'ROAD SIGNS' AD You can live without consequences with 3 Mobile. A spot via The Campaign Palace Sydney and Goodoil Films. VIEW THE SPOT Guest judge: Steve Stone, chairman and CD, Heat, San Francisco
Steve Stone is the chairman and creative director of Heat, a full-service ad agency in San Francisco. Stone sets the aesthetic of everything at the agency and for its clients, establishing the highest level of taste in everything from long-form cinema advertising to web films to sandwich boards. It's all summed up in his mantra: "It aint a hobby".
Electronic Arts, Yahoo!, Discover Brokerage, Ben & Jerry's and Condé Nast Publications have all benefited from Stone's touch. He is one of the most honored Art Directors in the world, but he doesn't keep the awards because he thinks they're ugly. Heat, formerly Black Rocket, was launched in January 2005 by Stone, after buying the company back from Havas and renaming it. At Black Rocket, the agency most known for the yodeling "Do you Yahoo!?" campaign, Stone served as founding partner and creative director. He and his partners were personally involved in every aspect of the business for eight years. Prior to launching Black Rocket, Stone was a creative director at Hal Riney & Partners, where he led the creative team for Saturn and projects for PepsiCo and Starbucks Coffee. He also has previously worked for Goodby Silverstein and Partners in San Francisco and Ammirati & Puris in New York. During his time at Ammirati, Adweek named Stone 'Print Art Director of the Year'. Before launching his advertising career, Stone was an innocent, young mid-west art school graduate with a bad haircut. He still refuses to drive any car built after 1969 and lives in San Francisco with his wife, Bridget, and three daughters. BEST TV I looked at six commercials for this review. The best, by far, was the spot for Amnesty International called 'Ink'. It was made with some of the most beautiful animation I have ever seen. I have to explain the word 'beautiful' before I continue. I'm speaking only of the craft not the content. However as I say that I wonder if the craft combined with the content is what makes it so beautiful. What is happening in the scenes is hard to watch and done with film of any other technique would have been hard to not to close your eyes completely. And perhaps that is exactly the intent. I found myself squirming in my chair because of how people were being treated but wanted to continue to see what happens because the animation is so amazing. The 'bad' people appeared to be on fire with black flame-like stuff coming off their bodies After the first scene of someone being mistreated a signature is written on screen. Suddenly the signature morphs in a memorizing fluid solution (as if ink was dropped into water) to the problem. In one scene the signature becomes a stairway for someone to escape a horrible prison. In another the signature turns into an incredible bird as the person being harmed climbs on and gets flown away to safety. Very powerful stuff. After five or six scenes a card comes up and says 'Your signature is more powerful than you think'. This is one of the most riveting public service commercials I have ever seen. I don't think I will ever forget it. I would say the spot for the Czech film festival, Karlovy Vary Film festival, would be my second choice. You can't go wrong with Harvey Keitel, great dialogue, profanity and a very unique score. BEST PRINT I looked at six Print ads and I'd have to say the best would have to be for Renault cars. The ad entitled 'Ceiling'. Incredibly simple showing the ceiling of an amazing church in Sao Paulo. Or at least I'm assuming it's from. So many clients and agencies are guilty of jamming too much into print. I love that they grabbed on to the insight of looking up. I own a convertible and find myself looking up at architecture and skies at stop signs. It's very liberating and they captured it in a very nice unexpected and attractive way by not showing the 'looking up' part outside. Well done. I like the brand because they understand the visceral draw of a convertible. The print runner-up would have to be the other Renault ad for what I'm assuming is a hatchback that holds a lot of stuff. Another beautiful image of the car. Or I should say beautiful image of what goes in the car (the car is rather small). The effect is kaleidoscopic and I found myself studying all the umbrellas, kayaks and beach stuff longer than I would in an ordinary execution. Very nice. (Could the art director please call me, we're looking for another Art Director to work on Electronic Arts. 415.477.3101). BEST OUTDOOR Ok, this was hard. Well, not hard but confusing. Clearly the best 'idea' was the Ikeaevolving room. A glassed in room which changes daily by just adding new lighting, and pillows. Small stuff makes big changes in your home. A nice truth, and very relevant to a lot of people. Very smart. There was great interactivity with an SMS component where you could text in and win the contents. Super cool. But is it really outdoor? It's really an installation or more guerrilla or nontraditional, albeit great. If we're talking pure outdoor. I'd have to say the board for the GE fridge you can write on is, um, right on. Sorry, couldn't help myself. It's late - I have to finish this before midnight PST or the Bestads' editor will yell at me. Goin' to bed. Bye. It's a beautiful day in the Sci Fi neighbourhoodSci Fi Channel wanted a promo for the upcoming series of Eureka so they approached Smuggler's Jon Watts. VIEW THE SPOT Co-directed with Rob DuPear by ATTIK's creative director Simon Needham, "Declaration" shows owners' Scions dramatically coming together in a picturesque desert. "Our objective with this campaign is to celebrate the strong community of owners who have embraced the Scion brand," said ATTIK co-founder and creative director Simon Needham. "The diversity of Scions we had at the shoot was incredible, allowing us to create a phenomenal brand spot and many other campaign elements using owners' Scions. It was an amazing experience." VIEW THE SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD For those who hang around at the moviesIt's always good hitting people with an ad when they least expect it. Getting them to read an ad is even better. There is a small group of people that always hang around till the end of the movie just incase there is something cool at the end. To talk to these people and give them a surprise Colenso BBDO Auckland created ads for the New Zealand Book Council that looked like movie credits. These were then seamlessly cut onto the movies own credits. VIEW THE SPOT A print campaign from Saatchi & Saatchi Vietnam for Western Union Money Transfers. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Keitel and Forman front Czech Film FestivalThe Ministry of Culture Czech Republic promote the Karlovy Vary International Film Festival in these two spots directed by Smuggler's Ivan Zacharias. The spots feature Harvey Keitel and Milos Forman who both have received special Crystal Globe awards from Karlovy Vary for their contribution to world cinema. VIEW THE 'HARVEY KEITEL' SPOT VIEW THE 'MILOS FORMAN' SPOT Spike Lee, via Saville Productions, directs Diddy in this Burger King spot from Crispin Porter + Bogusky, Miami. VIEW THE SPOT NeogamaBBH, Sao Paulo has created a series of outdoor posters promoting the Extreme sports at ESPN. VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER Some outrageous radioColenso BBDO, Auckland has put to air a series of radio spots to promote 'Outrageous Fortune' on TV3. PLAY THE 'CHERYL' SPOT PLAY THE 'LORETTA' SPOT PLAY THE 'WOLF' SPOT A beautifully crafted animation viral for Honda via Wieden + Kennedy London, accompanied by a quirky, contemporary folk composition. VIEW THE SPOT Leo Burnett Hong Kong uses a childâs perspective to present the flexible and smart solutions of IKEAâs bedroom storage products, and how these solutions create a better living. VIEW THE SPOT The Advertising Standards Council in Australia wanted to let people know that there is a place to complain about advertising standards. VIEW THE SPOT VIEW THE FIRST SUPPORTING PRINT AD VIEW THE SECOND SUPPORTING PRINT AD VIEW THE THIRD SUPPORTING PRINT AD PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT Coca-Cola countdowns to the Beijing Olympics in this extravaganza via Red Lounge, Beijing and Stink, London. VIEW THE SPOT The boomers are inheriting the earth, as long as they stay young at heart and have lots of Coke. A new spot via McCann-Erickson, Madrid. VIEW THE SPOT A new TV spot from The Brand Agency, Perth, Australia shows what happens if you donât do your research on reiwa.com before buying a house. VIEW THE SPOT Only life produces better images than Vaticano. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Two new spots in the Frijj campaign from Grey London. VIEW THE 'RUN GRANNY RUN' SPOT VIEW THE 'SCARED STIFF' SPOT Ge Write-On is the refrigerator for those who like to express themselves as illustrated in these posters from Neogama/BBH, Sao Paulo. VIEW THE 'BEER' POSTER VIEW THE 'CAKE' POSTER VIEW THE 'MEATBALLS' POSTER VIEW THE 'PASTA' POSTER Explore the land of OzIn 2008, ANZ became Australiaâs first major corporate sponsor of musical theatre through its million dollar sponsorship of WICKED The Broadway Musical. To support this sponsorship, Rodeo developed a highly interactive website where users could explore the Land of Oz to find out more about the show and ANZ. VIEW DETAILS |
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