Seen and noted
A campaign from Adam & EveDDB London to highlight that there is now a Little Waitrose inside John Lewis in Watford.
VIEW SUSHI OUTDOOR VIEW LIPSTICK OUTDOOR VIEW HEADPHONES OUTDOOR Airways Gum: Bar
In the chaotic world we live in, the intense, refreshing menthol hit of Airwaves gum is almost like a little moment of calm. It clears your head, and lets you keep on being your cool, calm, collected self, no matter what's going on around you says DDB South Africa.
VIEW THE BAR AD VIEW THE BEACH AD VIEW THE BUS AD TAFE Hair & Beauty: Be Inspired
With government reforms forcing TAFE into a vastly more competitive market, particularly in the Hair and Beauty departments, Sydney TAFE decided they needed a new campaign that would set them apart from the rest. The job was given to Sydney based creative collective Paper Moose who wanted to push TAFE's online content to a new arena with a daring and unfamiliar aesthetic.
ad/56548/TAFE-hair--Beauty-Be-Inspired]VIEW THE SPOT[/url]
Advertising targets 'frequent car washers,' said to be the older 35 â 64, $70K+ household income demographic, who want a quality wash with interior cleaning.
VIEW THE SPOT Australian Federal Police: Pre Roll
The Missing Persons Pre-roll turned the unavoidable five seconds of a YouTube pre-roll into an engaging, Geo-targeted tool to help find long term missing people across Australia. Agency VML Australia
VIEW THE CONCEPT Borden: SliceOMO: ArtistViasat: Premier League
VIASAT, TV broadcaster, through M&C Saatchi, Stockholm created the world's most irresistible live-banner for Premier League fans. Using the roll inside the banner, you could publicly show which team your heart belongs to.
VIEW THE CONCEPT Milka: Last Square
Would you buy a chocolate bar with the last square missing? Well, Buzzman Paris has created a new campaign where it is putting the generosity of Europe to the test.
VIEW THE CONCEPT Nike: NikeFuel Map
Nike is encouraging Londoners to move more with the NikeFuel Map, designed to inspire people in London to get off the Tube and explore the city above ground.
VIEW THE CONCEPT BMW: Art Auction
Cundari Toronto has released this interactive ad for BMW. Three Canadian photographers were invited to take photos out of a moving BMW. Each photographer set out to capture a particular emotion while portraying his unique definitions of freedom to show that the world is more inspiring from inside a BMW.
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'RGIII: The Will to Win' is the story of Washington Redskins quarterback Robert Griffin III, who in the face of reconstructive knee surgery during his off-season, has vowed to begin the 2013 NFL season even stronger than before. TBWAChiatDay, NFL Films, ESPN and Gatorade partnered in this branded entertainment initiative to offer viewers an inside look into Robert's determination and drive. The film focuses on understanding the motivations that fuel an athlete's will to win, reflecting Gatorade's brand belief that athletic performance is driven from the inside, Win from Within.
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San Diego-based restaurant chain Rubio's has launched a new ad campaign dedicated to one of the planet's most cherished natural resources, the ocean. Appropriately entitled, 'To The Ocean,' the integrated campaign celebrates not only the bounty of the ocean, but also reflects Rubio's dedication to supporting ocean health 365 days a year. Rubio's menu has undergone a culinary renaissance over the last 18 months, showcasing new coastal cuisine dishes featuring fresh ingredients and grilled seafood representative of Rubio's commitment to sourcing sustainable seafood whenever possible.
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Sixty percent of Americans self-reported they currently do not have a family emergency plan in case of a natural disaster or other emergency, according to a 2013 national survey conducted by the Ad Council. To encourage parents to engage their children (ages 7-12) in a conversation about preparing for emergencies, including natural and man-made disasters, the Department of Homeland Security's Federal Emergency Management Agency (FEMA) and the Ad Council unveiled a new series of public service advertisements (PSAs) as part of their Ready Kids campaign via New York-based advertising agency Deutsch Inc. The PSAs are launching in advance of the tenth annual National Preparedness Month (NPM).
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Weetabix is set to extend its 'Fuel for big days' campaign via a fresh new £4 million integrated marketing push created by BBH and fronted with a fun new 30 second 'Grandpa' spot.
The new campaign will seek to reassert the brand at the forefront of mum's mind in time for the busy back to school period. The 30-second 'Grandpa' film follows two children and their Grandpa creating mayhem in the house while mum and dad are out; fuelled by the energy that only a bowl of Weetabix can provide. VIEW THE SPOT
ING DIRECT used thousands of coffee cups to demonstrate to the locals of the Canadian city of Edmonton that cutting back on daily indulgences can help you achieve larger savings goals. The creative idea was developed by John St Toronto.
VIEW OUTDOOR DDB Group Australia Graduate Program: Feather
The theme of DDB's Grad Program 2014 is Make It Famous. Potential graduates face the challenge of making famous one of a number of mundane items, like a rock, pen lid, key, lint, toilet paper roll, lollipop stick, twig, lock of hair, Barbie's leg or a feather.
VIEW THE CARMINE BELLUCO 'FEATHER' AD VIEW THE LUCAS SAVELLI 'ROCK' AD VIEW THE MIMI LEUNG 'TOILET ROLL' AD VIEW THE FRANTZ KANTOR 'LINT' AD American Standard: Movie Marathons
Today, Carmichael Lynch launches the new American Standard Heating & Air Conditioning campaign created to celebrate the indoors. What people do in the privacy of their own home is a scream in this new spot, "Movie Marathons." And if you look closely enough, you can find the American Standard customer in this new print ad. Hint: heâs pint-sized, with a black nose. So beat the summer heat by putting on your favorite monster mask or playing a game of "Hide & Seek" because inside is where some of life's best moments happen.
VIEW THE SPOT VIEW THE AD Iliadin: Germs
If it's in the air, it's up your nose. Lowe, Johannesburg used a fun panto approach to appeal to parents to use iliadin nasal decongestants to help protect the little ones from germs everywhere.
PLAY THE SPOT The Touch Room
Goodby, Silverstein & Partners has created an app to promote their Touch Room. The Touch Room allows you to touch your loved ones from afar. The video promoting the app features the voice of Jeff Goodby.
VIEW THE CONCEPT Ikea: The Cataloge Aria
Futurniture, Stockholm has done a remake of the "Catalogue Aria" originally written by Mozart back in 1787 for IKEA's new catalogue. A real opera-singer performing it in the middle of Stockholm in front of a surprised crowd waiting for Stockholm's annual Culture Festival to begin.
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Technology, which has successfully connected people together over the years, has in fact achieved the opposite effect: smartphones, tablets, TV screens, computers seem to disconnect people from friends and family in the same room. As a telecommunication company, Orange Israel through BBR Saatchi & Saatchi decided to remind people to invest in the important things in life: family, friends and personal relationships.
VIEW THE SPOT Adultshop.com: Stimulus Package
Adding a little excitement to an otherwise dull federal electoral campaign, Adultshop.com has created its own Stimulus Package.
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In "The World's Hottest Idea," a series of characters debate the next Taco Bell DLT flavor, oblivious to the fact that they are surrounded by fire themselves. Most of the fire was shot on camera as practical effects, and the scene with the steelworkers was shot in a foundry that had almost burned down three days before. Agencies: Deutsch LA Deutsch LAtino.
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Samsonite Asia Limited has launched a new campaign for American Tourister, created by JWT Hong Kong, that highlights the brand's fresh, energetic youthful appeal, and showcases the technology behind its new Vivolite range, as the brand celebrates its 80th anniversary.
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Confronted by the alarming statistics that domestic violence in Serbia took 11 lives in only the first two months of 2013, and with last year totalling in 29 deaths of women in a domestic environment, Saatchi & Saatchi Belgrade and Fund B92 have decided to take action, shake the public out of the lethargy and put this issue into the focus of Serbian society. The first phase of the campaign against domestic violence was launched on March 18 with a time-lapse viral video that shows a female victim of domestic violence calling for help.
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88FM shows how music is their religion. Agency: Y&R Israel
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A car with great MPG is good. But MPG AND more is better. To prove it, Team Detroit teamed up with YouTube sensation Devin Super Tramp to see what amazing things he could do with a tank of gas AND a bunch of other super-cool features. Watch and see his crazy brand of adventure unfold as he takes the Explorer, the Escape (coming soon) and the Focus ST on some white-knuckle One Tank Adventures.
VIEW THE HIGHLINING SPOT VIEW THE LONGBOARDING SPOT Jim Beam: Sell your Status to the Devil
Jim Beam asked how Young & Shand New Zealand could introduce their Facebook fans and their friends to their latest product 'Devil's Cut RTD'. So we got to thinking, what would the Devil do if he was on Facebook?We asked Jim Beam fans if they would voluntarily sell their Facebook status to the Devil in return for a chance to win a Devil's Cut RTD package.
VIEW THE CONCEPT Arthur Guinness Projects
The 'Arthur Guinness Projects' is a new philanthropic initiative from Guinness which aims to champion and celebrate the next generation of creative talent in Ireland. The initiative launched through AMV BBDO, London in June with the aim of finding extraordinary people with innovative and inspiring ideas and to encourage and support Ireland's new breed of visionaries and entrepreneurs.
VIEW THE CONCEPT Thailand Blind Association: Storybook for all eyes
Blind kids and fully sighted kids are living in separate world. but the Thailand Association of The Blind believes in equality of the blind and the fully sighted. So "The Storybook For All Eyes" was developed by BBDO Bangkok with a font that can be read by all children by integrating the Braille alphabet with the English alphabet. In addition, every character illustration was embossed with a hidden image for the visually impaired to perceive. Kids are different, but with this book, they see the same world.
VIEW OUTDOOR Goodyear Tire: Hamburg Paddle Steamer
Goodyear has launched its new summer tire with an ambient idea created by Leo Burnett Germany. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire.
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Marks & Spencer has launched a new autumn fashion campaign that has a cast of leading ladies including from Helen Mirren, supermodel Karen Elson, singer Ellie Goulding, artist Tracey Emin, author Monica Ali and Olympic Gold winning boxer Nicola Adams. The campaign was created by RKCR Y&R London and photographed by Annie Leibovitz.
VIEW THE COATS AD VIEW THE LONDON AD VIEW THE DRESSES AD VIEW THE PER UNA AD
The Richards Group, Dallas shows the toughness of the new Dodge Ram Trucks with retro artwork in this campaign.
VIEW THE HUNTING AD VIEW THE BOATING AD VIEW THE CAMPING AD VIEW THE FISHING AD
Glue Brandworks India took a hard fact of life It's a Rich Man's World and turned it into the campaign idea. Humour was used to remind people that they could either continue to suffer at the hands of the rich, or become rich themselves by investing in stocks with F6 Finserve.
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Do you want to go faster? Take a ride on the MINI Roller Coaster. Anomaly, Toronto launches the MINI Roller Coaster as part of their NOT NORMAL campaign for MINI.
To amplify the NOT NORMAL campaign and MINI's undisputed go-kart handling, MINI Canada and Anomaly took directly to the streets. VIEW THE ROLLER COASTER SPOT VIEW THE BEHIND THE SCENES SPOT
It's sleeker, sexier and more sophisticated than ever. And we're not just talking about the 2014 Kia Soul. The formerly frumpy Kia Hamsters have totally transformed themselves into lean, mean, head-turning machines, much like the all-new Soul. Watch as they hit the gym and shed their furry folds to the tune of the latest and greatest anthem from Lady Gaga 'Applause.'
VIEW THE SPOT Samsung: What is your position
Samsung show how there computer monitors make work more comfortable. Agency: Cheil, Netherlands.
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