Seen and notedMost utes in the market are either suited to work or play, not both. The Nissan Navara is both Tough at Work and Hard at Play. The new multi-media campaign from WhybinTBWA, Melbourne highlights how with a Navara you can get the best from both work and after hours play. The campaign looks at how these days the lines between the two are blurred, creating a humorous look at what a Navara driver does with his work tools after hours. This message for Navara has been strongly leveraged through TV, radio, print, OOH, DM and online. WhybinTBWA, Melbourne managing director, Andrew Scott, said the creative challenges conventional uses for the ute to talk to today's tradesman: "This is a compelling new offer from Nissan, presenting Australian tool men with a vehicle that plays as hard as it works. The creative captures the essence of the self-made Aussie bloke who is unpretentious and values their mates, family and fun. The Nissan Navara ticks all their boxes â power, towing, style and comfort â making it the ideal utility vehicle for all facets of life, no matter how extreme." VIEW THE SPOT A simple spot via Freelancers Ben Pearce and Richard Kahotea to raise eye health awareness during the month of July. VIEW THE SPOT TBWAChiatDay, New York created a print campaign for Snickers being a big meal. VIEW THE 'BEAR' AD VIEW THE 'SHARK' AD VIEW THE 'LION' AD Get in touch with your sensibleThis spot from George Patterson Y&R Melbourne is one part of an integrated campaign for Spring Valley introducing people to their "Sensible". A Sensible is the physical emodiement of well, your Sensible side. Go to saveyoursensible.com for more. VIEW THE SPOT Justin Timberlake is William RastWilliam Rast clothing series that starts Justin Timberlake playing the role of William Rast. The campaign shot by RSA's Jonas Akerlund features a trailer and two films. VIEW THE TRAILER VIEW PART 1 VIEW PART 2 Directional signs to Beate Uhse AG, a German industry group with focus on selling adult entertainment in the form of sex toys, lingerie, clothing and pornography. VIEW THE FIRST POSTER VIEW THE SECOND POSTER Energy São Paulo created an ad for ASTOC (Brazilian Association of Obsessive Compulsive Disorder) showing the life of a person with OCD. To raise awareness regarding OCD's symptoms, the same magazine page was repeated 3 times in a row. On the third page, a sign revealed that the repetition was not a print mistake but a way to show how a person with OCD lives. Headline: We repeat the last 3 pages so you can better understand how life is for those who have OCD. VIEW THE AD Cellulite couchDurng Miami Fashion Week, Nivea was in South Beach once again to promote its Good-Bye Cellulite product. To celebrate swimwear designer Shay Toddâs new collection, Nivea fashioned exclusive GOOD-BYE CELLULITE sofas for the event. VIEW THE IDEA We've been having itA happy-go-lucky African dictator who scoffs at Vodacomâs claims with a hearty laugh in this spot from DraftFCB Johannesburg and Velocity Films. VIEW THE SPOT Shilo has directed and produced this stylized, high-energy, design-infused HD spot completed entirely in CG for the creative team from ad agency DraftFCB San Francisco and their clients at Electronic Arts. The spot, entitled "Ca$h," is now going on the air in various markets around the world, to promote the highly anticipated Aug. 31 (Sep. 5 in the UK) console and PC releases of Pandemic Studios' "Mercenaries 2: World in Flames." VIEW THE SPOT This Levi's spot is beautifully shot by HSI's Michael Haussman for Cutwater San Francisco. VIEW THE SPOT Tooheys Beer relays around the worldFive weeks ago, Saatchi & Saatchi, Sydney sent a schooner of Tooheys New beer in a relay around the world, gathering untold free publicity along the way. The relay concluded today in Sydney. VIEW THE 'MOROCCO' SPOT VIEW THE 'AFRICA' SPOT VIEW THE 'EUROPE' SPOT The challenge via BBDO Argentina was creating a spot to communicate Nike's Human 10K race. With a total participation of approx. 1,000,000 runners, the event is scheduled to take place in 24 different cities at the same time. The video is a call to all Argentines to inspire them to make a joint effort to race the world on August 31st. There will be 15,000 Argentine participants. Since in this opportunity, the 10K would be a race against nations, the spot shows an Argentine runner defeating the rest of the participants from other countries. The characters of the runners are all"represented with the famous "Post it" papers. Our goal was to cheer Argentine runners for them to give everything they've got to leave a mark in the rest of the countries. VIEW THE SPOT Lowe Porta Santiago introduces the new digital tv service, you can fast forward pause and rewind live tv. VIEW THE SPOT Do more than one thingThe spot via Sing&Sons Cape Town features a small business owner who is capable of multi-tasking to get the job done. For their latest TVC for KIA Motors' K2700 bakkie, Cape Town agency singh&sons looked to their target market for insight and inspiration. The agency enlisted Jason Fialkov from Egg Films with the task of translating the concept into an entertaining ad which also showcased the K2700's new five-year warranty. VIEW THE SPOT DDB London have created a new print campaign for Marmite, advertising their snack range. Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Unitas/RNL, Santiago release a new campaign for Faber Castell Permanent Markers. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Marketforce Perth teamed up with Australian Idol finalist, Chris Murphy, to produce a campaign that promotes Lotto & Scratch'n'Win gift packs as the ideal Fatherâs Day present. PLAY THE 'FIRST' SPOT PLAY THE 'SECOND' SPOT PLAY THE 'THIRD' SPOT Allan Gray's timelineAllan Gray has had the same investment philosophy for over 34 years, never waivering or changing they way they invest. The brief to King James, Cape Town was to create a campaign based on this form of long term thinking. VIEW THE 'JOAN' AD VIEW THE 'NKOSI' AD VIEW THE 'MOZART' AD Hot Tomali Vancouver created a print campaign showing that everybody makes mistakes. VIEW THE 'PROSTITUTE' AD VIEW THE 'HOLD SOMETHING' AD VIEW THE 'ALPHABET' AD Escape a criminal recordOnly funny pictures can do it literallyA print ad via KingKongBangkok. The small copy under the small picture : Relax The World. FunPics.com VIEW THE 'VIETNAM' AD VIEW THE 'CHINA' AD Vespa finds a gap in the marketGo where you want and do what you want on a true Italian classic. A new print campaign for Vespa via Saatchi & Saatchi New Zealand. VIEW THE 'COPS' AD VIEW THE 'TRAMS' AD Back when a gay man was merely happyGalway vintage is Australia's oldest wine still in production. The world has changed but it hasn't, according to this print ad via KWP! Adelaide. VIEW THE AD Diylexsa is a fustartirng epxecrenieThe Perlorian Brothers direct these two spots for Wieden+Kennedy, Portland that show the difference using Old Spice Swagger can make. VIEW THE 'LL COOL J' SPOT VIEW THE 'LORD BRIAN' SPOT Guest judges: Dylan Harrison and Feargal Ballance, DDB London
This week's guest judges are Dylan Harrison and Feargal Ballance, creative directors at DDB London. The pair teamed up after Dylan fled a respectable legal career in Melbourne and Feargal had graduated art colleges, traveling and shoulder length hair. They met on a D&AD Workshop and landed a placement at DDB London, where they were hired in 2000.
Together they have won numerous awards for clients as diverse as Volkswagen, Marmite and the Guardian Newspaper. In addition to three Nominations and a coveted Yellow Pencil at D&AD, they have won Gold at Cannes, One Show, Clio, ANDY, Creative Circle, Campaign Press and Eurobest. A high point came when their print ad 'Cops' for Volkswagen won both the Grand Prix in Cannes and Eurobest and became the most awarded print ad in the world in 2004. In the 2006 they won the Budweiser Ireland account and were appointed creative directors. Most recently they picked up a Silver Lion in Cannes 2008 for their Volkswagen TV spot 'Singing Dog'. Welcome to this week's Best ads review. This is the part where you get a moment's respite from mining the depths of your own creativity and see what precious ideas some of your fellow luminaries have managed to unearth and see the light of day. Blinking into the sunlight we hold them aloft. Do they sparkle? Are they gold? Or a yet another futile dayâs effort in the search for precious metal to adorn our shelves? We acknowledge everyone with work in this week has toiled long and hard to come this far, any ad containing even a flicker of originality has a history of blood, sweat and tears. But the difference between OK ADS and BEST ADS is the hunger and tenacity which keeps us digging deeper until we know we've found something really special. Which ones were worthy of the effort that went into them? BEST TV First up is the TV. Great TV has the power to charm, seduce and beguile, so much so we accept the relevant rational justification to purchase the product at the same time. Merely good TV usually does one or the other. We think the winner for this week falls somewhere between the two. The Toyota spot 'Every Bit Brilliant' was a sweet little film, subtly taking us through the thinking that goes into every part of their new car. What elevates this ad is that it's emotionally engaging, narrating the story from the perspective of a young beardy designer. We feel his anxiety that he is a talentless fraud surrounded by brilliant colleagues. At one point he even forgoes a beer with his mates to crack the difficult brief. Perhaps it's because this is so close to a day in the life of an average creative, beard included, that it spoke to us. We would have liked to have seen more of the connectivity between the ideas of the designers to really flatter the product and accentuate his isolation at the same time. It also is tonally reminiscent of an earlier ad shot by the same director for Honda which dulls the shine for us somewhat. Flaws aside, it charms us while informing us the car is full of innovative technical ideas. Worth the effort. The rest of the TV is a mixed affair. Yell.com has the potential to shine as a campaign with some polishing, while the Axe spot probably lured us for all the wrong reasons. BEST PRINT and BEST OUTDOORSecondly the press and outdoor. Why is it that clients and agencies alike treat print as a dumping ground for all of the product points and grubby tactical offers they wouldn't dare sully their precious tv ad with? Done well, print too has the ability to simultaneously engage hearts and minds. All too often we either get the client friendly version or the opposite, the scam ad. Neither of the two are worth the effort that go into producing them. The question of filthy lucre aside, unfortunately none of the work in these categories this week really caught our eye. The Smart 'Slim ad' and the Ikea 'Sliding wardrobe' were both interesting media ideas and the Screen Enterprises 'Mailbox DVD' stood out, both literally and conceptually. Although we expect with the latter the creatives used more care positioning the leaflet in the letterbox for the photographer than any of the delivery boys would have in reality. The first few would have been stuffed in unceremoniously and the rest dumped down a storm drain. Safe sex in AmsterdamFrankenstein promotes safe sex, condoms and STD check-ups for VANABBETOTVESSEM Amsterdam. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT BMW sinks to new depthsA breathtaking spot for BMW from Ireland Davenport, Johannesburg directed by Greg Gray via Velocity Films. VIEW THE SPOT IKEA provides storage solutions for everyone. 303 Perth needed to keep this top of mind and to demonstrate how IKEA does this within a newsprint forum. VIEW THE AD The Campaign Palace, Sydney wanted to create a piece dedicated to the summers you have when you're young. When you're free and spontaneous. They worked with @radical.media director Chris Riggert, to get something filmic and natural. There's high and low points in the piece, which makes it credible and authentic. VIEW THE SPOT Mother London spot directed by Hungry Man's Bryan Buckley that shows how you can organise anything via Yell.com VIEW THE SPOT Mailbox DVDFatso.co.nz is an online DVD rental service that delivers DVDs free through the mail. Rapp Collins New Zealand wanted to encourage people to subscribe to Fatso.co.nz, and get their DVDs delivered straight to their mailbox with an offer: subscribe for a year and get a free portable DVD player. To bring Fatsoâs proposition âDVDs deliveredâ to life, the mail drop transformed an everyday letterbox into a DVD player. VIEW THE IDEA VIEW THE CLOSE UP Duracell lasts longerOgilvy Johannesburg release a follow-up to their Cannes Grand Prix winning Duracell campaign. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD New Bradesco Life Insurance print work from Neogama/BBH Sao Paulo. VIEW THE FIRST AD VIEW THE SECOND AD A freestyler reveals the new Bonds âThe Shortâ via a series of soccer flicks and tricks. The Campaign Palace Sydney found this guy on You Tube. http://au.youtube.com/watch?v=x0N1R_aHgR4&feature=related VIEW THE SPOT Tombras Group Knoxville targets intoxicated motorcyclists, who have a very high rate of fatal crashes. The NHTSA want to emphasize the fact that random patrols and roadblocks will now not only be more commonplace but also later in the evening and so drunken motorcyclists will be easier to spot. VIEW THE SPOT This was created for online television breaks at ABC.com (US). The minivan might never beat its bad rap, but there are likely worse things that can happen than growing up and having a family. So, embracing that wacky counter-intuitive ethos, Organic, Inc USA thought that in this minivan "the adventures continue" (We had to use kinetic typography last minute after the lead pony from our shoot was caught up in a scandal we cannot comment on). VIEW THE SPOT A sophisticated adJWT New Zealand created a sophisticated special build billboard to promote the new Ford G Series. VIEW THE AD |
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