Seen and notedHow Facebook got Ice Break to WA
The Monkeys created a campaign in response to a guy named Paul Pichugin's Facebook page. It was called 'Get Ice Break to WA'. So the agency sent him a delivery, with a catch. A bottle of Ice Break would be put on the truck for every like on the Ice Break Facebook page.
VIEW THE CONCEPT Steve Red, President and CCO, Red Tettemer + Partners
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 30, 2011 09:03 (Edited: February 17, 2023 05:19)
This week's guest judge is Steve Red, president and chief creative officer, Red Tettemer Partners, Philadelphia.
WINNER: Axe: Fiesta del Fin del Mundo. End of the world party? Can I go? Can everything be all weird and fun and sexy? Can it have a quirky cool soundtrack? Can those girls wink at me? Can I have a cool wallet with a bunny on it? I gotta steal some Axe from my 16 year old son. READ MORE
Rainy, snowy weather is here, and you'd better be ready if you're stepping out to face the elements. Nice Shoes comes prepared for the conditions in a new spot for Under Armour shot and edited by Producers Rip Lambert and Dave Hudson, respectively. The studio, led by Creative Director Aron Baxter and Colorist Lenny Mastrandrea, deftly captures the vagaries of menacing nature during the freezing season in promoting Under Armour's line of cold-weather gear available at Dick's Sporting Goods.
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The digital invades the real world in this spot for Nintendo Wii's "The Legend of Zelda: Skyward Swords" directed by Tool Director Geordie Stephens via Goodby Silverstein, San Francisco
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Digital studio Radium/Reel FX, Santa Monica/Dallas (www.radiumreelfx.com) plays a radical game of JENGA infused with NBA finesse in the new :30 called "Style Points" out of Tracylocke/UPROAR! NY. The spot features Clippers forward Blake Griffin and Timberwolves forward Kevin Lake facing off with an unconventional game of JENGA on an NBA basketball court.
VIEW THE SPOT Megaphones and driving don't mix
Publicis Sao Paulo puts a man on the street to alarm people to risks of driving while phoning
VIEW OUTDOOR Turning the dam back to a river
KEEN Footwear chose Sockeye to launch its new utility boot product line. The Sockeye, Oregon campaign had to get attention in the brand-loyal utility footwear market, demonstrate KEEN's values and convey the comfort of KEEN's work boots.
VIEW THE DAM SPOT VIEW THE ROAD SPOT VIEW THE HARVEST SPOT VIEW BACK ON THE ROAD OUTDOOR VIEW HARVEST THE KILOWATTS OUTDOOR Play with a handsome hero
Mattel mimics the romantic movies in this spot from ageisobar, Bogota
VIEW THE PARK SPOT VIEW THE CARS SPOT VIEW THE CARS AD VIEW THE DOLL AD VIEW THE DINOSAUR AD Preventing the pooch peeing in the pool
A print campaign from Lowe SSP3, Bogota for PIPICAN a product that teaches dogs where to do their needs.
VIEW THE DOG 1 AD VIEW THE DOG 2 AD Volkswagen's road trip
Tribal DDB created a world of eco-friendly fun in this website that allows you to take friends on a road trip using Google Maps and Street View.
VIEW THE CONCEPT Change your mind about Romanians
If you search the internet with the phrase âRomanians areâ, the suggestions automatically generated by Google are extremely negative for Romanians: "Romanians are rude", "Romanians are thieves" etc. McCann Erickson, Bucharest decided to change this until December 1st, when it's actually Romania's national Day. This can be changed if we have as many people as possible from Romania and abroad searching the internet for " Romanians are smart" or "Romanians are beautiful" or other such positive phrases.
VIEW THE CONCEPT The unchartered siteThe Juke 3D experience
Nissan Europe has launched Stage JUK3D, an online module that gives users an incredibly immersible experience of discovering and driving the Nissan JUKE, the sporty compact crossover.This particular innovation called for a unique collaboration between Nissan Europe, Adobe and Digitas France
VIEW THE CONCEPT Getting blood has never been convenient
What if anyone in need of blood could find it anywhere? Based on this question, Hospital Albert Einstein created an innovative way to make people aware of the need for blood donations. Z+, Sao Paulo placed blood bags in refrigerators of several convenience stores throughout Sao Paulo.
VIEW OUTDOOR What the googly eye crowd wants
To announce the launch of the new Autumn/Winter 2011 Collection at Harvey Nichols, Y&R, Dubai wanted to highlight the impact this collection has on other people. So we created a special media operation for "The Reaction Collection" and replaced the eyes of people looking at the new collection in our print ads by actual googly eyes stuck on the print ads.
VIEW THE STREET AD VIEW THE HOTEL AD VIEW THE RESTAURANT AD Your son could make you rich
A Jandl, Bratislava campaign, which encourages parents to sign up their children for football academy in order to enjoy retirement in luxury.
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A print campaign to promote Aruba from Lew Lara TBWA, Sao Paulo
VIEW THE FLIPPERS AD VIEW THE UMBRELLA AD VIEW THE RACQUETS AD
This campaign from The Monkeys aimed to prove AUSTAR's sport coverage is superior to that seen on free-to-air TV. In the three 30 second TVCs, the players are reminded that every game of the season will be broadcast on FOX SPORTS. The ads feature footy stars Buddy Franklin, Kurtley Beale, Lachie Turner, Anthony Minichiello and Mitchell Pearce. Joining them are FOX SPORTS commentators, all ex-players and heroes of yesteryear.
VIEW THE NRL SPOT VIEW THE AFL SPOT VIEW THE RUGBY SPOT Tip Top develops app dedicated to ice cream lovers
With the onset of another Kiwi summer, Colenso BBDO and Tip Top developed an app dedicated to all ice cream lovers - Tip Top Scoop. This application helps users find their favourite NZ made Tip Top ice cream wherever they are. With its Scoop Store locator feature, the app will find the Tip Top Scoop Store closest to you. The app will talk about new flavours available in store, and allows Tip Top fans to choose their favourite scoop combinations, ranking New Zealand's most popular ice cream flavours.
VIEW THE CONCEPT How the AWARD School 'Leaked Email' fooled the NZ industry
AWARD needed the big wigs of Auckland advertising to attend the AWARD graduation and quickly snap up the students, in an already crowded market. So DDB played off the fact that no matter who you are you always want what someone else has. The agency had to convince the ECDs around town that DDB ECD Toby Talbot was already making a play to get the best students before the other agencies.
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Campaign for Dementia awareness. from DLKW Lowe, London
VIEW THE CAR AD VIEW THE SMOKE AD VIEW THE BATH AD The smartest wins the raceThe fastest draw in SlovakiaAvoid a future Facebook surpriseNot many look a likes left to celebrateLamposters and fallen leaves boost the treesQuick,what's happening in Finland
Helsinki lives right here, right now Documentary print ads from 358 Helsinki. Helsinki lives in the moment â and so does Nyt, the weekly supplement of the city's largest newspaper Helsingin Sanomat.
VIEW THE PECHA KUCHA AD VIEW THE BLACK LIZARD AD VIEW THE ORDINARY SATURDAY AD VIEW THE BOARD EXPO AD VIEW THE RESTAURANT AD
Romania Promo campaign from Lowe Bucharest
VIEW THE ROUGHMANIA AD VIEW THE ROMYTHIA AD VIEW THE RIOMANIA AD VIEW THE ROMANYA AD VIEW THE ROMAINNA AD VIEW THE RHUMANIA AD VIEW THE RAWMANIA AD
Patakâs, the AB World Foods brand, has launched a new TV advertising campaign continuing the story of how it's the reason 'Why Britain Loves Curry.' Created by JWT London, the TV campaign shows the brandâs expertise in selecting and blending the best quality spices for their products and aired for the first time on 24 November 2011.
VIEW THE SPOT Adidas all blacks all yours
4 Million kiwis wanted one. Only 15 earned one.1. Distribute 1000 posters throughout New Zealand. 15 are special. Hidden in plain sight are indistinguishable from the other 985 regular posters, they feature peel off jerseys.2. Find the special poster. Peel off the jersey. Redeem it for the real thing.3. For seven days All Black fans are given clues on facebook on the posters' location.4. 263,549 excited fans start hunting.Agency:Whybin TBWA Tequila Auckland
VIEW OUTDOOR A phone for everyone at Christmas
TAM Cargo delivers anything anywhere according to Y&R Sao Paulo
VIEW THE GUITAR AD VIEW THE ROCKING HORSE AD VIEW THE LAMPSHADE AD New New Zealand site launched
The redesign of newzealand.com by Shift, Auckland responds to Tourism New Zealand's desire to drive focused conversations with travellers that are actively considering New Zealand as a destination.
VIEW THE CONCEPT Keep all the young astronauts safeOnly a bunny wouldn't get a TV licence
For many people, it's not that they don't want to pay their TV Licence. It's that sometimes, they just don't manage to get round to it. This campaign from Publicis QMP, Dublin is a reminder that there are a bunch of easy, convenient ways to get it sorted.
VIEW THE BUNNY SPOT VIEW THE DANCE SPOT VIEW THE OSMOSIS SPOT
'You're not you when you're hungry'.To dramatise the effect hunger can have on you, BBDO Moscow produced these eye-catching billboards.
VIEW LADDER OUTDOOR VIEW PARACHUTE OUTDOOR Everyone is in the grandstand
Whybin TBWA Tequila Auckland create an experience that brings 2011 Rugby World Cup fans together during every live match broadcast, no matter where they are or how they watch the game.
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