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Seen and noted

Del Taco: Unfreshing Believable

 TV   USA    April 30, 2013 22:06 (Edited: April 30, 2013 12:06)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F75c8d_0000.png&width=200Del Taco launches "UnFreshing Believable," the new advertising campaign from Camp + King underscores the surprising difference of Del Taco's freshness and features communications that emphasize the fresh-for-less positioning.

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Duo: Hot Action

 PRINT   ECUADOR    April 30, 2013 22:03 (Edited: April 30, 2013 12:03)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_53035_AJiOK.jpg&width=200Print ad for condoms from Mayo DraftFCB Ecuador

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Cheers: Standard Glass

 DIRECT MARKETING   NEW ZEALAND    April 30, 2013 22:00 (Edited: April 30, 2013 12:00)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdc044_0002.png&width=200Getting everyone to take notice of a standard drink was the job of Y&R New Zealand

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Lider: Life asks for a Lider

 PRINT   BRASIL    April 30, 2013 21:56 (Edited: April 30, 2013 11:56)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Apr/tn_53023_Father.jpg&width=200Campaign by Lapis Raro, Brazil for confortable couchs by Lider.

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ROM: "Save the dolphins"

 INTERACTIVE   ROMANIA    April 30, 2013 21:51 (Edited: April 30, 2013 11:51)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d6219.png&width=200This year, the long awaited May 1st holiday, which is celebrated widely across Romania and the region, sadly occurs on a Wednesday. so in order to extend the vacation till monday, ROM brand is offering a new service. THE ROM FOUNDATION website - just write your boss's details, and he will recieve a request to allow you to "Volunteer" for the ROM foundation on various causes such as "Save the dolphins at the sea resorts","help foreign relations with neighbouring states" and many more "ProBono" causes.
The campaign just launched, but already hundreds of "release forms" were signed, allowing Romanians to celebrate a long May 1st vacations...

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Volkswagen: Migrator Bird

 INTERACTIVE   SWEDEN    April 30, 2013 21:48 (Edited: April 30, 2013 11:48)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2cbd3_0000.png&width=200The winter season makes Sweden a harsh part of the world, and you know it's coming when the birds start to move down to the southern hemisphere. Lucky for them. But for us sorry suckers who has to stay and fight the winter, Volkswagen's Skiteam cars are equipped with four wheel-drive, a car heater and a roofbox for your skiis everything you might need for the Swedish winter. This is the winter adjusted offer. Together with the university in Lund we're live-tracking one osprey bird on its winter migration, following its path down south and back again, using GPS. We drove visitors to the site with TV spots, print ads, banner ads and outdoor. On the campaign-site you could also learn more about the offer and the 4MOTION cars, equipped with the Swedish Haldex four wheel drive-system, and also guess the return-date of the bird to win prizes. The Skiteam offer lasted until the bird returned. It’s a winter adjusted offer, for a winter adjusted car. Agency: DDB , Stockholm

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Nescafe Galao: App

 INTERACTIVE   PORTUGAL    April 30, 2013 21:44 (Edited: April 30, 2013 11:44)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffcdc8_0002.png&width=200The first alarm clock that goes off when it's time to go to sleep. Agency: Ogilvy Portugal.

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Volkswagen: Pipe truck

 PRINT   GERMANY    April 30, 2013 21:40 (Edited: April 30, 2013 11:40)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_53013_Dead_Angle_Trucks_A3_PipeTruck_UK.jpg&width=200Surprising, what can fit into the dead angle. Volkswagen Side Assist ads from Grabarz, Germany

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El Diario: Francisco 1

 PRINT   BOLIVIA    April 30, 2013 21:36 (Edited: April 30, 2013 11:36)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_53010_Francisco.jpg&width=200DDB, Bolivia ads for newspaper El Diario

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AGEA:Memories

 PRINT   ARGENTINA    April 30, 2013 21:30 (Edited: April 30, 2013 11:30)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_53000_OLE-MEMORIES-WEDDING.jpg&width=200He's not taking their happiest moment in these print ads from Young & Rubicam, Buenos Aires

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Carvel: It's Alive

 TV   USA    April 30, 2013 21:25 (Edited: April 30, 2013 11:25)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fde199_0000.png&width=200Carvel makes a long-awaited return to television with these quirky, offbeat :15 spots featuring Fudgie, their spokeswhale. Apparently, Fudgie has lost his mind. All spots were created by FOCUS Brands' internal creative department with animation by Primal Screen.

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COPMI: Journey of sadness

 RADIO   AUSTRALIA    April 30, 2013 21:19 (Edited: April 30, 2013 11:19)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Depression can be hereditary. If you suffer from it, there is a good chance your ancestors may have also been affected by it and there is a high chance your children will also be afflicted by it. This latest radio commercial by Clemenger BBDO Adelaide for COPMI shows the journey of sadness through one Australian family.

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UncleGrey: A Christmas Invoice

 DIRECT MAIL   DENMARK    April 30, 2013 21:01 (Edited: April 30, 2013 11:01)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52861_A_Christmas_Invoice_board.jpg&width=200For the agencys christmas card 2012 UncleGrey, Denmark turned some of the most hated of all business mail, the invoice, and turned it into an act of kindness, caring and love.

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Insinuaunte Stores : Camera

 PRINT   BRASIL    April 30, 2013 20:58 (Edited: April 30, 2013 10:58)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52924_Camera.jpg&width=200The benefits of an extended warranty in these print ads from Revolution, Brasil

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Kingdom of Sports: Hotel

 TV   GERMANY    April 30, 2013 20:52 (Edited: April 30, 2013 10:52)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd166f_0000.png&width=200The Hamburg advertising agency Kolle Rebbe chooses a captive cinema audience for their hard hitting debut commercial for the North German fitness chain Kingdom of Sports.

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Maruti Suzuki SX4: Men are back

 TV   INDIA    April 30, 2013 20:48 (Edited: April 30, 2013 10:48)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3bab7_0001.png&width=200The Maruti Suzuki SX4 is known for it’s distinct positioning as a car for the ‘man’ in every gentleman by the virtue of being an unbeatable combination of power, performance and luxury in the segment. Lowe Lintas & Partners Mumbai's task of communication was to further strengthen this positioning and launch the all new version of the SX4 which is equipped with the Super Turbo Diesel engine and a host of new features. T

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Windows Phone: Don't fight, switch

 TV   USA    April 30, 2013 20:46 (Edited: April 30, 2013 10:46)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F15abc_0004.png&width=200We believe that many people have actually lost sight of the real reasons to select a phone. In the spot, which was directed by well-known director Roman Coppola,Crispin Porter + Bogusky, Boulder use a wedding scenario as a metaphorical reference to help tell the story with two sides and natural tension. Windows Phone takes the high road and lets the iPhone and Galaxy phone folks fight it out and by doing that shows that there is in fact, a third, compelling choice when thinking about buying a smartphone.

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Rely Trucks: Gas

 POSTERS   BRASIL    April 30, 2013 20:39 (Edited: April 30, 2013 10:39)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Apr/tn_52997_Layout Poster english2.jpg&width=200Rely Trucks promoted by Longplay360, Sao Paulo

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First Choice: Braces

 PRINT   SOUTH AFRICA    April 30, 2013 20:36 (Edited: April 30, 2013 10:36)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52992_FirstChoice_BubblegumMilk_lr.jpg&width=200Boomtown South Africa ad for for First Choice Milk

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Sea Shepherd do Brasil: Harpoon

 PRINT   BRASIL    April 30, 2013 20:33 (Edited: April 30, 2013 10:33)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52971_harpoon.jpg&width=200Save the sea life says the Sea Shepherd ad through Heads Rio de Janeiro

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VH1: Gastronomy

 PRINT   BRASIL    April 30, 2013 20:27 (Edited: April 30, 2013 10:27)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52962_vh1+gastronomy-01.jpg&width=200VH1 Brasil made a rebrand. The TV Channel used to be famous as a Music Channel. Now they still have music as the main attraction, but started to talk about fashion, gastronomy and other subjects. Casa Darwin, Brazil made a campaign to tell people this new fact.

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Mazda: Love

 PRINT   URUGUAY    April 30, 2013 20:10 (Edited: April 30, 2013 10:10)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52959_Mazda%3ALove.png&width=200From Uruguay Agency Domino presents print ads for Mazda

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New York Taxi & Limousine Commission : Hail

 TV   USA    April 30, 2013 20:06 (Edited: April 30, 2013 10:06)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc4c22_0000.png&width=200The art of catching a cab is about to get a 21st century makeover, courtesy of a new app from the NYC Taxi and Limousine Commission. To welcome this new age of transportation, Flatiron-based production studio Click 3X has donated its considerable resources to create "Variations on a Hail," a new spot developed by Cooke&Co CD/Copywriter Marty Cooke.

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Instant Scratch-Its: Instant Millionaire

 PRINT   AUSTRALIA    April 30, 2013 17:35 (Edited: April 30, 2013 07:35)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FApr%2Ftn_52980_InstantMillionaireConceptBoard_PRINT.jpeg&width=200A scratchable print ad that lets you scratch away your old life to see what it would be like to be an Instant Millionaire. The campaign ran as print, online and direct.

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PETA: Do it like they do

 WEB FILM   UK    April 30, 2013 11:36 (Edited: April 30, 2013 01:36)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4caef_0000.png&width=200PETA via Fallon London have created a short online film, created to highlight the fact that vegans have bigger sexual appetites.

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Nivea Men: Originals

 TV   UK    April 30, 2013 08:54 (Edited: April 29, 2013 22:54)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7f0ae_0000.png&width=200Recognizing that men’s faces go through a lot daily, NIVEA Men, the global leader of the male facial care category, has launched a new range of products designed to unlock men’s everyday potential starting with the Active Age Range

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Vodafone Ireland: The Wait

 TV   UK    April 30, 2013 08:12 (Edited: April 29, 2013 22:12)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a7737_0000.png&width=200The TV ad 'The Wait', directed by Sara Dunlop, looks through the lens of a group of girls in a cafe where one of them is waiting for that all-important phone call from a guy she’s given her number to, a situation that many people can relate to. We see real tension build up as the girl waits eagerly but despite full coverage, she never gets that call. The ad finishes with the line ‘if you don’t get that call, it's probably not our network’, dramatising the benefit of Vodafone always improving their network.

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Vodafone Ireland: Ball

 TV   UK    April 30, 2013 07:58 (Edited: April 29, 2013 21:58)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5c1ee.png&width=200The insight into the Vodafone RED ‘Ball’ ad is that consumers want to be able to connect with the ones that matter to them for as long as they want. Directed by Kevin Thomas, the ad follows a boy who is inseparable from his one big love – his football. Taking it everywhere, even places he most definitely shouldn’t, the ad plays on the idea that good things should never come to an end, dramatising the consumer benefit of endless calls and texts. The Shazam-enabled ad allows people to download the classic track ‘Give Him a Ball and a Yard of Grass’ from the 80s Irish band The Sultans of Ping FC.

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Volkswagen: Tall Girl

 TV   UK    April 30, 2013 03:42 (Edited: April 29, 2013 17:42)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/82a48.png&width=200Adam & Eve DDB has teamed with Gorgeous Enterprises to show how surprisingly spacious the new VW Up is.

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Parents of Road Victims: Boy

 PRINT   BELGIUM    April 30, 2013 03:14 (Edited: April 29, 2013 17:14)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Apr/tn_52985_Boy.jpg&width=200A simple don't text and drive at the same time message from Happiness, Brussels.

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Megaman Light Bulbs: Calendar

 DIRECT MARKETING   GERMANY    April 30, 2013 03:09 (Edited: April 29, 2013 17:09)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6492f.png&width=200Energy-saving bulbs are considerably more expensive than normal light bulbs. However, only very few people know and believe that, due to their prolonged lifespan, they are still cost efficient. So, Garbarz & Partner Germany decided to not only claim that an energy-saving light bulb is able to burn day and night for a whole year – but to prove it.This is why we developed the first "light bulb calendar" for MEGAMAN, Europe's third biggest producer of energy-saving light bulbs, including 365 bulb sockets – one for each day. And we only made use of one single energy-saving light bulb, letting it burn 24/7 for a whole year, day and night.This resulted in a spectacular calendar, being a highlight not only because of its sheer size
but also because of the impressive design. The calendar had been installed in the BoConcept stores – known for modern designer furniture and lamps.

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The Barn Project: The Girl Gift Basket

 AMBIENT   INDIA    April 30, 2013 02:11 (Edited: April 29, 2013 16:11)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffb12d_0000.png&width=200Injustice begins the very minute a girl is born in India. There is little joy for the mother with the disappointment of not giving birth to a boy overriding. The BBH Barn in India decided to do something that celebrates the birth of a girl.

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Adidas: Quick ain't fair

 TV   USA    April 30, 2013 01:48 (Edited: April 29, 2013 15:48)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0a36c_0002.png&width=200180LA's latest commercial for Adidas is "Quick Ain't Fair". When you're Quicker than your opponents, it ain't fair. It ain't fair that Quick goes number 1, makes All-Star teams and wins Rookie of the Year. It ain't fair that the Crazyquick has the innovation and technology to make you Quicker. A$AP Rocky tells the story of #QuickAintFair featuring basketballers John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). Featuring the track "Goldie" by A$AP Rocky.


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Beef: Throw another steak on the barbie

 INTEGRATED   AUSTRALIA    April 30, 2013 00:59 (Edited: April 29, 2013 14:59)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bcd41_0000.png&width=200CASE STUDY: Since an Australian tourism spot starring Paul Hogan ran in the US in 1984, Australians have been teased with the line 'Throw another shrimp on the barbie'. Aussies hate it - they call it prawn (not shrimp) and they rarely barbecue it. To win back the hearts of Aussies, BMF Australia empowered them to fight this stereotype and demand a remake of the original ad - with the more accurate line, 'Throw another STEAK on the barbie'. Pretty soon, the nation was not only barbecuing steak again - they were declaring their love of it to the whole world.

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Pepsi Max: Test Drive

 AMBIENT   USA    April 29, 2013 21:52 (Edited: April 29, 2013 11:52)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0bc3d_0001.png&width=200Los Angeles-based editorial and post-production company Therapy Studios and Gifted Youth, the commercial production division of Funny or Die, has teamed up with three-time Daytona 500 winning NASCAR driver, Jeff Gordon to redefine the test-drive in an elaborate reality-style prank for an online video and :30 TV spot called "Test Drive" via TBWAChiatDayLA. The commercial and video were created as part of their "Zero-Calorie In Disguise" campaign. "Test Drive" features a disguised Gordon as Mike, a timid, minivan driving, Pepsi Max drinking customer, and Steve, the unsuspecting used car salesman.

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Coke Zero: Explores Taste Under Hypnosis

 WEB FILM   BELGIUM    April 29, 2013 21:49 (Edited: April 29, 2013 11:49)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F079b9_0000.png&width=200World famous hypnotist Peter Powers sends 8 participants to sleep in a fun taste test, removing any existing preconceptions about what they're drinking. Will their subconscious recognize any difference between Coca-Cola and Coca-Cola Zero? Discover it here. Agency: Duval Guillaume Modem, Brussels.

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Canon EOS: Follow your curiosity

 TV   SINGAPORE    April 29, 2013 20:19 (Edited: April 29, 2013 10:19)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F58894_0000.png&width=200Director Mario Zozin has partnered with Canon and Dentsu Singapore for a visually stunning piece in which people follow their everyday curiosities to new, magical revelations in a new ad entitled “Follow Your Curiosity”. The spot features a quiet, naturalistic style that closely observes a diverse cast of characters experiencing that thrilling moment when the simple desire to explore turns into a celebration of that which moves us all.

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2degrees Mobile: Fight for fairness

 TV   NEW ZEALAND    April 29, 2013 17:46 (Edited: April 29, 2013 07:46)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa9a00.png&width=200The 60" TVC launches 2degrees' new Carryover Data and sees Rhys Darby take on the personas of a boxer, Robin Hood and the former New Zealand Prime Minister David Lange in his crusade for fairness.

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Apple: Photos Every Day

 TV   USA    April 28, 2013 19:08 (Edited: April 28, 2013 09:08)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4d9d9.png&width=200TBWAMedia Arts Lab, LA has launched a new spot titled 'Photos every day' for the iPhone 5 directed by Everynone via Epoch Films.

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DirecTV: Western

 TV   PERU    April 28, 2013 00:34 (Edited: April 27, 2013 14:34)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb82cb_0000.png&width=200A sheriff and his deputy are persecuted by a group of indians. Despite this, they are both very bored because they are the main actors of a western movie that is shown every week on cable. This is to dramatize this Carne, Lima has shown, unlike cable TV, DIRECTV has the best and hottest programming.

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