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Seen and noted

Happiness Brussels: Re Tweet Bingo

 INTERACTIVE   BELGIUM    April 30, 2014 23:20 (Edited: April 30, 2014 13:20)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd04b3_0000.png&width=200Happiness Brussels launches Twitter challenge to recruit. Looking for a social media job with a communications agency? You can now win a contract with Happiness Brussels by completing your digital bingo card at www.retweetbingo.com. The traditional bingo card numbers have been replaced by twitter influencers in various fields and to prove your social media prowess you must get your tweets re-tweeted by the likes of Le Soir, The Guardian or why not Barack Obama.

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Canadian Safe Boaters Council: One Drink

 PRINT   CANADA    April 30, 2014 23:16 (Edited: April 30, 2014 13:16)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62243_____AwardsWave.jpg&width=200With boating season just around the corner, Saatchi & Saatchi wanted to remind Canadians that drinking and boating do not mix.

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Paw Justice : Animal Strike

 INTEGRATED   NEW ZEALAND    April 30, 2014 23:13 (Edited: April 30, 2014 13:13)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa357b_0000.png&width=200In 2013 the New Zealand government passed a law that pushed the producers of legal highs to safety test them on dogs. Animal-rights activists, Paw Justice, asked DDB Group New Zealand to create a campaign that would force the government to review this law.With very little money or time, we needed to do something drastic to get the publics attention, so we took away what they love. We created an animal strike, with the aim of blocking animal content in New Zealand for one day.All mediums worked together seamlessly to create the strike,
gain awareness and spread our petition all at the same time.
Through public pressure the government was forced to review the law and are looking at an amendment right now.

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Hino Trucks: Balloons

 PRINT   PERU    April 30, 2014 23:06 (Edited: April 30, 2014 13:06)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62266_BALLOONS.jpeg&width=200Any load is no lad for the Hino Truck FG500 Series. By Y&R Lima.

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Locomotiva Discos: Keep Your Music Uncompressed

 PRINT   BRASIL    April 30, 2014 23:01 (Edited: April 30, 2014 13:01)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62253_Locomotiva-uncompressed-bands.jpg&width=200To promote de biggest vinyl store in Brazil Cheil created a campaign encouraging people to prefer vinyl than mp3 files. The campaign was a huge success among music lovers.

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Lotto: Bus Shelter

 TV   FRANCE    April 30, 2014 22:56 (Edited: April 30, 2014 12:56)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F83d8f_0000.png&width=200LOTO and BETC worked together to create an original campaign to advertise LOTO's 10 million jackpot. In the two films, a man and woman unexpectedly run into an unusual hen who has a special gift for them. A chocolate Easter egg is nothing compared to this you have to see it to believe it.

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Fattal Hotels: Afikoman Treasure Hunt

 INTERACTIVE   ISRAEL    April 30, 2014 22:51 (Edited: April 30, 2014 12:51)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd8c57_0000.png&width=200In order to promote the variety of Fattal hotels in Israel during the Passover holiday Ecaliptoos harnessed to the task one of Passover's known traditions and created "Fattal's Afikoman Treasure Hunt".


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Stop HS2: Rabbitt

 POSTERS   UK    April 30, 2014 22:46 (Edited: April 30, 2014 12:46)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62217_whatthecuss3.jpg&width=200If only the wildlife of Britain could see what could be coming their way.
The STOP HS2 campaign created by Vinny&Friends is against a proposed high speed train that will decimate the British countryside.

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AEIOU Foundation: Ice Kids

 AMBIENT   AUSTRALIA    April 30, 2014 22:39 (Edited: April 30, 2014 12:39)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2b990.png&width=200After age six, the opportunity to treat children with autism all but disappears. To illustrate this, the agency and the AEIOU Foundation via JuniorCru created life-sized ice sculptures of six year-old boys and girls that were placed throughout the city for the start of Autism Awareness Month.

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The Lost Dogs Home: The Human Walking Program

 AMBIENT   AUSTRALIA    April 30, 2014 22:32 (Edited: April 30, 2014 12:32)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F779e4_0003.png&width=200The Human Walking Program was an event designed to help desk-bound office workers break the shackles of sedentary corporate life by letting an adoption dog take them for a lunchtime walk. The event was held in the middle of Melbourne's financial district and aimed to reposition shelter dogs as a positive influence in peoples lives and at the same time try to get some of them adopted.Agency GPY&R Melbourne

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PopClik: Beatles

 PRINT   USA    April 30, 2014 22:28 (Edited: April 30, 2014 12:28)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1d596.png&width=200PopClik is a new brand of headphones in the U.S. and South America. They wanted to launch their brand with a fresh visual targeting young people. Y&R BRAVO Miami developed a campaign that points out the benefits of using headphones with a good sound system: you get into your own world and keep the real world outside.

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Max Shoes: Blue Moccasin

 PRINT   SWITZERLAND    April 30, 2014 22:20 (Edited: April 30, 2014 12:20)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62226_1.+Blue+Moccasin.jpg&width=200Jung von Matt/Limmat Zurich has released its latest print work for MAX Shoes spring/summer collection.

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Phillips: Cougar

 PRINT   SOUTH AFRICA    April 30, 2014 22:10 (Edited: April 30, 2014 12:10)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62222_cougar.jpg&width=200To advertise Philips Iron's new automatic switch off function, Ogilvy & Mather Johannesburg highlighted the function by illustrating what happens when life budges in while you the ironing.

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KLM: Flat or Not

 AMBIENT   NETHERLANDS    April 30, 2014 22:04 (Edited: April 30, 2014 12:04)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/48909.png&width=200Description: KLM Flat or Not: How do people react to a seat that suddenly reclines to fully flat?Background:KLM Royal Dutch Airlines recently launched their new World Business Class, designed by Dutch design icon Hella Jongerius, that features unique seats that can transform into a comfortable full-flat beds. To introduce this new Business Class seat, DDB & Tribal Amsterdam created the campaign Flat or Not.

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Cristal Beer: Carlos Soto Field

 TV   PERU    April 30, 2014 21:55 (Edited: April 30, 2014 11:55)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4887a_0000.png&width=200The fact that Peru won't go to the World Cup doesn't mean it won't enjoy it. As long as there is Cristal beer, Peru's leading beer of choice, every house can become a venue of the football's biggest event. By Y&R Lima.

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Autism Speaks: Lifetime of Difference

 TV   USA    April 30, 2014 09:34 (Edited: April 29, 2014 23:34)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2dcad_0000.png&width=200BBDO New York has brought together three of its clients to help deliver a one-of-a-kind, onetime :60 commercial message designed to help raise awareness of autism and encourage parents to look for early signs. The "ad" is timed to debut at the end of April, which is Autism Awareness Month. The message, "Early diagnosis can make a lifetime of difference."

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Cannes Lions: Pumped

 PRINT   WORLDWIDE    April 29, 2014 18:56 (Edited: April 29, 2014 08:56)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62210_CL14ad_Amir_Kassaei.jpg&width=200For this year's Cannes Lions ad campaign, we teamed up with McCann London to create a print series, shot by award-winning photographer Max Oppenheim. The series perfects the art of stock photography with world-renowned creative professionals portrayed as super-positive, fist-pumping models.

The campaign highlights the fact that attending the Festival inspires delegates to return to work with renewed enthusiasm, like a reset button of the creative mojo of even the most senior/jaded industry figures.

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booking com: Brainless

 TV   NETHERLANDS    April 29, 2014 18:22 (Edited: April 29, 2014 08:22)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/899a1_0002.png&width=200Wieden Kennedy, Amsterdam has released the latest TVC from Booking.com, Planet Earth's #1 accommodation site, celebrates the lone female traveller after insight reveals that women feel more confident as a result of traveling alone.

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Disque Denncia: Mixed Gender Fight

 AMBIENT   BRASIL    April 29, 2014 18:17 (Edited: April 29, 2014 08:17)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe7846_0002.png&width=200The fight that caused controversy in the world drew attention to a very important topic: domestic violence. Agency: Agencia 3, Rio de Janiero

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Mars: Greater Than fish

 PRINT   USA    April 29, 2014 18:10 (Edited: April 29, 2014 08:10)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62184_GREATER+THAN+FISH+PRESS.jpg&width=200A new press and outdoor campaign for Temptations cat treats from DDB Chicago. In this 'Greater than' campaign the ads show how irresistible one cat treat can be.

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Land Rover LR4: Rocky

 April 29, 2014 18:06 (Edited: April 29, 2014 08:06)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62174_LR4+Road+Signs1.jpg&width=200Four print ads for Land Rover Canada from Y&R Toronto

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umenet: Living with Lag

 WEB FILM   SWEDEN    April 29, 2014 18:02 (Edited: April 29, 2014 08:02)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F41c44_0000.png&width=200You wouldn’t accept lag offline, so why do it online? ume.net, a fiber broadband provider that offers up to 1000 Mbit/s, performed an experiment. Four volunteers got to experience internet's biggest disturbance in real life - lag.Agency: ANR BBDO, Sweden

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Pegas: The Internet of the People

 INTERACTIVE   ROMANIA    April 29, 2014 17:56 (Edited: April 29, 2014 07:56)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F726b6.png&width=200The "Pegas" bicycle brand was born during the not so cool Romanian Communism. But it became a love mark back then (probably because it was a good product in times when choices were very thin).
In order to make this heritage relevant to our young audience today (overwhelmed with choices), Publicis Romania created The Internet of the People. The first ever website to show how the internet would’ve been like, if invented in Communist Romania the Pegas bicycles' glory days.

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Sebo Museu do Livro: Harry Potter

 POSTERS   BRASIL    April 29, 2014 17:51 (Edited: April 29, 2014 07:51)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62173_harry_potter.jpg&width=200Read the book says Rockerheads, Brazil

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AIS: Blood of Hope

 DIRECT MARKETING   THAILAND    April 29, 2014 17:47 (Edited: April 29, 2014 07:47)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1dce8_0000.png&width=200The largest social donor network that turns every smartphone into life saving platform.Every year in Thailand, thousands of people die because they don't receive blood in time.
AIS presents BLOOD OF HOPE, the largest social donor network that turns every smartphone into a life saving platform. Agency CJ Worx, Bangkok

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Kolsch Beer: Not Hans Crafted

 INTEGRATED   AUSTRALIA    April 29, 2014 17:42 (Edited: April 29, 2014 07:42)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2014/Apr/tn_62191_4PIKOL0001_Not_Hans_Crafted_A3_High_Res_MASTER.jpg&width=200The 4 Pines Brewing Co. in Manly are allowed to brew as good a German beer as the Germans thanks to a legal loophole found, in of all things, grammar... Agency: Dentsu Australia.

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Road Safety: Bad Easter

 PRINT   IRELAND    April 29, 2014 17:39 (Edited: April 29, 2014 07:39)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62166_RSA+egg+low.jpg&width=200Press ad FROM Irish International BBDO for Road Safety over the holiday weekend.

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Panasonic: Get Closer

 PRINT   GERMANY    April 29, 2014 17:35 (Edited: April 29, 2014 07:35)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62163_Panasonic_Zoom_Campaign2_o.jpg&width=200Jung von Matt/Alster, Hamburg print campaign for Panasonic

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Blunt Umbrellas: Doughnut

 PRINT   NEW ZEALAND    April 29, 2014 17:11 (Edited: April 29, 2014 07:11)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62155_BLU0002+Blunt+Umbrellas+Superlite.jpg&width=200Blunt make The World’s Best Umbrellas. Virtually indestructible, visually sexy, and impossible to turn inside-out. Caught in a sudden downpour of biblical proportions, they’re the only umbrella you’d want with you for protection.
To show the superior protection Blunt Umbrellas provide, Y&R New Zealand depicted various characters being safely sheltered by the umbrella as it rains cats and dogs. And policemen. And fat kids and bongs and flamethrowers and pork chops and bearskin rugs and lighters and two-headed fish.

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Geico: Pinocchio Yours Truly

 TV   USA    April 29, 2014 16:55 (Edited: April 29, 2014 06:55)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc01d7_0000.png&width=200The latest extended content video from The Martin Agency for GEICO, again features the not-so-inspiring motivational speaker Pinocchio. He’s still not good at motivating others, but he comes to the realization that he could be good at crafting books.

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War Child: Don't Let This Story Become His Story

 TV   NETHERLANDS    April 29, 2014 16:52 (Edited: April 29, 2014 06:52)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1d7f4_0000.png&width=200Every year on May 4th and May 5th, the Dutch remember World War II. May 4th is remembrance day for the victims of this ugly war. On May 5th we celebrate the liberation from the German occupation. Agency: Doom&Dickson, Amsterdam

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Sire: Help Desk

 INTEGRATED   NETHERLANDS    April 29, 2014 16:49 (Edited: April 29, 2014 06:49)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1aa4c.png&width=200JWT Amsterdam (www.jwtamsterdam.nl), together with SIRE (www.sire.nl), launched the first ever helpdesk to assist those NOT suffering from mental illness to understand and cope with mentally ill people better. The Help desk For People Without Mental Illness rolled-out with a fully integrated campaign across The Netherlands.

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Sportsbet.com.au: Man Tech

 TV & RADIO   AUSTRALIA    April 29, 2014 05:52 (Edited: April 28, 2014 19:52)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8032f.png&width=200Grey Melbourne's new Sportsbet campaign positions their tablet app as a man-sized solution in a time of teeny tiny tech.

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The Work 2013 Annual out now: only A$90

 AWARD NEWS   ASIA PACIFIC    April 28, 2014 23:13 (Edited: April 28, 2014 13:13)
http://www.bestadsontv.com/news/upload/2013TheWork_COVER_LowRes.jpgCampaign Brief's annual 400 page hardback publication - The Work 2013 - is out now. Make sure you order your copy now to ensure you receive it as soon as possible. The Work 2013 is a valuable record of creativity from throughout the Asia-Pacific region and is a must for every creative and every agency creative department. On the cover of this edition is the most awarded campaign of all-time - McCann Melbourne's 'Dumb Ways to Die' for Metro Trains. This year just over 400 ads and campaigns from 150 agencies were accepted into The Work 2013.

The Work annual is the only permanent record of the very best advertising created in the region. The annual gathers the winners and finalists from all the important shows in the region.

The Work 2013 retails for only AUD$90, including postage and packing to anywhere in Asia, Australia and NZ. (For anywhere else in the world, add only A$30).

ORDER YOUR COPY NOW

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Guest Judge: Wesley ter Haar, founder, MediaMonks, Netherlands

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 28, 2014 21:30 (Edited: April 28, 2014 11:30)
http://www.bestadsontv.com/news/upload/2012-02-01 Photo Wesley ter Haar.jpg
This week's guest judge is Wesley ter Haar, founder and chief operating officer at MediaMonks, Hilversum, Netherlands.

Winner: Axe Body Spray - Soulmates. It's the battle of the big boys, and Axe ends up with the girl. It might be the looks, or even the talent to play the perfect song, but above all it's the complete and utter confidence this swaggers in with.

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donnamag: The App that helps Men Survive

 INTERACTIVE   ITALY    April 28, 2014 18:33 (Edited: April 28, 2014 08:33)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F93007_0000.png&width=20080% of women suffer from premenstrual syndrome, but many of them don't take anything against it. How can a food supplement for PMS symptoms talk to its target? Publicis Italy decided to speak to the actual victims of PMS: men. Creating SOS PMS, the app that alerts men when "those days" arrive, giving funny advices on how to make women with PMS happy and how to get along. We launched the app with a video recalling the big facts in human history, reconsidering them in the light of PMS.

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Zurich Home Insurance: Burglar Flood Fire

 INTERACTIVE   PORTUGAL    April 28, 2014 18:22 (Edited: April 28, 2014 08:22)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67264.png&width=200How would McCann Lisbon sell Zurich Home Insurance on the social networks, without a Facebook page in Portugal?With a house hunting exercise: we spotted the best place to reach our target: the Real Estate Agents' Facebook pages.

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Escola Sao Paulo: From Brute to Beautiful

 POSTERS   BRASIL    April 28, 2014 18:13 (Edited: April 28, 2014 08:13)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FApr%2Ftn_62127_Escola+SP+1+ING.jpg&width=200Posters from PS10 Sao Paulo for Escola Sao Paulo

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Optima: Come Back Mari

 AMBIENT   BRASIL    April 28, 2014 18:09 (Edited: April 28, 2014 08:09)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4ed67.png&width=200In 2007, the Clean City Law removed the out-of-home media from Sao Paulo. In 2013, it returned in an orderly manner with Otima. But how did a media that was away for 6 years from Sao Paulo prove its efficiency? PS10 Saa Paulo created Come Back Mari. A fake apology request from a guy named Mozi to a girl, Mari. It was promoted only on the Otima bus shelters, for a week. A viral campaign that moved Sao Paulo and showed that out-of-home media is more efficient than ever.

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Coca Cola: The Happiness Arcade

 WEB FILM   BANGLADESH    April 28, 2014 18:00 (Edited: April 28, 2014 08:00)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6d779_0000.png&width=200When 15 million people don't care about recycling, the environment is sure to head towards slow but sure disaster. Coca-Cola wanted the people of Dhaka, Bangladesh to start thinking about recycling with an arcade machine that runs on empty Coca-Cola bottles. Surely, happiness doesn't end with an empty bottle of Coca-Cola.Agency Grey Dhaka

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