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Seen and noted

BESTADS 2008 RANKINGS

 LATEST NEWS   WORLDWIDE    January 12, 2009 07:13 (Edited: January 11, 2009 20:13)
http://www.bestadsontv.com/news/upload/Picture%20241.pngDDB New Zealand has been rated the world's number one advertising agency in the 6th Annual Bestadsontv.com Rankings, beating some of the world's biggest advertising names such as BBDO New York, Saatchi & Saatchi London, Mother UK and Wieden & Kennedy, Portland.
It was a great year for New Zealand, with Colenso BBDO, Auckland at #2, and Saatchi & Saatchi New Zealand at equal #3 with BBDO New York. Neogama/BBH, Sao Paulo ranked #5 followed by BBH London at #6, JWT Sydney at #7, DDB London at #8, with Goodby Silverstein & Partners, San Francisco and TBWAHunt Lascaris, Johannesburg sharing the #9 spot.
MJZ was ranked number one TVC production company in 2008, followed by Hungry Man, Sonny London, with Gorgeous and Rattling Stick equal 4th.
Volkswagen was the number one client in 2008, followed by Procter & Gamble, TVNZ, Amnesty International and Adidas.
The Best Ads Rankings rate the world's leading advertising agencies, clients and TVC production companies according to the quality of their creative work during the year.
Agencies across the globe can submit work to one of five categories which are judged weekly (TV, Outdoor and Print) or monthly (Radio and Interactive). Each week, the best TV, Outdoor and Print is critiqued by a leading international creative expert. Every ad that makes it into the Week's or Month's Best is showcased online and all agencies involved are awarded points. These are then tallied up to give the year's overall rankings.
In 2008, DDB NZ had Best Ads work selected for every major client in its portfolio, including NZ Lotteries, Cadbury, Tasman Insulation, Sky TV and Volkswagen.
Says DDB Chairman and Chief Creative Officer Bob Scarpelli: "Sometimes our biggest ideas come from our smallest countries. That has certainly been the case with DDB New Zealand over the years. They consistently do what DDB does best: create communications that people like and like to talk about. I am very proud of our New Zealand team for capturing this honor."
Says DDB NZ Deputy Creative Director Bridget Taylor (pictured): "Best Ads is one of the fairest awards competitions out there, as it measures agencies' work over the course of an entire year.
"This win shows that DDB NZ has consistently performed, week in, week out, at a global level. It's fantastic to know that our work touches people across the world. It shows what hard work, determination and an amazing team can achieve."


BESTADS WORLD AGENCY RANKINGS 2008
1. DDB New Zealand (25 points)
2. Colenso BBDO, Auckland (23)
3. BBDO New York (18)
3. Saatchi & Saatchi New Zealand (18)
5. Neogama/BBH, Sao Paulo (17)
6. BBH London (15)
7. JWT Sydney (14)
8. DDB London (13)
9. Goodby Silverstein & Partners, San Francisco (11)
9. TBWAHunt Lascaris, Johannesburg (11)
11. Clemenger BBDO, Melbourne (10)
12. BBDO Bangkok (9)
12. JWT London (9)
12. Mother, London (9)
12. Ogilvy, Cape Town (9)
12. Rethink, Vancouver (9)
17. King James, Cape Town (8)
17. RKCR/Y&R, London (8)
17. Saatchi & Saatchi, London (8)
17. Saatchi & Saatchi Malaysia (8)
17. TBWAChiatDay, New York (8)
22. AMV/BBDO, London (7)
22. CLM BBDO, Paris (7)
22. George Patterson Y&R, Melbourne (7)
22. Grey Melbourne (7)
22. Razor Junior, Sydney (7)
22. Saatchi & Saatchi Australia (7)
28. Almap BBDO, Sao Paulo (6)
28. BMF, Sydney (6)
28. CHI&Partners, London (6)
28. Crispin Porter + Bogusky, Miami (6)
28. DDB South Africa (6)
28. M&C Saatchi, Melbourne (6)
28. VegaOlmosPonce, Buenos Aires (6)
28. Wieden + Kennedy, Portland (6)

BESTADS WORLD TVC COMPANY RANKINGS 2008
1. MJZ (15 points)
2. Hungry Man (13)
3. Sonny London (12)
4. Gorgeous (9)
4. Rattling Stick (9)
6. Smuggler (7)
7. Biscuit Filmworks (6)
7. Furlined (6)
7. Rebolucion (6)
9. @radical.media (5)
9. Exit Films (5)
9. Plaza Films (5)
9. Tool (5)
13. Anonymous Content (4)
13. Epoch Films (4)
13. Knucklehead (4)
13. Soft Citizen (4)
13. The Sweet Shop (4)
18. Blink (3)
18. HIS Productions (3)
18. La Pac (3)
18. Landia (3)
18. O Positive (3)
18. Paranoid (3)
18. Partizan (3)
18. Sons and Daughters (3)
18. Stink Films (3)
18. Velocity Films (3)

BESTADS WORLD CLIENT RANKINGS 2008
1. Volkswagen (20 points)
2. Procter & Gamble (18)
3. TVNZ (14)
4. Amnesty International (11)
5. Adidas (9)
6. ESPN (8)
6. Microsoft (8)
6. Nike (8)
6. Pepsi (8)
6. Toyota (8)
6. Unilever (8)
12. Axe (7)
12. Coca-Cola (7)
12. McDonald's (7)
12. Olympus (7)
16. Cadbury (6)
16. Ikea (6)
16. Renault (6)
16. World Wildlife Fund (6)

Give plastic to make an impression

 VIRAL   USA    February 01, 2009 02:34 (Edited: January 31, 2009 15:34)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19207_Eco2gopic.jpg
A different kind of gift giving, just in time for Valentines Day. This viral spot from The Cricket Club of New York for the Eco-To-Go service is meant to entertain, while making a point, plastic is forever.



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A hands on experience

 VIRAL   USA    February 01, 2009 02:23 (Edited: January 31, 2009 15:23)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19206_TEMP-Image_1_1.jpg
The power of the gamer is unleashed in This viral X-Box spot poses the question, if robots had to create the ultimate weapon, what would they produce? Built in Maya, rendered in Mental Ray. All environments and characters designed, modeled, and animated by Ab5trax. Agency:The Cricket Club of New York

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Book yourself some reading time

 PRINT   COLOMBIA    February 01, 2009 02:15 (Edited: January 31, 2009 15:15)
http://bestadsontv.com/files/print/2009/Jan/tn_19208_Forum-42_Books.jpg
Colombia poorly positions itself between one of the lowest literary reading rate in the world. Its Ministry of Education reports that an adult reads 1.6 books per year.Facing this fact, owning a bookstore might not be a promising business.Nevertheless, Forum Books strives for Colombians to discover whole new worlds, capturing stories and unforgettable experiences through reading.Using as a reference, 42 books of international authors, including Colombian, and of different genres, an ad was created to let non-readers know how a story can be enriched by reading books.Lowe/SSP3, Bogota did the print

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Colonel inspects the coops

 TV   USA    February 01, 2009 02:08 (Edited: January 31, 2009 15:08)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19203_Pusher.jpg
Fox Network turned down US$4.2-million from Norfolk-based PETA (People for the Ethical Treatment of Animals), which sought to broadcast two ads created by The Cricket Club of New York targeting KFC. The spots were to air during Super Bowl XLII, which had its biggest audience ever with nearly 100-million viewers.Fox cited a network policy of not airing viewpoint or issue-advocacy ads as reasoning for its rejection, which would have been fine, had the network not aired an ad from the White House Office of National Drug Control Policy during the telecast of the Super Bowl. PETA sent a letter to Fox officials accusing the network of misrepresenting its policy for accepting such ads.Its ridiculous that the network has no objection to ads that advocate killing animals and eating them," said PETA President Ingrid E. Newkirk. But it wont give a paid ad with a humane message equal time.

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Looks like plenty of jobs in construction coming

 PRINT   COLOMBIA    February 01, 2009 01:15 (Edited: January 31, 2009 14:15)
http://bestadsontv.com/files/print/2009/Jan/tn_19202_Unemployment_Insurance-Banco_de_Cre__dito.jpg
Lowe SSP3 Bogota knows it can be devastating to suddenly lose your job.

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Wheres all the slots?

 February 01, 2009 01:00 (Edited: January 31, 2009 14:00)
http://www.bestadsontv.com/files/print/2009/Jan/tn_19199_2_LOW.jpg

McCann Erickson Argentina were asked to come up with a campaign to sell an outdoor shoe.

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Don't worry folks, he's a vegetarian

 PRINT   UK    January 31, 2009 22:19 (Edited: January 31, 2009 11:19)
http://www.bestadsontv.com/files/print/2009/Jan/tn_19191_zebra.jpg
Newhaven, Edinburgh let people know there's an armour-plated Rhino arrived at the zoo.

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What's a drink between generations

 TV   USA    January 31, 2009 22:15 (Edited: January 31, 2009 11:15)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19198_Pepsi_-_Refresh_1.jpg
About fifty years is covered in this spot from TBWAChiatDay, Los angeles

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Black &white in black & white

 TV   USA    January 31, 2009 22:11 (Edited: January 31, 2009 11:11)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19196_M_Ali.jpg
TBWAChiatDay, Los Angeles get lots of sports people together in these spots for Gatorade

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Stand out from the herd

 PRINT   SOUTH AFRICA    January 31, 2009 21:55 (Edited: January 31, 2009 10:55)
http://bestadsontv.com/files/print/2009/Jan/tn_19188_BUSHNELL_OVERSIZE_CAMPAIGN.jpg
Canvas, Cape Town enlarged one animal in the photo to illustrate the dramatic view through the binoculars

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Jumbo jeans

 PRINT   INDIA    January 31, 2009 21:49 (Edited: January 31, 2009 10:49)
http://www.bestadsontv.com/files/print/2009/Jan/tn_19187_The_Elephant.jpg
Indian women of plus sizes tend to hide behind the layers of traditional clothes, like sarees or kurta and salwars. The task for JWT India was to mirror their inner grace and beauty and hence give them the confidence to adopt denim as their second skin. In India, many famous poets have used the word gaja gamini (majestic- like an elephants walk) to praise the beauty of a woman.

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Who is that masked woman?

 WEB FILM   CANADA    January 31, 2009 21:41 (Edited: January 31, 2009 10:41)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19194_tvframe.jpg
A fun online spot from Rethink, Vancouver.



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All eyes on the money

 TV   USA    January 31, 2009 21:30 (Edited: January 31, 2009 10:30)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19192_Geico_Ranch_05.jpg
GEICO has a new character created by the Martin Agency Richmond VA to help encourage customers to save money on their car insurance Kash.Kash is a stack of money roughly equivalent to the average national savings customers get from GEICO

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Tastic fan

 TV   SOUTH AFRICA    January 31, 2009 18:55 (Edited: January 31, 2009 07:55)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19186_image001.jpg
The latest Tastic Rice television commercial demonstrates TBWA HUNT LASCARIS Johannesburg can take a hard-sell ad and still get a wonderful performance by injecting some emotion. It's a scenario all mothers can relate to - feeding half the neighbourhood.



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What could go wrong

 TV   USA    January 30, 2009 22:18 (Edited: January 30, 2009 11:18)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19184_Falling_frame2.png
The show follows a small clan of extreme sports athletes led by motocross legend Travis Pastrana. It also has appearances by executive producer Johnny Knoxville of Jackass. Since their stunts are so amazing and ridiculous, we imagined what could happen if one went wrong.This is one spot of five, in a bigger campaign that MTV is doing to brand Sundays as the new destination for viewers. Spots are running on and off channel.



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Taking it to the streets

 TV   USA    January 30, 2009 20:15 (Edited: January 30, 2009 09:15)
http://bestadsontv.com/files/thumbnails/2009/Jan/19181_Streets_thumb_1.jpg
McKinney,Durham takes it to the streets with this spot and virals for Nike

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In an ocean of trouble

 PRINT   MEXICO    January 30, 2009 19:58 (Edited: January 30, 2009 08:58)
http://bestadsontv.com/files/print/2009/Jan/tn_19171_buss.jpg
The challenge was to reinforce the benefit of Aspirin Effervescent as the
fastest relief for daily headaches at work. The target for BBDO Mexico was young women and men in their mid twenties.

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What's in a name

 TV   ARGENTINA    January 30, 2009 19:47 (Edited: January 30, 2009 08:47)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19180_kevin_01.jpg
To strengthen the liaison between 7up Free and the concept of freedom BBDO Argentina created these spots.The concept of the campaign is free from what you don’t want for yourself.

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Library flirting

 TV   NETHERLANDS    January 30, 2009 00:37 (Edited: January 29, 2009 13:37)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19173_Coke_Library.jpg
Two people flirt in a Library in this Wieden + Kennedy Amsterdam spot directed by Tom Kuntz.

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New Zealand celebrates Australia Day

 RADIO   NEW ZEALAND    January 29, 2009 21:40 (Edited: January 29, 2009 10:40)
http://www.bestadsontv.com/news/../images/radioshot.jpg

How does a New Zealander celebrate Australia Day?
They invite an Aussie over according to DDB New Zealand

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Dont drive on drugs

 POSTERS   AUSTRALIA    January 29, 2009 21:21 (Edited: January 29, 2009 10:21)
http://bestadsontv.com/files/print/2009/Jan/tn_19166_Deadly_Mix.jpg
A campaign to discourage driving on drugs from Grey Melbourne

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Dream home

 OUTDOOR   NEW ZEALAND    January 29, 2009 21:17 (Edited: January 29, 2009 10:17)
http://bestadsontv.com/files/print/2009/Jan/tn_19155_H_G_1.jpg
Ogilvy New Zealand show people that all the inspiration and know-how they need to turn their home and garden dreams into reality lies within NZ House & Garden magazine.
Mini billboards in the style of real estate signs were placed outside run down houses. These signs showed enhanced photos of the homes – newly renovated, decorated and landscaped.

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Bleak inheritance

 PRINT   INDIA    January 29, 2009 21:07 (Edited: January 29, 2009 10:07)
http://www.bestadsontv.com/files/print/2009/Jan/tn_19133_Aids_Day_Ad_baby.jpg

R K Swarmy BBDO Mumbai highlight the consequences of AIDS in India

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Grassroots

 TV   USA    January 29, 2009 21:04 (Edited: January 29, 2009 10:04)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19169_starbucks_frame.jpg
Starbucks is creating awareness/motivation in your own community with this spot from BBDO New York

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Farm star

 PRINT   IRELAND    January 29, 2009 20:58 (Edited: January 29, 2009 09:58)
http://bestadsontv.com/files/print/2009/Jan/tn_19145_FF1_1.jpg
Feirm Factor is a TV show where the best of Ireland’s farmers compete against each other to see which one is Ireland’s best. Publicis QMP Dublin did the print for TG4

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The heist, a piece of coke

 TV   USA    January 29, 2009 20:46 (Edited: January 29, 2009 09:46)
http://bestadsontv.com/files/thumbnails/2009/Jan/19158_Heist_01.jpg
The insect kingdom bands together to perform an elaborate heist of a Coke from a napping picnicker in this Super Bowl commercial from Wieden + Kennedy.



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The inside joke

 INTERACTIVE   USA    January 29, 2009 20:32 (Edited: January 29, 2009 09:32)
http://www.bestadsontv.com/files/print/2009/Jan/tn_19091_yij_zoom_cat.jpg
The www.yourinsidejoke.com microsite has had its big launch, building on a recent TV spot based on the idea that there’s nothing better for connecting people than an inside joke. The new work illustrates that U.S. Cellular gets how to connect people and doesn’t believe you should have to pay for something that brings you so much joy (or any call you didn’t make for that matter).Several :15 TV spots from Publicis & Hal Riney, San Francisco drive viewers to the site where they can upload photos, draw, customize and tell the story of their inside joke. Participants can also email the joke to a friend, post it on various social networking sites and look at other people’s jokes.


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Who brought the Pepsi?

 TV   USA    January 29, 2009 20:29 (Edited: January 29, 2009 09:29)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19161_Pepsi_Pass1.jpg
TBWA Chiat Day Los Angeles and MJZ's Dante Ariola pass around a few Pepsi's.

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Plumb the depths then scale the heights

 OUTDOOR   NEW ZEALAND    January 29, 2009 20:26 (Edited: January 29, 2009 09:26)
http://www.bestadsontv.com/files/print/2009/Feb/tn_19293_Unitec_Billboard_HERO.jpg
There's good money to be made when you're trade qualified, as these 3D posters spell out. Outdoor from The Pond New Zealand

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A year in pictures

 OUTDOOR   INDIA    January 29, 2009 20:20 (Edited: January 29, 2009 09:20)
http://www.bestadsontv.com/files/print/2009/Jan/tn_19144_lens_calendar.jpg
Here is the worlds first calendar made from a lens according to 1pointsize Chennai

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Beware of Swedes baring gifts

 OUTDOOR   SWEDEN    January 29, 2009 20:14 (Edited: January 29, 2009 09:14)
http://www.bestadsontv.com/files/print/2009/Jan/tn_19139_Nude_1.jpg
In this Swedish game show people are challenged to do humiliating and painful tasks for money. This nude delivery guy were sent out to media agencies to promote the show by Le Bureau Stockholm

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Sculptured nail polish

 OUTDOOR   UK    January 29, 2009 20:10 (Edited: January 29, 2009 09:10)
http://www.bestadsontv.com/files/print/2009/Jan/tn_19138_Rimmel_Quick_Dry.jpg
To promote Rimmel’s Quick Dry nail polish JWT London's aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets.Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the product’s quick drying benefit.The campaign also included actual size models situated around point of sale counters in stores.

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Tightrope skater

 TV   USA    January 29, 2009 19:51 (Edited: January 29, 2009 08:51)
http://bestadsontv.com/files/thumbnails/2009/Jan/19152_Rob-Wire.jpg
This spot from MTV New York is part of a large campaign shot for MTVs new Sunday Night lineup. Its airing on and off channel.



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Dont send your dog by post

 PRINT   INDONESIA    January 29, 2009 19:45 (Edited: January 29, 2009 08:45)
http://bestadsontv.com/files/print/2009/Jan/tn_19140_Groovy-Poodle-1.jpg
Groovy has provided all ranges of pet services, from home grooming to pet protection chips. Their latest offer is a personal delivery service. This service is aimed mostly at expats . Bates 141 Jakarta made the spot


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Where's all the spectators?

 PRINT   THAILAND    January 29, 2009 19:32 (Edited: January 29, 2009 08:32)
http://www.bestadsontv.com/files/print/2009/Jan/tn_19134_AWGarmin_Mag_TorchRunner.jpg
A campaign from Tri-C Communications Bangkok that tells a simple benefit of a GPS navigator.

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Taking a leaf out ot their book

 PRINT   UNITED ARAB EMIRATES    January 29, 2009 19:18 (Edited: January 29, 2009 08:18)
http://bestadsontv.com/files/print/2009/Jan/tn_19128_Neenah_Paper_-_Leaf_Cutter_Ants.jpg
The environment product range is so eco-friendly that it blends perfectly with nature. Lowe Mena Dubai created the ad.

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Scratch opera

 TV   USA    January 29, 2009 19:12 (Edited: January 29, 2009 08:12)
http://bestadsontv.com/files/thumbnails/2009/Jan/19151_z-msl4.jpg
Tom Routson of bicoastal Tool of North America brings on the funny as he takes the reins on a comical soap opera-esque campaign via Colle+McVoy for Minnesota State Lottery Scratch Games. The campaign features six, 30-second spots and covers every facet of the overly dramatic genre; including amnesia, impossible plot lines, paternal ambiguity, and, of course, melodramatic performances.





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Wild pets

 TV   USA    January 29, 2009 19:04 (Edited: January 29, 2009 08:04)
http://bestadsontv.com/files/thumbnails/2009/Jan/19150_HERO_STILLS.0002.jpg
Pedigree's first-ever Super Bowl spot, from TBWA Chiat Day Los Angeles promoting the Pedigree Adoption Drive and asking people with crazy pet choices to consider, Maybe you should get a dog?

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Stacked deck

 TV   USA    January 29, 2009 18:52 (Edited: January 29, 2009 07:52)
http://www.bestadsontv.com/files/thumbnails/2009/Jan/19149_lexcardsm.jpg
Rock Paper Scissors Kirk Baxter and Angus Wall have been nominated for the Academy Award® for Best Film Editing for their work on David Finchers The Curious Case of Benjamin Button. Among Baxter's most recent commercial editorial assignments is this spot where he teamed with MJZ director Dante Ariola for an assignment from ad agency Team One. The spot features the world record holder for card stacking, Bryan Berg, who builds an entire city around the Lexus ES to showcase its smooth operation.

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