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Seen and noted

A new direction for phone users

 PRINT   CHINA    December 31, 2008 05:04 (Edited: December 30, 2008 18:04)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18651_Motorola_Chess.jpg
O&M Beijing has created a new campaign for Motorola Ming8 which features GPS.


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10 cents

 TV   PERU    December 31, 2008 04:54 (Edited: December 30, 2008 17:54)
http://www.bestadsontv.com/files/thumbnails/2008/Dec/18654_Ode-frame2.jpg
A campaign from Young & Rubicam Lima to communicate the 10 cent promotion of Movistar (the leading cell phone company in Latin America), which means that after the second minute of talking, you only pay 10 cents per minute.



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You'd be crackers to light one

 PRINT   INDIA    December 28, 2008 20:27 (Edited: December 28, 2008 09:27)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18645_CA1.jpg
Anti-cracker campaign from RK Swarmy BBDO Mumbai to create awareness among people about the ill-effects of bursting crackers, thereby conveying them a message to reduce their use to prevent environment & indivuals from hazards.


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Stay on the right path

 OUTDOOR   NEW ZEALAND    December 25, 2008 20:41 (Edited: December 25, 2008 09:41)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18633_There_it_is.jpg
DDB New Zealand tell people the movie Pathfinder is now on SKY Movies.

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Beast MW

 PRINT   CANADA    December 25, 2008 19:49 (Edited: December 25, 2008 08:49)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18605_Diesel_Beast.jpg
Despite being more economically and environmentally efficient, diesel machines are still perceived to be grittier, nastier and tougher. Rather than change that perception, we decided to perpetuate it. Agency: concerto Vancouver

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Dont run over teddy

 PRINT   MALAYSIA    December 25, 2008 19:43 (Edited: December 25, 2008 08:43)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18620_Munchy_s_Poster_Dashboard_LR_1.jpg

To promote Munchy's Mini, Grey Kuala Lumpur put the product onto the dashboard of a Mini. But upon closer inspection, the background reveals that the Mini is actually a toy car.

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Where's Davo taking us

 INTERACTIVE   AUSTRALIA    December 24, 2008 23:45 (Edited: December 24, 2008 12:45)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18538_DAVO_screenshot.jpg

In order to 'creep-up' on an audience of hard-to-crack young, male speedsters, BMC Brisbane created a website in disguise.

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A hive of trucks

 PRINT   USA    December 24, 2008 23:32 (Edited: December 24, 2008 12:32)
http://bestadsontv.com/files/print/2008/Dec/tn_18639_TOY2008_BeesAd_2pg.jpg
Toyota makes the hardest working lift truck. A claim supported cost of ownership, fuel consumption and efficiency,

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4 men and a blow up doll

 TV   UK    December 24, 2008 23:24 (Edited: December 24, 2008 12:24)
http://bestadsontv.com/files/thumbnails/2008/Dec/18638_Image_4.jpg
4 friends cross the united states in their convertible with a curious mascot, an inflatable cat.A small crew recreating the experience of a road trip on route 66, with motels and gas stations as the only sets. The agency: CHI&Partners London

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You're in for a bumpy fried

 OUTDOOR   NEW ZEALAND    December 24, 2008 23:09 (Edited: December 24, 2008 12:09)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18634_Shaker_Fries.jpg
Shaker Fries now available at McDonald's Agency: DDB New Zealand

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Sink or swim

 PRINT   MALAYSIA    December 24, 2008 22:54 (Edited: December 24, 2008 11:54)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18618_Sink-Swim.jpg
180 Degree Strategics Communication Malaysia created a campaign to strengthen the positioning of scrub sponge as the solution for tough kitchen cleaning.
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Crucifixed

 PRINT   CHILE    December 24, 2008 22:45 (Edited: December 24, 2008 11:45)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18624_Melon_cruz_eng.jpg
The idea from La Mesa , Santiago was to show the strength and resistance of melon Concrete.

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Carbord

 TV   UK    December 24, 2008 21:10 (Edited: December 24, 2008 10:10)
http://www.bestadsontv.com/files/thumbnails/2008/Dec/18637_audi_1.jpg
To establish the Q5 as the streamlined alternative in the SUV market
Bartle Bogle Hegarty wanted to create a really surprising car commercial. Streamlining isn't new so a really unique take on it was needed. Something that made you reappraise this car sector

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The matchmakers hat

 TV   INDIA    December 24, 2008 20:58 (Edited: December 24, 2008 09:58)
http://www.bestadsontv.com/files/thumbnails/2008/Dec/18636_Untitled-1.jpg
Jeevansathi.com is a matrimonial service portal. In English the word jeevansathi means Life partner. The device used in the TVC is traditionally an Indian head gear (sehra) that is worn by grooms on their wedding day. Agency: DRAFTFCB Ulka New Delhi.

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Window dressing

 VIRAL   CANADA    December 24, 2008 20:39 (Edited: December 24, 2008 09:39)
http://www.bestadsontv.com/files/thumbnails/2008/Dec/18635_ht_holidays.jpg
Hot Tomali Communications of Vancouver has released a viral video with a seasonal twist. This time lapse footage was shot as they installed a giant mural across their 4th floor offices with 3000+ Post-it notes.



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Guest judge: Andrew Fraser, ECD, JWT Sydney

 GUEST JUDGE /BEST AD OF THE WEEK   AUSTRALIA    December 24, 2008 01:00 (Edited: April 12, 2011 07:28)
http://www.bestadsontv.com/news/upload/ANDREW-FRASER-1.jpg
Andrew started his career in advertising at BMP (now DDB London) and was there for 15 years. He was lucky enough to work with many talented people at the agency and like most people there at the time, won a hatful of awards. His most awarded and well-known work has been for Volkswagen and The Guardian newspaper.
He has subsequently taken up ECD roles at Draftfcb and Rapier in London. Three months he ago touched down in Sydney to fill the ECD spot at JWT and build on the new creative buzz at the agency.
Andrew loves the new approach to media and working in ideas beyond the traditional channels. Despite all the economic gloom, he feels that this is a pretty good time to be in the advertising.

To read Andrew's review of this week's Top 6, click 'Read More'...

BEST TV
My fav is the anti-smoking ad, featuring the sweet voice of a little child. The only thing that scares her (it turns out that it's not spiders or even Becky Taylor) is "my Mum smoking and that my Mum will die". It draws you in, it's convincing and will give even a hardened smoker a sharp pang of guilt.
Second is the ad for Decathlon. A father thinks he is witnessing a young lad having energetic sex with his daughter in her bedroom above him. What the father doesn't know is that, in fact, they are playing Decathlon, a sports video console... All good innocent fun. I just feel so bad for the father. A nicely crafted ad.

BEST PRINT
And the winner is the Ramhorn ad for Defender. A goat looks wistfully up a mountainside, presumably at his main competition on the craggy slopes, the Land Rover Defender. A very simple idea, beautifully executed.
In second place: the Team Vodafone ad, which celebrates Team Vodafone's success in the Supercar championships. I quite like this ad, but it does seem a little familiar.

BEST OUTDOOR
I'm going for Dave in his amusing leopard skin g-string for first prize. The ambient statue of Dave is a timely reminder to prevent the perils of summer madness, and is brought to you by Frosty Fruits. I think this will raise a titter in the streets of Melbourne.
Second best in the outdoor section goes to the park benches idea for Tella. I've seen this kind of thought a few times before for mobile phones, but the stripy benches do look good and I'm sure will generate some interest.

Boyz in the hoody

 TV   ARGENTINA    December 23, 2008 22:14 (Edited: December 23, 2008 11:14)
http://www.bestadsontv.com/files/thumbnails/2008/Dec/18629_Clerc1.jpg
BBDO Argentina was in charge of developing the new Nike work HoodyOn Moments that can already be seen in England, France, Italy and other main capitals of Europe to present the AW77 Loopwheeler, the new version of Nike’s iconic hoody, with three relevant sports figures as protagonists: Rio Ferdinand, Marco Materazzi and Vincent Clerc.

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Read through a smoke haze

 OUTDOOR   UK    December 23, 2008 21:26 (Edited: December 23, 2008 10:26)
http://bestadsontv.com/files/print/2008/Dec/tn_18626_QuitProposal_1.jpg
Get smokers to quit. We used long copy ads on Adbins (public ashtrays in London) to get people to think about what they might miss out on by continuing to smoke.

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Street entertainment

 TV   FRANCE    December 23, 2008 17:55 (Edited: December 23, 2008 06:55)
http://www.bestadsontv.com/files/thumbnails/2008/Dec/18599_ORANGE_Cinema_Funambule.jpg
Entertainment on Orange TV is launched in this spot from Publicis Conseil Paris.

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Christmas crackers

 INTERACTIVE   USA    December 23, 2008 17:53 (Edited: December 23, 2008 06:53)
http://bestadsontv.com/files/print/2008/Dec/tn_18630_TaleoftheMagicalCracker_1.jpg
Kraft/Nabisco has developed a multimedia event in collaboration with creative agency Euro RSCG, features numerous festive integrated elements, including "The Tale of the Magical Crackers" keepsake holiday recipe booklet illustrated by acclaimed artist Ron Barrett and the animated short film is accessible on www.nabiscocrackers.com. More than one million consumers across the country who subscribe to Better Homes & Gardens, Ladies Home Journal, Country Home and other magazines will receive the keepsake holiday recipe booklet in their mailboxes together with the December copies of these publications. Through December 24, 2008, visitors to New York City will also be treated to daily viewings of the trailer for the short film, "The Tale of the Magical Crackers", on the new outdoor digital billboard above the Walgreen's store in Times Square.

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His breath is worse than his bite

 PRINT   FRANCE    December 23, 2008 10:35 (Edited: December 22, 2008 23:35)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18613_Pedigree_Epica_Breath.jpg
TBWAParis solve all the important dog problems with this Pedigree campaign.

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Table games

 VIRAL   MALAYSIA    December 23, 2008 09:29 (Edited: December 22, 2008 22:29)
http://www.bestadsontv.com/files/thumbnails/2008/Dec/18621_Tiger.jpg
This viral tv is part of a series produced by Grey Kuala Lumpur to promote a new online game from Tiger FC Malaysia – Fantasy League. The series of viral ads portray people on the streets acting as though they are football managers to comedic effect. In this instance, a hawker stall owner giving out football formation orders to his employees who are simply arranging the tables.

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Up in the mountains

 PRINT   CHILE    December 22, 2008 20:15 (Edited: December 22, 2008 09:15)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18610_Landrover_Eagle.jpg
Prolam Y&R, Santiago has released new print work for Land Rover Defender.

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The lighting of 288,000 candles

 WORTH A LOOK   BELGIUM    December 21, 2008 23:28 (Edited: December 21, 2008 12:28)
http://www.bestadsontv.com/files/thumbnails/2008/Dec/18609_Electrabel.jpg
The making of the Electrabel 2009 spot can be seen in this viral.

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Exhibit yourself

 PRINT   FRANCE    December 21, 2008 20:29 (Edited: December 21, 2008 09:29)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18595_hypegallery-Exhibitionist.jpg
Hypegallery Initiative included an exhibition in Paris "Palais de Tokyo" and "Rencontres d'Arles" open to all comers and a website (www.hypegallery.com) exhibiting submitted work. It was created to build HP’s equity with regards to creativity and the creative community and to highlight HP’s expertise with printers and digital technology.

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Mobile treats

 PRINT   USA    December 21, 2008 20:27 (Edited: December 21, 2008 09:27)
http://bestadsontv.com/files/print/2008/Dec/tn_18586_vending_machine_3.jpg
A campaign from Cheil Worldwide for Samsung Mobile that was scattered around Esquire Magazine's "Best and Brightest" edition.

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Frozen fruit statues

 OUTDOOR   AUSTRALIA    December 21, 2008 10:33 (Edited: December 20, 2008 23:33)
http://bestadsontv.com/files/print/2008/Dec/tn_18607_Dave.jpg
Publicis Mojo, Melbourne position Frosty Fruits ice blocks as the definitive summer refreshment.

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Sounds like your possessions

 RADIO   AUSTRALIA    December 21, 2008 10:16 (Edited: December 20, 2008 23:16)
http://www.bestadsontv.com/news/../images/radioshot.jpg
The Brand Agency Perth Australia created this radio spot for client RAC Insurance

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Go, Go, break steady

 INTERACTIVE   CANADA    December 21, 2008 03:20 (Edited: December 20, 2008 16:20)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18531_youtube.jpg
This video was created to inform gamers about the XBox Live Arcade game titled Go! Go! Break Steady. TAXI Vancouver held auditions in Toronto for B-Boys and B-Girls to come down and show off their skills. They thought they were in for a regular audition they had no idea what was about to happen. After briefly showcasing their skills, we ramped it up and asked them to solve puzzles while dancing.

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Jewelry for my baby

 PRINT   INDIA    December 21, 2008 03:04 (Edited: December 20, 2008 16:04)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18584_Age_defying_Jewelry_1500px.jpg
Ratika's is a boutique that sells designer jewelry to young socialites and the not-so-young. An often heard compliment for Ratika's creations is, 'that piece got me a lot of compliments...just the way I used to get compliments when I was younger'. 1pointsize Chennai brief was to play up this 'Feel younger' aspect in a classy yet tongue-in-cheek way.

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Bad service given the chop

 PRINT   PHILIPPINES    December 21, 2008 02:50 (Edited: December 20, 2008 15:50)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18579_Redmobile___choppy_1.jpg
Recently, a new network launched called red mobile. It is the first 3G only network in the country with greater bandwidth to accommodate more calls. It offers reliable service with the lowest per minute call rate in the country. Ads from DM9JaymeSyfu, Manila.

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Break out of your cell

 TV   USA    December 21, 2008 02:30 (Edited: December 20, 2008 15:30)
http://www.bestadsontv.com/files/thumbnails/2008/Dec/18603_Inside_Joke_screen_grab1.jpg
The latest work from the Believe in Something Better campaign these spots work to inspire people to expect more from their wireless company. Agency: Publicis & Hal Riney

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Word power

 INTEGRATED   SINGAPORE    December 21, 2008 02:13 (Edited: December 20, 2008 15:13)
http://bestadsontv.com/files/print/2008/Dec/tn_18426_Picture_12.jpg
Increasingly we rely more and more on spell check and predictive text. The art of communication is sacrificed for the efficiency of abbreviation. Dictionaries are rapidly losing their relevance.
Each year hundreds of words are dropped from the dictionary due to disuse. This digital campaign encourages people to adopt and save these words in a fun and engaging manner.
By association this will inspire a love of words and passion for the English language and, most importantly, use of the Oxford dictionary. The site from Y&R Singapore


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Song titles

 POSTERS   INDONESIA    December 21, 2008 02:04 (Edited: December 20, 2008 15:04)
http://bestadsontv.com/files/print/2008/Dec/tn_18600_Hard_Rock_FM-Love.jpg
A poster campaign from Advantage Advertising , Jakarta to demonstrate that Hard Rock FM understands how much music means to its listeners.

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VIEW THE FRIENDSHIP AD

Brasil nut

 PRINT   BRASIL    December 21, 2008 01:51 (Edited: December 20, 2008 14:51)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18570_nut.jpg
Africa Sao Paulo tell us about the most famous and respected 4x4 in the world.

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Yellow card

 INTERACTIVE   AUSTRALIA    December 21, 2008 00:54 (Edited: December 20, 2008 13:54)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18399_YellowCard.JPG
Grey Melbourne developed this site fro client Transport Accident Commission

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A cricket plague this summer

 TV   AUSTRALIA    December 20, 2008 22:19 (Edited: December 20, 2008 11:19)
http://bestadsontv.com/files/thumbnails/2008/Dec/18597_Test1s.jpg
Leo Burnett, Melbourne's campaign to promote Australia's current series against old rivals New Zealand and South Africa
They liked the idea of re-telling history so that the rivalry wasn't just limited to the field. They also liked the chance to take the piss out of the kiwis.

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Enter by the back passage

 PRINT   NETHERLANDS    December 20, 2008 01:21 (Edited: December 19, 2008 14:21)
http://www.bestadsontv.com/files/print/2008/Dec/tn_18589_eurorscg-gayhotelRGB.jpg
Show that this exciting hotel is the perfect place to stay for a particular type of guest.

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I really LOVE my food

 TV   BRASIL    December 20, 2008 01:14 (Edited: December 19, 2008 14:14)
http://bestadsontv.com/files/thumbnails/2008/Dec/18578_minhoto2.jpg
GrupoNove Communicao LTDA Brasil says with love and care, you can season your recipes.

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Car in the bubble

 TV   BRASIL    December 20, 2008 01:00 (Edited: December 19, 2008 14:00)
http://bestadsontv.com/files/thumbnails/2008/Dec/18577_peugeot2.jpg
Peugeot 207 Sedan launch in Latin America. Shot inside the biggest inflatable transparent bubble built on the Rio de Janeiro pier. Agency: Loducca, Sao Paulo

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