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Seen and noted

Best Ads on TV.. on TV!

 LATEST NEWS   AUSTRALIA    September 24, 2008 08:21 (Edited: April 13, 2010 04:01)
http://www.bestadsontv.com/news/upload/Picture%201122.pngEvery fortnight, Cannes regular and creative commentator Rob Belgiovane, creative partner of BWM Sydney, reviews some recent Bestadsontv.com spots from around the world for the Australian public on Channel 9's Today Show.....

VIEW FEBRUARY 1, 2010 SEGMENT
VIEW JANUARY 18, 2010 SEGMENT
VIEW FEBRUARY 15, 2010 SEGMENT
VIEW MARCH 1, 2010 SEGMENT
VIEW MARCH 29, 2010 SEGMENT
VIEW APRIL 13, 2010 SEGMENT


http://www.bestadsontv.com/news/upload/Picture%2070.png.... The www.bestadsontv.com segment is now occasionally back on New Zealand TV on the TV3 Sunrise programme, fronted by Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.

VIEW NOVEMBER 2, 2009 SEGMENT
VIEW OCTOBER 12, 2009 SEGMENT

WANT TO FRONT A SIMILAR SEGMENT IN YOUR COUNTRY? CONTACT: michael@bestadsontv.com

Love your home

 TV   CANADA    October 01, 2008 06:46 (Edited: September 30, 2008 20:46)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16940_IKEA_Meditation_Still.jpg
Ikea via Zig Toronto created a TV campaign promoting different Ikea solutions that will make you love your home.

VIEW THE 'MEDITATION' SPOT
VIEW THE 'GARAGE TALK' SPOT
VIEW THE 'DUBBED HUSBAND' SPOT

Channel 4 over moon

 POSTERS   SWEDEN    October 01, 2008 06:34 (Edited: September 30, 2008 20:34)
http://bestadsontv.com/files/print/2008/Sep/tn_16956_PolarMusicPrize_outdoor_1.jpg
The brief to Storakers McCann was to announce both Pink Floyd and Renee Fleming ad won the Polar Music Prize 2008, and that the public could watch the award ceremony on Channel 4.

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See what you'll look like

 AMBIENT   SWEDEN    October 01, 2008 06:31 (Edited: September 30, 2008 20:31)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16954_World_ClassSmall.jpg
For the launch of World Class new flagship gym in Stockholm, caricature artists were put on strategic places via Le Bureau Stockholm, making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.

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Gas can make you run out

 PRINT   CANADA    October 01, 2008 06:18 (Edited: September 30, 2008 20:18)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16950_YRTBankAccount.jpg
Rao Barrett and Welsh, Toronto want to make drivers aware that driving costs you more than the price of gas. The message: The more you spend on gas, the less you have left to live on. Don't drive. Use public transit.



VIEW THE 'BANK ACCOUNT' AD
VIEW THE 'FRIDGE' AD
VIEW THE 'VACATION FUN' AD

It's amazing what your hands can do

 TV   ARGENTINA    October 01, 2008 06:12 (Edited: September 30, 2008 20:12)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16941_Fotograma_Copas.jpg
The new hypoallergenic dishwasher for sensitive hands via Grey Argentina


VIEW THE SPOT

Guest judge: Conn Bertish, ECD, JWT Cape Town

 GUEST JUDGE /BEST AD OF THE WEEK   SOUTH AFRICA    October 01, 2008 01:38 (Edited: April 12, 2011 08:28)
http://www.bestadsontv.com/news/upload/Picture%20109.pngThis week's guest judge is Conn Bertish, the Executive Creative Director of JWT Cape Town.
He has been recognized internationally at D&AD, One show, Clio and Cannes. Most recently, winning South Africa's only Gold at this year's One Show Awards held in New York.
Conn has built a reputation as an ECD who can turn agencies around, as his work at Saatchi & Saatchi and JWT Cape Town attest. He is regarded as a real South African talent who enjoys riding big chunks of ocean when he's not pushing the creative.

BEST TV
TV was the strongest category with a clear winner. Diesel is back with a bit of proper vintage, reworked. This nutty piece will be mailed around the globe in no time, just hope my daughter doesn't get hold of it. Great work, wish I had it on my reel. Runner-up goes to Nike for their brave Here I Am campaign. Considering the category this is real departure into some interesting territory.

BEST PRINT
Print was pretty weak with one exception. The Sony Premium DJ Headphones rock, big time. The imagery is simple and powerful - a seriously beautiful piece of work that I imagine will do very well at Cannes. Then there's a big jump to runner-up with a pretty first-base idea for Eveready Torches.

BEST OUTDOOR
Outdoor again had a clear winner with the National Foundation for the Deaf 'Live testing station'. It's one thing to raise awareness of an issue, but to actually change the way people behave is another. Hats off to this interactive safety board that would definitely have had an impact. Runner up is TV6's pretty generic use of sound sensors in Big in Japan: nothing too exciting though.

When you don't have a clue

 TV   USA    October 01, 2008 00:38 (Edited: September 30, 2008 14:38)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16938_Clue.jpg
Find out with the Clue Scratch it fromm the Oregon in this beautiful spot via Lotto via BPN Portland


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You're missing out

 TV   NETHERLANDS    October 01, 2008 00:23 (Edited: September 30, 2008 14:23)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16936_GUY_MTV.jpg
MTV asked 180 Amsterdam for work that encouraged teenagers to switch of their "machines" and spend more time outside, which in turn saves energy, which in turn saves the world (a little).

Given this challenge, 180 Amsterdam could either (a) tell aforementioned teenagers that they should turn off their video games and computers - which doesn't usually go over so well.

Or (b) show them what they might be missing by not turning off their video games and computers.

180 chose b.

In the film 'Mud' a guy sits on his sofa playing computer games. Meanwhile, outside unbeknown to him, three gorgeous bikini clad girls are stuck in mud, requiring urgent assistance.

In the film 'Stallion' a girl sits at home on her computer screen. Meanwhile, outside a strapping shirtless guy is mounted on a stallion, with a spare horse by his side.

The VO describes the wonders of the computer age, but finishes with the words 'but real life can be much, much better'. Both films end with the MTV Switch logo and the TV screen switching off.

The films were directed by Thomas Mailaenderat Yellow House Productions.


VIEW THE 'MUD' SPOT
VIEW THE 'STALLION' SPOT

DDB tricks an army

 PRINT   AUSTRALIA    October 01, 2008 00:09 (Edited: September 30, 2008 14:09)
http://bestadsontv.com/files/print/2008/Sep/tn_16945_Antrid_Trojan.jpg
DDB Melbourne shows that ants aren't really very smart.


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Some things don't have a price

 TV   USA    September 30, 2008 21:07 (Edited: September 30, 2008 11:07)
http://bestadsontv.com/files/thumbnails/2008/Sep/16934_intercept_1.jpg
For a faster way to pay there's MasterCard Paypass in this spot via McCann Erickson New York


VIEW THE 'INTERCEPTION' SPOT
VIEW THE 'HIT' SPOT

Saving children from eating rubbish

 AMBIENT   HONG KONG    September 30, 2008 20:31 (Edited: September 30, 2008 10:31)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16944_CNgarbage.jpg
Leo Burnett Hong Kong save children from eating garbage in this ambient ad.

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Leo Burnett prevents mold

 PRINT   BRASIL    September 30, 2008 04:05 (Edited: September 29, 2008 18:05)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16928_Coral_1.jpg
With Coral Paint, your ceiling won't design itself with mold in this print campaign via Leo Burnett Brazil.

VIEW THE FIRST AD
VIEW THE SECOND AD
VIEW THE THIRD AD

Chicken runs ahead with steroids

 TV   IRELAND    September 30, 2008 03:25 (Edited: September 29, 2008 17:25)
http://bestadsontv.com/files/thumbnails/2008/Sep/16921_FunRun08_viral_FINAL.jpg
Chicken is on steroids in this spot via Bonfire Dublin.

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Honda doesn't suck

 TV   USA    September 29, 2008 23:17 (Edited: September 29, 2008 13:17)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16920_Honda_Mosquitoes.jpg
No more gass guzzling with the new Honda.


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Flipping is not impossible

 PROMO   HONG KONG    September 29, 2008 23:05 (Edited: September 29, 2008 13:05)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16899_DOUBLES-SIDED_OLYMPIC_FLIP-BOOK_print.jpg
Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was - 'When 1.3 billion people get behind their athletes Impossible is Nothing.'

TBWA\TEQUILA Hong Kong was briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes.

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Nike takes us on a journey

 TV   USA    September 29, 2008 21:58 (Edited: September 29, 2008 11:58)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16915_NikeWomen_Sharapova.jpg
Five different styles of animation are used in this campaign for Nike Women from Wieden+Kennedy, Amsterdam.

VIEW THE 'SHARAPOVA' SPOT
VIEW THE 'SANDERS' SPOT
VIEW THE 'SPIRIG' SPOT
VIEW THE 'DELPHINE' SPOT
VIEW THE 'LA MANTIA' SPOT

Why do we do all this?

 TV   FRANCE    September 29, 2008 07:25 (Edited: September 28, 2008 21:25)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16914_Wranger_Why.jpg
Fred & Farid, Paris ask questions for Wrangler.


VIEW THE SPOT

Highlighting the best spots for your trip

 PRINT   BRASIL    September 29, 2008 02:57 (Edited: September 28, 2008 16:57)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16911_fluorescentLONlo.jpg
Africa, Sao Paulo is behind this press campaign for Folha Top 10's Travel Guides, that selects the best 10 things for your trip.

VIEW THE 'LONDON' AD
VIEW THE 'NEW YORK' AD
VIEW THE 'PARIS' AD

A comma can change everything

 TV   BRASIL    September 29, 2008 00:48 (Edited: September 28, 2008 14:48)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16910_frame.jpg
Africa, Sao Paulo has created a campaign for the Centennary of the Brazilian Press Association, an institution that fights for freedom of speech.

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Live the moment

 TV   USA    September 28, 2008 05:40 (Edited: September 27, 2008 19:40)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16905_XBOX_360_MOVIE.png
Microsoft Xbox 360 created a breathtaking TV campaign via T.A.G San Francisco telling people to live the moment.


VIEW THE 'MOVIE' SPOT
VIEW THE 'LEGO BATMAN' SPOT
VIEW THE 'ROCK BAND' SPOT

Diesel gets pumping

 VIRAL   USA    September 28, 2008 04:20 (Edited: September 27, 2008 18:20)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16908_Diesel_XXX.jpg
A brilliant racy spot from The Viral Factory London for Diesel captures the fun times in and out of your Diesel.

VIEW THE SPOT
VIEW THE SPOT (LOW RES)

Yahoo looks all around

 PRINT   CHINA    September 28, 2008 04:15 (Edited: September 27, 2008 18:15)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16903_Yahoo360_Martian.jpg
DDB Shanghai promotes Yahoo! as a 360 degree search engine.

VIEW THE 'MARTIANS' AD
VIEW THE 'MERMAID' AD

Lifelounge creates water bar

 OUTDOOR   AUSTRALIA    September 28, 2008 04:09 (Edited: September 27, 2008 18:09)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16887_Smart_Water_Bar.jpg
Melbourne was faced with a late night dilemma: a largely unpopular lockout that saw most licensed premises in the inner city ordered to refuse entry to patrons after 2:00am. Lifelounge Melbourne recognized an opportunity to help launch Spring Valley's new range of vitamin-infused mineral waters. We opened Australia's first 'Water Only' bar. The Smart Water Bar.

VIEW THE BAR

They'll haunt you for a long time

 PRINT   PORTUGAL    September 28, 2008 03:49 (Edited: September 27, 2008 17:49)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16900_Dogs.jpg
Partners, Portugal created a striking print campaign for Accao Animal raising awareness about abandoning animals.

VIEW THE 'DOGS' AD
VIEW THE 'CATS' AD

Skip the autograph queue

 PROMO   HONG KONG    September 28, 2008 03:44 (Edited: September 27, 2008 17:44)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16897_adidas_Impossible_Jerseys.jpg
In late 2007, Adidas briefed TBWA/TEQUILA Hong Kong to excite football fans about the new collection of 2008 adidas Federation Jerseys.So we decided to recreate autographed jerseys, fold them and place them as cover inserts into Hong Kong's number one selling youth magazine, MILK. So overnight, stacks of adidas Federation Jerseys appeared on Hong Kong's newsstands. Fans would find France, Argentina, Germany and Spain and every single one was autographed. It was the first time any magazine had been used to sell apparel in this way.

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Levi's goes unbuttoned

 PROMO   HONG KONG    September 28, 2008 03:42 (Edited: September 27, 2008 17:42)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16898_Unbuttoned-The_Magazine.jpg
To launch the new 'Unbuttoned' range of 501 jeans into the Hong Kong market, Levi's looked to maintain its sense of originality and individuality, however endless funds were not available, so a simple magazine campaign was briefed via TBWA\TEQUILA Hong Kong.

'Live Unbuttoned' is about expressing individuality, living outside of conventions and shunning social restraint. So the 501s had to be advertised in the most unrestrained way.

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Dinosaurs still waiting to be discovered

 PRINT   USA    September 27, 2008 02:58 (Edited: September 26, 2008 16:58)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16894_Denver_Museum_1.jpg
Dinosaurs are about to be discovered in this print ad via Carmichael Lynch, Minneapolis.

VIEW THE 'LIVING ROOM' AD
VIEW THE 'BEDROOM' AD
VIEW THE 'BATHROOM' AD

More than just a glass and a half

 PRINT   SWEDEN    September 27, 2008 02:52 (Edited: September 26, 2008 16:52)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16893_Roy_Awards_Gorilla.jpg
Enjoy great advertising over a drink or two.

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Awkward situations can be helpful

 TV   JAPAN    September 27, 2008 02:45 (Edited: September 26, 2008 16:45)
http://bestadsontv.com/files/thumbnails/2008/Sep/16884_Bodybuilder.jpg
Shizuoka Broadcasting is a local TV station offering many local and regional programs. This commercial is the first ad in a campaign via Dentsu Tokyo, and it illustrates how people's lives can be saved by watching their programs. Just like discussing the weather, topics involving TV programs can be life-savers in awkward social situations.



VIEW THE SPOT

Listen to every child's voice

 TV   UK    September 27, 2008 00:40 (Edited: September 26, 2008 14:40)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16885_NSPCC1.png
Saatchi & Saatchi London were briefed to make people aware of the need for money to improve and expand ChildLine and the NSPCC Helpline.

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Imagine what more words can do

 OUTDOOR   AUSTRALIA    September 26, 2008 23:19 (Edited: September 26, 2008 13:19)
http://bestadsontv.com/files/print/2008/Sep/tn_16869_BWF_2008_Billboard.jpg
Brisbane Writers Festival created a campaign via Publicis Mojo, Brisbane.

VIEW THE 'MOVIE' AD
VIEW THE 'BOOKMARK' AD
VIEW THE 'TV' AD

Put a bit of 'Un' in your life

 TV   AUSTRALIA    September 26, 2008 22:54 (Edited: September 26, 2008 12:54)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16826_dog_still_1.jpg
This campaign, developed by Human and produced through The Sweet Shop, launches a new positioning for NRMA Insurance.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT
VIEW THE THIRD SPOT

Wake up to McDonalds

 TV   NEW ZEALAND    September 26, 2008 20:59 (Edited: September 26, 2008 10:59)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16882_Picture_26.png
This spot from DDB New Zealand is designed to show how much McDonald's has changed and looks through the eyes of a punter who’s been asleep for a few years then woken up there.

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Bring back the child inside you

 TV   SPAIN    September 26, 2008 20:53 (Edited: September 26, 2008 10:53)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16880_PLAYSTATION_Chapas_f1.jpg
Playstation Plates, the new game for Playstation 3 is promoted in this spot from TBWA Madrid and RCR Films.

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Thousands of fun words

 TV   AUSTRALIA    September 26, 2008 20:48 (Edited: September 26, 2008 10:48)
http://bestadsontv.com/files/thumbnails/2008/Sep/16868_BWF_TV.jpg
Publicis Mojo Brisbane has produced a spot with no sound to promote the Brisbane Writers Festival.

VIEW THE SPOT

Test your ears at the bus stop

 OUTDOOR   NEW ZEALAND    September 26, 2008 05:10 (Edited: September 25, 2008 19:10)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16865_NFD_adshel.jpg
Headphones are the latest culprits in hearing damage. Yet most people don't know what volume level is safe. DDB New Zealand put a decibel reader into an adshel, so passersby could test their own headphones.

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When simple becomes complicated

 PRINT   CANADA    September 26, 2008 05:05 (Edited: September 25, 2008 19:05)
http://bestadsontv.com/files/print/2008/Sep/tn_16861_MS_Grips.jpg
The brief via BBDO Toronto was to generate awareness of a disease so debilitating it makes even the simplest movement next to impossible.

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Only in cool pertrol stations

 TV   AUSTRALIA    September 26, 2008 04:58 (Edited: September 25, 2008 18:58)
http://www.bestadsontv.com/files/thumbnails/2008/Sep/16875_V_LEMON_Directors_30Sec_web.jpg
A bored servo attendant in Sans Souci shows us how its done in New York, Paris and London via Clemenger BBDO Sydney. V Lemon. So New Right Now.


VIEW THE SPOT

How to stop hurting yourself

 PRINT   INDIA    September 25, 2008 20:26 (Edited: September 25, 2008 10:26)
http://www.bestadsontv.com/files/print/2008/Sep/tn_16855_evereadyfinger.jpg
Eveready Torch campaign from Rediffusion DYR Mumbai.

VIEW THE 'FINGER' AD
VIEW THE 'TOE' AD
VIEW THE 'FOOT' AD
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