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Seen and noted
Guest judge: Kash Sree, Chief Creative Officer, SS+K, New York This week's guest judge is Kash Sree, Chief Creative Officer and partner, SS+K, New York.I guess my favorite was the Heineken spot. It was one of those roller coaster rides that just kept going nice little twist with the Indian music at the end. Felt the formula of having a great time and being interesting but it was still a nice rewarding ride. READ MORE These ads are for every neanderboy and girl New print campaign for XL childproof lighters via Graffiti BBDO, Bucharest.VIEW THE NEANDERGIRL AD VIEW THE NEANDERBOY AD No breaking through this safety barrier Thousands of Bridgestone tyres make safety barriers in a campaign created by Impact BBDO, Dubai.VIEW THE SNOWY ROAD AD VIEW THE CLIFF HAIRPIN AD  Nothing stops a Weet-Bix kid from reaching their dreams. All it takes is ambition, dedication and a lot of hard work. Or, in the case of this latest spot from Saatchi & Saatchi New Zealand, just a little bit of masking tape and some imagination. VIEW THE SPOT Heineken's big production TAC via Grey, Melbourne, wanted to highlight the dangers of not keeping track of how many drinks you've had.VIEW THE MARGARITA AD VIEW THE TALL GLASS AD  Curtin third year Advertising Design students in Perth, Australia competed for the opportunity to write and produce this campaign for Studentbox. Studentbox is an online community - 'powered by Curtin' - which helps Year 10-12 students through their final years of high school. VIEW THE DOODLE SPOT VIEW THE WASTE PAPER SPOT VIEW THE WEBCAM SPOT Kids make their own ad for the Foundation for Youth Development The Foundation for Youth Development take practical steps in addressing the high levels of negative youth statistics in New Zealand. Its programmes give life-skills, self-confidence, motivation and opportunities to young New Zealanders aged 5-18 years. To demonstrate this, Ogilvy enlisted the help of children in FYD programmes, and got them to create the ad. Ogilvy and Robber's Dog provided mentoring and guidance, but the children undertook the creative, direction, writing, filming and production themselves.VIEW THE SPOT VIEW THE MAKING OF  Euro RSCG, Dusseldorf had really strong headlines so they decided to make them the center of this Citroen campaign.Those three films were created to use as Animated Posters, Animated Headlines Downloads as QR codes in print, Animated Headlines Downloads on Facebook and Twitter. Plus Animated Film in Showroom. Headline: Ich kenne Die Regeln, nun sollen die Regeln mich Kennen Lernen. I know the Rules, now the Rules have to get to know me. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Mosquito lullaby Thanks to the effect of Fenistil everybody will be able to enjoy a beautiful night of sleep, without the annoying itchiness caused by insect bites. This insight gives us a perfect hook to creatively turn one of the icons of annoying insects (their buzzing during the night) into something great and charming.The idea from Saatchi & Saatchi Switzerland was to reproduce a beautiful symphony/lullaby only made by the sound of mosquitoes buzzing. PLAY THE SPOT First class meals for all passengers This is Leo Burnett Iberia's new campaign for LIDL, a Portuguese discount supermarket. VIEW THE SPOT We dig deeper Behind every "lost dog" there is a "sad kid". This Y&R Puerto Rica spot shows that behind every story there is an underlying story. A bigger truth that, at the end of the day, is what you really want to know.VIEW THE SPOT  "Sometimes the best moment of the day happens before the day even begins.VIA Maine created this spot for HP Hood to introduce their new line of rich, creamy Baileys non alcoholic coffee creamers.VIEW THE SPOT Swatch this space Land Rover is renowned for its versatility and ability to go anywhere. To highlight this Y&R Johannesburg created a whole series of colour swatches linking them to specific terrains around the world. We replaced the colour serial numbers usually found on each swatch with GPS coordinates of a place where each colour could be found.VIEW THE AD  Most Singaporean men think that skincare is sissy. To make them listen, Garnier Men via Publicis, Singapore turned to the ladies to start the conversation. We seeded a viral video of a couple breaking up over oily skin, which got guys talking about their complexions on forums. These conversations drove traffic to our interactive microsite, with an exclusive music video that viewers can watch, customise original lyrics and send to friends. Shared on Facebook, these entertaining user-generated videos increased brand interaction by 600% and sales by over 630% in the first week.VIEW THE AD A forensic investigation of potential students Junior, Brisbane revised Griffith University's A4 Criminology and Criminal Justice brochure. The purpose was to make the brochure more relevant to school leavers. The solution was a very different sort of brochure.VIEW THE AD Better to leak on the poster than in the ocean A local group via Rethink, Vancouver is trying to keep oil supertankers from BC's waters by using innovative posters that simulate an actual oil spill in real time. The secret? The tankers featured on the posters are printed using a special enviro friendly black ink that bleeds in the rain and reveals the message "Oils spills affect everyone. Take action now at notankers.ca."VIEW OUTDOOR Connecting the streets of Toronto Torontonians awoke Thursday morning to a more connected city courtesy of The Grid, Torontoâs new weekly city magazine, and Rethink Canada. Late Wednesday night, dozens of artists descended on Torontoâs streets to create a colossal cross-city art piece. The designs are created with non-permanent environmentally friendly chalk and depict The Gridâs visceral connection to the urban landscape and its populace. The effort is part of Rethink Canadaâs launch campaign for The Grid, which also includes print, digital, out of home, and social media. Chalk art in over 20 urban locations literally connects The Gridâs street boxes to each other and the surrounding environment and merchants. Tips and twitter hashtags encourage social engagement. Print and online executions also invite audience participation by offering up hot button conversation starters in the form of twitter topics. A full-page print ad in the Toronto Star features the headline, â#WestEndWins. #EastEndWins. Discuss.âVIEW THE IDEA Follow your feet to protection The challenge for Saatchi & Saatchi Switzerland was to raise the awareness of Lamisil. So we decided to create an event that would grab consumers attention in an interesting way.VIEW OUTDOOR  Garbergs, Stockholm outdoor for Lernia Training and Outsourcing VIEW CLIPZ OUTDOOR VIEW SUE ELLEN OUTDOOR Put the brakes on breaksA radio ad by BBDO Guerrero/Proximity Manila for Anlene, a high calcium milk that protects against the brittle bone disease, Osteoporosis. Cracks in the sound of the words describing the disease demonstrate how one fracture leads to disabling multiple fractures. PLAY THE SPOT  Tongue, Sydney has created Thredbo's Winter Campaign for 2011. The cinema commercial highlights Thredbo's new customer offering: the MyThredbo pass.Digital and local area marketing will also support the campaign. VIEW THE SPOT  This week GSD&M rolled out work for AARP's "Get Over It" campaign featuring legendary actor Betty White. The campaign seeks to encourage people to get rid of obsolete stereotypes about aging and laugh along the way. Creative assets include online, print, TV and direct marketing. VIEW THE SPOT  TalkTalk has launched its latest ad campaign from CHI & Partners London bringing to life their new positioning of 'A brighter home for everyone'.VIEW THE SPOT  Sleeman Breweries is further supporting its notorious credentials in the latest installment of its Notoriously Good campaign. The brand shows it has nothing to hide when it comes to its Pirating past or its risky dealings with Al Capone. Developed by Dentsu Canada the spots draw upon true stories from the Sleeman family history. VIEW THE PIRATE SPOT VIEW THE CAPONE SPOT Captured by the country The Colony's Matilda Brown created a series of series of 60 second commercials targeted toward a youth market in NSW Australia, to encourage them to get out and explore their own backyard. The campaign entitled "Captured By The Country" focus on various road trips around the NSW countryside. VIEW THE FOOD & WINE SPOT VIEW THE BEACH & SURF SPOT Cadbury creates rhythm The next TV ad in the Share The Joy campaign shows the progression of the piece of music that will be made entirely from the sounds of New Zealand's joy. We've used some of the sounds collected at Share the Joy events and combined them with others uploaded onto the website, then used them to create drumbeats that make up a rhythm for the song. VIEW THE SPOT  Clorets print campaign created by Grey CasablancaVIEW THE BED AD VIEW THE ELEVATOR AD VIEW THE TABLE AD  Any theme, even the toughest to deal with or to understand, can be translated and explained through a graph. This is the concept that drives the new campaign created for the Millward Brown Brazil ad hoc research institute by the agency Young & Rubicam Brazil. VIEW THE MUSLIM AD VIEW THE JEWISH AD VIEW THE AFRICAN AD  DDB Group Melbourne has launched a new TVC for KR Castlemaine (KRC) which not only signifies a regeneration of the brand's advertising but announces a partnership with one of Australia's most revered organisations, the Country Women's Association of Victoria (CWA).VIEW THE SPOT Head of the table T-Mobile gets an airing on TV in these Y&R Puerto Rico spots VIEW THE FIRST SPOT VIEW THE SECOND SPOT |
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