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Seen and noted

Claiming another stake in audience numbers

 OUTDOOR   NEW ZEALAND    September 01, 2012 01:15 (Edited: August 31, 2012 15:15)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Aug/tn_47279_stiffstakes.jpg&width=200On the whole, today's vampire shows and films are targeted at kids. This is where True Blood is different. Every episode is filled with gore and explicit sex scenes - sometimes at the same time. Agency: DraftFCB Auckland

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Don't burn you records

 PRINT   SPAIN    September 01, 2012 01:07 (Edited: August 31, 2012 15:07)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FAug%2Ftn_47273_docland_smoke.jpg&width=200Inspired by a well-known advertising claim, this campaign from El Cuartel, Spain conveys a positive message about the brand. It extrapolates the health benefits to the company through a simple though striking visual image.

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Middle Earth is alive in New Zealand

 TV   NEW ZEALAND    August 31, 2012 04:12 (Edited: August 30, 2012 18:12)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3e71d.png&width=200If you're a Tolkien fan, then one country alone is absolutely synonymous with where his fantasies have been brought to life. And that's New Zealand. New Zealand is Middle-earth on earth. A place where Gandalf strides, Hobbit's walk, Gollum creeps and where rings are to be found. And where Frodo and Bilbo go on amazing quests through a landscape that is as heroic as anything else depicted in the films.We wanted to let audiences know that what appears to be a fantasyland is in fact a real place to be enjoyed by all visitors. And we wished to blend the storytelling techniques of the Hobbit with real stories of New Zealand, to get across to audiences the world over that New Zealand is magical place where the lines between real life and fantasy blur. 100% Middle Earth is 100% Pure New Zealand. A parallel universe, which is real.

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The Big Orange for business

 OUTDOOR   USA    August 31, 2012 03:15 (Edited: August 30, 2012 17:15)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Aug/tn_47265_Orange Dentist.jpg&width=200It's a Wonderful Life in Denver as TDA and FirstBank Reimagine Small Businesses
Ad Campaign Uses City as Canvas to Showcase Personalized Business Service
TDA_Boulder, a marketing agency known for
conjuring up eye-catching design work and unconventional uses of media, has blanketed the city of Denver with creative placements for client FirstBank.

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BRZ burns the floor

 AMBIENT   CANADA    August 31, 2012 03:08 (Edited: August 30, 2012 17:08)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Aug/tn_47262_ScorchedExterior_BestadsonTV.jpg&width=200The BRZ is Subaru’s first real-wheel drive performance car, and simply put: it's hot. To help build buzz, DDB PR , Toronto placed the BRZ at the centre of a retail space in downtown Toronto (Queen Street & McCaul Street) and scorched, burned and melted its surroundings. The result: an eye-popping, blistering-hot ambient installation running through to September 16 and guaranteed to turn heads.

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Modelling a beautiful smile

 PRINT   BRASIL    August 31, 2012 02:32 (Edited: August 30, 2012 16:32)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F22434.png&width=200The concept of this Finart, Brazil campaign, created with modeling clay, was based on everyday events that lead a person to take care of their oral health. With bright colors and relaxed texts, communication, a delicate matter, becomes fun.

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Power for the vet

 PRINT   IRELAND    August 30, 2012 22:39 (Edited: August 30, 2012 12:39)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FAug%2Ftn_47249_energia_vets_department_stores.jpg&width=200A press campaign from Boys and Girls,Dublin for energia, a b2b energy supplier. Our challenge was to inform the market of their position as the leading supplier to a whole host of Irish businesses in a series of press ads.

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Timely links to the Royal family

 PRINT   UK    August 30, 2012 22:30 (Edited: August 30, 2012 12:30)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FAug%2Ftn_47239_Lynx+-+Sorry+Harry.jpg&width=200Tactical press from BBH London playing on the Prince Harry exposure story in the Sun on Friday 24th August 2012

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How to deliver the tax

 WEB FILM   GERMANY    August 30, 2012 22:27 (Edited: August 30, 2012 12:27)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F33f55_0000.png&width=200Do you really notice 0.05%? Clearly not. However, what the financial world will do in order to avoid paying the 0.05% financial transaction tax is horrendous. Although small, this tiny tax could do so much good. With the support of famous German actress Heike Makatsch, Oxfam Germany underlines the importance of the tax and the stinginess of the bankers through M&C Saatchi, Berlin.

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The beer chase is on

 TV   AUSTRALIA    August 30, 2012 19:04 (Edited: August 30, 2012 09:04)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/edf6b.png&width=200Carlton Draught, Australia's number one draught beer, and Clemenger BBDO Melbourne are launching the next ad in the much-loved Made From Beer series today.

Called Beer Chase, the epic ad sends up classic action movie car chases, with everything from cops and robbers to a rocking 1980s soundtrack... all with the classic Carlton Draught twist audiences have come to expect.

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Rally 'round the Skoda

 TV   CHINA    August 30, 2012 01:16 (Edited: August 29, 2012 15:16)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F52149_0000.png&width=200Skoda doubles as a rally car in this spot from One Dentsu Shanghai

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Barry's lifetime achievement

 RADIO   AUSTRALIA    August 29, 2012 23:38 (Edited: August 29, 2012 13:38)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Barry Wilson discovers the flipside of making the greatest discovery in the history of pie making in this Clemenger BBDO, Melbourne radio spot

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The metamorphosis of a shoe

 PRINT   BRASIL    August 29, 2012 23:18 (Edited: August 29, 2012 13:18)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Aug/tn_47232_Mizuno-Creation2.jpg&width=200Mizuno shoes print from Talent Sao Paulo

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Coffee connection

 PRINT   UK    August 29, 2012 23:11 (Edited: August 29, 2012 13:11)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FAug%2Ftn_47223_brucciani.jpg&width=200Big, London print ad for Brucciani

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Suited for dancing

 TV   AUSTRALIA    August 29, 2012 23:06 (Edited: August 29, 2012 13:06)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F84227.png&width=200Tim Richardson directed this TVC for Van Hesuen’s latest range, Evercool. Following on from his 2010 Peforma campaign, this surreal slow motion piece again features Richard Cilli, a principal dancer at the Sydney Dance Company. The performative and corporate worlds collide beautifully to emphasise the garment’s duality.

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We won't sink Helsinki

 TV   FINLAND    August 29, 2012 22:12 (Edited: August 29, 2012 12:12)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FAug%2Ftn_47213_Nyt_Battle_Owling.jpg&width=200NytBattle. One for all and all for the city .One day. 47 tasks. Three teams threw themselves into Helsinki and made it better place to live. Results were used as a print ads created by 358 Helsinki for Nyt weekly supplement of Helsingin Sanomat

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Rent the right space

 TV   USA    August 29, 2012 22:00 (Edited: August 29, 2012 12:00)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2b5f6_0000.png&width=200Leo Burnett Business’ new "It's Your Space" integrated marketing campaign is the agency's first work for Avis Car Rental. The campaign aims to redefine and elevate the role of the rental car within corporate travelers' busy lives and centers on the ways business professionals use the space inside the rental vehicle to be productive and recharge when traveling.

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Palmistry predicts bookreaders

 INTERACTIVE   UK    August 29, 2012 08:23 (Edited: August 28, 2012 22:23)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/420d7.png&width=200Watkins Books, one of the world's oldest and leading independent bookshops specialising in mind, body and spirit, has launched a revolutionary new iPhone app. Created by JWT London, Fenopalm is the world’s first interactive video palm reading app powered by a social network.Using image recognition techniques

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You light the fireworks and no one gets burnt

 INTERACTIVE   AUSTRALIA    August 29, 2012 08:19 (Edited: August 28, 2012 22:19)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc8067.png&width=200The Ekka is Brisbane’s biggest annual show and to get everyone in the mood Junior, Brisbane gave them control of one the Ekka’s biggest draw cards – the fireworks. The Ekka Fireworks app lets people create their own fireworks and set them off over a virtual Brisbane. Even better, they can set them off on the Ekka Big Screen.

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Spot the difference

 WEB FILM   UK    August 29, 2012 07:59 (Edited: August 28, 2012 21:59)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbd7c5_0000.png&width=200Louis Vuitton has marked the launch of the Yayoi Kusama collection at Selfridges London with a new campaign via White Lodge. Directed by Ehsan Bhatti, the two playful short films are a modern re-imagining of the classic game of "Spot The Difference" and star fashion blogger and style icon Bip Ling performing to a poem written by Kusama. Viewers are invited to compare the two single-take setups to spot the five differences for a chance to win a special edition of Lewis Carroll's Alice's Adventures in Wonderland, illustrated by Kusama.

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VIEW THE SPOT THE DIFFERENCE - TWO FILM

Guest judge: Stephen Goldblatt, ECD at EVB, San Francisco

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 29, 2012 06:49 (Edited: August 28, 2012 20:49)
http://www.bestadsontv.com/news/upload/StephenGoldblatt-sm.jpgThis week's guest judge is Stephen Goldblatt, Partner, Executive Creative Director at EVB (Evolution Bureau), San Francisco.

Winner: Nike Jordan - It's a well told story and beautifully shot.

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The Beer Recommender

 INTERACTIVE   ARGENTINA    August 29, 2012 06:30 (Edited: August 28, 2012 20:30)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FAug%2Ftn_47199_CervezasdelMundo_TheBeerRecommender12.jpeg&width=200The Beer Recommender is a facebook app that takes users' geographic location, temperature, date and time and according to that data, recommends a beer and suggests some foods.

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It's all about the chair

 TV   INDIA    August 29, 2012 05:50 (Edited: August 28, 2012 19:50)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa90ce_0000.png&width=200It's all about "the chair" says BBH Mumbai in this new spot for Vat 69.

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Your name on a bean

 INTERACTIVE   UK    August 29, 2012 05:42 (Edited: August 28, 2012 19:42)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FAug%2Ftn_47198_Heinz_FiveBeanzContestBean12.jpeg&width=200To entertain its UK consumers and introduce Heinz FIVE Beanz, a new product in the Heinz family, the market leader has launched a ‘Your Name On a Bean’ social media campaign. Facebook fans are offered to take part in a humorous personality test for a chance to win a fun prize - a special commemorative dried bean with their name engraved on it.

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Experience your home

 TV   AUSTRALIA    August 29, 2012 05:30 (Edited: August 28, 2012 19:30)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9f4fc_0003.png&width=200Foxtel brings a home to life with the help of actor and Hollywood superstar, Chris Hemsworth.

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It's good to be commissioner

 INTERACTIVE   USA    August 29, 2012 05:23 (Edited: August 28, 2012 19:23)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F23e72_0000.png&width=200The ESPN Fantasy Football Commissioner's Toolkit is a set of online tools that help every commish get the job done. This season, it's good to be commissioner.

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Have a 'Happy IKEA New Year'

 TV   AUSTRALIA    August 29, 2012 05:18 (Edited: August 28, 2012 19:18)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9b7d9_0003.png&width=200The arrival of the IKEA catalogue is an anticipated, annual event. It's a time of excitement, inspiration and a fresh approach. In this sense, it's like New Year's for your home.

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Coming soon to a school near you

 INTEGRATED   USA    August 29, 2012 01:44 (Edited: August 28, 2012 15:44)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd1d39_0000.png&width=200To celebrate Macy's five-year anniversary of "Believe," Macy’s turned the classic animated special "Yes, Virginia" into a brand new musical available to schools nationwide, royalty-free. The script and production materials, along with advice from theater experts and Macy's celebrities, can all be found on yesvirginiamusical.com. In addition to the royalty-free play, Macy's will award 100 eligible schools a $1,000 production grant to help offset costs of staging the play. By giving schools the gift of "Yes, Virginia the Musical" and awarding grants, Macy’s is supporting the performing arts, and providing support and generosity to local communities.

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The new energy boost

 TV   AUSTRALIA    August 28, 2012 18:19 (Edited: August 28, 2012 08:19)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fda00d_0000.png&width=200Following the purchase of EnergyAustralia by TRUenergy in 2011, EnergyAustralia has launched their new, integrated brand, with a tongue-in-cheek commercial from Sydney agency, Leo Burnett.

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Find your beach

 TV   USA    August 28, 2012 17:45 (Edited: August 28, 2012 07:45)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F17fd2_0000.png&width=200Cramer-Krasselt go to the beach with Jon Gruden and a few Corona Extras

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Icing on the cupcake

 TV   UK    August 28, 2012 17:38 (Edited: August 28, 2012 07:38)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6aa0d.png&width=200All the television and print assets for a recent, high-profile Tesco Mobile campaign from London-based advertising agency The Red Brick Road were created by NATL directors through Not To Scale. According to NATL creative directors Chris Dooley and David Chun, the clients wanted to use the process of baking a cupcake as a metaphor to highlight their latest offers. The content was broadcast throughout the UK during the London Olympics, and NATL's imagery also appeared widely in billboards and posters.

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Quality layer by layer

 DIRECT MARKETING   ITALY    August 28, 2012 17:35 (Edited: August 28, 2012 07:35)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FAug%2Ftn_47191_McDonalds-QualityMatters-layer-by-layer.jpg&width=200Leaflets that highliting McDonald’s ingredients build up, for the most popular burger in Italy: the Big Mac, the McChicken, the Royal Deluxe. Each page represents an ingredient in the recipe and explains is qualities. A simple tool to communicate the quality of McDonald’s products in all of its restaurants

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Surrounded by safety

 PRINT   NORWAY    August 28, 2012 09:04 (Edited: August 27, 2012 23:04)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FAug%2Ftn_47202_VW_Safety_eng.jpg&width=200Volkswagen's safty is the subject of a new campaign from Try/Apt, Norway.

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Posters come alive

 AMBIENT   FINLAND    August 28, 2012 09:00 (Edited: August 27, 2012 23:00)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94f4b.png&width=200On the day of the premiere of Hush, a Finnish thriller about deadly love, the film's poster came alive. The film poster had been widely distributed around Finland's largest cities in the week before the premiere, and on 13.7.2012. the films stars stepped from the poster among the crowds of Helsinki. And they were holding a bloody hammer just like in the poster. During their walk they did street interviews with people they passed by asking just one question: What would you be prepared to do for love? The interviews were published in the webpages of Finland's largest daily tabloid.

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You deserve a Pieman's

 TV   SOUTH AFRICA    August 28, 2012 03:54 (Edited: August 27, 2012 17:54)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F13d2f_0000.png&width=200A new spot for Pieman, South Africa's No. 1 pie, via agency Joe Public, Johannesburg.

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Forget the Rules

 TV   AUSTRALIA    August 28, 2012 03:46 (Edited: August 27, 2012 17:46)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F97d51_0000.png&width=200'Forget the Rules' combines Lucinda Schreiber's unique tactile animation style with live action, and a fresh feminine sensitivity.

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Side by side you decide

 TV   AUSTRALIA    August 28, 2012 01:55 (Edited: August 27, 2012 15:55)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f3fb5.png&width=200Second phase of the crowd sourced beer for Arvo. Introducing the two finalist brews, 51 and 34 by Analog Folk Australia

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Improv artists make Samsung simpler

 INTERACTIVE   SINGAPORE    August 28, 2012 01:51 (Edited: August 27, 2012 15:51)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/06518_0000.png&width=200Challenge for Cheil,Singapore : Samsung GALAXY S III’s positioning line 'Inspired by nature. Designed for humans' leaves many befuddled. The challenge was getting people to understand what true design for humans means in relation to a smartphone.Insight: Humans appreciate personalised services and offerings that speak to them.Idea: To elevate human emotions and expound on the meaning of "designed for humans". Four improv artists were engaged to create music for the social media sphere, LIVE. Just by using fans' Facebook friends and personal facts, the musicians performed spontaneous compositions to make it
Your Song."

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Top brass goes nuts

 TV   ISRAEL    August 28, 2012 01:45 (Edited: August 27, 2012 15:45)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdb3c6_0000.png&width=200Monty Python's John Cleese stars in this spot from Inbar Merhav Nissan, Israel

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KAB's pick-up lines

 RADIO   AUSTRALIA    August 27, 2012 23:37 (Edited: August 27, 2012 13:37)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200Keep Australia Beautiful Week kicks off its 2012 marketing with a radio campaign by Clemenger BBDO Sydney, featuring people live-calling service companies in an attempt to get picked-up from the side of the road in the middle of nowhere.

The radio spots, which end with the line 'It’s hard enough for you to get picked up out here let alone your rubbish', have callers trying to be collected from remote highways, highlighting the fact that if something is left out there it’s likely to stay there.


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