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Seen and noted

Give the confectionary a big hand

 TV   UK    March 01, 2010 03:52 (Edited: February 28, 2010 16:52)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27301_Mars_Ant___Dec_1.jpg
AMV BBDO have created a series of sponsorship idents featuring the 'Sharing' range from Mars to debut with Ant and Dec's brand new TV show 'Push the Button'

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Seven from heaven

 TV   SOUTH AFRICA    February 28, 2010 05:19 (Edited: February 27, 2010 18:19)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27300_tetra_pak_1.jpg
This script tells the true, but fantastic, story of Roy Sullivan, a U.S. park ranger who was struck by lightning 7 times during the course of his life in ways so increasingly absurd that one could almost be forgiven for thinking that nature had it in for him for some unknown reason. This darkly funny tale is the inspiration and basis for the underlying idea: if you don't use environmentally friendly Tetrapak, you'd better have a very good reason for not doing so.Agency Lowe Bull Johannesburg.

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A flipping good idea

 AMBIENT   NEW ZEALAND    February 27, 2010 05:03 (Edited: February 26, 2010 18:03)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27295_0411_NTA_Flip_Book_Thumb_2.jpg
Clemenger BBDO Wellington office created a novel idea to target young drivers.

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Animated insurance

 TV   AUSTRALIA    February 27, 2010 04:58 (Edited: February 26, 2010 17:58)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27293_safetynetposter.jpg
Leo Burnett, Sydney continues its animated campaign for GIO Insurance once again produced by XYZ and againstallodds.

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Towards a broadband nation

 TV   USA    February 27, 2010 04:53 (Edited: February 26, 2010 17:53)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27292_stills002.jpg
Comcast, the largest cable and broadband company in the US has been busy helping to put broadband into schools and learning centres across the country. To tell this good news story, the talented folk at Goodby, Silverstein & Partners San Francisco talked to The Ebeling Group and XYZ animation director Tim Kentley about how to get the word out.

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Skeleton ball

 TV   USA    February 27, 2010 04:49 (Edited: February 26, 2010 17:49)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27291_Picture_94.png
The Special Olympics has launched a brand new public service announcement as a part of their ongoing 'Be a Fan' campaign entitled "Skeleton" that encourages viewers to see the athlete first. The 30-second spot was created by BBDO New York, and features Mario Ogunbowale, a 21-year-old Special Olympics athlete hailing from Milwaukee, Wisconsin.

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Five dollars per foot

 TV   USA    February 27, 2010 04:45 (Edited: February 26, 2010 17:45)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27288_s-e-1m.jpg
Based on the briefing from MMB's Boston creative team, which presented several vignettes featuring different people doing the "$5 Footlong gesture," BNS project directors Eric Adolfsen and Mario Stipinovich and their colleagues were given total creative freedom with environments, styling, and editorial for two different spots.

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No water onlne

 INTERACTIVE   ISRAEL    February 27, 2010 03:52 (Edited: February 26, 2010 16:52)
http://www.bestadsontv.com/files/print/2010/Feb/tn_27259_twitter_1.jpg
Lake Kinneret (the Sea of Galilee), the only large freshwater source in Israel, is suffering from a dangerously deteriorating water level. The lack of rainy days in hot Israel, combined with a drought year, resulted in the lowest Kinneret water level in years – endangering drinking water supply for the entire population. McCann Erickson, Tel Aviv had to make the Israeli public more aware of the problem, and by that reduce national waste of water.The Solution:Meeting young people in an unexpected place – Twitter. We launched perhaps the saddest Twitter account –Kinneret Status” – and developed an application that automatically pulls the daily water level from the government's Water Authority. Followers, who were used to reading funny tatus updates written by their friends, suddenly started receiving status updates from the most important lake in the country.

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We are too shattered to enter the awards

 POSTERS   SLOVENIA    February 27, 2010 03:44 (Edited: February 26, 2010 16:44)
http://www.bestadsontv.com/files/print/2010/Feb/tn_27286_ORIGINAL_4_HAITI.jpg
This year ORIGINAL LJUBLJANA decided to submit only this idea on advertising festivals, since they decided to dedicate the budget for the competition to the victims of devastating HAITI earthquake.

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It's a fine line

 PRINT   UNITED ARAB EMIRATES    February 27, 2010 03:32 (Edited: February 26, 2010 16:32)

See the triplets succeed

 TV   ISRAEL    February 27, 2010 03:23 (Edited: February 26, 2010 16:23)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27287_orange_0001.jpg
Orange spot from Shalmor Avnon Amichay /Y&R Interactive, Tel Aviv

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When will the petrol run out

 INTEGRATED   PORTUGAL    February 27, 2010 03:18 (Edited: February 26, 2010 16:18)
http://bestadsontv.com/files/thumbnails/2010/Feb/27285_Picture_94.png
The "Volvo Drive Challenge" was created Fuel Lisbon to introduce he new Volvo Drive, the most economic line of cars ever. How far would you go with a Volvo and a tank of fuel? More than 6000 people answered our challenge and applied online. Among them, three candidates where chosen .
Each one got a Volvo C30 Drive with a full tank. The driver that went further, would win the car.

url=../ad_details.php?id=27285]VIEW THE SPOT[/url]

Get the monkey off your back

 TV   USA    February 26, 2010 02:11 (Edited: February 25, 2010 15:11)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27271_Quit_Plan_Monkey.jpeg
Clarity Coverdale Fury know it's never easy getting a monkey off your back.

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The more we drive the less we thrive

 TV   BRASIL    February 26, 2010 02:07 (Edited: February 25, 2010 15:07)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27270_AKATU_FRAME_1.jpg
Clean advocacy from Lew LaraTBWA Sao Paulo

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Skateboard stickers

 OUTDOOR   BRASIL    February 26, 2010 02:02 (Edited: February 25, 2010 15:02)
http://www.bestadsontv.com/files/print/2010/Feb/tn_27280_Performa.jpg
RS Advertising Agency Sao Paulo developed these stickers for skaters, pasted in handrails, escalators and points of the city that challenge their ability and bring as information the level of difficulty to overcome these obstacles.

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Stop the violence

 TV   UK    February 26, 2010 01:54 (Edited: February 25, 2010 14:54)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27269_Violence_Against_Women_000.jpg
James Manning & David Martin, Rainey Kelly Campbell Roalf/Y&R's creative team, have developed a series of hard hitting TV spots for the COI/Home Office that aim to help prevent abuse in teenage relationships. Shane Meadows' naturalistic directing style was the perfect fit, instilling the spots with the visceral reality needed to highlight this frightening and important subject.

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Get unconfused

 TV   UK    February 26, 2010 01:39 (Edited: February 25, 2010 14:39)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27265_BMB-COGU103-030_IMAGE2_1.jpg
When the creatives at BMB,London, Ian Heartfield and Matt Doman, brought us the brief for Confused.com's latest TV campaign, we definitely weren't confused on how to bring theirs and director Harold Einstein's funny and clever project to the screen. We were excited to collaborate and help create the comedy spots for the online comparison super giant.

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Not coming to a TV screen soon

 PRINT   NEW ZEALAND    February 26, 2010 00:16 (Edited: February 25, 2010 13:16)
http://www.bestadsontv.com/files/print/2010/Feb/tn_27274_chimp_1.jpg
Campaign from Saatchi & Saatchi Wellington to promote the opening of Wellington Zoo's new animal hospital.

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VIEW THE MEERKAT AD

A cross border incident

 TV   CANADA    February 26, 2010 00:08 (Edited: February 25, 2010 13:08)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27264_crossing---thumbnail.gif
Bos Toronto commentary on the possible border crossing drama for Canada fans

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Everyone dropped the soap

 POSTERS   CANADA    February 25, 2010 22:53 (Edited: February 25, 2010 11:53)
http://bestadsontv.com/files/print/2010/Feb/tn_27260_GayRugby_BAOTV.jpg
GJP Advertising Toronto create a recruitment poster for Toronto's gay rugby team.

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Changing throughout the day

 TV   ARGENTINA    February 25, 2010 21:51 (Edited: February 25, 2010 10:51)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27277_Axe_robot.jpg
Ponce Buenos Aires show how Axe Twist changes throughout the day. Directed by The Perlorian Brothers via Furlined.

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Silly outdated laws

 TV   UK    February 25, 2010 21:49 (Edited: February 25, 2010 10:49)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27267_longbow.jpg
In this TV campaign for T-Mobile, silly outdated UK rules/laws were played out for real in order to highlight other silly outdated rules in the mobile phone industry. Saatchi London team Stanley Cheung and Steve Hudson said: "It was really great to carry out these silly laws for real and capture real public reactions. Our feathered friends in 'GEESE' were very well behaved (maybe too well behaved!) and did everything the director asked of them. Except one goose who 'went all Hollywood on us' and demanded his own personal straw lined trailer and a pedicure. In the other ad ('LONGBOW') we can happily report that nobody died."

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VIEW THE GEESE SPOT

A hole new way to change things

 PRINT   UNITED ARAB EMIRATES    February 25, 2010 20:46 (Edited: February 25, 2010 09:46)
http://www.bestadsontv.com/files/print/2010/Feb/tn_27255_Eskimo_1.jpg
JWT Dubai dramatise the refreshing attribute of Polo Mints.

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VIEW THE POLAR BEAR AD
VIEW THE SNOWBOARDER AD

Where kisses are made

 TV   USA    February 25, 2010 20:22 (Edited: February 25, 2010 09:22)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27262_hershey1.jpg
Asylum VFX, via Arnold, created two vibrantly animated Hershey's spots, directed by Kommitted's Nathan McGuinness, the latest in a string of projects that the companies have collaborated on for the chocolate making giant.

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VIEW THE TIMID SPOT

Scouting for talent

 TV   SOUTH AFRICA    February 25, 2010 20:12 (Edited: February 25, 2010 09:12)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27261_mirror.jpg
Greg Gray has directed a new Guinness "Scout" through Saatchi & Saatchi Cape Town. Guinness "Scout" is a celebration of the boundless football talent and passion for the game that is synonymous with the African continent and of course in timely anticipation of the World Cup 2010.

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Extra hi definition

 TV   BELGIUM    February 25, 2010 04:48 (Edited: February 24, 2010 17:48)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27048_Thumbnail_TVC_Extra.jpg
Extras become famous thanks to the sharp image of Telenet digital tv In a new tv-commercial for Telenet digital tv, from Duval Guillaume Brussels a guy named Patrick tells us how it feels to play an extra in films and series.

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Painting yourself into a corner with the wife

 TV   AUSTRALIA    February 25, 2010 04:13 (Edited: February 24, 2010 17:13)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27252_Picture_95.png
Leo Burnett Melbourne has created two TV spots for British Paints that leverage the iconic Rolf Harris 'Sure Can!' tin tap from the 1970s and 80s.

VIEW THE MOOSE SPOT
VIEW THE FRIG SPOT

Cra$h and Burn

 INTERACTIVE   CANADA    February 25, 2010 03:58 (Edited: February 24, 2010 16:58)
http://bestadsontv.com/files/print/2010/Feb/tn_27247_JimmysTwoCents.jpg
If you could freeze the exact moment when a five car pile up happened, what would you see? That's the concept behind the interactive experience at autotopsy.ca created by Toronto based interactive studio Jam3, for the gritty new Showcase series Cra$h and Burn.

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Never a cross word from the winner

 OUTDOOR   AUSTRALIA    February 25, 2010 03:54 (Edited: February 24, 2010 16:54)
http://www.bestadsontv.com/files/print/2010/Feb/tn_27254_ISI-XWordss.jpg
Publicis Mojo Brisbane launch the thrilling new Crossword ticket from Instant Scratch Its.

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Twelve ribboned whisky

 PRINT   JAPAN    February 25, 2010 03:51 (Edited: February 24, 2010 16:51)
http://bestadsontv.com/files/print/2010/Feb/tn_27249_Hibiki-12-Ribbon-Bottle.jpg
To create a iconic poster and POS campaign that expresses the brand concept of Dramatic and uses the brand icon of the ribbon Ogilvy & Mather Japan did these ads.

VIEW THE RIBBON 1 AD
VIEW THE RIBBON 2 AD
VIEW THE RIBBON 3 AD

Tuatara vision

 PRINT   NEW ZEALAND    February 25, 2010 03:41 (Edited: February 24, 2010 16:41)
http://www.bestadsontv.com/files/print/2010/Feb/tn_27248_AucklandZooTuatara.jpg
Ogilvy Auckland ensure we learn more about some of our favourite animals on a Zoom Tour at Auckland Zoo.

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Vending a helping hand

 INTERACTIVE OUTDOOR   BRASIL    February 25, 2010 03:34 (Edited: February 24, 2010 16:34)
http://www.bestadsontv.com/files/thumbnails/2010/Feb/27244_PackFinal_abrinq_2.jpg
During the month of February, users of the subway in Sao Paulo can help Abrinq Foundation take the children of the streets through the book vending machines located in five subway stations. The "vending machine of good" created by Giovanni+Draftfcb in partnership with the 24X7 Cultural.

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Words are not enough

 TV   BAHRAIN    February 25, 2010 03:23 (Edited: February 24, 2010 16:23)
http://bestadsontv.com/files/thumbnails/2010/Feb/27239_Burp_1.jpg
Be it a prepaid or postpaid user, many only find it convenient to make their personal calls on the weekend as they are usually to busy to catch up with their friends and family during the weekdays due to the busy work day. To encourage more usage of the prepaid and post paid over the weekend and create stronger bond and loyalty between the brand and the people. Batelco decided to give it all for free on Friday and FP7/BAH did the ads .

VIEW THE BURP SPOT
VIEW THE COUNTING SPOT
VIEW THE BREATH SPOT
VIEW THE PUPPET SPOT
VIEW THE PING PONG SPOT

Cheer online

 INTERACTIVE   AUSTRALIA    February 25, 2010 02:40 (Edited: February 24, 2010 15:40)
http://bestadsontv.com/files/thumbnails/2010/Feb/27226_CHEEREMFROMHERE.COM.AU.jpg
As the cricket season comes to a close and the next Ashes Series approaches Leo Burnett Melbourne reflects on their 2009 digital Ashes campaign.

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VIEW INTERACTIVE DETAILS

America's favourite vaction, Lampersville

 TV   USA    February 24, 2010 22:55 (Edited: February 24, 2010 11:55)
http://bestadsontv.com/files/thumbnails/2010/Feb/27228_LAMP_Still_2.jpg
Hook Charleston create a tv spot to attract new visitors to Charleston, SC and wanted to show now everyone likes to share their vacation destinations.

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Guest judge: Ari Merkin, CCO, Toy New York

 GUEST JUDGE /BEST AD OF THE WEEK   USA    February 24, 2010 06:49 (Edited: April 12, 2011 07:29)
The Budweiser spot is a superbowl-worthy spectacle, but I would single out Stop the Traffik as reigning champ of the week. Sure, we've seen stuff like it before, but the complete lack of response from the girl's teacher and classmates made for a genuinely chilling moment...

BEST TV
The Budweiser spot is a superbowl-worthy spectacle, but I would single out Stop the Traffik as reigning champ of the week. Sure, we've seen stuff like it before, but the complete lack of response from the girl's teacher and classmates made for a genuinely chilling moment.

BEST PRINT
How do self-respecting creatives get themselves excited about a campaign that promotes crowd-sourcing? Check out this ad for Doritos. It manages to cleverly convince its audience that this is a contest they could actually win. Still, I would challenge any of those submissions to be half as good as this ad.

BEST OUTDOOR
Blackcaps vs. Australia. This is clearly an insider campaign. I confess to not completely understanding or appreciating all the jokes. Yet it's easy to see that this is a sharp idea with plenty of legs.


http://www.bestadsontv.com/news/upload/ARI-MERKIN.jpgThis week's guest judge is Ari Merkin, chief creative officer, Toy New York.
In 1993, Ari began his career as a copywriter, working for advertising legends Roy Grace and Diane Rothschild.
Five years later, he moved to Crispin Porter + Bogusky in Miami, where he was a part of many of the agency's great success stories, including the launch of the MINI, the Truth 'Body Bag' campaign, and the Grand Prix winning IKEA 'Lamp' spot.
In 2003, he became ECD of Fallon New York, where he met his partners, Anne and David. Together, they delivered record-breaking sales years for clients like Starbucks, Brawny and Virgin Mobile, and led the mere 35-person shop to become one of the top 10 most awarded agencies in the world.
Ari has been seen on many creative 'Top Ten' lists, was named to the AAF's Hall of Achievement in 2009, and was one of Ad Age's '40 Under 40'. His work has won 'Best of Show' honors from The One Show, Cannes, Clio and the Effies. Ari may well be the only creative ever to win 13 One Show Pencils in a single year. He is currently a member of The One Club Board of Directors.
Ari sees advertising as a business of understanding human beings. In fact, he and his wife, Roneet, have produced four of their own. He's proud to say it's his best work to date.

It's all in the Google phone

 TV   USA    February 23, 2010 21:46 (Edited: February 23, 2010 10:46)
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Google and Youtube selected among thousands of Youtube partners a select few with varied visual style and followers to help in creating an online ad campaign to launch the Google's new phone, the Nexus One. It was all very hush hush, and the chosen few were invited to Google's Mountain View headquarters in Northern California to brief them.Spot produced in house.

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New Zealand will bowl them over

 TV & PRINT   NEW ZEALAND    February 23, 2010 21:23 (Edited: February 23, 2010 10:23)
http://bestadsontv.com/files/thumbnails/2010/Feb/27219_intro_1.jpg
Australia's cricket team is visiting New Zealand to play a few games of cricket. Many of the team haven't played in New Zealand before so DDB Auckland thought they'd give them some information about New Zealand, including its cultures, cuisine, rules and highlights. A skeptical person might say the information they provided is not just totally incorrect, but also a hindrance to the Australians but they wouldn't treat our rivals from across the Tasman Sea that way, would they?

VIEW THE INTRODUCTION SPOT
VIEW THE KUMARA SPOT
VIEW THE WOOD SPOT
VIEW STADIUM OUTDOOR
VIEW SOUTH OUTDOOR
VIEW AUCKLAND OUTDOOR
PLAY THE RADIO ONE SPOT
PLAY THE RADIO TWO SPOT
PLAY THE RADIO THREE SPOT

Training piano

 PRINT   AUSTRALIA    February 23, 2010 21:07 (Edited: February 23, 2010 10:07)
http://bestadsontv.com/files/print/2010/Feb/tn_27217_Metlink_Jazz.jpg
Metlink Melbourne promotes public transport via Marmalade as the best way to this years Jazz Festival.

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Miss Match and partner

 PRINT   SOUTH AFRICA    February 23, 2010 21:02 (Edited: February 23, 2010 10:02)
http://www.bestadsontv.com/files/print/2010/Feb/tn_27212_EYELAB_COUPLE_1.jpg
Campaign by Canvas Cape Town for a special promotional offer on eye tests offered at Eyelab optometrist

VIEW THE COUPLE 1 AD
VIEW THE COUPLE 2 AD
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