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Seen and noted

The ref as a cookie

 PRINT   USA    October 01, 2012 03:44 (Edited: September 30, 2012 17:44)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47799_dailytwist.0927.refs.jpg&width=200With the latest Daily Twist, OREO again shows its highly creative approach to trending topics, craftily capturing the resolution of the latest National Football League (NFL) controversy. For the last three months, the NFL Referees Association staged a lockout, which led to much less qualified, substitute refs making some calls that horrified and angered millions of fans. To the delight of those fans, an agreement between the refs and the NFL was reached yesterday.
The last three months have shown there is no substitute for these refs and there is certainly no substitute for OREO! Agency DraftFCB New York


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JWT Amsterdam's new website

 WEB FILM   NETHERLANDS    October 01, 2012 03:35 (Edited: September 30, 2012 17:35)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4ea5b_0000.png&width=200After what seems like an age, JWT Amsterdam pleased to announce the launch of our new website. With Seriously Surprising new content every day. Experience it for yourself » http://www.jwtamsterdam.nl

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Big things are coming your way

 WEB FILM   AUSTRALIA    October 01, 2012 03:30 (Edited: September 30, 2012 17:30)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ac6be_0000.png&width=200Christchurch Mayor, Bob Parker calls on Australia to lend the New Zealand City one of its iconic Big Things, in a bid to get the City back on the radar for Australian holiday makers. Parker undertakes a whirlwind tour of Australia's cult iconic attractions, including The Big Merino in Goulburn, The Big Chook in Mount Vernon, and Queensland's Big Pineapple, Big Macadamia and Big Cow.Agency in charge Iris, Sydney

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Poetica, poetry in motion

 WEB FILM   USA    October 01, 2012 03:19 (Edited: September 30, 2012 17:19)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F70e64.png&width=200Poetica, the hybrid collective of artists and filmmakers that recently launched in New York and Los Angeles, has released a soulful brand film from Director Anthony Furlong. A blend of man-on-the-street-style interviews, performance footage, and confessionals, the poignant film expresses the artistic soul and creativity at the heart of Poetica's work through the words of artists across New York: dancers, opera singers, boxers, skateboarders, chess players and fashion designers.

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8 times around the globe

 PRINT   SOUTH AMERICA    September 30, 2012 20:43 (Edited: September 30, 2012 10:43)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47795_beautifully+radiant.jpg&width=200A campaign by Saatchi & Saatchi South Africa for Osram longlife bulbs juxtaposes globes for what human age to communicate that these bulbs last up to 12years

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Don't be a mushroom about mushrooms

 PRINT   AUSTRALIA    September 30, 2012 20:33 (Edited: September 30, 2012 10:33)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47776_AMGA2699+AW01+AO+Posters+2.jpg&width=200AMGA's brief to Traffic,Melbourne was to create a integrated awareness campaign to educate the public to the nutritional powers of mushrooms.

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Fortunately more people will hear about the anniversary

 PRINT   AUSTRALIA    September 30, 2012 20:21 (Edited: September 30, 2012 10:21)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47769_DCA+Spring+Appeal+Ad+Concept_v2.jpg&width=200To help generate funds for the 150 Anniversary 10 feet tall created this print ad for Deaf Children Australia

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Raising the old iron curtain

 INTERACTIVE   ROMANIA    September 28, 2012 22:48 (Edited: September 28, 2012 12:48)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F48345_0000.png&width=200The project from Senior Interactive Bucharest brought to life a slice of the Romanian communist era in order to raise awareness among the young people who haven't experienced it and all those who keep saying that those times were the best. A communist room was re-created and the user lived to the full the communist experience with all its restrictions. Users spent an average of 6 minutes on the website, fascinated by all the things they could discover in only one room. All the elements in the room generated interactivity, thus the experience would become even more interesting.

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Twelve years in the making

 TV   USA    September 28, 2012 22:42 (Edited: September 28, 2012 12:42)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa4a9b_0000.png&width=200Sprint released their latest TV spot, "Girl" in correlation with its Truly Unlimited data plan campaign to promote the launch of The Galaxy SIII Unlimited Edition. It took 12 years to make the video featured in Sprint’s new spot, created by Team Sprint Leo Burnett and Digitas. The spot features a young girl whose father filmed her chatting, laughing and growing up from the time she was born to adolescence. This adorable time-lapse video is easily shared from phone to phone using The Galaxy SIII Unlimited Edition where sharing photos, data and video is truly unlimited.

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The quickest cool

 OUTDOOR   AUSTRALIA    September 28, 2012 22:31 (Edited: September 28, 2012 12:31)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47772_Toshiba+Outdoor+8-12.jpg&width=200Campaign from the collaborative agency Australia for Toshiba Air-Conditioning. This campaign is promote awareness. When it gets hot you want to get cool fast. Toshiba Air Conditioning are made with the power to cool fast! Our ad shows just how fast!


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Predictions from a money minded magician

 INTERACTIVE   BELGIUM    September 28, 2012 22:28 (Edited: September 28, 2012 12:28)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47737_Picture+2.png&width=200Dave is an extremely gifted clairvoyant who finds out specific financial information. This video reveals the magic behind the magic, making people aware of the fact that their entire life can be found online. And by doing so urging everybody to be vigilant.Agency Duval Guillaume Modem Brussels.

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Banking made fun

 INTERACTIVE   NEW ZEALAND    September 28, 2012 22:24 (Edited: September 28, 2012 12:24)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd9bfb.png&width=200The site created by WhybinTBWATequila, Auckland informs visitors they can bank in their own ways as ANZ customers, with the benefits presented in a context familiar to everyday New Zealanders. It is a fun and engaging way to tell a banking story.Your free time is precious to do with what you want. At ANZ, you can use your dollar your way. Find out how. Start Scrolling!

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Skittled on the treadmill

 TV   USA    September 28, 2012 22:17 (Edited: September 28, 2012 12:17)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcc342.png&width=200Los Angeles-based Boxer Films director Rodrigo Garcia Saiz mystifies the science of exercise physiology in the new :30 "Treadmill" for Skittles out of DDB Chicago.

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Reinventing the wheel

 TV   USA    September 28, 2012 22:14 (Edited: September 28, 2012 12:14)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94171.png&width=200The Luckie & Company spot employs truck tires, industrial gears, hay bales and an assortment of other rolling and spinning objects to make the point

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Ready to perform

 TV   NETHERLANDS    September 28, 2012 22:10 (Edited: September 28, 2012 12:10)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2a78c_0000.png&width=200 in order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design is featured

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Sweet news for candy lovers

 WEB FILM   USA    September 28, 2012 22:06 (Edited: September 28, 2012 12:06)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fed6d1_0000.png&width=200An adrenaline-fueled, mashed up behind the scenes look at how one company took the junk out of candy.Web film from Max Joseph

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Beware the Tokoloshe

 WEB FILM   SOUTH AFRICA    September 28, 2012 21:56 (Edited: September 28, 2012 11:56)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F24db0_0000.png&width=200A Tokoloshe is a mythical creature in South Africa that strikes fear into the local communities. It has strange and absurd characteristics like a giant penis and is suspected of casting bad luck on a chosen victim. One week before the launch of Tivvit.com we released a fake news story onto the local interwebs which received over 60,000 views and several pieces of radio coverage discussing the legitimacy of it. On launch we released the shortened news story with the new, branded ending along with 3 other web film commercials.

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Never marry a whisky drinker

 TV   BELGIUM    September 28, 2012 21:41 (Edited: September 28, 2012 11:41)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67f7c_0000.png&width=200Famous, Brussels goes to the highlands for a wedding and scotch

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Late baby

 OUTDOOR   IRELAND    September 28, 2012 21:26 (Edited: September 28, 2012 11:26)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Sep/tn_47715_Examiner_OlderMum_final.jpg&width=200Chemistry, Dublin creates a series of campaigns for Irish broadsheet the Irish Examiner called Special Investigations. This series tackles topical and controversial issues in modern Irish society, including this one dealing with the growing trend towards elderly motherhood. Previous Special Investigations have included sex trafficking, online bullying, suicide, the wealth of the Catholic church and the impact of porn on teenagers.

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Turn bad news into good news

 PRINT   USA    September 28, 2012 21:22 (Edited: September 28, 2012 11:22)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47724_1headlines+no+bad+news.jpg&width=200Detroit has been barraged by bad news for years: The crime rate, the economy, poverty. Negative newspaper headlines have become commonplace in the Motor City. So for the United Way's annual Detroit fundraising campaign, Team Detroit decided to show Detroiters what the future could look like if they took action today, asking them to donate today for brighter headlines tomorrow.

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Unfair dismissal

 PRINT   BRASIL    September 28, 2012 21:15 (Edited: September 28, 2012 11:15)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47720_ad1.jpg&width=200Campaign created by Filadelfia, Brazil for Grupo Vhiver, a NGO that supports low income HIV positives.

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Magazine as an amplifier

 PRINT   BRASIL    September 28, 2012 19:20 (Edited: September 28, 2012 09:20)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5623e_0001.png&width=200JWT, Brazil allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device.

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Put yourself in their place

 PRINT   SWITZERLAND    September 28, 2012 19:07 (Edited: September 28, 2012 09:07)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47692_HCR+Dilema+campaign+1.jpg&width=200Y&R Geneva created these ads for the UNHCR

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Live a better life through your stomach

 PRINT   FRANCE    September 28, 2012 18:59 (Edited: September 28, 2012 08:59)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47678_lover.jpg&width=200A descriptive way from Marcel Paris to improve your digestive transit and improve your life.

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Mystery revealed

 TV   FRANCE    September 28, 2012 18:36 (Edited: September 28, 2012 08:36)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F529a2_0000.png&width=200The new Renault makes its debut in a spot from Publicis Conseil, Paris

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Text anywhere but in your car

 TV   IRELAND    September 28, 2012 18:28 (Edited: September 28, 2012 08:28)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7a23c_0001.png&width=200Irish International BBDO, Dublin tells to turn off your phone

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Written in stone

 WEB FILM   PORTUGAL    September 28, 2012 18:23 (Edited: September 28, 2012 08:23)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc8e30_0000.png&width=200The idea from MSTF, Lisbon was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions.From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.

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What others think of you

 WEB FILM   AUSTRALIA    September 28, 2012 18:19 (Edited: September 28, 2012 08:19)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e4ed4_0000.png&width=200A Scamp, Sydney spot for the Parklife Festival

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Bringing colour to the city

 TV   FINLAND    September 28, 2012 18:12 (Edited: September 28, 2012 08:12)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5d2a1_0001.png&width=200Tikkurila is a Finnish paint company, founded in 1862. As the market leader in Finland Tikkurila wanted to create a new marketing strategy, freshen up its image in order to attract also new, younger audiences. And launch Tikkurila as a premium paint brand also on international market areas.The campaign from DDB Helsinki is based on inspiration and creativity

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Cooking with beer

 TV   PERU    September 28, 2012 18:06 (Edited: September 28, 2012 08:06)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb569c_0000.png&width=200A manifesto by Y&R Peru on the boom of the Peruvian cuisine conquering palates around the world and whose social role largely transcends a simple sampling of dishes and recipes, having a major impact on national identity, cohesion and pride, as well as progress and revalorization of all stakeholders within the culinary production chain. Thus, the spot does not regard chefs as the sole protagonists and beneficiaries of this boom, nor does it focus its attention on how delicious their creations are. Instead, it presents Gaston Acurio, the main promoter of this vision of Peruvian gastronomy, as an MC opening and closing a speech that extrapolates various connotations of the verb “eat” towards the different angles and links this gastronomical phenomenon reaches, triggering the active participation of the people in a production excluding no one.

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Lords of the sea

 TV   NEW ZEALAND    September 28, 2012 18:02 (Edited: September 28, 2012 08:02)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff5360_0000.png&width=200Saatchi &Saatchi Auckland spot for Sealord

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Libra boot camp

 TV   AUSTRALIA    September 26, 2012 19:36 (Edited: September 26, 2012 09:36)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F506a3.png&width=200Clemenger BBDO Melbourne sends Libra girls to boot camp.

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A sensual experience

 INTERACTIVE    September 26, 2012 00:45 (Edited: September 25, 2012 14:45)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47676_Screen+shot+2012-09-24+at+9.49.58+AM.jpg&width=200Cirque Du Soleil and Google brings you a sensual experience that allows you (and your body) to enter the world of the magical circus.

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A Phaeton journey

 INTERACTIVE   CHINA    September 26, 2012 00:41 (Edited: September 25, 2012 14:41)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47675_Screen+shot+2012-09-24+at+9.47.53+AM.jpg&width=200Volkswagen takes you on a journey where Phaeton is handcrafted in this interactive site via Ogilvy & Mather China.

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Turns tweets into songs

 INTERACTIVE   UK    September 26, 2012 00:33 (Edited: September 25, 2012 14:33)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47677_tweetsinger.png&width=200Sony has launched TweetSinger, an app supported by the Twitter hashtag #Tweetsinger, that turns people's tweets into songs. Warblers need to go along to the dedicated website, type in their tweet to set the mood, then convert those 140 characters in a TweetSong for social media sharing. The online experience was designed and built by LBi and allows users to select from one of five music genres (chill, funky, upbeat, swagger or rave).

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Mixing with best

 INTERACTIVE   SOUTH AFRICA    September 25, 2012 23:57 (Edited: September 25, 2012 13:57)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47674_SKYY_Vodka_SKYYPAD_ibelieveinadv.jpeg&width=200SKYY Vodka via Y&R South Africa puts your mixing skills to the test.

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Food for thought

 OUTDOOR   FINLAND    September 25, 2012 23:54 (Edited: September 25, 2012 13:54)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fea869.png&width=200In the "meat-packing district" area of Helsinki, in an old slaughterhouse renamed Kellohalli opened as a restaurant. Kellohalli has a different approach to food. Food is seen as fuel, a stimulant, a topic. Food can be anything, even a way to express feelings.The Helsinki World Design Capital 2012 wanted to highlight Kellohalli as one of its main events. We did four posters to communicate the essence of Kellohalli. Agency: 358 Helsinki


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Dining on a shirt

 OUTDOOR   JAPAN    September 25, 2012 23:46 (Edited: September 25, 2012 13:46)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FSep%2Ftn_47681_B0pos_E_shirt.jpg&width=200Beacon Japan took the one thing that is both easy to wash when it’s dirty and has a connection to food, a primary cause of stains…the plate. By making real plates in the shape of clothes with problematic food we suggested that no matter how you dine you no longer have to fear ruining your clothes.
Dine Dangerously. Ariel protective pre-wash makes clean up easy.

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The thrill of uncertainty

 TV   UK    September 25, 2012 23:27 (Edited: September 25, 2012 13:27)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F56e1b_0003.png&width=200Sky Creative London spot for Sky Betting

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Guest Judge: Ali Shabaz, CCO, Grey Group, Sing, Thai and Indo

 GUEST JUDGE /BEST AD OF THE WEEK    September 25, 2012 19:25 (Edited: September 25, 2012 09:25)
http://www.bestadsontv.com/news/upload/Ali Shabaz_048_final_resized.jpgThis week's guest judge is Ali Shabaz, chief creative officer at Grey Group, Singapore, Thailand and Indonesia.

Choosing a winner from this week's TV category was easy. My vote goes to Rainforest Alliance's Follow the Frog. Although the style is familiar, the script is hilarious and the direction is tight. Any good film should be watchable many times over and the gags in this one keep it fresh. A disillusioned conservationist accidentally starting a forest fire and wiping out an entire species is priceless. Web films are usually long and dull but I wish I had this one on my reel.

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