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Seen and noted
 O&M Hong Kong is behind a global campaign for Shangri-La Hotels & Resorts. Inspired by conversations with thousands of employees, partners and guests, the campaign focuses on the essence of the Shangri-La culture 'embracing people from the heart and treating them like family'. The new campaign is directed by internationally renowned commercial director Bruno Aveillan and takes the viewer to epic locations to communicate a simple, universal truth - "There's no greater act of hospitality than to embrace a stranger as one's own."VIEW THE SPOT VIEW THE DOLPHIN AD VIEW THE SWAN AD VIEW THE WOLF AD  Keno is a game that's more fun when played with a group of friends, which led to these ads from kwp! Adelaide which show other things that are better when not experienced alone. VIEW THE CONGA SPOT VIEW THE HOME SPOT VIEW THE MEXICAN SPOT VIEW THE GOLF SPOT  When life presents its little hurdles, there is nothing like the chewy minty hit of MINTIES to make you feel better. JWT Sydney has developed a classic MINTIES moment that will no doubt strike fear into the hearts of young men everywhere.VIEW THE SPOT  Movistar spots from Y&R Lima VIEW THE HIP HOP SPOT VIEW THE BONGOS SPOT VIEW THE LA LA SPOT VIEW THE MY DEAR SPOT All white on the night Carlsberg through Barnes, Catmur & Friends, Auckland promote a line of unofficial supporter's merchandise for NZ's soccer team, the 'All Whites'.VIEW THE AD  Taproot India has created a print campaign for Conqueror Paper.VIEW THE KATHAK AD VIEW THE RAJASTHANI AD VIEW THE SADHU AD  By prefering the outdoors, life's indicators can improve considerably according to Rockford and Prolam Y&R , Santiago VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Ice cream delivery man overcomes almost every obstacle JWT Sydney has relaunched Wondersoft, Kimberly-Clarkâs economy toilet tissue. They took all the stereotypical images of premium toilet tissue advertising (cute puppies, pure white doves, and billowing rolls of ultra white paper) and then undercut them to deliver the brandâs new positioning, so soft, not so fancy.VIEW THE SPOT  When she is not feeling like herself, get her back with Kitadol Menstrual Period in these print ads from Prolam Y&R, Santiago. VIEW THE THAI AD VIEW THE BOXER AD  The film from BorhiErh/ Lowe Sao Paulo shows several things inside the restaurant, ranging from a plate of meat to a no-smoking sign stuck on the wall to convince Brazilians to eat Argentine . VIEW THE SPOT  In these :15 spots conceived by Goodby, Silverstein & Partners, San Francisco, and directed by animation studio Nathan Love in New York, simple animated worlds showcasing Commonwealth Bank of Australia's signature colors and its "Determined to be different" theme are presented, featuring iconic structures made of paper, representing important personal and business investments, goals and resolutions, which transform from one to the other in origami style.VIEW THE GOAL SPOT VIEW THE RESOLUTION SPOT  The target audience was existing customers (people who visit the Lima Historic Center, but do not value the attractions the city has). The objective of Ogilvy Peru was to change their attitudes. VIEW OUTDOOR  After the blood donation, the donor wins a drop-shaped sticker to attach to a poster placed at Hospital Santa Casa de Sao Paulo in this outdoor from Y&R Sao PauloVIEW OUTDOOR The canonisation of Bielsa Description: Football is moving one step closer to becoming its own religion. The Soccer Fans Association of Chile (Asociacion de Fanaticos del Futbol Chileno, AFFC) are calling upon football fans to light a candle for Chilean football team coach, Marcelo Bielsa in a bid for his canonisation.The making Bielsa Chile's first football saint depends on him performing three miracles. The first qualifying for the World Cup has already happened. The second miracle will be realised if Chile makes it to the second round and the third miracle will be achieved if Chile go on to do the unthinkable and win the South Africa 2010 World Cup.In support of the mission, Grey Chile developed www.prendeleunavela.cl VIEW INTERACTIVE DETAILS Think outside the box Via Y&R Brazil .nConcept Design created for TAM CARGO by creatives Eduardo Quadra and Eduardo Araujo transforming the traditional Business Card in the funny and unusual object, a little box of transporting cargo air.VIEW THE SPOT Don't let the dog drive
TV
May 29, 2010 15:29 (Edited: February 17, 2023 04:19)
 Progressive, a US Fortune 500 company launches into Australia with their total online car insurance.Corinne Grant and a large Irish wolfhound named Bryan bring a light-hearted, humorous approach to the McCann Erickson Melbourne campaign of 3 TVCs, radio, press and online.The campaign message is car insurance made simple online. Each spot highlights Progressive Direct's points of difference, their free pet injury cover, multiple car policies and great value for money.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Set in a futuristic foundry, this 30sec TVC via Ogilvy Sydney depicts 'Gods of Rugby' being created in a high-tech but brutally tough environment. The campaign aims to capture a new generation of Rugby supporters, by demonstrating that the Australian rugby team has a 'new heart, new blood and a new skin'.VIEW THE SPOT Time to take action on reconciliation It's been 10 years since more than 300,000 people crossed the Sydney Harbour Bridge in support of reconciliation between Indigenous and non-Indigenous Australians. There's been a lot of talk, and an official apology. Now it's time to turn words into actions.VIEW THE SPOT  Given the success of the Soul launch through David&Goliath, Los Angeles and the hamsters' popularity, they are returning for a second time in this year's follow up Kia Soul campaign. VIEW THE SPOT  Taking two of Ireland's greatest landmarks; The Connor Pass and Inch Beach, the team at The POOL and Irish International BBDO, Dublin, Ireland created an oversized golf course in Kerry.VIEW THE CONNOR PASS SPOT VIEW THE INCH BEACH SPOT  The creative executions from Grey Kuala Lumpur show what can happen to memories over a period of time. Faces of friends and loved ones could fade. Losing a handset is less important. Losing all the contact numbers and details is a greater concern for all mobile users.VIEW THE CLASS AD VIEW THE CHEER AD VIEW THE FOOTBALL AD A life crushed Via FoxP2, Cape Town Brandhouse liquor company's Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence.The personal belongings of Heather Cosser - a woman killed by a drunk driver - were collected from her family. Her belongings were crushed with an entire car in a heavy duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  No need to adjust your TV set with this spectacular Sony spot from Anomaly London and Frank Budgen.VIEW THE SPOT  Fifty years ago, the majority of the Chinese population were riding bicycles. But now it's becoming THE global player and everybody there loves "bigger, bolder and better". SUV´s and limousines are the cars of choice and the MINI is actually called "the Mistress car." So how do you teach the Chinese consumer, that MINI has been around for 50 years and has a legacy of races won, pop culture and lifestyle? Interone BBDO/Beijing sent the consumers back to school. Literally.VIEW THE SPOT  Word play features in these new spots for Boost from George Patterson Y&R, Melbourne.VIEW THE WORD PLAY SPOT VIEW THE STUDY BUDDY SPOT VIEW THE GAS BILL SPOT Talk not text Technology like Email and SMS has interrupted the conversation. But with Vodafone Talk, a new plan promoted by Colenso BBDO, Auckland that makes talking just as cheap as txting, there's no reason we can't talk like we used to. VIEW THE TEXT SPOT VIEW THE EMAIL SPOT Creepy salesman The continuing campaign for Fresh Up from Colenso BBDO, Auckland.VIEW THE SHOES SPOT VIEW THE TAILOR SPOT VIEW INTERACTIVE DETAILS Grow your own chocolate To launch Mini Bis Chocolate Ogilvy Brasil Sao Paulo distributed mini cocoa seeds as a gift to users of the game Happy Harvest, the most successful application on Orkut (the largest social network in Brazil).48 hours later, the surprise: the seeds turned into Chocolate Trees where pots of Mini Chocolate Bis sprouted. Chocolate can be planted, harvested and stolen by farmers, strengthening the brand concept "Trust no one."VIEW INTERACTIVE DETAILS  RJ Berger is the nerd of the school, but he has a big penis. He gets his pants pulled down in the middle of the courtyard and all the school sees what he's packing in a near frozen moment in time.Self promo from MTV. VIEW THE SPOT  JWT Toronto created this new ad for Kit Kat Chunky. It features a Crash Test Dummy as a Big Hit Expert. Naturally he loves the big hit of chocolate he gets from a Kit Kat Chunky. VIEW THE SPOT |
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Amnesty International effort via TBWAIstanbul to stop child executions.
A big hearted man home delivers in this spot from DDB Helsinki.
A Direct Insurance poster from Shalmor Avnon Amichay Y&R Interactive, Tel Aviv.
This Brazilian spot for Close Up from BorghiErh/Lowe, Sao Paulo
Print for Sundek from Grey, Paris 
A bed retailer Bedshed ad from Gatecrasher Perth.
Peter Kay takes on the Antique Show in this John Smith's spot via TBWALondon.
Curiosity, Cincinnati creates two spots for Xtremes.
Diapers just got cool, thanks to JWT New York.
Grupo Gallegos Buenos Aires created these spots for milk.